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Complete support and guidance for learners working towards Certificate, Extended Certificate or Diploma: the Student Book provides coverage of all the mandatory units. Provides comprehensive assessment activities. Assignment tips: give learners advice unit-by-unit. Bring the media industry to the classroom: WorkSpace case studies - interviews with practising media professionals - help learners to understand this dynamic sector and give snapshots of real workplaces. Author Team: Paul Baylis and Natalie Procter Both are experienced tutors and media practitioners. In this student book, they bring the sector to life, with detailed information, examples and activities to support all aspects of Creative Media Production, including Television, radio, Film, Interactive Media, Games Development, Publishing, Advertising and Marketing, Photo-Imaging and Animation.
If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks. All the information is presented in short, memorable chunks for quick and simple revision and you can check your understanding and progress as you proceed with checkpoint questions. Develop and practice your exam techniques with sample exam-style questions (and answers - luckily!) and get some inside information as A-level examiners reveal the secrets to getting top grades.
In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media defi nes the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfi gurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
Castleman and Podrazik present a sweeping season-by-season story, capturing the essence of television from its inception to the contemporary era of anytime access and online streaming, including every prime time fall schedule since 1944. The authors have dug through the mounds of obscure facts, offbeat anecdotes, and corporate strategies that have made television a multibillion-dollar industry. Watching TV provides a fascinating history of how the personalities, popular shows, and coverage of key events have evolved across eight decades. Full of facts, firsts, insights, and exploits, as well as rare and memorable photographs, Watching TV is the standard history of American television. This third edition includes coverage up through the mid-2010s and looks ahead to the next waves of change.
Khaya Dlanga has established himself as one of the most influential individuals in South African media, particularly social media, a platform he uses to promote discussion on topics that range from the frivolous to the profound. In to quote myself, Khaya recounts entertaining and moving stories about his roots and upbringing in rural Transkei, how he made his mark at school as well as his time spent studying advertising and as a stand-up comedian. He also shares his political views, how he overcame homelessness to become one of the most influential marketers in South Africa and he gives the reader a dose of the truly weird and wonderful that is routinely a part of his life.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
When an epidemic strikes, media outlets are central to how an outbreak is framed and understood. While reporters construct stories intended to inform the public and convey essential information from doctors and politicians, news narratives also serve as historical records, capturing sentiments, responses, and fears throughout the course of the epidemic.Constructing the Outbreak demonstrates how news reporting on epidemics communicates more than just information about pathogens; rather, prejudices, political agendas, religious beliefs, and theories of disease also shape the message. Analyzing seven epidemics spanning more than two hundred years -- from Boston's smallpox epidemic and Philadelphia's yellow fever epidemic in the eighteenth century to outbreaks of diphtheria, influenza, and typhoid in the early twentieth century -- Katherine A. Foss discusses how shifts in journalism and medicine influenced the coverage, preservation, and fictionalization of different disease outbreaks. Each case study highlights facets of this interplay, delving into topics such as colonization, tourism, war, and politics. Through this investigation into what has been preserved and forgotten in the collective memory of disease, Foss sheds light on current health care debates, like vaccine hesitancy.
What happens when you marry into a family that includes a Nobel Prize winner who is arguably the finest American writer of the twentieth century? Lawrence Wells, author of In Faulkner's Shadow: A Memoir, fills this lively tale with stories that answer just that. In 1972, Wells married Dean Faulkner, the only niece of William Faulkner, and slowly found himself lost in the Faulkner mystique. While attempting to rebel against the overwhelming influence of his in-laws, Wells had a front-row seat to the various rivalries that sprouted between his wife and the members of her family, each of whom dealt in different ways with the challenges and expectations of carrying on a literary tradition. Beyond the family stories, Wells recounts the blossoming of a literary renaissance in Oxford, Mississippi, after William Faulkner's death. Both the town of Oxford and the larger literary world were at a loss as to who would be Faulkner's successor. During these uncertain times, Wells and his wife cofounded Yoknapatawpha Press and the quarterly literary journal the Faulkner Newsletter and Yoknapatawpha Review. In his dual role as publisher and author, Wells encountered and befriended Larry Brown, Barry Hannah, Willie Morris, and many other writers. He became both participant and observer to the deeds and misdeeds of a rowdy collection of talented authors living in Faulkner's shadow. Full of personal insights, this memoir features unforgettable characters and exciting behind-the-scene moments that reveal much about modern American letters and the southern literary tradition. It is also a love story about a courtship and marriage, and an ode to Dean Faulkner Wells and her family.
