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Books > Reference & Interdisciplinary > Communication studies > Media studies

Ritual, Media, and Conflict (Hardcover, New): Ronald L. Grimes, Ute Husken, Udo Simon, Eric Venbrux Ritual, Media, and Conflict (Hardcover, New)
Ronald L. Grimes, Ute Husken, Udo Simon, Eric Venbrux
R1,917 Discovery Miles 19 170 Ships in 10 - 15 working days

Although conflict is a normal aspect of human life, mass media technologies are changing the dynamics of conflict and shaping strategies for deploying rituals. Rituals can provoke or escalate conflict; they can also mediate it. Media representations have long been instrumental in establishing, maintaining, and challenging political and economic power, as well as in determining the nature of religious practice. This collection of essays emerged from a two-year project based on collaboration between the Faculty of Religious Studies at Radboud University Nijmegen in the Netherlands and the Ritual Dynamics Collaborative Research Center at the University of Heidelberg in Germany. Here, an interdisciplinary team of twenty-four scholars locates, describes, and explores cases in which media-driven rituals or ritually saturated media instigate, disseminate, or escalate conflict. Each chapter, built around global and local examples of ritualized, mediatized conflict, is multi-authored. The book's central question is: "When ritual and media interact (either by the mediatizing of ritual or by the ritualizing of media), how do the patterns of conflict change?"

Losing the News - The Future of the News That Feeds Democracy (Hardcover): Alex S. Jones Losing the News - The Future of the News That Feeds Democracy (Hardcover)
Alex S. Jones
R802 Discovery Miles 8 020 Ships in 10 - 15 working days

What is wrong with the news? To answer this dismaying question, Pulitzer Prize-winning journalist Alex S. Jones has written Losing the News, a probing look at the epochal changes sweeping the media which are eroding the core news that has been the essential food supply of our democracy. At a time of dazzling technological innovation, Jones says that what stands to be lost is the fact-based reporting that serves as a watchdog over government, holds the powerful accountable, and gives citizens what they need. In a tumultuous new media era, with cutthroat competition and panic over profits, the commitment of the traditional news media to serious news is fading. Should we lose a critical mass of this news, our democracy will weaken or even fail. As the old economic model for news is being shattered by digital technology, the news media are making a painful passage that is taking a toll on journalistic values and standards. Journalistic objectivity and ethics are under assault, as is the bastion of the First Amendment. Jones characterizes himself not as a pessimist about news, but a realist. The breathtaking possibilities that the web offers are undeniable, but at what cost? Pundits and talk show hosts have persuaded Americans that the crisis in news is bias and partisanship. Not so, says Jones. The real crisis is the erosion of the iron core of news, something that hurts Republicans and Democrats alike. In its concluding chapters, Losing the News looks over the horizon, exploring ways the core can be preserved. Losing the News, the penultimate title in Oxford's highly successful Annenberg Institutions of Democracy series, depicts an unsettling situation in which theAmerican birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.

A Century of Transformation - Studies in Honor of the 100th Anniversary of the Eastern Communication Association (Hardcover):... A Century of Transformation - Studies in Honor of the 100th Anniversary of the Eastern Communication Association (Hardcover)
James W. Chesebro; Eastern Communication Association
R3,087 Discovery Miles 30 870 Ships in 10 - 15 working days

A Century of Transformation: Studies in Honor of the 100th Anniversary of the Eastern Communication Association celebrates the anniversary of communication as a formally organized professional academic discipline. To mark this occasion, the Eastern Communication Association has compiled a volume of essays examining the many different aspects of the discipline, its history, and its future.
The only book of its kind, this landmark anthology covers a multitude of topics, including approaches to studying communication, reviews of the current status of the discipline's major branches, and transformations that the field has experienced throughout its 100-year history.
Edited by James W. Chesebro, this volume contains essays written by venerable researchers and professors, alongside selections from some of the field's upcoming leaders. Intended to serve as an analysis of both the past and future of the communication discipline, A Century of Transformation is a valuable resource for capstone courses in communication. It is also captivating reading for anyone interested in the history, growth, and development of the discipline.

