This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

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Henry Jenkins at Authors@Google (video)

"Jenkins is one of us: a geek, a fan, a popcult packrat. He's also an incisive and unflinching critic. His affection for the subject and sharp eye for 'what it all means' are an unbeatable combination. This is fascinating, engrossing and enlightening reading."
--Cory Doctorow, author of "Someone Comes to Town, Someone Leaves Town" and co-editor of "Boing Boing"

Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represent the vanguard of a new relationship with mass media. Though marginal and largely invisible to the general public at the time, today, media producers and advertisers, not to mention researchers and fans, take for granted the idea that the success of a media franchise depends on fan investments and participation.

Bringing together the highlights of a decade and a half of groundbreaking research into the cultural life of media consumers, Fans, Bloggers, and Gamers takes readers from Jenkins's progressive early work defending fan culture against those who would marginalize or stigmatize it, through to his more recent work, combating moral panic and defending Goths and gamers in the wake of the Columbine shootings. Starting with an interview on the current state of fan studies, this volume maps the core theoretical and methodological issues in Fan Studies. It goes on to chart the growth of participatory culture on the web, take up blogging as perhaps the most powerful illustration of how consumer participation impactsmainstream media, and debate the public policy implications surrounding participation and intellectual property.

In recent years, many media producers, screenwriters, technicians and investors from the Asia-Pacific region have been attracted to projects in the People's Republic of China. The Chinese state's recent willingness to consider collaboration with foreign partners is a major factor that is enticing and supporting a range of new ventures. Projects, often with a lighter commercial entertainment feel, compared with the propaganda-oriented content of the past, are multiplying. With this surge in production and the availability of resources and locations, creative talent is moving to the Mainland from South Korea, Hong Kong, Taiwan and Japan. This volume examines this phenomenon, looking at examples from film, documentary, television, animation and games.

Gene Tierney may be one of the most recognizable faces of studio-era Hollywood: she starred in numerous classics, including Leave Her to Heaven, The Ghost and Mrs. Muir, and Laura, with the latter featuring her most iconic role. While Tierney was considered one of the most beautiful women in Hollywood, she personified "ordinariness" both on- and off-screen. Tierney portrayed roles such as a pinup type, a wartime worker, a wife, a mother, and, finally, a psychiatric patient-the last of which may have hit close to home for her, as she would soon leave Hollywood to pursue treatment for mental illness and later attempted suicide in the 1950s. After her release from psychiatric clinics, Tierney sought a comeback as one of the first stars whose treatment for mental illness became public knowledge. In this book, Will Scheibel not only examines her promotion, publicity, and reception as a star but also offers an alternative history of the United States wartime efforts demonstrated through the arc of Tierney's career as a star working on the home front. Scheibel's analysis aims to showcase that Tierney was more than just "the most beautiful woman in movie history," as stated by the head of production at Twentieth Century Fox in the 1940s and 1950s. He does this through an examination of her making, unmaking, and remaking at Twentieth Century Fox, rediscovering what she means as a movie legend both in past and up to the present. Film studies scholars, film students, and those interested in Hollywood history and the legacy of Gene Tierney will be delighted by this read.

Music Video Games takes a look (and listen) at the popular genre of music games - video games in which music is at the forefront of player interaction and gameplay. With chapters on a wide variety of music games, ranging from well-known console games such as Guitar Hero and Rock Band to new, emerging games for smartphones and tablets, scholars from diverse disciplines and backgrounds discuss the history, development, and cultural impact of music games. Each chapter investigates important themes surrounding the ways in which we play music and play with music in video games. Starting with the precursors to music games - including Simon, the hand-held electronic music game from the 1980s, Michael Austin's collection goes on to discuss issues in musicianship and performance, authenticity and "selling out," and composing, creating, and learning music with video games. Including a glossary and detailed indices, Austin and his team shine a much needed light on the often overlooked subject of music video games.

The Present Image explores the world of images in the contemporary, increasingly digitized, habitats of the world. Moving across a theoretical spectrum that brings visual and digital culture in touch with anthropology, political theory, phenomenology and art-history, and based on the author's practice-based involvement with images, the book argues against the idea of the digital as a revolution in the world of images. "Present images" are the result of a dialectic between the material and the immaterial, the manual and the mechanical, the visible and the audible, the old and the new. Offering an analysis containing simultaneously elements of timeliness and timelessness, the book addressed practices such as VR and 360 degrees, iDocs and action cameras in a dialogue with classical art, religious iconography, early photography and contemporary art. In the final chapter the book explores the significance of images and image-making in the context of dying, mourning and living.

