This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book includes fundamentals of textile processing technology with explanation of craft techniques, various stages of processing fibres and yarns with useful, readily understandable, line drawings. Fibrous types, dyes, yarns and cloths have been explained and material is supported by glossary and explanation of processing stages from fibre to finished cloth. Further, the considerations of relevance to the development and preparation of a design collection are outlined and discussed. Various testing procedures, including fibre, yarn and cloth identification methods, and important innovations in textile products and processing are identified and explained as well. Focused mainly on the needs of students specializing in textile or fashion design, at first year undergraduate university level, this book: Covers all stages from fibre to finished cloth. Discusses various stages of processing fibres and yarns. Explains fibrous types, dyes, yarns and cloths supported by relevant glossary. Presents explanations of both tactile and aesthetic aspects of textiles used in clothing.

This book examines the manufacturing, supply chain and product-level sustainability of leather and footwear products. This book deals with the environmental and chemical sustainability aspects pertaining to the tanning supply chain and the related mitigation measures. The book also explores interesting areas of leather and footwear sustainability, such as waste & the 3R's and their certification for sustainability. At the product level, the book covers advanced topics like the circular economy and blockchain technology for leather and footwear products and addresses innovation development and eco-material use in footwear by investigating environmental sustainability and the use of bacterial cellulose, a potential sustainable alternative for footwear and leather products.

This textbook draws on the authors' experience gained by teaching courses for engineering students on e.g. vehicle mechanics, vehicle system design, and chassis design; and on their practical experience as engineering designers for vehicle and chassis components at a major automotive company. The book is primarily intended for students of automotive engineering, but also for all technicians and designers working in this field. Other enthusiastic engineers will also find it to be a useful technical guide. The present volume (The Automotive Chassis - Volume 1: Component Design) focuses on automotive chassis components, such as:* the structure, which is usually a ladder framework and supports all the remaining components of the vehicle;* the suspension for the mechanical linkage of the wheels;* the wheels and tires;* the steering system;* the brake system; and* the transmission system, used to apply engine torque to the driving wheels. This thoroughly revised and updated second edition presents recent developments, particularly in brake, steering, suspension and transmission subsystems. Special emphasis is given to modern control systems and control strategies.

The importance of food safety for human health has been widely recognized. The safety of foods of animal origin is particularly relevant because the large majority of foodborne diseases come from poultry, eggs, meat, milk and dairy products and fish. This textbook covers an integrated approach to this type of food production, hygiene and safety and shows how it results in concurrent benefits to animal well being, human health, protection of the environment and socioeconomics.

Key Features:. Discusses the combination of effective analytical tools and chemometric analysis to prevent or detect food fraud and adulteration Explains how the main findings of this book confirm the need for coordination and transparency among international stakeholders to ensure strongly sustainable food supply chains Reviews the related regulations promulgated in some developed countries for assuring and ensuring that the food product is not exposed to any fraudulent practices aimed at deceiving the consumer

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book utilizes historical evidence to describe the development of the Toyota Production System (TPS). The development of TPS typifies the transformation of production control in interchangeable industries in the twentieth century. Much of the extensive literature available on TPS has been geared toward describing TPS from a number of different perspectives. Many researchers consider TPS distinct from American mass-production systems. Although TPS (and, more generally, the production control systems in the Japanese assembly industry) has differentiated itself from similar US production systems, the evolution of TPS is largely attributable to attempts to learn from, imitate, and modify pre-World War II US production methods. Through these efforts, TPS has achieved levels of efficiency in Japan comparable to those of US production systems. Additionally, a reliance on Information and Communication Technology (ICT) in relation to production control has facilitated the development of TPS. The literature on TPS, however, has largely ignored the vital relationship between ICT and production control due to an inordinate focus on "Kanban." Kanban translates to "signboard" in Japanese but is used to refer to an organic linkage between work in preceding and subsequent production processes. This book sheds light on the development of a fully digitalized Bill of Materials (BOM) at Toyota, behind its Kanban and production control.

The book provides a holistic and practical approach to lean management throughout the business value chain. The lean management framework and tools demonstrate the optimal design and use of methods, tools and principles for companies and organisations. The author describes comprehensively how lean management enables companies to concentrate on value-adding activities and processes to achieve a long-term, sustainable competitive advantage. A wealth of best practices, industry examples and case studies are used to reveal the diversity and opportunities of lean management methodologies, methods and principles. Moreover, the book shows how lean management principles are ultimately applied in industries like automotive, healthcare, education and services industries.

This book is a comprehensive examination of the Indian textile industry and the various determinants affecting its export performance, trends in labour, and capital productivity in the post-liberalization years. Employing 45 million people, including skilled and unskilled workers, the Indian textile and clothing industry occupies a significant position in the Indian economy in terms of industrial production, employment, and exports. This work traces the growth and expansion of this industry in the post-reform period and studies its contributions to the economic development of the nation. It discusses global trade agreements, India's share in international exports, and its major trading partners across the globe including the USA, UK, UAE, Germany, China. It also provides recommendations to Indian policy makers for a possible improvement in the textile exports across the globe. The Textile Industry and Exports in Post-Liberalization India will be of interest to students and researchers of politics and international relations, economics, development studies, labour economics, sociology and social policy, and South Asian studies.

