Public opinion and the media form the foundation of the United States' representative democracy. They are the subject of enormous scrutiny by scholars, pundits, and ordinary citizens. This Oxford Handbook takes on the "big questions" about public opinion and the media--both empirical and normative--focusing on current debates and social scientific research. Bringing together the thinking of a team of leading academic experts, its chapters provide a cutting assessment of contemporary research on public opinion, the media, and their interconnections. Emphasizing changes in the mass media and communications technology--the vast number of cable channels, websites and blogs, and the new social media, which are changing how news about political life is collected and conveyed--they describe the evolving information interdependence of the media and public opinion. In addition, TheOxford Handbook of American Public Opinion and the Media reviews the wide range of influences on public opinion, including the processes by which information communicated through the media can affect the public. It describes what has been learned from the latest research in psychology, genetics, and studies of the impact of gender, race and ethnicity, economic status, education and sophistication, religion, and generational change on a wide range of political attitudes and perceptions. The Handbook includes extensive discussion of how public opinion and mass media coverage are studied through survey research and increasingly through experiments using the latest technological advances.
The Oxford Handbooks of American Politics are a set of reference books offering authoritative and engaging critical overviews of the state of scholarship on American politics. Each volume focuses on a particular aspect of the field. The project is under the General Editorship of George C. Edwards III, and distinguished specialists in their respective fields edit each volume. The Handbooks aim not just to report on the discipline, but also to shape it as scholars critically assess the scholarship on a topic and propose directions in which it needs to move. The series is an indispensable reference for anyone working in American politics.

KiddingAround: The Child in Film and Mediais a collection of essays generated by a conference of the same title held atthe University of the District of Columbia in September 2008.The works gathered examine a variety ofchildren's media, including texts produced for children (e.g., comic strips, children's books, cartoons, animated films) as well as texts about children(e.g., feature-length films, literature, playground architecture, parentingguides).The primary goal of KiddingAround is to analyze contested representations of childhood and children invarious twentieth- and twenty-first-century media while accounting for thepolitics of these narratives.Theprimary goal of Kidding Around is to contextualize key representationsof childhood and children disseminated throughout various media today.Each of the essays gathered offers a criticalhistory of the very notion of childhood, at the same time as it analyzesexemplary children's texts from the twentieth and twenty-first centuries.These chapters depart from variousmethodological approaches (including psychoanalytic, sociological, ecological, and historical perspectives), offering the reader numerous productiveapproaches for analyzing the moments of cultural conflict and impasse foundwithin the primary works studied.Despite the fact that todaychildren are one of the most coveted demographics in marketing and viewership, academic work on children's media, and children in media, is justbeginning.Kidding Around assemblesexperts from this inchoate field, opening discussion to traditional andnon-traditional children's te

The yellow press period in American journalism history has produced many powerful and enduring myths-almost none of them true. This study explores these legends, presenting extensive evidence that:

The yellow press did not foment-could not have fomented-the Spanish-American War in 1898, contrary of the arguments of many media historians.

The famous exchange of telegrams between the artist Frederic Remington and newspaper publisher William Randolph Hearst-in which Hearst is said to have vowed to furnish the war with Spain-almost certainly never took place.

The readership of the yellow press was not confined to immigrants and people having an uncertain command of English, as many media historians maintain. rather yellow journals were most likely read across the social strata of urban America.

The term yellow journalism emerged and took hold during a period of raging competition and intolerance among newspaper editors in New York City-and did not directly result from the rivalry between Hearst and Joseph Pulitzer, as most media historians claim.

The study also presents the results of a detailed content analysis of seven leading U. S. newspapers at 10 year intervals, from 1899 to 1999. The content analysis-which included the "Denver Post, Los Angeles Times, New York Times, Raleigh News and Observer, St. Louis Post-Dispatch, San Francisco Examiner" and "Washington Post"-reveal that some elements characteristic of yellow journalism have been generally adopted by leading U. S. newspapers. This critical assessment encourages a more precise understanding of the history of yellow journalism, appealing to scholars of American journalism, journalism history, and practicing journalists.

