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Books > Reference & Interdisciplinary > Communication studies > Media studies

Gamification in the RhetComp Curriculum (Hardcover): Chris McGunnigle Gamification in the RhetComp Curriculum (Hardcover)
Chris McGunnigle
R2,445 Discovery Miles 24 450 Ships in 18 - 22 working days
Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover): Ian Roderick Critical Discourse Studies and Technology - A Multimodal Approach to Analysing Technoculture (Hardcover)
Ian Roderick
R4,633 Discovery Miles 46 330 Ships in 10 - 15 working days

Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

The Rhetorical Surface of Democracy - How Deliberative Ideals Undermine Democratic Politics (Hardcover): Scott Welsh The Rhetorical Surface of Democracy - How Deliberative Ideals Undermine Democratic Politics (Hardcover)
Scott Welsh
R2,708 Discovery Miles 27 080 Ships in 10 - 15 working days

Citizens, political theorists, and politicians alike insist that political or partisan motives get in the way of real democracy. Real democracy, we are convinced, is embodied by an ability to form collective judgments in the interest of the whole. The Rhetorical Surface of Democracy: How Deliberative Ideals Undermine Democratic Politics, by Scott Welsh, argues instead that it is our easy rejection of political motives, individual interests, and the rhetorical pursuit of power that poses the greatest danger to democracy. Our rejection of politics understood as a rhetorical contest for power is dangerous because democracy ultimately rests upon the perceived public legitimacy of public, political challenges to authority and the subsequent reconstitution of authority amid the impossibility of collective judgment. Hence, rather than searching for allegedly more authentic democracy, rooted in the pursuit of ever-illusive collective judgments, we must find ways to come to terms with the persistence of rhetorical, political contests for power as the essence of democracy itself. Welsh argues that the impossibility of any kind of public judgment is the fact that democracy must face. Given the impossibility of public judgment, rhetorical competitions for political power are not merely poor substitutes for an allegedly more authentic democratic practice, but constitute the essence of democracy itself. The Rhetorical Surface of Democracy is an iconoclastic investigation of the democratic process and public discourse.

Contacts and Contrasts in Cultures and Languages (Hardcover, 1st ed. 2019): Barbara Lewandowska-Tomaszczyk Contacts and Contrasts in Cultures and Languages (Hardcover, 1st ed. 2019)
Barbara Lewandowska-Tomaszczyk
R2,894 Discovery Miles 28 940 Ships in 18 - 22 working days

This volume provides descriptions and interpretations of social and cognitive phenomena as well as processes that emerge at the interface of languages and cultures in the context of contrastive and contact linguistics and media discourse. Different contexts are explored with rich empirical findings and authentic exemplifying materials. The book includes fifteen papers, divided into three parts. Part 1 addresses conceptual reflection on languages and cultures in contact and contrast, while Part 2 focuses on contact linguistics and borrowing. Part 3 discusses cultural and linguistic aspects of media discourses.

Mass Media and Foreign Policy - Post-Cold War Crises in the Caribbean (Hardcover): Walter C. Soderlund Mass Media and Foreign Policy - Post-Cold War Crises in the Caribbean (Hardcover)
Walter C. Soderlund
R2,048 Discovery Miles 20 480 Ships in 18 - 22 working days

The terrorist attacks on the United States that occurred on September 11 marked the end of an historical era known as the post-Cold War period. During this time, the U.S. government produced no clear media guidelines for dealing with world crises, and media coverage increasingly came to be focused on domestic conflicts rather than international ones. In the absence of a clearly defined threat, no dominant media frame replaced the time-worn Cold War in media reporting. Mass media has been recognized as an important intermediary between the government and the population. In this context, this study examines network coverage of seven post-Cold War crises, ranging from Cuba to Mexico, occurring in the Caribbean Basin between 1990 and 1996 to evaluate the framing of these events by the various media covering them.

In providing context for understanding these crises, this examination reviews U.S. policy in each case and discovers a strong correlation between the level of U.S. involvement in the crisis and the amount of media attention generated. By appearing on the news or not, the president along with key Cabinet members were able to define whether an event constituted a crisis for the United States. In instances where the media received little guidance from Washington officials on the implications for the United States, the media did attempt to provide explanations of events, however, coverage tended to be minimal. Case studies include the recording and coding of language used as positive, negative, and neutral/ambiguous.

Asian Popular Culture - New, Hybrid, and Alternate Media (Hardcover): John A. Lent, Lorna Fitzsimmons Asian Popular Culture - New, Hybrid, and Alternate Media (Hardcover)
John A. Lent, Lorna Fitzsimmons
R2,905 Discovery Miles 29 050 Ships in 10 - 15 working days

Asian Popular Culture: New, Hybrid, and Alternate Media, edited by John A. Lent and Lorna Fitzsimmons, is an interdisciplinary study of popular culture practices in Asia, including regional and national studies of Japan, China, South Korea, and Australia. The contributors explore the evolution and intersection of popular forms (gaming, manga, anime, film, music, fiction, YouTube videos) and explicate the changing cultural meanings of these media in historical and contemporary contexts. At this study's core are the roles popular culture plays in the construction of national and regional identity. Common themes in this text include the impact of new information technology, whether it be on gaming in East Asia, music in 1960s' Japan, or candlelight vigils in South Korea; hybridity, of old and new versions of the Chinese game Weiqi, of online and hand-held gaming in South Korea and Japan that developed localized expressions, or of United States culture transplanted to Japan in post-World War II, leading to the current otaku (fan boy) culture; and the roles that nationalism and grassroots and alternative media of expression play in contemporary Asian popular culture. This is an essential study in understanding the role of popular culture in Asia's national and regional identity.

Press Freedom and Development - A Research Guide and Selected Bibliography (Hardcover): Clement E. Asante Press Freedom and Development - A Research Guide and Selected Bibliography (Hardcover)
Clement E. Asante
R1,934 Discovery Miles 19 340 Ships in 18 - 22 working days

The relationship between the media and government and the influence that relationship has on democracy and national development is explored in this book. The study provides a succinct descriptive review of scholarly research works on communication and its implications for freedom, democracy, and development. The book lists the most frequently cited works in political communication (specifically regarding media-government relationships and press-freedom issues) and development communication. Following a general introduction, Part One examines press-freedom issues and research worldwide, and Part Two presents the relevant literature on development communication issues and provides insights into why the concept is popular with the developing world's journalists. Students, scholars, and policymakers in political communication, development communication, and international development will find this an invaluable tool for their research endeavors.

Critical Security Studies in the Digital Age - Social Media and Security (Hardcover, 1st ed. 2023): Joseph Downing Critical Security Studies in the Digital Age - Social Media and Security (Hardcover, 1st ed. 2023)
Joseph Downing
R3,338 Discovery Miles 33 380 Ships in 18 - 22 working days

This book demonstrates that the disciplinary boundaries present within international relations approaches to security studies are redundant when examining social media, and inter- and multi-disciplinary analysis is key. A key result of the analysis undertaken is that when examining the social media sphere security scholars need to "expect the unexpected". This is because social media enables users to subvert, contest and create security narratives with symbols and idioms of their choice which can take into account "traditional" security themes, but also unexpected and under explored themes such as narratives from the local context of the users' towns and cities, and the symbolism of football clubs. The book also explores the complex topography of social media when considering constructions of security. The highly dynamic topography of social media is neither elite dominated and hierarchical as the Copenhagen School conceptualises security speak. However, neither is it completely flat and egalitarian as suggested by the vernacular security studies' non-elite approach. Rather, social media's topography is shifting and dynamic, with individuals gaining influence in security debates in unpredictable ways. In examining social media this book engages with the emancipatory burden of critical security studies. This book argues that it remains unfulfilled on social media and rather presents a "thin" notion of discursive emancipation where social media does provide the ability for previously excluded voices to participate in security debates, even if this does not result in their direct emancipation from power hierarchies and structures offline.

The Classic Serial on Television and Radio (Hardcover): Robert Giddings, Keith Selby The Classic Serial on Television and Radio (Hardcover)
Robert Giddings, Keith Selby
R2,658 Discovery Miles 26 580 Ships in 18 - 22 working days

The classic serial, invented by BBC Radio Drama sixty years ago, survived and adapted itself to television, the arrival of colour and the global market in what has become a flood of classics with all channels competing for ratings and overseas sales. This richly detailed book traces these developments and analyses the genre's response to social, economic, technical and cultural changes, which have re-shaped it into the form we recognise today. The book contains considerable interview material with performers and media professionals.

Social Media Listening and Monitoring for Business Applications (Hardcover): N. Raghavendra Rao Social Media Listening and Monitoring for Business Applications (Hardcover)
N. Raghavendra Rao
R5,243 Discovery Miles 52 430 Ships in 18 - 22 working days

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Unglued Empire - The Soviet Experiences with Communications Technologies (Hardcover): Gladys D. Ganley Unglued Empire - The Soviet Experiences with Communications Technologies (Hardcover)
Gladys D. Ganley
R2,567 Discovery Miles 25 670 Ships in 18 - 22 working days

. . .Ganley has marshaled an extrodinary range and volume of information and presents the story with bolth clarity and drama. Unglued Empire offers a gold mine of case-study data for scholars analyzing the interplay of politics and modern communication technology. . . - DEGREESITechnology and Culture There is no doubt that the growing availability of television and its technology, which made it possible to report scenes instantly, did have an impact on the collapse of the Soviet Union. Mikhail Gorbachev decided that his country needed a dose of openness or Glasnost to modernize society and make the people more supportive of his efforts. In the end, more information about the outside world as well as the inside world helped to bring down the communist party and the Soviet government. This book documents this process, showing how the media's ready availability became such a divisive force in the Soviet Union. Instead of creating a more structured, rigid regime, it did just the opposite. The Soviet Union may well have collapsed of its own weight sooner or later, but there is no doubt that the media, technology and communications accelerated the process, a form of uskoreniie that Gorbachev never intended. Many of the events described in this study have application to other researchers and government officials. The study makes it possible to understand some of the new challenges that regimes wary of criticism will have to face in the future.

Language Ideologies and Media Discourse - Texts, Practices, Politics (Hardcover): Sally Johnson, Tommaso M. Milani Language Ideologies and Media Discourse - Texts, Practices, Politics (Hardcover)
Sally Johnson, Tommaso M. Milani
R5,609 Discovery Miles 56 090 Ships in 10 - 15 working days

This book presents an exploration of the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of this relationship. The study of language ideologies has become a key theme in sociolinguistics over the past decade. It is the study of the relationship between representations of language, on the one hand, and broader aesthetic, economic, moral and political concerns, on the other. Research into the particular role played by media discourse in the construction, reproduction and contestation of such ideologies has been widely scattered - this book brings together this emerging field. It considers how, in an era of global communication technologies, the media - by which we understand the press, radio, television, cinema, the internet and multimodal gaming - help to disseminate preferred uses of, and ideas about, language. The book is tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places emphasis on television and new-media texts, incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis. International in scope, this book will also be of interest to students from a wide range of fields including linguistics (particularly sociolinguistics and linguistic anthropology), modern languages, education, media studies, communication studies and cultural theory. "The Advances in Sociolinguistics" series seeks to provide a snapshot of the current diversity of the field of sociolinguistics and the blurring of the boundaries between sociolinguistics and other domains of study concerned with the role of language in society.

Grindhouse - Cultural Exchange on 42nd Street, and Beyond (Hardcover): Austin Fisher, Johnny Walker Grindhouse - Cultural Exchange on 42nd Street, and Beyond (Hardcover)
Austin Fisher, Johnny Walker
R4,637 Discovery Miles 46 370 Ships in 10 - 15 working days

The pervasive image of New York's 42nd Street as a hub of sensational thrills, vice and excess, is from where "grindhouse cinema," the focus of this volume, stemmed. It is, arguably, an image that has remained unchanged in the mind's eye of many exploitation film fans and academics alike. Whether in the pages of fanzines or scholarly works, it is often recounted how, should one have walked down this street between the 1960s and the 1980s, one would have undergone a kaleidoscopic encounter with an array of disparate "exploitation" films from all over the world that were being offered cheaply to urbanites by a swathe of vibrant movie theatres. The contributors to Grindhouse: Cultural Exchange on 42nd Street, and Beyond consider "grindhouse cinema" from a variety of cultural and methodological positions. Some seek to deconstruct the etymology of "grindhouse" itself, add flesh to the bones of its cadaverous history, or examine the term's contemporary relevance in the context of both media production and consumerism. Others offer new inroads into hitherto unexamined examples of exploitation film history, presenting snapshots of cultural moments that many of us thought we already knew.

Practice Fields in Public Relations: The Panorama of Turkey (Paperback, New edition): UEmit Arklan Practice Fields in Public Relations: The Panorama of Turkey (Paperback, New edition)
UEmit Arklan
R1,377 Discovery Miles 13 770 Ships in 10 - 15 working days

Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.

Calling Family - Digital Technologies and the Making of Transnational Care Collectives (Hardcover): Tanja Ahlin Calling Family - Digital Technologies and the Making of Transnational Care Collectives (Hardcover)
Tanja Ahlin
R3,072 Discovery Miles 30 720 Ships in 10 - 15 working days

How do digital technologies shape both how people care for each other and, through that, who they are? With technological innovation is on the rise and increasing migration introducing vast distances between family members--a situation additionally complicated by the COVID-19 pandemic and the requirements of physical distancing, especially for the most vulnerable – older adults--this is a pertinent question. Through ethnographic fieldwork among families of migrating nurses from Kerala, India, Tanja Ahlin explores how digital technologies shape elder care when adult children and their aging parents live far apart. Coming from a country in which appropriate elder care is closely associated with co-residence, these families tinker with smartphones and social media to establish how care at a distance can and should be done to be considered good. Through the notion of transnational care collectives, Calling Family uncovers the subtle workings of digital technologies on care across countries and continents when being physically together is not feasible. Calling Family provides a better understanding of technological relationality that can only be expected to further intensify in the future.

Vectors of Memory - Legacies of Trauma in Postwar Europe (Hardcover): Nancy Wood Vectors of Memory - Legacies of Trauma in Postwar Europe (Hardcover)
Nancy Wood
R3,983 Discovery Miles 39 830 Ships in 10 - 15 working days

The topic of memory has shot to prominence in recent years, engaging the attention of academics and a wider public alike. This is partly due to a spate of anniversaries and commemorations of events, such as the Holocaust and the Second World War, whose significance for the present is affirmed even as their meanings continue to be debated. In Germany and France, contested memories, representations and commemorations of this period have become virtually a defining feature of their respective political cultures. Equally contested are France's memories of a decolonization process whose legacy still makes its presence felt in the political landscape. This book uses the concept of 'vectors' of memory to designate the conduits of that memorial activity, and examines in detail a range of vectors - historiography, war crimes trials, novels and films - that have focused public attention and debate in this era of so-called 'commemorative obsession'. More than a descriptive summary of such developments, the author elucidates the identity politics that is being expressed through these channels. In the course of these investigations, concepts such as 'sites of memory', 'testimony', and 'trauma' - much invoked in recent work on 'collective memory' - are critically examined in a number of historical, juridical and representational contexts.
Interdisciplinary in its scope and in the manner in which it bridges historiographical and cultural analysis, this book will appeal to students and scholars of history, cultural and media studies, French and German political culture, Holocaust studies and postcolonialism.

Real People and the Rise of Reality Television (Hardcover): Michael McKenna Real People and the Rise of Reality Television (Hardcover)
Michael McKenna
R1,389 Discovery Miles 13 890 Ships in 10 - 15 working days

The origins of, and in many ways the prototype for, modern reality programming can be traced to Real People, a show that premiered on the NBC network in April of 1979. An instant ratings success, Real People appealed to an audience that clamored for stories about "everyday" men and women. However, many of the vignettes focused on individuals who were far from average-eccentric collectors, allegedly talented performers, and inspirational overachievers-many of whom could be called quirky, if not just plain weird. In the wake of the show's success, a rash of imitators followed. What had started out as a counter-programming gamble became the norm, and now the television airwaves are littered with reality shows. In Real People and the Rise of Reality Television, Michael McKenna looks at the show that started a trend in television viewing, one that now permeates not only the major networks but almost all of cable channels as well. McKenna traces the history of reality programming back to the early days of television up to the late 1970s when networks were beginning to take a chance on non-scripted prime time shows. The author provides an in-depth look at how Real People evolved from profiles of peculiar characters to an almost weekly display of hyper-patriotism, largely fueled by a desperate desire to recover from the disappointments of the 1970s. McKenna also charts the rise of shows that aimed to duplicate Real People's success: That's Incredible!, The People's Court, COPS, America's Funniest Home Videos, and MTV's The Real World. Though Real People was cancelled in 1984, reality-themed programming flourished and this look at the show's history makes for a fascinating read. Fans of nonfiction programs owe a debt to the show that started it all, and Real People and the Rise of Reality Television provides readers with insights into how and why one show changed the cultural landscape forever.

Emerging Dynamics in Audiences' Consumption of Trans-media Products - The Cases of Mad Men and Game of Thrones as a... Emerging Dynamics in Audiences' Consumption of Trans-media Products - The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand (Paperback)
Carmen Spano
R769 Discovery Miles 7 690 Ships in 10 - 15 working days
Revision Express AS and A2 Media Studies (Paperback): Ken Hall, Philip Holmes Revision Express AS and A2 Media Studies (Paperback)
Ken Hall, Philip Holmes 1
R447 Discovery Miles 4 470 Ships in 10 - 15 working days

If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks. All the information is presented in short, memorable chunks for quick and simple revision and you can check your understanding and progress as you proceed with checkpoint questions. Develop and practice your exam techniques with sample exam-style questions (and answers - luckily!) and get some inside information as A-level examiners reveal the secrets to getting top grades.

Blogging America - The New Public Sphere (Hardcover): Aaron Barlow Blogging America - The New Public Sphere (Hardcover)
Aaron Barlow
R1,797 Discovery Miles 17 970 Ships in 18 - 22 working days

As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book-a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog-provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing them has yet to wane, it is likely that the blog explosion will continue indefinitely. As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book-a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog-provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between. Areas covered include the personal blog; the political blog; the use of blogs by various religious communities both for discussion within communities and for outreach; the growth of blogs dedicated to specific geographic communities, and their relations with older local media; blogs dedicated to technical subjects, particularly relating to computers; blogs and business; blogs sparked by video games, movies, music, and other forms of entertainment; and more. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing for them has yet to wane, it is likely that the blog explosion will continue indefinitely.

Sexual Rhetoric - Media Perspectives on Sexuality, Gender, and Identity (Hardcover): Meta G. Carstarphen, Susan Zavoina Sexual Rhetoric - Media Perspectives on Sexuality, Gender, and Identity (Hardcover)
Meta G. Carstarphen, Susan Zavoina
R2,580 Discovery Miles 25 800 Ships in 18 - 22 working days

This work explores, through case studies and critical analyses, how media depictions affect the social construction of gender, sexuality, and identity. Through a combination of historical and contemporary topics, scholars examine the stereotypical portrayal of women and men and the contexts within which these stereotypes are illustrated. The studies also discuss the sociopolitical implications of symbols and images associated with these gender representations. Concrete references to particular media support both the methodological and theoretical approaches of the different essays. These quantitative and qualitative studies expose the myriad ways in which the media intervenes in our perception of popular culture.

Media and mass communication scholars will appreciate the many different media forms these essays encompass. The multicultural and gendered perspectives that comprise these writings will also appeal to students and educators of gender studies and contemporary rhetoric. Chapters are grouped in subsections that include newspaper, visual image in media, magazine, television, video, film, and cyberspace.