A shocking and unputdownable expose of the United States meat industry, the devastating failures of the country's food system, and the growing disappointment of alternative meat producers claiming to revolutionize the future of food. Perfect for fans of Kochland, The Meat Racket, and The Secret Life of Groceries. Well before COVID-19 swept across the United States and the chairman of Tyson Foods infamously declared that the food supply chain was dangerously vulnerable, America's meat industry was reaching a breaking point. Years of consolidation, price-fixing, and power grabs by elite industry insiders have harmed consumers and caused environmental destruction. Americans have no idea where their meat comes from. And while that's hurting us, it's also making others rich. Now, financial journalist Chloe Sorvino presents an expansive view of the meat industry and its future as its fundamental weaknesses are laid bare for all to see. With unprecedented access and in-depth research, Raw Deal investigates corporate greed, how climate change will upend our food production, and the limitations of local movements challenging the status quo. A journalistic tour de force that dives deep into one of America's biggest and most vital industries, Raw Deal is a crucial and groundbreaking read that is sure to be a modern investigative journalism classic.

Automation is the use of various control systems for operating equipment such as machinery and processes. In line, this book deals with comprehensive analysis of the trends and technologies in automation and control systems used in textile engineering. The control systems descript in all chapters is to dissect the important components of an integrated control system in spinning, weaving, knitting, chemical processing and garment industries, and then to determine if and how the components are converging to provide manageable and reliable systems throughout the chain from fiber to the ultimate customer. Key Features: * Describes the design features of machinery for operating various textile machineries in product manufacturing * Covers the fundamentals of the instrumentation and control engineering used in textile machineries * Illustrates sensors and basic elements for textile automation * Highlights the need of robotics in textile engineering * Reviews the overall idea and scope of research in designing textile machineries

This book explores the mechanics of rotor spinning machines. It discusses the open-end spinning machine rotor's vibrations and bearings as well as the kinematics of the rotor's drive as individual drive or central drive, both as a reducing drive and multiplying drive. It examines explanations for the rotor's power requirements through different techniques such as Shirley institute (UK) and Zurich Federal Institute. It also covers power distribution inside the machine, different mechanisms of the machine, and air flow inside the spinning machine.

The Ford Maverick was a horse of a different color - four different colors, in fact. It was America's first modern subcompact; as 'The Simple Machine' it combined rugged Ford durability with looks that belied its bargain basement starter sticker. Secondly, the Maverick was an attainable junior supercar. When ponies got pricey, the Maverick Grabber stepped in to fight inflation. And if the Mustang had the Cougar as an upscale cousin, the Grabber could have the Comet GT as its partner in crime. Indeed, it was in the third area of small car luxury, that Maverick LDO (Luxury Decor Option), and Mercury Comet with Custom Option, were truly innovative. Ford was the first domestic to break the previously accepted tenet that luxury went with size. Still, all plush and no sport makes Henry a dull lad. In Super Stock and Pro Stock, the Ford Maverick was raced by Dyno Don Nicholson, Fast Eddie Schartman and Gapp & Roush to victory! Overall, the Ford Maverick was a winner on the track, and in the showroom. Thanks a couple of million Henry! Marc Cranswick's homage to the small US Fords of the 1970s is essential reading for all Maverick and Comet enthusiasts.

This research monograph answers the question how sustainability driven entrepreneurs (ecopreneurs) deliver their sustainability goals through their business practices. The research draws on data from 12 case studies set within the food industry. The analysis takes a firm level and a supply chain level perspective and provides insights to the interconnected nature of sustainability goals within and across firms. It provides theoretical propositions that show one approach of how to conduct business in a way that works for the planet and people in addition to shareholders. This presents an alternative understanding of organisational performance that builds the foundation for many avenues of future research into sustainable management. The research combines the remote areas of supply chain management and entrepreneurship at the intersection of sustainability. This novel approach and the insights from the business practice exploration, offer many avenues for further research beyond entrepreneurship and supply chain management. This book will be of interest to academics in management research and also to people with an academic background that work together with sustainability driven and/ or social entrepreneurs, who could benefit from the insights into how sustainability goals are delivered through business practices and the relevant trade-offs faced by ecopreneurs.

In today's industrial and complex world, the progress of change is incredible. The amount of information which needs to be analyzed is very large and time has become more and more limited. Industries and firms of all sizes desire to increase productivity and sustainability to keep their competitive edge in the marketplace. One of the best tools for achieving this is the application of Quality Engineering Techniques (QET). This book will introduce the integrated model and the numerical applications for implementing it.