Art, Design and Visual Culture - An Introduction (Hardcover): Malcolm Barnard Art, Design and Visual Culture - An Introduction (Hardcover)
Malcolm Barnard
R1,725 Discovery Miles 17 250 Ships in 10 - 15 working days

Most of our expereince is visual. We obtain most of our information and knowledge through sight, whether from reading books and newspapers, from watching television or from quickly glimpsing road signs. Many of our judgements and decisions, concerning where we live, what we shall drive and sit on and what we wear, are based on what places, cars, furniture and clothes look like. Much of our entertainment and recreation is visual, whether we visit art galleries, cinemas or read comics. This book concerns that visual experience. Why do we have the visual experiences we have? Why do the buildings, cars, products and advertisements we see look the way they do? How are we to explain the existence of different styles of paintings, different types of cars and different genres of film? How are we to explain the existence of different visual cultures? This book begins to answer these questions by explaining visual experience in terms of visual culture. The strengths and weaknesses of traditional means of analysing and explaining visual culture are examined and assessed. Using a wide range of historical and contemporary examples, it is argued that the groups which artists and designers form, the audiences and markets which they sell to, and the different social classes which are produced and reproduced by art and design are all part of the successful explanation and critical evaluation of visual culture.

Don`t Scroll - Evangelism in the Digital Age (Paperback): Brian Barcelona Don`t Scroll - Evangelism in the Digital Age (Paperback)
Brian Barcelona
R381 R355 Discovery Miles 3 550 Save R26 (7%) Ships in 18 - 22 working days

The Method Has Changed, the Message Has Not. After twelve years of ministering to students on public campuses, Brian Barcelona's world turned upside down when public schools shut down in March 2020. He wondered if his ministry was over until two teenagers challenged him to minister using his smartphone and digital platforms--methods he had no idea how to use effectively. With passion and humility, Brian shares the incredible story of how God helped him go from reaching thousands of students locally to preaching to over five million globally each month. He gives practical tips and best practices from his and others' experiences on how you, too, can instantly reach more people than you ever thought possible, leading others in salvation, healing, deliverance and even baptisms digitally! Don't Scroll is the inspiring how-to manual for powerfully sharing the Gospel using the digital tools already in your hands, as well as the heart and language for what Jesus is doing in this generation. "I have seen firsthand the fruit of what this ministry does. I recommend anyone to read and live out what this book entails."--NICK VUJICIC, New York Times bestselling author "May this book open our eyes and break our hearts afresh for Generation Z and give us bold faith to believe for the Gospel to save millions."--BRIAN "HEAD" WELCH, New York Times bestselling author

Real Deceptions - The Contemporary Reinvention of Realism (Hardcover): Jennifer Friedlander Real Deceptions - The Contemporary Reinvention of Realism (Hardcover)
Jennifer Friedlander
R3,265 Discovery Miles 32 650 Ships in 10 - 15 working days

Real Deceptions develops a new theory of realism through close consideration of myriad contemporary art, media, and cultural practices. Rather than focusing on transgressing deceptions which distort reality, the book argues that reality lies within the deceptions themselves. That is to say, realism's political potential emerges not by revealing deception but precisely by staging deceptions-particularly deceptions that imperil the very categories of true and false. In lieu of perceiving deception as an obstacle to truth, it shows how deception functions as the truth's necessary conduit. Categories invoked in realist works, such as trompe l'oeil, illusion, hypervirtuality, and simulation help to establish how realism can be seen as moving from the creation of mere epistemological uncertainty to radical ontologically-based indeterminacy. The book cultivates this schema by considering productive connections between insights from Jacques Lacan and Jacques Ranciere. Real Deceptions not only applies these theoretical frameworks to art and media examples, but also engages in the reverse move of using the "cases" to further the theories. This dual approach points to the ways in which efforts to produce realist representations often give rise to the destabilizing Real.

The Loki Variations - The Man, The Myth, The Mischief (Paperback): Karl Johnson The Loki Variations - The Man, The Myth, The Mischief (Paperback)
Karl Johnson
R190 Discovery Miles 1 900 Ships in 10 - 15 working days

Loki, ever the shapeshifter, has never been more adaptable across pop culture. Whether it's deep in the stories from Norse mythology, the countless offshoots and intepretations across media, or even the prolific Loki that has come to dominate our screens via the Marvel Cinematic Universe, each serves its own purpose and offers a new layer to the character we've come to know so well. By exploring contemporary variations of Loki from Norse god to anti-hero trickster in four distinct categories - the God of Knots, Mischief, Outcasts and Stories - we can better understand the power of myth, queer theory, fandom, ritual, pop culture itself and more. Johnson invites readers to journey with him as he unpicks his own evolving relationship with Loki, and to ask: Who is your Loki? And what is their glorious purpose?

Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover): Edwin L.... Do You Make These Mistakes in English? - The Story of Sherwin Cody's Famous Language School (Hardcover)
Edwin L. Basttistella
R1,179 Discovery Miles 11 790 Ships in 10 - 15 working days

In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people.
Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.
In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as theHarvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.