Adopting a multi-perspective ontological approach to language in social life, this book investigates the concept of journalistic stance, defining it as a nexus of social practice rather than simply linguistic realizations. It focuses on the discursive aspect of journalistic stance in news texts to analyse the ways journalistic stances are enacted in Chinese and Australian print-media, hard-news reporting. Further, using the appraisal framework, it identifies stance markers in news texts and examines the social-institutional and (inter)personal aspects of journalistic stance on the basis of insights gained from participant observation in news institutions in order to understand news-production processes. It also highlights the articulation of news values and the exercise of symbolic power in each news-production context. This book appeals to a wide range of researchers, such as discourse analysts in the field of news discourse and other scholars whose research is relevant to stance/evaluation, and those engaged in corpus-informed studies, along with those in the field journalism and communication.

Through an interdisciplinary conversation with contributors from social anthropology, religious studies, film studies, literary studies, cultural studies, and history, Crafting Chinese Memories is a novel book which addresses how works of art shape memories, and offers new ways of conceptualising storytelling, memory-making, art, and materiality. It explores the memories of artists, filmmakers, novelists, storytellers, and persons who come to terms with their own histories even as they reveal the social memories of watershed events in modern China.

Recounts the life and career of Croatian filmmaker Rajko Grlic in the form of a lexicon of film terms tied to anecdotes spanning Grlic's life. "I read a lot this year. Old, new, borrowed, blue. This was the best. The paradox of reading something so avidly that you can't put it down and then I got to the last 20 pages slowing down to a snail's pace and reading so slowly so that it wouldn't be over so quickly."-Mike Downey, European Film Academy From his post-Nazi-era childhood in Yugoslavia to his college years during the 1968 invasion of Prague, the Yugoslav dissolution wars, and his subsequent exile in the United States, these personal stories combine to provide insight into socialist film industries, contextualizing south Slavic film while also highlighting its contacts with Western filmmakers and film industry. From the introduction by Aida Vidan: The one hundred and seventy-seven film terms provide sometimes a direct and at other times a metaphoric path to Grlic's stories and concurrently serve as a self-referential mechanism to comment on a series of film attributes. The entries can be read in any order, allowing for the reader's own "montage" of the book's universe.... Grlic adroitly captures the absurdities and paradoxes in one's life resulting from the sort of tectonic shifts with which East European history abounds.

As digitalization and social media are increasingly blurring the boundaries between traditional societal, political, and economic institutions, this book provides a cross-disciplinary examination of value co-creation. From various standpoints, it examines how institutions contribute to service ecosystems and how digitalization is transforming value co-creation in these ecosystems. Further, the book shares new perspectives on relational dynamics among government, companies, and citizens. These insights fill the gaps between service science and political science by integrating institutional logics into the concept of value co-creation. The book subsequently examines society as an interaction space. Topics discussed include the new logic and transformation mechanisms of economic activities, citizen participation, governance, and policy-making in the face of technological innovations, market-based reforms, and the risk of disconnect between citizens and policy-making. Here the focus is on value co-creation in complex adaptive systems where institutions, individuals, and businesses negotiate value and interests in networked relations. In closing, the book presents a range of empirical case studies on value co-creation, which provide examples of active networked citizenship, innovative governance and policy-making, democratic leadership, and trust-building dialogue among institutions. The studies address the context of Nordic countries, recognized as world-leading democracies. Pursuing a systems approach, the book articulates a social reality composed of interacting and interconnected elements that cannot be captured with only micro or macro levels of analysis. Service ecosystems are considered as configurations of people and technologies embedded in institutionalized rules, cultural meanings, and practices, offering valuable insights into the service-centered view of markets and society. Given the breadth and depth of its coverage, the book offers a valuable resource for all students and scholars interested in understanding and envisioning the future democratic landscape.

People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. Personalize Learning-MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. Improve Skill Development and Application- Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. Engage Students- Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media. "Media People" boxes profile key figures in media industries. New "Media Counterpoints" boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue. Explore Examples of contemporary communication-New "Media Tomorrow" boxesaddress the impact of new technologies on media as well as the public's changing media consumption patterns. Topics range from eyetracking tablet users' media access to the growth of digital publications and governmental online access policies. Emphasize Learning Outcomes-"Media Timelines" cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual "Thematic Summary." Understand Theory and Research - Students also can access Pearson's MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chi

This collection is the first book to comprehensively analyse the relatively new and under-researched phenomenon of 'ruin porn'. Featuring a diverse collection of chapters, the authors in this work examine the relevance of contemporary ruin and its relationship to photography, media, architecture, culture, history, economics and politics. This work investigates the often ambiguous relationship that society has with contemporary ruins around the world, challenging the notions of authenticity that are frequently associated with images of decay. With case studies that discuss various places and topics, including Detroit, Chernobyl, Pitcairn Island, post-apocalyptic media, online communities and urban explorers, among many other topics, this collection illustrates the nuances of ruin porn that are fundamental to an understanding of humanity's place in the overarching narrative of history.

