Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

In this fifth book on sport and the nature of reputation, editors Lisa Doris Alexander and Joel Nathan Rosen have tasked their contributors with examining reputation from the perspective of celebrity and spectacle, which in some cases can be better defined as scandal. The subjects chronicled in this volume have all proven themselves to exist somewhere on the spectacular spectrum-the spotlight seemed always to gravitate toward them. All have displayed phenomenal feats of athletic prowess and artistry, and all have faced a controversy or been thrust into a situation that grows from age-old notions of the spectacle. Some handled the hoopla like the champions they are, or were, while others struggled and even faded amid the hustle and flow of their runaway celebrity. While their individual narratives are engrossing, these stories collectively paint a portrait of sport and spectacle that offers context and clarity. Written by a range of scholarly contributors from multiple disciplines, The Circus Is in Town: Sport, Celebrity, and Spectacle contains careful analysis of such megastars as LeBron James, Tonya Harding, David Beckham, Shaquille O'Neal, Maria Sharapova, and Colin Kaepernick. This final volume of a project that has spanned the first three decades of the twenty-first century looks to sharpen questions regarding how it is that reputations of celebrity athletes are forged, maintained, transformed, repurposed, destroyed, and at times rehabilitated. The subjects in this collection have been driven by this notion of the spectacle in ways that offer interesting and entertaining inquiry into the arc of athletic reputations. Contributions by Lisa Doris Alexander, Matthew H. Barton, Andrew C. Billings, Carlton Brick, Ted M. Butryn, Brian Carroll, Arthur T. Challis, Roxane Coche, Curtis M. Harris, Jay Johnson, Melvin Lewis, Jack Lule, Rory Magrath, Matthew A. Masucci, Andrew McIntosh, Jorge E. Moraga, Leigh M. Moscowitz, David C. Ogden, Joel Nathan Rosen, Kevin A. Stein, and Henry Yu.

In the very near future, "smart" technologies and "big data" will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such "solutionism" affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything--from crime to corruption to pollution to obesity--by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement--but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design.
Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, "To Save Everything, Click Here" warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.

News discourse helps us understand society and how we respond to traumatic events. News Framing of School Shootings: Journalism and American Social Problems provides insights into how we come to understand broad societal issues like gun control, the influence of violent media on children, the role of parents, and the struggles of teenagers dealing with bullying. This book evaluates the news framing of eleven school shootings in the United States between 1996 and 2012, including the traumatic Columbine and Sandy Hook events. Michael McCluskey explores reasons behind news coverage patterns, including differences in medium, news audience political ideology, the influence of political actors and other sources, and the contextual elements of each shooting.

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV-streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications, and discusses the emerging ''media cloud'' of video and infrastructure platforms, and the organizational form of such TV. What kind of companies? What kind of business models? What kind of industries? What kind of impact on existing media? And what kind of market power in media industries, around the world? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. Media professionals in academia, management, technology, policy and creative production will appreciate the non-jargony yet thorough exploration of streaming online video in The Technology, Business, and Economics of Streaming Video.

When Donald J. Trump announced his campaign for president in 2015, journalists, historians, and politicians alike attempted to compare his candidacy to that of Governor George C. Wallace. Like Trump, Wallace, who launched four presidential campaigns between 1964 and 1976, utilized rhetoric based in resentment, nationalism, and anger to sway and eventually captivate voters among America's white majority. Though separated by almost half a century, the campaigns of both Wallace and Trump broke new grounds for political partisanship and divisiveness. In Fear, Hate, and Victimhood: How George Wallace Wrote the Donald Trump Playbook, author Andrew E. Stoner conducts a deep analysis of the two candidates, their campaigns, and their speeches and activities, as well as their coverage by the media, through the lens of demagogic rhetoric. Though past work on Wallace argues conventional politics overcame the candidate, Stoner makes the case that Wallace may in fact be a prelude to the more successful Trump campaign. Stoner considers how ideas about "in-group" and "out-group" mentalities operate in politics, how anti-establishment views permeate much of the rhetoric in question, and how expressions of victimhood often paradoxically characterize the language of a leader praised for "telling it like it is." He also examines the role of political spectacle in each candidate's campaigns, exploring how media struggles to respond to-let alone document-demagogic rhetoric. Ultimately, the author suggests that the Trump presidency can be understood as an actualized version of the Wallace presidency that never was. Though vast differences exist, the demagogic positioning of both men provides a framework to dissect these times-and perhaps a valuable warning about what is possible in our highly digitized information society.

This book aims to redefine the relationship between film and revolution. Starting with Hannah Arendt's thoughts on the American and French Revolution, it argues that, from a theoretical perspective, revolutions can be understood as describing a relationship between time and movement and that ultimately the spectators and not the actors in a revolution decide its outcome. Focusing on the concepts of 'time,' 'movement,' and 'spectators,' this study develops an understanding of film not as a medium of agitation but as a way of thinking that relates to the idea of historicity that opened up with the American and French Revolution, a way of thinking that can expand our very notion of revolution. The book explores this expansion through an analysis of three audiovisual stagings of revolution: Abel Gance's epic on the French Revolution Napoleon, Warren Beatty's essay on the Russian Revolution Reds, and the miniseries John Adams about the American Revolution. The author thereby offers a fresh take on the questions of revolution and historicity from the perspective of film studies.