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
Positing online users as 'sleepwalkers', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities. Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the 'dark refrain of social media': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson's sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion. At a time in which social media is influencing more people than ever, A Sleepwalker's Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.
As the first collection dedicated to the relationship between television and the U.S. South, Small-Screen Souths addresses the growing interest in how mass culture represents the region and influences popular perceptions of it. In sixteen essays divided into three thematic sections, scholars of southern culture analyse representations of the South in a variety of television shows spanning the history of the medium, from classic network programs such as The Andy Griffith Show and Designing Women to some of today's popular franchises like Duck Dynasty and The Walking Dead. The first section, ""Politics and Identity in the Televisual South,"" focuses on how television constructs understandings of race, gender, sexuality, and class, often adapting to changing configurations of community and identity. The next section, ""Caricatures, Commodities, and Catharsis in the Rural South,"" examines the tension between depictions of southern rural communities and assumptions about abject whiteness, particularly conceptions of poverty and profitized culture. The concluding section, ""(Dis)Locating the South,"" considers the influence of postcolonialism, globalization, and cosmopolitanism in understanding television featuring the region. Throughout, the essays investigate the profuse, often contradictory ways that the U.S. South has been represented on television, seeking to expand and pluralize myopic perspectives of the region. By analysing depictions of the South from the classical network era to the contemporary post-broadcast age, Small-Screen Souths offers a broad historical scope and a multiplicity of theoretical and interdisciplinary perspectives on what it means to see the South from the television screen.
Designed to complement the student book, this practical and concise revision guide supports students preparing for their WJEC/Eduqas A Level Year 1 & AS Media Studies assessment. // Written by experienced Media Studies teachers and senior examiners, essential information is presented in an engaging and user-friendly design with a variety of key features to enhance learning including `Quickfire Revision' and `Key Theory Focus'. // Provides a variety of application `Have a Go' and extension `Take it Further' activities to encourage students to apply their knowledge and understanding and practice their analytical skills further. // Offers invaluable advice and guidance on approaching and interpreting the various types of questions students may encounter in the exam.
Today, public conversations are increasingly driven by numbers. Although charts, infographics, and diagrams can make us wiser, they can also deceive-intentionally or unintentionally. To be informed citizens, we must all be able to decode and use the visual information that politicians, journalists and even our employers present to us each day. How Charts Lie examines contemporary examples ranging from election result infographics to global GDP maps and box office record charts, demystifying an essential new literacy for our data-driven world. * With a new afterword on the reporting of the Covid-19 statistics.
With more than 10 million followers across their social media channels, @WoodyandKleiny have established themselves as two of the world's foremost internet content creators. But how did they do it? The Social Struggle: How We Took Over The Internet shares their story of initial failure that through determination became success. From overcoming broken homes and broken dreams, filming blurry videos for no more than 100 views, working every hour of the day for four years to make a handful of loose change, @WoodyandKleiny's tale is sure to inspire readers around the world.
Del Hall stands as one of the few journalists able to chart their careers through the milestones and icons of the late twentieth century -- the civil rights movement, Vatican II, the Beatles' arrival in the United States, Martin Luther King, Jr., John F. Kennedy, the1968 Chicago Riots, the Vietnam War, the rise and fall of the Berlin Wall. Hall's humble beginnings on the gritty downtown streets of Depression-era New Orleans proved an ample launching pad for a six-decade profession documenting key moments in world affairs, all while staying ahead of the many technological shifts that revolutionized news media. With the aid of previously unpublished photographs and stills, critically acclaimed geographer and author Richard Campanella turns the focus around to the Emmy Award--winning photojournalist and presents the life of a quiet observer who captured critical episodes in American history. From Hall's start in New Orleans at WWL-TV covering lunch-counter sit-ins and the integration of schools in the Ninth Ward to his lauded work for CBS News, filming Walter Cronkite, 60 Minutes, and Charles Kuralt, Campanella commemorates Hall's remarkable contributions to journalism as the field expanded from print to television. This visually captivating and lively biography follows Hall as he is chased by the Ku Klux Klan, shot at by the Viet Cong, journeys to Moscow to cover President Nixon's historic visit, and almost dies in a helicopter crash at the America's Cup race. Campanella traces the life of a tireless documentarian and pioneer who not only photographed history as it happened, but also filmed one of the first full-color TV documentaries and redefined nonlinear computerized editing. The Photojournalism of Del Hall: New Orleans and Beyond, 1950s--2000s serves as a testament to the immense impact of the oft-overlooked and uncredited role of the cameraman, rightfully placing Del Hall in the vanguard of the profession.
Exam board: OCR Level: A-level Subject: Media Studies First teaching: September 2017 First exams: Summer 2018 Target success in OCR A Level Media Studies with this proven formula for effective, structured revision; clear guidance is combined with exam-style questions and practical tips to create a revision guide that students can rely on to review, strengthen and test their knowledge and skills. With My Revision Notes every student can: - Plan and manage a successful revision programme using the topic-by-topic planner - Practise the enquiry, critical thinking and analytical skills they need, with 'Test yourself' questions and answers for Components 1 and 2 - Understand what the examiner is looking for by comparing answers to sample student responses with commentary from experienced Media Studies teachers - Improve exam technique through expert tips, exam preparation advice and examples of typical mistakes to avoid - Revise, remember and accurately use key terms with definitions alongside the text for quick and easy reference - Feel confident undertaking the non-exam assessment (NEA), using a checklist for the 'Making media' production task in Component 3
Exam board: OCR Level: A Level Subject: Media Studies First teaching: September 2017 First exams: Summer 2018 (AS); Summer 2019 (A Level) Build, reinforce and assess the knowledge and skills required for OCR A Level Media Studies; this accessible guide provides full coverage of the content in Component 2, alongside practice questions and assessment guidance. Endorsed by OCR, this book: - Concisely covers all aspects of 'Media Industries and Audiences' and 'Long Form Television Drama' - Increases knowledge of the theoretical framework and contexts surrounding the set media products, with clear explanations and relevant examples - Develops the skills of critical analysis, reflection and evaluation that students need in order to use, apply and debate academic ideas and arguments - Ensures understanding of specialist terminology by defining the key terms within the specification - Helps students achieve their best under the new assessment requirements with practice questions, study advice and assessment support
Exam board: OCR Level: A-level Subject: Media Studies First teaching: September 2017 First exams: Summer 2018 Build, reinforce and assess the knowledge and skills required for OCR A Level Media Studies; this accessible guide provides full coverage of the content in Component 1, alongside practice questions and assessment guidance. Produced in partnership with OCR, this book: - Concisely covers all aspects of 'News' and 'Media Language and Representation' - Increases knowledge of the theoretical framework and contexts surrounding the set media products, with clear explanations and relevant examples - Develops the skills of critical analysis, reflection and evaluation that students need in order to use, apply and debate academic ideas and arguments - Ensures understanding of specialist terminology by defining the key terms within the specification - Helps students achieve their best under the new assessment requirements with practice questions, study advice and assessment support
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