Fans used to be seen as an overly obsessed fraction of the audience. In the last few decades, shifts in media technology and production have instead made fandom a central mode of consumption. A range of ideas has emerged to explore different facets of this growing phenomenon. With a foreword by Matt Hills, " Understanding Fandom" introduces the whole field of fan research by looking at the history of debate, key paradigms and methodological issues. The book discusses insights from scholars working with fans of different texts, genres and media forms, including television and popular music. Mark Duffett shows that fan research is an emergent interdisciplinary field with its own key thinkers: a tradition that is distinct from both textual analysis and reception studies. Drawing on a range of debates from media studies, cultural studies and psychology, Duffett argues that fandom is a particular kind of engagement with the power relations of media culture.

Online Harassment is one of the most serious problems in social media. To address it requires understanding the forms harassment takes, how it impacts the targets, who harasses, and how technology that stands between users and social media can stop harassers and protect users. The field of Human-Computer Interaction provides a unique set of tools to address this challenge. This book brings together experts in theory, socio-technical systems, network analysis, text analysis, and machine learning to present a broad set of analyses and applications that improve our understanding of the harassment problem and how to address it. This book tackles the problem of harassment by addressing it in three major domains. First, chapters explore how harassment manifests, including extensive analysis of the Gamer Gate incident, stylistic features of different types of harassment, how gender differences affect misogynistic harassment. Then, we look at the results of harassment, including how it drives people offline and the impacts it has on targets. Finally, we address techniques for mitigating harassment, both through automated detection and filtering and interface options that users control. Together, many branches of HCI come together to provide a comprehensive look at the phenomenon of online harassment and to advance the field toward effective human-oriented solutions.

A unique reference work exploring the interaction of ever more pervasive media and the U.S. judicial system in the 20th century. At a time when two-thirds of local news is crime- or court-related, when Court TV broadcasts daily, and when one lurid case can push all other news aside, Media and American Courts: A Reference Handbook offers a much-needed examination of how the press and the judicial system interact. Despite the benefits (a better-informed public, judicial accountability), has expanded coverage of the courts in fact weakened our democracy? Media and American Courts approaches this question by exploring the cases, the personalities, and the controversies that have redefined the court/press relationship in the past century as the media expanded from print and radio to courtroom cameras, cable, and the World Wide Web. It also includes suggestions from legal and media experts for making court news more accurate, informative, and useful. Glossary definitions written in clear, layman's language describing the terms necessary for a full understanding of media coverage of the judicial system Biographical sketches of prominent courtroom journalists, lawyers, and judges such as F. Lee Bailey, Marcia Clark, and Johnny Cochran

The school library media center is a relatively recent phenomenon. Its development throughout the 20th century has not always been predictable or peaceful, but neither has it been static or dull. Through personal and objective perspectives, this book relates the often turbulent history of the school library movement to times of rapid change. The authors address the mission of the school library program and how its realization has been shaped by professional organizations, standards and guidelines, accreditation associations, the education of library media specialists, collection development, evaluation, instruction, research, and technology applications. The relationship of the program to educational paradigms and to local, national, and international partnerships is also discussed. Students and instructors in school library media programs will find this work essential, and practicing library media specialists will find it a fascinating professional read.

Engaging media has been an ongoing issue for American Jews, as it has been for other religious communities in the United States, for several generations. Jews, God, and Videotape is a pioneering examination of the impact of new communications technologies and media practices on the religious life of American Jewry over the past century. Shandler's examples range from early recordings of cantorial music to Hasidic outreach on the Internet. In between he explores mid-twentieth-century ecumenical radio and television broadcasting, video documentation of life cycle rituals, museum displays and tourist practices as means for engaging the Holocaust as a moral touchstone, and the role of mass-produced material culture in Jews' responses to the American celebration of Christmas.