There are hundreds of biographies of filmstars and dozens of scholarly works on acting in general. But what about the ephemeral yet indelible moments when, for a brief scene or even just a single shot, an actor's performance triggers a visceral response in the viewer? Moment of Action delves into the mysteries of screen performance, revealing both the acting techniques and the technical apparatuses that coalesce in an instant of cinematic alchemy to create movie gold. Considering a range of acting styles while examining films as varied as Bringing Up Baby, Psycho, The Red Shoes, Godzilla, and The Bourne Identity, Murray Pomerance traces the common dynamics that work to structure the complex relationship between the act of cinematic performance and its eventual perception. Mining the spaces where subjective and objective analyses merge, Pomerance offers both a deeply personal account of film viewership and a detailed examination of the intuitive gestures, orchestrated movements, and backstage maneuvers that go into creating those phenomenal moments onscreen. Moment of Action takes us on an innovative exploration of the nexus at which the actor's keen skills spark and kindle the audience's receptive energies.

Using Documents presents an interdisciplinary discussion of human communication by means of documents, e.g., letters. Cultural scientists, together with researchers from media science and media engineering, analyze questions of document modeling, including a document's contexts of use, on the basis of cultural theory. The research also concerns the debate on the material turn in the fields of cultural studies and media studies. Looking back on existing work, texts on written communication by the philosopher and sociologist Georg Simmel and by an interdisciplinary French group of authors under the pseudonym Roger T. Pedauque are taken as a starting point and presented afresh. A look ahead to the future is also attempted. Whereas the modeling (including technical modeling) of documents has to date largely been limited to the description of output forms and specific content, the foundations are laid here for including documents' contexts of use in models that are grounded in cultural theory.

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

It is imperative that the 21st century population develops media literacy competence at several levels. Schools possess a crucial role in achieving these competencies and as such, teachers need to be equipped with effective methods and training. Promoting Global Competencies Through Media Literacy is an advanced reference publication featuring the latest scholarly research on transdisciplinary and transformative assessment practices from primary-level to university-level educational settings. Including coverage on a broad range of topics such as digital storytelling, virtual environment, and cross-cultural communication, this book is ideally designed for academicians, researchers, and librarians seeking current research on current trends in media literacy in educational settings.

Researchers have harnessed the flood of personal information and opinions shared on social media platforms in a variety of ways. People communicate not only what they imagine they are purposely sharing but also unintentionally leak information, which allows others to glimpse a sense of the subconscious and unconscious at a macro level. Electronic Hive Minds on Social Media: Emerging Research and Opportunities explores various research techniques to profile the electronic hive mind around social topics as expressed on various modalities of social media, from human, bot, and cyborg social media accounts, and proposes new research methods for harnessing public data from social media platforms. Highlighting topics such as knowledge sharing, swarm intelligence, and social psychology, this publication is designed for researchers, social psychologists, practitioners, and students in marketing, communications, mass media, and similar fields.

With pervasive use of mobile devices and social media, there is a constant tension between the promise of new forms of social engagement and the threat of misuse and misappropriation, or the risk of harm and harassment. Negotiating Digital Citizenship explores the diversity of experiences that define digital citizenship. These range from democratic movements that advocate social change via social media platforms to the realities of online abuse, racial or sexual intolerance, harassment and stalking. Young people, educators, social service providers and government authorities have become increasingly enlisted in a new push to define and perform 'good' digital citizenship, yet there is little consensus on what this term really means and sparse analysis of the vested interests that drive its definition. The chapters probe the idea of digital citizenship, map its use among policy makers, educators, and activists, and identify avenues for putting the concept to use in improving the digital environments and digitally enabled tenets of contemporary social life. The components of digital citizenship are dissected through questions of control over our online environments, the varieties of contest and activism and possibilities of digital culture and creativity.

Between adolescence and adulthood, individuals begin to explore themselves mentally and emotionally in an attempt to figure out who they are and where they fit in society. Social technologies in the modern age have ushered in an era where these evolving adolescents must circumvent the negative pressures of online influences while also still trying to learn how to be utterly independent. Recent Advances in Digital Media Impacts on Identity, Sexuality, and Relationships is a collection of critical reference materials that provides imperative research on identity exploration in emerging adults and examines how digital media is used to help explore and develop one's identity. While highlighting topics such as mobile addiction, online intimacy, and cyber aggression, this publication explores a crucial developmental period in the human lifespan and how digital media hinders (or helps) maturing adults navigate life. This book is ideally designed for therapists, psychologists, sociologists, psychiatrists, researchers, educators, academicians, and professionals.