Reasonable Doubt - The Fashion Writer, Cape Cod, and the Trial of Chris McCowen (Paperback): Peter Manso Reasonable Doubt - The Fashion Writer, Cape Cod, and the Trial of Chris McCowen (Paperback)
Peter Manso
R481 R456 Discovery Miles 4 560 Save R25 (5%) Ships in 18 - 22 working days
Our Master's Voice - Advertising (Paperback): James Rorty Our Master's Voice - Advertising (Paperback)
James Rorty
R534 Discovery Miles 5 340 Ships in 10 - 15 working days
Advanced Introduction to Creative Industries (Paperback): John Hartley Advanced Introduction to Creative Industries (Paperback)
John Hartley
R679 Discovery Miles 6 790 Ships in 10 - 15 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. As the world faces extreme economic, environmental and political crises, this bold and accessible Advanced Introduction argues for a future-facing approach to the creative economy and creative innovation. The book analyses contemporary and historical arts and culture whilst assessing historical shifts from national to global cultures; analogue to digital technologies; and individualist to systems thinking. Key features include: A new approach to the creative industries based on complex systems and evolutionary dynamics Combining humanities-based analysis with economics of innovation A critique of important theorists and intellectual traditions involved in the study of modern mediated creativity Reconceptualizing arts, copyright, cities, time, global media and social agency A thought-provoking reassessment of modernity to pivot creative enterprise for the challenges of the Anthropocene era. Scholars and students of media and communications studies, political economy and economics will benefit from the new approach to creative media and culture, and its proposals to rethink the economics of creativity and innovation. This book will be a helpful guide for policy-makers, consultants and freelancers who work across the borderlines of art, media, technology, business and regulation.

Digital Modernism - Making It New in New Media (Hardcover): Jessica Pressman Digital Modernism - Making It New in New Media (Hardcover)
Jessica Pressman
R3,834 Discovery Miles 38 340 Ships in 10 - 15 working days

Digital Modernism examines how and why some of the most innovative works of online electronic literature adapt and allude to literary modernism. Digital literature has been celebrated as a postmodern form that grows out of contemporary technologies, subjectivities, and aesthetics, but this book provides an alternative genealogy. Exemplary cases show electronic literature looking back to modernism for inspiration and source material (in content, form, and ideology) through which to critique contemporary culture. In so doing, this literature renews and reframes, rather than rejects, a literary tradition that it also reconfigures to center around media. To support her argument, Pressman pairs modernist works by Pound, Joyce, and Bob Brown, with major digital works like William Poundstone's "Project for the Tachistoscope: [Bottomless Pit]" (2005), Young-hae Chang Heavy Industries's Dakota, and Judd Morrissey's The Jew's Daughter. With each pairing, she demonstrates how the modernist movement of the 1920s and 1930s laid the groundwork for the innovations of electronic literature. In sum, the study situates contemporary digital literature in a literary genealogy in ways that rewrite literary history and reflect back on literature's past, modernism in particular, to illuminate the crucial role that media played in shaping the ambitions and practices of that period.

An Enquiry Concerning the Intellectual and Moral Faculties, and Literature of Negroes - Followed With an Account of the Life... An Enquiry Concerning the Intellectual and Moral Faculties, and Literature of Negroes - Followed With an Account of the Life and Works of Fifteen Negroes and Mulattoes, Distinguished in Science, Literature and the Arts (Paperback)
Henri Gregoire
R501 Discovery Miles 5 010 Ships in 10 - 15 working days
Tweeting to Power - The Social Media Revolution in American Politics (Hardcover): Jason Gainous, Kevin M. Wagner Tweeting to Power - The Social Media Revolution in American Politics (Hardcover)
Jason Gainous, Kevin M. Wagner
R3,745 Discovery Miles 37 450 Ships in 10 - 15 working days

Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.

Amusing Ourselves to Death (Paperback, New edition): Neil Postman Amusing Ourselves to Death (Paperback, New edition)
Neil Postman
R317 Discovery Miles 3 170 Ships in 9 - 17 working days

Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

The Citizen Marketer (Hardcover): Joel Penney The Citizen Marketer (Hardcover)
Joel Penney
R3,274 Discovery Miles 32 740 Ships in 10 - 15 working days

From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles - particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle - some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

The Digital Citizen(ship) - Politics and Democracy in the Networked Society (Hardcover): Luigi Ceccarini The Digital Citizen(ship) - Politics and Democracy in the Networked Society (Hardcover)
Luigi Ceccarini
R3,016 Discovery Miles 30 160 Ships in 10 - 15 working days

This cutting-edge book explores the diverse and contested meanings of ''citizenship'' in the 21st century, as representative democracy faces a mounting crisis in the wake of the Digital Age. Luigi Ceccarini enriches and updates the common notion of citizenship, answering the question of how it is possible to fully live as a citizen in a post-modern political community. Employing an international, multidisciplinary framework, Ceccarini brings together the findings of continental political philosophy and history, and contemporary western political science and communication studies to advance our understanding of political motivation and participation in the present day. As new participatory and monitoring dynamics of online citizenship redefine the very form of public space, this timely book addresses the values, creativity and aspirations through which social actors engage with a networked society, making use of technological innovations and new forms of communication to participate in post-representative politics. A provocative call to action in an era defined by distrust, disillusionment and digitization, this book is crucial reading for scholars and researchers of political science, sociology and communication studies, particularly those seeking a thoroughly modern understanding of digital citizenship. It will also benefit advanced political science students in need of a historical overview of the concept of citizenship and how it has developed under the auspices of the Internet.

Handbook of Media Economics, Volume 2V (Hardcover): Simon P. Anderson, Joel Waldfogel, David Stromberg Handbook of Media Economics, Volume 2V (Hardcover)
Simon P. Anderson, Joel Waldfogel, David Stromberg
R5,435 R5,041 Discovery Miles 50 410 Save R394 (7%) Ships in 10 - 15 working days

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

A Modern Guide to Creative Economies (Hardcover): Roberta Comunian, Alessandra Faggian, Jarna Heinonen, Nick Wilson A Modern Guide to Creative Economies (Hardcover)
Roberta Comunian, Alessandra Faggian, Jarna Heinonen, Nick Wilson
R4,608 Discovery Miles 46 080 Ships in 10 - 15 working days

Bringing together a series of new perspectives and reflections on creative economies, this insightful Modern Guide expands and challenges current knowledge in the field. Interdisciplinary in scope, it features a broad range of contributions from both leading and emerging scholars, which provide innovative, critical research into a wide range of disciplines, including arts and cultural management, cultural policy, cultural sociology, economics, entrepreneurship, management and business studies, geography, humanities, and media studies. Designed to push the boundaries of understanding on the topic, this Modern Guide initially addresses definitional and methodological challenges, before offering new perspectives on the theory and practice of creative and cultural entrepreneurship, and exploring the role of networks and the importance of place and mobility. The book concludes by re-imagining creative economies, raising issues of inequality and justice, care and solidarity, and opportunities for value recognition, while providing new visions of inclusivity, cultural capability, and future development. A timely reflection on the importance of creative economies, this Modern Guide will be a critical read for students, scholars and policymakers working to support and develop future inclusive and sustainable creative economies.

On Dialogic Speech (Paperback): L P Yakubinsky On Dialogic Speech (Paperback)
L P Yakubinsky
R278 Discovery Miles 2 780 Ships in 10 - 15 working days
Set the Storyworld to Random - How to Connect with Modern Transmedia Audiences (Paperback): Krishna Stott Set the Storyworld to Random - How to Connect with Modern Transmedia Audiences (Paperback)
Krishna Stott
R357 Discovery Miles 3 570 Ships in 10 - 15 working days

You need to read this book if you have an interest in where new technology is taking storytelling. "Set the Storyworld to Random" is about storytelling, media and modern audiences.

The Content, Impact, and Regulation of Streaming Video - The Next Generation of Media Emerges (Hardcover): Eli Noam The Content, Impact, and Regulation of Streaming Video - The Next Generation of Media Emerges (Hardcover)
Eli Noam
R4,455 Discovery Miles 44 550 Ships in 10 - 15 working days

Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV-online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content. What are the models of this new content? What kind of cultural and societal acceleration can we expect? What are the societal implications of the next-generation media system? What problems are emerging? What kind of market power is emerging in media industries, around the world? And how can one deal with them? The author addresses these questions with facts and figures, ranging across technology, economics, communications studies, business, policy, and law. He reviews the regulatory options, and recommends a new approach for video media. Media professionals in academia, management, technology, policy and creative production will value the approachable yet thorough information presented in The Content, Impact, and Regulation of Streaming Video.

How We Advertised America; The First Telling of the Amazing Story of the Committee on Public Information That Carried the... How We Advertised America; The First Telling of the Amazing Story of the Committee on Public Information That Carried the Gospel of Americanism to Eve (Paperback)
George Creel
R644 Discovery Miles 6 440 Ships in 10 - 15 working days

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

Iraqi Media - from Saddam's Propaganda to American State-Building (Paperback): Haider Al Safi Iraqi Media - from Saddam's Propaganda to American State-Building (Paperback)
Haider Al Safi
R1,211 Discovery Miles 12 110 Ships in 10 - 15 working days
How We Advertised America; The First Telling of the Amazing Story of the Committee on Public Information That Carried the... How We Advertised America; The First Telling of the Amazing Story of the Committee on Public Information That Carried the Gospel of Americanism to Eve (Paperback)
George Creel
R644 Discovery Miles 6 440 Ships in 10 - 15 working days

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

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