Shandler argues that the impact of these and other media on American Judaism is varied and extensive: they have challenged the role of clergy and transformed the nature of ritual; facilitated innovations in religious practice and scholarship, as well as efforts to maintain traditional observance and teachings; created venues for outreach, both to enhance relationships with non-Jewish neighbors and to promote greater religiosity among Jews; even redefined the notion of what might constitute a Jewish religious community or spiritual experience. As Jews, God, and Videotape demonstrates, American Jews' experiences are emblematic of how religious communities' engagements with new media have become central to defining religiosity in the modern age.

How is affective experience produced in the cinema? And how can we write a history of this experience? By asking these questions, this study by Hauke Lehmann aims at rethinking our conception of a critical period in US film history - the New Hollywood: as a moment of crisis that can neither be reduced to economic processes of adaption nor to a collection of masterpieces. Rather, the fine-grained analysis of core films reveals the power of cinematic images to affect their audiences - to confront them with the new. The films of the New Hollywood redefine the divisions of the classical genre system in a radical way and thereby transform the way spectators are addressed affectively in the cinema. The study describes a complex interplay between three modes of affectivity: suspense, paranoia, and melancholy. All three, each in their own way, implicate spectators in the deep-seated contradictions of their own feelings and their ways of being in the world: their relations to history, to society, and to cultural fantasy. On this basis, Affect Poetics of the New Hollywood projects an original conception of film history: as an affective history which can be re-written up to the present day.

Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts-from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades. Media-jaded Americans, especially younger ones, would be surprised to know how eagerly their forebears anticipated the arrival of television. Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts-from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. Viewers' comments recall the excitement of owning the first TV receiver in the neighborhood, show the vexing challenges of reception, and record the pleasure that all young and many older watchers found in early network and local programs from the beginning to the fast-changing 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades.

This volume includes a variety of first-hand case studies, critical analyses, action research and reflective practice in the digital humanities which ranges from digital literature, library science, online games, museum studies, information literacy to corpus linguistics in the 21st century. It informs readers of the latest developments in the digital humanities and their influence on learning and teaching. With the growing advancement of digital technology, humanistic inquiries have expanded and transformed in unfathomable complexity as new content is being rapidly created. The emergence of electronic archiving, digital scholarship, digitized pedagogy, textual digitization and software creation has brought about huge impacts on both humanities subjects and the university curricula in terms of nature, scope and design. This volume provides insights into what these technological changes mean for all the stakeholders involved and for the ways in which humanities subjects are understood. Part 1 of this volume begins with a broad perspective on digital humanities and discusses the current status of the field in Asia, Canada and Europe. Then, with a special focus on new literacies, educational implications, and innovative research in the digital humanities, Parts 2-4 explore how digital technology revolutionizes art forms, curricula, and pedagogy, revealing the current practices and latest trends in the digital humanities. Written by experts and researchers across Asia, Australia, Canada and Europe, this volume brings global insights into the digital humanities, particularly in the education aspect. It is of interest to researchers and students of cultural studies, literature, education, and technology studies. The strongest point of this collection of work is that, it brings important concepts to the study of digital literacies, for example, looking at it from the perspective of new literacies, languages and education. Daniel Churchill, Associate Professor, Faculty of Education, The University of Hong Kong With a rapidly growing advancement in digital tools, this book has made a relevant contribution by informing readers what the latest development of these tools are, and discusses how they can aid research, libraries, education and even poets across different continents. Samuel Kai-wah Chu, Associate Professor, Faculty of Education, The University of Hong Kong