D_Tex is proposed as a hub around which it is possible to look at textiles in their different forms, in order to better understand, study, adapt and project them for the future. It is intended to build a flow of ideas and concepts so that participants can arrive at new ideas and concepts and work them in their own way, adapting them to their objectives and research. D_Tex is intended as a space for sharing and building knowledge around textile material in order to propose new understandings and explorations. Present in all areas of knowledge, the textile material bets on renewed social readings and its evolutions to constantly reinvent itself and enable innovative cultural and aesthetic dimensions and unexpected applications to solve questions and promote new knowledge. D_Tex proposes to promote discussion and knowledge in the different areas where textiles, with all their characteristics, can ensure an important contribution, combining material and immaterial knowledge, innovative and traditional techniques, technological and innovative materials and methods, but also new organization and service models, different concepts and views on teaching. With the renewed idea of the intrinsic interdisciplinarity of design and sharing with different areas that support each other, the research and practice of textiles was proposed by the D_TEX Textile Design Conference 2019, held June 19-21, 2019 at the Lisbon School of Architecture of the University of Lisbon, Portugal under the theme "In Touch" where, as broadly understood as possible, different areas of textiles were regarded as needing to keep in touch with each other and end users in order to promote and share the best they can offer for the welfare of their users and consumers.

Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path. A decade ago, no one would have guessed that GM would be the company poised to lead America into the future. At a time when business book readers seem endlessly fascinated by soaring tech giants like Amazon and Netflix, and ill-fated startups like WeWork and Theranos, why is it important to put the spotlight back on 112-year-old GM? Because Charlie Wilson's quip from 1952 is still true: What's good for GM is still good for America, and vice versa. America needs to transition to a new era of clean energy and environmentally sustainable transportation. We also need to adapt to a world with far fewer assembly-line jobs, but far more skilled jobs for people who can design, build, and operate robots and other high-tech machines. GM's attempt to lead those transitions is as important as it is dramatic. Equally compelling is the story of GM's CEO, Mary Barra, who against all odds took the reins at GM in 2014. Since that time, she has attempted to reinvent a century-old company and equip it for the biggest change in transportation since the internal combustion engine replaced the horse. In the process, she has been ripping out GM traditions by the roots-and taking flak from all sides. Her plan is to make GM-the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup-purely electric and clean by 2035. She may not be as wealthy as Jeff Bezos, as brash as Elon Musk, or as powerful as Mark Zuckerberg, but Mary Barra is just as important as any of them. And as one of the most powerful female executives in the world, she is overdue for an in-depth look at her forward-thinking vision, her approach to leadership, and her accomplishments against the odds.

This book focuses on advanced research and technologies in dairy processing, one of the most important branches of the food industry. It addresses various topics, ranging from the basics of dairy technology to the opportunities and challenges in the industry. Following an introduction to dairy processing, the book takes readers through various aspects of dairy engineering, such as dairy-based peptides, novel milk products and bio-fortification. It also describes the essential role of microorganisms in the industry and ways to detect them, as well as the use of prebiotics, and food safety. Lastly, the book examines the challenges faced, especially in terms of maintaining quality across the supply chain. Covering all significant areas of dairy science and processing, this interesting and informative book is a valuable resource for post-graduate students, research scholars and industry experts.

The fourth edition of this highly regarded book has been considerably enlarged to cover all aspects of cocoa production. Higher prices for cocoa have led to much new knowledge about the plant and changes to its methods of production. These are discussed, along with new problems that have occurred and the fresh research projects that have been needed.

This edited volume brings together a group of expert contributors to explorebthe opportunities and the challenges that Industry 4.0 (smart manufacturing) is likely to pose for regions, fi rms and jobs in Europe. Drawing on theory and empirical cases, it considers emerging issues like servitization, new innovation models for local production systems and the increase in reshoring. Industry 4.0 and Regional Transformations captures the complexity of this new manufacturing model in an accessible way and considers its implications for the future. It will be essential reading for advanced students and researchers and policy makers in regional studies, industrial policy, economic geography, innovation studies, operations management and engineering.

In today's hyper-competitive, global marketplace, a manufacturing company needs a competitive edge if it is to survive and grow. That edge could be anything from superior manufacturing technology to innovative product design; from patent protection to solid, well-established customer relationships. One competitive edge available to all manufacturers, but realized by only a few, is the ability to accurately measure, control, and optimize costs throughout a product's entire life cycle. The lack of a methodology to engineer cost optimization into every product makes attaining and maintaining profitability all that the more difficult. Cost Engineering provides a means for a manufacturer to achieve and sustain profitability by designing and manufacturing products to specific cost requirements. It incorporates a variety of proven methodologies including cost estimating, cost control, and cost optimization. Features: Describes the components and organization of an effective cost optimization process Provides detailed explanations of cost estimating techniques for many of the most common manufacturing processes Explains the selection and use of appropriate cost allocation methods Presents the fundamentals of cost-based negotiation Includes both proper and improper executions of cost engineering principles The details presented in this book are important to design engineers, manufacturing engineers, buyers, accountants, cost estimators, cost optimization specialists, and their managers and provides CEOs, COOs, general managers, product line managers, and plant managers with guidance on improving and sustaining profitability. .

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide.