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Books > Reference & Interdisciplinary > Communication studies > Media studies

Consumer Society and Ecological Crisis (Hardcover): Leslie M. Meier Consumer Society and Ecological Crisis (Hardcover)
Leslie M. Meier
R1,384 Discovery Miles 13 840 Ships in 9 - 15 working days

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and climate crisis, placing a spotlight on how marketing and distribution activities help maintain unsustainable levels of consumption. Rather than focusing on the most visible sites of promotional communication, Meier examines less conspicuous facets of marketing and logistics in distinct chapters on plastic packaging, e-commerce, and sustainability pledges in the fossil fuel sector. These three main chapters each explore links between ecological crisis and consumer capitalism, drawing on critical theory and Marxist thought. The topics of consumer convenience, speed, and economic growth - and the role of fossil fuels as guarantor of these logics of consumer society - unite the critical analysis. Situated in the field of media and communication studies and adopting an interdisciplinary approach, this book will be of interest to academics, researchers, and students in the areas of media and communication studies, cultural studies, sociology, geography, philosophy, political science, and advertising.

Screen Comedy and Online Audiences (Hardcover): Inger-Lise Kalviknes Bore Screen Comedy and Online Audiences (Hardcover)
Inger-Lise Kalviknes Bore
R3,912 Discovery Miles 39 120 Ships in 12 - 17 working days

The question of why we laugh (or don't laugh) has intrigued scholars since antiquity. This book contributes to that debate by exploring how we evaluate screen comedy. What kinds of criteria do we use to judge films and TV shows that are meant to be funny? And what might that have to do with our social and cultural backgrounds, or with wider cultural ideas about film, TV, comedy, quality and entertainment? The book examines these questions through a study of audience responses posted to online facilities such as Twitter, Facebook, review sites, blogs and message boards. Bore's analysis of these responses considers a broad range of issues, including how audiences perceive the idea of "national" comedy; what they think of female comedians; how they evaluate romcoms, sitcoms and web comedy; what they think is acceptable to joke about; what comedy fans get excited about; how fans interact with star comedians; and what comedy viewers really despise. The book demonstrates some of the ways in which we can adapt theories of humour and comedy to examine the practices of contemporary screen audiences, while offering new insights into how they negotiate the opportunities and constrictions of different online facilities to share their views and experiences.

Fans and Videogames - Histories, Fandom, Archives (Hardcover): Melanie Swalwell, Angela Ndalianis, Helen Stuckey Fans and Videogames - Histories, Fandom, Archives (Hardcover)
Melanie Swalwell, Angela Ndalianis, Helen Stuckey
R4,361 Discovery Miles 43 610 Ships in 12 - 17 working days

This anthology addresses videogames long history of fandom, and fans' important role in game history and preservation. In order to better understand and theorize video games and game playing, it is necessary to study the activities of gamers themselves. Gamers are active creators in generating meaning; they are creators of media texts they share with other fans (mods, walkthroughs, machinima, etc); and they have played a central role in curating and preserving games through activities such as their collective work on: emulation, creating online archives and the forensic archaeology of code. This volume brings together essays that explore game fandom from diverse perspectives that examine the complex processes at work in the phenomenon of game fandom and its practices. Contributors aim to historicize game fandom, recognize fan contributions to game history, and critically assess the role of fans in ensuring that game culture endures through the development of archives.

Affective Sexual Pedagogies in Film and Television (Hardcover): Kyra Clarke Affective Sexual Pedagogies in Film and Television (Hardcover)
Kyra Clarke
R4,203 Discovery Miles 42 030 Ships in 12 - 17 working days

Popular film and television hold valuable potential for learning about sex and sexuality beyond the information-based model of sex education currently in schools. This book argues that the representation of complicated-or "messy"-relationships in these popular cultural forms makes them potent as affective pedagogical moments. It endeavours to develop new sexual literacies by contemplating how pedagogical moments, that is, fleeting moments which disrupt expectations or create discomfort, might enrich the available discourses of sexuality and gender, especially those available to adolescents. In Part One, Clarke critiques the heteronormative discourses of sex education that produce youth in particularly gendered ways, noting that "rationality" is often expected to govern experiences that are embodied and arguably inherently incoherent. Part Two explores public intimacy, contemplating the often overlapping and confused boundaries between public and private.

Narrating Sustainability through Storytelling (Paperback): Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann Narrating Sustainability through Storytelling (Paperback)
Daniel Fischer, Sonja Fucker, Hanna Selm, Anna Sundermann
R1,117 Discovery Miles 11 170 Ships in 9 - 15 working days

Stories and narratives are powerful tools for explaining the world around us. This book explores storytelling as a way of engaging audiences with sustainable development issues and reflects on the opportunities and limitations of storytelling for sustainability as an innovative approach to sustainability communication. Bringing together voices and perspectives from research and practice, this volume explores the ways in which storytelling can support change toward sustainability. Unlike other anthologies, the book first provides a sound scientific basis by unfolding the storytelling approach and presenting empirical studies on its impact on effects. It clarifies important terms and presents recent findings on the impact of storytelling on sustainability from an extensive 3-year research project on this question. The second part shows how storytelling can be used in different fields of practice to communicate sustainability in more engaging and effective ways. Here, the main focus is on not only case-based accounts of positive change, but also tensions, arising from the application of storytelling for sustainability in journalism, higher education, corporate communication, or science communication. Combining theory with practical examples, this innovative book will be a great resource for students and scholars of environmental communication and sustainable development, as well as professionals working in related fields.

New Perspectives on the Social Aspects of Digital Gaming - Multiplayer 2 (Hardcover): Rachel Kowert, Thorsten Quandt New Perspectives on the Social Aspects of Digital Gaming - Multiplayer 2 (Hardcover)
Rachel Kowert, Thorsten Quandt
R4,209 Discovery Miles 42 090 Ships in 12 - 17 working days

Expanding on the work in the volume Multiplayer, this new book explores several other areas related to social gaming in detail. The aim is to go beyond a typical "edited book" concept, and offer a very concise volume with several focal points that are most relevant for the current debate about multiplayer games, both in academia and society. As a result, the volume offers the latest research findings on online gaming, social forms of gaming, identification, gender issues and games for change, primarily applying a social-scientific approach.

Building a Digital Analytics Organization - Create Value by Integrating Analytical Processes, Technology, and People into... Building a Digital Analytics Organization - Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (Paperback)
Judah Phillips
R1,249 R953 Discovery Miles 9 530 Save R296 (24%) Ships in 12 - 17 working days

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author's own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary "analytical economy." For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Contemporary Film Theory (Hardcover): Antony Easthope Contemporary Film Theory (Hardcover)
Antony Easthope
R3,917 Discovery Miles 39 170 Ships in 12 - 17 working days

During the twentieth century, the medium of film has developed as a means of understanding the complexity of modern life. Since 1968, film theory has concentrated not so much on theme or content but on the deeper question of how the medium works on its viewer. Film theory has been profoundly influenced by the writings of such modern thinkers as Saussure, Freud, Lacan, Anthusser, Derrida and Kristeva. It combines modes of textual analysis relating to linguistics and semiology, a Marxist reading of ideology, and theories of subjectivity, the spectator and gender redefined by psychoanalysis. This judicious selection from key work by Stephen Heath, Fredric Jameson, Laura Mulvey, Mary Ann Doanne and others, represents some of the most important contemporary writing about film. It provides a consistent and developing analysis that will be of interest to students concerned with film and film studies, as well as students of cultural, media and communication studies.

Environmental Justice in Contemporary US Narratives (Hardcover): Yanoula Athanassakis Environmental Justice in Contemporary US Narratives (Hardcover)
Yanoula Athanassakis
R4,350 Discovery Miles 43 500 Ships in 12 - 17 working days

Environmental Justice in Contemporary US Narratives examines post-1929 US artistic interrogations of environmental disruption. Tracing themes of pollution, marine life, and agricultural production in the work of a number of historically significant writers including John Steinbeck, Ruth Ozeki, and Cherrie Moraga, this book outlines a series of incisive dialogues on transnational flows of capital and environmental justice. Texts ranging from The Grapes of Wrath (1939) to Body Toxic (2001) represent the body as vulnerable to a host of environmental risks. They identify "natural disasters" not just as environmental hazards and catastrophes, but also as events intertwined with socioeconomic issues. With careful textual analysis, Athanassakis shows how twentieth- and twenty-first-century US writers have sought to rethink traditional understandings of how the human being relates to ecological phenomena. Their work, and this study, offer new modes of creative engagement with environmental degradation - engagement that is proactive, ambivalent, and even playful. This book contributes to vital discussions about the importance of literature for social justice movements, food studies, ecocriticism, and the environmental humanities. The core argument of the book is that artistically imaginative narratives of environmental disturbance can help humans contend with ostensibly uncontrollable, drastic planetary changes.

How to be Intimate with 15,000,000 Strangers - Musings on Media Psychoanalysis (Paperback): Brett Kahr How to be Intimate with 15,000,000 Strangers - Musings on Media Psychoanalysis (Paperback)
Brett Kahr
R960 Discovery Miles 9 600 Ships in 9 - 15 working days

How to be Intimate with 15,000,000 Strangers is an investigation into how the fields of mental health and media can work together more collaboratively. Drawing upon his extensive experience in media psychoanalysis, Brett Kahr explores how a rich collaboration with radio, television, film, and other forms of public outreach can be accomplished while also embracing the weight and gravitas of depth psychology. In addition to describing his work as Resident Psychotherapist at the B.B.C., Kahr also examines the ways in which references to the media enter the consulting room and provide clinicians with important insights about hidden aspects of the minds of their patients. Moreover, he investigates the historical hesitancy of psychoanalysts - experts in confidentiality - to engage with such a public arena as the media, thus providing important insights about how one can collaborate broadly and loudly while also maintaining one's ethical commitment to silence and privacy. This book will be of interest to psychoanalysts, psychotherapists, and anyone intrigued by the intersection between media and psychoanalysis.

US Youth Films and Popular Music - Identity, Genre, and Musical Agency (Hardcover): Tim McNelis US Youth Films and Popular Music - Identity, Genre, and Musical Agency (Hardcover)
Tim McNelis
R3,911 Discovery Miles 39 110 Ships in 12 - 17 working days

This book brings theory from popular music studies to an examination of identity and agency in youth films while building on, and complementing, film studies literature concerned with genre, identity, and representation. McNelis includes case studies of Hollywood and independent US youth films that have had commercial and/or critical success to illustrate how films draw on specific discourses surrounding popular music genres to convey ideas about gender, race, ethnicity, sexuality, and other aspects of identity. He develops the concept of 'musical agency', a term he uses to discuss the relationship between film music and character agency, also examining the music characters listen to and discuss, as well as musical performances by the characters themselves

Weimar Cinema, Embodiment, and Historicity - Cultural Memory and the Historical Films of Ernst Lubitsch (Hardcover): Mason... Weimar Cinema, Embodiment, and Historicity - Cultural Memory and the Historical Films of Ernst Lubitsch (Hardcover)
Mason Kamana Allred
R1,751 Discovery Miles 17 510 Ships in 12 - 17 working days

In its retrieval and (re)construction, the past has become interwoven with the images and structure of cinema. Not only have mass media-especially film and television-shaped the content of memories and histories, but they have also shaped their very form. Combining historicization with close readings of German director Ernst Lubitsch's historical films, this book focuses on an early turning point in this development, exploring how the medium of film shaped modern historical experience and understanding-how it moved embodied audiences through moving images.

Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover): Charles Marsh Public Relations, Cooperation, and Justice - From Evolutionary Biology to Ethics (Hardcover)
Charles Marsh
R3,928 Discovery Miles 39 280 Ships in 12 - 17 working days

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR's egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

Aesthetics of Film Production - A Hands-On Guide to Authorial Voice (Paperback): James B. Joyce Aesthetics of Film Production - A Hands-On Guide to Authorial Voice (Paperback)
James B. Joyce
R1,065 Discovery Miles 10 650 Ships in 9 - 15 working days

Illustrates how filmmakers can implement aesthetic decision making by using the screenplay and translate this into a powerful film. Focuses on how films can be crafted stylistically from beat-to-beat and empowers filmmakers to do this. Covers all aspects of the filmmaking process to create a comprehensive guide for filmmakers wanting to ensure that they can make the right decision at all stages of the filmmaking process, including directing, acting, cinematography, lighting, production design, sound, and editing.

LGBTQs, Media and Culture in Europe (Hardcover): Alexander Dhoest, Lukasz Szulc, Bart Eeckhout LGBTQs, Media and Culture in Europe (Hardcover)
Alexander Dhoest, Lukasz Szulc, Bart Eeckhout; Foreword by Richard Dyer
R4,351 Discovery Miles 43 510 Ships in 12 - 17 working days

Media matter, particularly to social minorities like lesbian, gay, bisexual, transgender and queer people. Rather than one homogenised idea of the 'global gay', what we find today is a range of historically and culturally specific expressions of gender and sexuality, which are reflected and explored across an ever increasing range of media outlets. This collection zooms in on a number of facets of this kaleidoscope, each chapter discussing the intersection of a particular European context and a particular medium with its affordances and limitations. While traditional mass media form the starting point of this book, the primary focus is on digital media such as blogs, social media and online dating sites. All contributions are based on recent, original empirical research, using a plethora of qualitative methods to offer a holistic view on the ways media matter to particular LGBTQ individuals and communities. Together the chapters cover the diversity of European countries and regions, of LGBTQ communities, and of the contemporary media ecology. Resisting the urge to extrapolate, they argue for specificity, contextualisation and a provincialized understanding of the connections between media, culture, gender and sexuality.

With Child - Lee Child and the Readers of Jack Reacher (Paperback): Martin With Child - Lee Child and the Readers of Jack Reacher (Paperback)
Martin
R401 R313 Discovery Miles 3 130 Save R88 (22%) Ships in 12 - 17 working days

With a foreword by Lee Child. Andy Martin spent a year in the company of Lee Child, creator of tough-guy hero Jack Reacher. With Child is the diary of their adventures, tracking the publication and reception of Make Me, the writing of Night School at an apartment in Manhattan, the filming of Never Go Back in New Orleans, all the agony and ecstasy of the creative process and the sheer hard work of selling a bestseller. They go on the road together, from TV studios to bookstores, from Harvard to Stockholm, amid literary conferences and gunshows, rivalries and reviews ranging from adulatory to murderous. We meet fellow writers like Stephen King and David Lagercrantz and Karin Slaughter, and dissect the latest novel from Jonathan Franzen. But Martin also reaches out to Child's legion of readers in America and around the world. He tracks down a woman in Texas whose name appears in the home invasion scene in Make Me; he goes up a mountain in Montana in search of the only reader who thinks Reacher is a "lightweight"; and he talks to obsessive fans from Europe to South Africa who find salvation or consolation in the colossal form of Jack Reacher. This compelling account of life on the road with Lee Child demonstrates that readers are just as important as writers in the making of modern fiction.

Mapping Multimodal Performance Studies (Hardcover): Maria Grazia Sindoni, Janina Wildfeuer, Kay O'Halloran Mapping Multimodal Performance Studies (Hardcover)
Maria Grazia Sindoni, Janina Wildfeuer, Kay O'Halloran
R4,210 Discovery Miles 42 100 Ships in 12 - 17 working days

This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.

Historicising Transmedia Storytelling - Early Twentieth-Century Transmedia Story Worlds (Hardcover): Matthew Freeman Historicising Transmedia Storytelling - Early Twentieth-Century Transmedia Story Worlds (Hardcover)
Matthew Freeman
R4,210 Discovery Miles 42 100 Ships in 12 - 17 working days

Tracing the industrial emergence of transmedia storytelling-typically branded a product of the contemporary digital media landscape-this book provides a historicised intervention into understandings of how fictional stories flow across multiple media forms. Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge, thereby providing a valuable contribution to the growing field of transmedia studies as well as to understandings of media convergence, popular culture, and historical media industries.

Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Paperback): Jake Lynch,... Responsible Journalism in Conflicted Societies - Trust and Public Service Across New and Old Divides (Paperback)
Jake Lynch, Charis Rice
R1,128 Discovery Miles 11 280 Ships in 9 - 15 working days

A comprehensive edited collection on the topic of responsible journalism in divided societies, drawing on a global range of contributions Contributors engage with longstanding questions and new challenges surrounding concepts of responsibility, trust, public service, and public interest in journalism Divided into three parts, the book explores the themes of local news, peace journalism, and audience relationships and how they relate to the practice of responsible journalism The book applies an inclusive concept of 'conflicted societies', going beyond those affected by violent conflict to include traditionally 'stable' but increasingly polarised democracies, such as the UK and the USA The studies also include societies often overlooked in media and journalism studies, such as Northern Ireland, Turkey, Cyprus, Pakistan, The Democratic Republic of Congo, and the Central African Republic Chapters also feature contemporary case studies, such as the Covid-19 pandemic, as a route into understanding the pertinent issue of fake news, and the 'local turn' in journalism The book will be a valuable resource for those studying conflict reporting and international journalism and will also appeal to any scholars working at the intersection of media, journalism, communication, peace, conflict, and security studies

Horror Noire - A History of Black American Horror from the 1890s to Present (Paperback, 2nd edition): Robin R.Means Coleman Horror Noire - A History of Black American Horror from the 1890s to Present (Paperback, 2nd edition)
Robin R.Means Coleman
R1,110 Discovery Miles 11 100 Ships in 9 - 15 working days

- The first sustained scholarly study of black horror films, now updated to include the last decade. - Tells a unique social history of African Americans through changing representation in horror films. - Chronological, decade-by-decade survey of black horror films from mainstream Hollywood, to art-house and independent films.

The Rise of Metacreativity - AI Aesthetics After Remix (Paperback): Eduardo Navas The Rise of Metacreativity - AI Aesthetics After Remix (Paperback)
Eduardo Navas
R1,106 Discovery Miles 11 060 Ships in 9 - 15 working days

This book brings together history and theory in art and media to examine the effects of artificial intelligence and machine learning in culture, and reflects on the implications of delegating parts of the creative process to AI. In order to understand the complexity of authorship and originality in relation to creativity in contemporary times, Navas combines historical and theoretical premises from different areas of research in the arts, humanities, and social sciences to provide a rich historical and theoretical context that critically reflects on and questions the implications of artificial intelligence and machine learning as an integral part of creative production. As part of this, the book considers how much of postproduction and remix aesthetics in art and media preceded the current rise of metacreativity in relation to artificial intelligence and machine learning, and explores contemporary questions on aesthetics. The book also provides a thorough evaluation of the creative application of systematic approaches to art and media production, and how this in effect percolates across disciplines including art, design, communication, as well as other fields in the humanities and social sciences. An essential read for students and scholars interested in understanding the increasing role of AI and machine learning in contemporary art and media, and their wider role in creative production across culture and society.

Undercover Reporting, Deception, and Betrayal in Journalism (Hardcover): Denis Muller, Andrea Carson Undercover Reporting, Deception, and Betrayal in Journalism (Hardcover)
Denis Muller, Andrea Carson
R1,381 Discovery Miles 13 810 Ships in 9 - 15 working days

This book discusses undercover reporting, betrayal and deception in journalism, addressing the ethical issues encountered by professionals when deception is involved and providing an explanation of how high-profile cases have developed. Carson and Muller begin by examining how philosophical theories which form the basis of contemporary ethical codes for journalists, bear upon undercover reporting and questions of deception in the digital age. Drawing upon case studies such as Al Jazeera's undercover operation against the National Rifle Association in the US and the One Nation political party in Australia, and Britain's Channel 4 infiltration of Cambridge Analytica, this book goes on to define and discuss the ethical concepts behind deception and betrayal and lays out an original ethical framework for undercover journalists facing related challenges in their work. Undercover Reporting, Deception, and Betrayal in Journalism is an important research text for students and academics in journalism and media studies.

Spectral Spaces and Hauntings - The Affects of Absence (Hardcover): Christina Lee Spectral Spaces and Hauntings - The Affects of Absence (Hardcover)
Christina Lee
R4,210 Discovery Miles 42 100 Ships in 12 - 17 working days

This anthology explores the spatial dimension and politics of haunting. It considers how the 'appearance' of absence, emptiness and the imperceptible can indicate an overwhelming presence of something that once was, and still is, (t)here. At its core, the book asks: how and why do certain places haunt us? Drawing from a diversity of mediums, forms and disciplinary approaches, the contributors to Spectral Spaces and Hauntings illustrate the complicated ways absent presences can manifest and be registered. The case studies range from the memory sites of a terrorist attack, the lost home, a vanished mining town and abandoned airports, to the post-apocalyptic wastelands in literary fiction, the photographic and filmic surfaces where spectres materialise, and the body as a site for re-corporealising the disappeared and dead. In ruminating on the afteraffects of spectral spaces on human experience, the anthology importantly foregrounds the ethical and political imperative of engaging with ghosts and following their traces.

Culture And Science in the Nineteenth-Century Media (Paperback): Louise Henson, Geoffrey Cantor, Gowan Dawson, Richard Noakes,... Culture And Science in the Nineteenth-Century Media (Paperback)
Louise Henson, Geoffrey Cantor, Gowan Dawson, Richard Noakes, Sally Shuttleworth, …
R1,427 Discovery Miles 14 270 Ships in 12 - 17 working days

Written by literary scholars, historians of science, and cultural historians, the twenty-two original essays in this collection explore the intriguing and multifaceted interrelationships between science and culture through the periodical press in nineteenth-century Britain. Ranging across the spectrum of periodical titles, the six sections comprise: 'Women, Children, and Gender', 'Religious Audiences', 'Naturalizing the Supernatural', 'Contesting New Technologies', 'Professionalization and Journalism', and 'Evolution, Psychology, and Culture'. The essays offer some of the first 'samplings and soundings' from the emergent and richly interdisciplinary field of scholarship on the relations between science and the nineteenth-century media.

Victorian Publishing - The Economics of Book Production for a Mass Market 1836-1916 (Paperback): Alexis Weedon Victorian Publishing - The Economics of Book Production for a Mass Market 1836-1916 (Paperback)
Alexis Weedon
R1,619 Discovery Miles 16 190 Ships in 12 - 17 working days

Drawing on research into the book-production records of twelve publishers-including George Bell & Son, Richard Bentley, William Blackwood, Chatto & Windus, Oliver & Boyd, Macmillan, and the book printers William Clowes and T&A Constable - taken at ten-year intervals from 1836 to 1916, this book interprets broad trends in the growth and diversity of book publishing in Victorian Britain. Chapters explore the significance of the export trade to the colonies and the rising importance of towns outside London as centres of publishing; the influence of technological change in increasing the variety and quantity of books; and how the business practice of literary publishing developed to expand the market for British and American authors. The book takes examples from the purchase and sale of popular fiction by Ouida, Mrs. Wood, Mrs. Ewing, and canonical authors such as George Eliot, Wilkie Collins, and Mark Twain. Consideration of the unique demands of the educational market complements the focus on fiction, as readers, arithmetic books, music, geography, science textbooks, and Greek and Latin classics became a staple for an increasing number of publishing houses wishing to spread the risk of novel publication.

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