This book analyzes the impact of social media on democracy and politics at the sub-national level in developed and developing countries. Over the last decade or so, social media has transformed politics. Offering political actors opportunities to organize, mobilize, and connect with constituents, voters, and supporters, social media has become an important tool in global politics as well as a force for democracy. Most of the available research literature focuses on the impact of social media at the national level; this book fills that gap by analyzing the political uses of social media at the sub-national level. The book is divided into two parts. Part One, "Social Media for Democracy" includes chapters that analyze potential contributions of social media tools to the realizing of basic values of democracy, such as public engagement, transparency, accountability, participation and collaboration at the sub-national level. Part Two, "Social Media in Politics" focuses on the use of social media tools by political actors in political processes and activities (online campaigns, protests etc.) at the local, regional and state government levels during election and non-election periods. Combining theoretical and empirical analysis, each chapter provides evaluations of overarching issues, questions, and problems as well as real-world experiences with social media, politics, and democracy in a diverse sample of municipalities. This volume will be of use to graduate students, academicians, and researchers, in several disciplines and fields, such as public administration, political science, ICT, sociology, communication studies and public policy as well as politicians and practitioners.

New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.

Michael Suman has brought together wide-ranging viewpoints of media advocates, media lawyers, academics, and entertainment industry representatives who examine the important public policy issue of how advocacy groups affect the entertainment industry.

In the first part of the book, representatives from media advocacy groups, including Action for Children's Television and Population Communications International, look at their efforts to utilize the media for policy purposes. In the second part, attorneys specializing in communications look at the ways advocacy groups have been aided as well as hindered by changes in the laws and public policy. Changes in advocacy groups as well as the entertainment industry in general are examined by various scholars in the third section. Representatives of the entertainment industry look at the impact of advocacy groups in the fourth section of the book. Scholars as well as public policy makers and those involved in entertainment oversight will find this a provocative analysis.

Media and Information Literacy: An Integrated Approach for the 21st Century provides a novel rationale for the integration of media and information literacy and gives direction to contemporary media and information literacy education. The book takes a synthetic approach to these two areas, presenting critical histories of both. The book explores the influence of political forces and educational practice on media literacy and the contemporary media environment, focusing on computing and mobile technology as a platform for existing and non-computational media. The final section considers a new rationale for the adjustment of content and activities into a combined project, building on a range of skills from contemporary media, reconsidering the mission of media literacy, and advocating that media and information literacy be expanded out of the classroom and positioned as a 'public pedagogy'.

Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today's brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product's qualities or features. Phil Hopkins explores these narratives' influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.

Certain films seem to encapsulate perfectly the often abstract ethical situations that confront the media, from truth-telling and sensationalism to corporate control and social responsibility. Using these movies--including "Ace in the Hole," "All the President's Men," "Network," and "Twelve Angry Men"--as texts, authors Howard Good and Michael Dillon demonstrate that, when properly framed and contextualized, movies can be a powerful lens through which to examine media practices.

Moreover, cinema can present human moral conduct for evaluation and analysis more effectively than a traditional case study can. By presenting ethical dilemmas and theories within a dramatic framework, "Media Ethics Goes to the Movies" offers a unique perspective on what it means for media professionals to be both technically competent and morally informed.

Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during "grazing," experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote control device, gender differences in its use, family communication and parental control of the device, remote controls and selective exposure to media messages, the impact of remote controls on programming and promotion, remote controls and critical perspective on television, and future technologies. This volume is rooted in social scientific research, but theoretically and methodologically broad in scope.

The media star has become a powerful, almost unparalleled, cultural sign, even as the star system has undergone radical transformation since the era of the Hollywood studio system. Today's film industry continues to market and promote its products through actors in ways that seek to capture the often elusive quality that a star can embody. Using contemporary stars such as Robert De Niro, Keanu Reeves, Arnold Schwarzenegger, and Dennis Hopper, this anthology of essays applies a variety of theoretical tools in its attempt to understand how we interpret stars, and how we can begin to understand their cultural significance.