The Gray Lady Winked - How the New York Times's Misreporting, Distortions and Fabrications Radically Alter History... The Gray Lady Winked - How the New York Times's Misreporting, Distortions and Fabrications Radically Alter History (Hardcover)
Ashley Rindsberg; Foreword by Mark Crispin Miller
R687 Discovery Miles 6 870 Ships in 18 - 22 working days
The Last Western - Deadwood and the End of American Empire (Hardcover, New): Paul Stasi, Jennifer Greiman The Last Western - Deadwood and the End of American Empire (Hardcover, New)
Paul Stasi, Jennifer Greiman
R4,311 Discovery Miles 43 110 Ships in 10 - 15 working days

Perhaps the most sophisticated and complex of shows in HBO's recent history, Deadwood has surprisingly little coverage in our current scholarship. Grounding contemporary anxieties about race and class, domesticity and American exceptionalism in its nineteenth-century setting, Deadwood revises our understanding of a formative period for the American nation through a re-examination of one of the main genres through which this national story has been transmitted: the Western. With contributions from scholars in American studies, literature, and film and television studies, The Last Western situates Deadwood in the context of both its nineteenth-century setting and its twenty-first-century audience. Together, these essays argue for the series as a provocative meditation on both the state and historical formation of U.S. empire, examining its treatment of sovereign power and political legitimacy, capital accumulation and dispossession, racial and gender identities, and social and family structures, while attending to the series' peculiar and evocative aesthetic forms. What emerges from this collection is the impressive range of Deadwood's often contradictory engagement with both nineteenth and twenty-first century America.

Cases on Developing Effective Research Plans for Communications and Information Science (Hardcover): Maria-Victoria... Cases on Developing Effective Research Plans for Communications and Information Science (Hardcover)
Maria-Victoria Carrillo-Duran, Margarita Perez Pulido
R5,376 Discovery Miles 53 760 Ships in 18 - 22 working days

Different events in communication and information in today's society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

Cosmo Woman - The World of Women's Magazines (Hardcover, 3rd edition): Oliver Whitehorne Cosmo Woman - The World of Women's Magazines (Hardcover, 3rd edition)
Oliver Whitehorne
R755 Discovery Miles 7 550 Ships in 10 - 15 working days

COSMO WOMAN

This is one of the few full-length explorations of the 'women's magazine' market. Focussing on Cosmopolitan magazine, Oliver Whitehorne considers every aspect of the women's magazine, from themes and issues to images and style. The feminism in women's magazines is discussed in detail, and is related to second wave feminism and third wave or 'postmodern' feminism.

As well as Cosmopolitan, the author also studies many other magazines in the women's magazine market, and related magazines, such as lifestyle magazines and men's magazines.

The author looks at the use of advertizing and consumerism in women's magazines and other lifestyle and consumer magazines, drawing on many examples of ads which are deconstructed in detail.

EXTRACT FROM CHAPTER TWO, "THE COSMO WOMAN"

Let's start with the typical front page of Cosmopolitan. As with most other women's magazines, Cosmopolitan features a woman, a model, smiling. It's not a movie star, or someone with a name (the model, we see inside, is called 'Rohini'. Models/ supermodels are known by their first names: Naomi, Claudia, Kate). The imagery of the woman is 'positive', 'exuberant', 'young', 'tanned', 'smart', 'in control', 'self-confident'. The photographs on the covers of women's magazines speak of healthy living, clean-washed clothes, where white is truly sparkling white. Teeth are perfect. There are no wrinkles or unsightly flabby bits of skin. The models' skin is blemishless. Jewellery is perfect and there are no 'bad hair' days for cover stars. This woman is nameless but she is also 'Cosmo woman', centrepiece of the image chosen to sell this month's issue of the magazine. The model is selected to portray the mood and aims of the magazine, and to leap out of the other magazines on the racks. She is, of course, also the mirror of the audience, but a stylized, idealized mirror. The cover of Cosmo shows the would-be buyer and audience what they could be like. It is a piece of advertizing, the magazine cover. It invites the browser into the world of the magazine. It has to make a direct and instantaneous appeal to the potential buyer. Booksellers know that the most important aspect of a book's sales potential is its cover. Magazines have developed cover design to a refined artform, and each magazine has its house style, its code of subtle laws that consumers read in a very sophisticated manner. There may not be much to read on the cover, but it takes a while to really explain and understand the significance of every aspect of a cover. Like a movie poster or a burger bar menu, a magazine cover is a highly stylized product (physical details of the magazine cover include type size, shape and colour; size and texture of paper; the sell-lines; the lay-out; it's also crucial where the magazine is displayed - high or low, or next to particular magazines).

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