This volume provides descriptions and interpretations of social and cognitive phenomena as well as processes that emerge at the interface of languages and cultures in the context of contrastive and contact linguistics and media discourse. Different contexts are explored with rich empirical findings and authentic exemplifying materials. The book includes fifteen papers, divided into three parts. Part 1 addresses conceptual reflection on languages and cultures in contact and contrast, while Part 2 focuses on contact linguistics and borrowing. Part 3 discusses cultural and linguistic aspects of media discourses.

Using the 2003 war in Iraq as an illustrative tool for highlighting the impact which advances in communication systems have had on message relays, this book comes as a useful tool kit for enabling a critical evaluation of the way language is used in the news.In a world in which advanced communication technologies have made the reporting of disasters and conflicts (also in the form of breaking news) a familiar and 'normalised' activity, the information presented here about television news reporting of the 2003 war in Iraq has implications that go beyond this particular conflict."Evaluation and Stance in War News" functions as a tool kit for the critical evaluation of language in the news, both as raw data in need of interpretation and as carefully packaged products of 'information management' in need of 'unpacking'. The chapters offer an array of theoretical and empirical instruments for revealing, identifying, sifting, weighing and connecting patterns of language use that construct messages. These messages carry with them world views and value systems that can either create an ever wider divide or serve to build bridges between peoples and countries.The Editorial Board includes: Paul Baker (Lancaster), Frantisek Cermak (Prague), Susan Conrad (Portland), Geoffrey Leech (Lancaster), Dominique Maingueneau (Paris XII), Christian Mair (Freiburg), Alan Partington (Bologna), Elena Tognini-Bonelli (Lecce and TWC), Ruth Wodak (Lancaster and Vienna), and Feng Zhiwei (Beijing). "The Corpus and Discourse" series consists of two strands. The first, Research in Corpus and Discourse, features innovative contributions to various aspects of corpus linguistics and a wide range of applications, from language technology via the teaching of a second language to a history of mentalities. The second strand, Studies in Corpus and Discourse, is comprised of key texts bridging the gap between social studies and linguistics. Although equally academically rigorous, this strand will be aimed at a wider audience of academics and postgraduate students working in both disciplines.

This book maps father failure and redemption through three decades of Hollywood family films, revealing how libertarian notions that align agency with autonomy lead to new conflicts for the contemporary father. The films find resolution to these conflicts through a re-gendering of parenting as relationship. In their creation of a 'pure' fatherhood that is valorised as authentic for its lack of parental responsibilities, the films serve to challenge the perception that fathering enacted outside the nuclear family structure is fragile. McNulty Norton finds in the films a new essentialism that secures the pure relationship to the biological father, reinforcing his position in the face of changing family forms.

This book examines the convergent paths of the Internet and the American military, interweaving a history of the militarized Internet with analysis of a number of popular Hollywood movies in order to track how the introduction of the Internet into the war film has changed the genre, and how the movies often function as one part of the larger Military-Industrial- Media-Entertainment Network and the Total War Machine. The book catalogues and analyzes representations of a militarized Internet in popular Hollywood cinema, arguing that such illustrations of digitally networked technologies promotes an unhealthy transhumanism that weaponizes the relationships between the biological and technological aspects of that audience, while also hierarchically placing the "human" components at the top. Such filmmaking and movie-watching should be replaced with a critical posthumanism that challenges the relationships between the audience and their technologies, in addition to providing critical tools that can be applied to understanding and potentially resist modern warfare.

This book explores the relevance of social networking from the perspective of its users to reveal the sociological significance of (inter)active experiences on Facebook. In doing so, the work examines obscure aspects of Facebook by addressing such questions as: What constitutes keeping in touch?; how is knowing of the other different from being with the other?; and why is the presence of others such an important element of Facebook? Social Ties in Online Networking discusses the significance of social networking activity through a collection of interviews with the users of Facebook. It analyses what they do, what they like and watch, but first and foremost how they intend their own actions and others' actions to be perceived within the realm of social media. This book is an exploration of relationships, which will be of interest to academics and students in sociology, social theory, human geography, social networking, media studies and social psychology.