Likewise, the study explores how the star system has become an increasingly complex phenomenon within society at large, extending its impact beyond the cinema into music, sports, and fashion. Many of the essays collected here consider this shift and examine how personae including the director (Sam Peckinpah), the royalty (Princess Diana) and even the digital star (Lara Croft) have captured the cultural imagination and have come to attain qualities as star-like as those of the silver screen.

Split into four sections, Seeing Fans analyzes the representations of fans in the mass media through a diverse range of perspectives. This collection opens with a preface by noted actor and fan Orlando Jones (Sleepy Hollow), whose recent work on fandom (appearing with Henry Jenkins at Comic Con and speaking at the Fan Studies Network symposium) bridges the worlds of academia and the media industry. Section one focuses on the representations of fans in documentaries and news reports and includes an interview with Roger Nygard, director of Trekkies and Trekkies 2. The second section then examines fictional representations of fans through analyses of television and film, featuring interviews with Emily Perkins of Supernatural, Robert Burnett, director of the film Free Enterprise, and Luminosity, a fan who has been interviewed in the New York Magazine for her exemplary work in fandom. Section three explores cultural perspectives on fan representations, and includes an interview with Laurent Malaquais, director of Bronies: The Extremely Unexpected Adult Fans of My Little Pony. Lastly, the final section looks at global perspectives on the ways fans have been represented and finishes with an interview with Jeanie Finlay, director of the music documentary Sound it Out. The collection then closes with an afterword by fan studies scholar Professor Matt Hills.

Micromanaging the advertising budget for the least amount of total waste will be mandatory in the overly competitive environment of the 1990s. Such an approach can only be successful if the advertiser turns to the electronic media as the major source for advertising and promotion. Here, White examines the historical factors leading to print (newspaper) dominance in our advertising-oriented culture and explains why these assumptions are no longer valid in the electronic media world of the 1990s. Using behavioral psychology as it applies to learning and consumer behavior, White shows how radio and television are able to franchise the minds of potential consumers.

White helps advertising managers and businesspeople come to grips with the paradigm shift in thinking from print to electronic media advertising. This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix. Readers will come to understand how all advertising works, how small the number of potential consumers for any product or service actually is, and how these factors impact on media decisions. All advertising is not equal and understanding the differences may mean either success or failure in the competitive retail environment of the 1990s.

The world is witnessing a media revolution similar to the birth of the film industry from the early 20th Century. New forms of media are expanding the human experience from passive viewership to active participants, surrounding and enveloping us in ways film or television never could. New immersive media forms include virtual reality (VR), augmented reality (AR), mixed reality (XR), fulldome, CAVEs, holographic characters, projection mapping, and mixed experimental combinations of old and new, live, and generated media. With the continued expansion beyond the traditional frame, practitioners are crafting these new media to see how they can influence and shape the world. The Handbook of Research on the Global Impacts and Roles of Immersive Media is a collection of innovative research that provides insights on the latest in existing and emerging immersive technologies through descriptions of case studies, new business models, philosophical viewpoints, and scientific findings. While highlighting topics including augmented reality, interactive media, and spatial computing, this book is ideally designed for media technologists, storytellers, artists, journalists, designers, programmers, developers, manufacturers, entertainment executives, content creators, industry professionals, academicians, researchers, and media students.

Media Power, Media Politics, Second Edition, examines the role and influence of the media in every sphere of American politics. Organized thematically, the book analyzes the relationship between the media and key institutions, political actors, and nongovernmental entities, as well as the role of the new media, media ethics, and foreign policy coverage. Written clearly and concisely by leading scholars in the field, the chapters serve as broad overviews to the issues, while discussion questions and suggestions for further reading encourage deeper inquiry. Updated throughout, the second edition includes expanded coverage of the evolving role of new media, a new chapter on terrorism and the media, and new pedagogical exercises and featured interviews with journalists, bloggers, and media advisers.

This is a discussion of the relationships between mass media and society. Topics examined include: talk radio and community; the growth of the corporate newspaper; media violence and audience behaviour; and race, ethnicity and the mass media.