The Spectralities Reader is the first volume to collect the rich scholarship produced in the wake of the "spectral turn" of the early 1990s, which saw ghosts and haunting conjured as compelling analytical and methodological tools across the humanities and social sciences. Surveying the past twenty years from an interdisciplinary and cross-cultural perspective, the Reader displays the wide range of concerns spectrality, in its diverse elaborations, has been called upon to elucidate. The disjunctions produced by globalization, the ungraspable quality of modern media, the convolutions of subject formation (in terms of gender, race, and sexuality), the elusiveness of spaces and places, and the lingering presences and absences of memory and history have all been reconceived by way of the spectral. A primer for the wide readership engaged with cultural interpretations of ghosts and haunting that go beyond the confines of the fictional and supernatural, The Spectralities Reader includes twenty-five groundbreaking texts by prominent contemporary thinkers, from Jacques Derrida and Gayatri Spivak to Avery Gordon and Arjun Appadurai, as well as a general introduction and six section introductions by the editors.

America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like "The OC" to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities.
"America Through the Eyes of China and India" explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.

Museums and archives all over the world digitize their collections and provide online access to heritage material. But what factors determine the content, structure and use of these online inventories? This book turns to India and Europe to answer this question. It explains how museums and archives envision, decide and conduct digitization and online dissemination. It also sheds light on born-digital, community-based archives, which have established themselves as new actors in the field. Based on anthropological fieldwork, the chapters in the book trace digital archives from technical advancements and postcolonial initiatives to programming alternatives, editing content, and active use of digital archives.

Beginning with his first film Reconstruction, released in 1970, Theo Angelopoulos's notoriously complex cinematic language has long explored Greece's contemporary history and questioned European culture and society. The Cinematic Language of Theo Angelopoulos offers a detailed study and critical discussion of the acclaimed filmmaker's cinematic aesthetics as they developed over his career, exploring different styles through which Greek and European history, identity, and loss have been visually articulated throughout his oeuvre, as well as his impact on both European and global cinema.

This book considers how a combination of place-based writing and location responsive technologies produce new kinds of literary experiences. Building on the work done in the Ambient Literature Project (2016-2018), this books argues that these encounters constitute new literary forms, in which the authored text lies at the heart of an embodied and mediated experience. The visual, sonic, social and historic resources of place become the elements of a live and emergent mise-en-scene. Specific techniques of narration, including hallucination, memory, history, place based writing, and drama, as well as reworking of traditional storytelling forms combine with the work of app and user experience design, interaction, software authoring, and GIS (geographical information systems) to produce ambient experiences where the user reads a textual and sonic literary space. These experiences are temporary, ambiguous, and unpredictable in their meaning but unlike the theatre, the gallery, or the cinema they take place in the everyday shared world. The book explores the potentiality of a new literary form produced by the exchange between location-aware cultural objects, writers and readers. This book, and the work it explores, lays the ground for a new poetics of situated writing and reading practices.

Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.

This book starts with the proposition that digital media invite play and indeed need to be played by their everyday users. Play is probably one of the most visible and powerful ways to appropriate the digital world. The diverse, emerging practices of digital media appear to be essentially playful: Users are involved and active, produce form and content, spread, exchange and consume it, take risks, are conscious of their own goals and the possibilities of achieving them, are skilled and know how to acquire more skills. They share a perspective of can-do, a curiosity of what happens next? Play can be observed in social, economic, political, artistic, educational and criminal contexts and endeavours. It is employed as a (counter) strategy, for tacit or open resistance, as a method and productive practice, and something people do for fun. The book aims to define a particular contemporary attitude, a playful approach to media. It identifies some common ground and key principles in this novel terrain. Instead of looking at play and how it branches into different disciplines like business and education, the phenomenon of play in digital media is approached unconstrained by disciplinary boundaries. The contributions in this book provide a glimpse of a playful technological revolution that is a joyful celebration of possibilities that new media afford. This book is not a practical guide on how to hack a system or to pirate music, but provides critical insights into the unintended, artistic, fun, subversive, and sometimes dodgy applications of digital media. Contributions from Chris Crawford, Mathias Fuchs, Rilla Khaled, Sybille Lammes, Eva and Franco Mattes, Florian 'Floyd' Mueller, Michael Nitsche, Julian Oliver, and others cover and address topics such as reflective game design, identity and people's engagement in online media, conflicts and challenging opportunities for play, playing with cartographical interfaces, player-emergent production practices, the re-purposing of data, game creation as an educational approach, the ludification of society, the creation of meaning within and without play, the internalisation and subversion of roles through play, and the boundaries of play.