On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multiscreen and communal live TV experience. In Social TV: Multiscreen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised-but failed to deliver-a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multiscreen campaigns have shifted away from a focus on live TV and toward all-day "content" streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.

Serial Mexico responds to a continued need to historicize and contextualize seriality, particularly as it exists outside of dominant U.S./European contexts. In Mexico, serialization has been an important feature of narrative since the birth of the nation. Amy Wright's exploration begins with a study of novels serialized in pamphlets and newspapers by key Mexican authors of the nineteenth century, showing that serialization was essential to the development of both the novel and national identities-to Mexican popular culture-during its foundational period. In the twentieth century, a technological explosion after the Mexican Revolution (1910-20) set Mexico's transmedial wheels into motion, as a variety of media recycled and repurposed earlier serialized tales, themselves drawn from a repertoire of oral traditions to national nostalgic effect. Along the way, Serial Mexico responds to the following series of questions: How has serialized storytelling functioned in Mexico? How can we better understand the relationship of seriality to transmediality through this historical case study? Which stories (characters, themes, storylines, and storyworlds) have circulated repeatedly over time? How have those stories defined Mexico? The goal of this book is to begin to understand some of the possible answers to these questions through five case studies, which highlight five key artifacts, in five different media, at five different historical points spanning nearly two hundred years of Mexico's history. Serial Mexico offers important insights into not only the topic of serialized storytelling, but to larger notions of how national identities are created through narrative, with crucial cultural and sometimes political implications.

The volume "Language and Identity in Migration Contexts", which contains studies from different languages and migration contexts across the world, provides an excellent overview of the topic while highlighting some key elements like multilingualism, societal and educational contexts, as well as forced migration. The volume will therefore be of much interest to researchers working on these topics. (Prof. Dr. Anita Auer, Universite de Lausanne, Switzerland) The contributions to this volume shed a new light on various central topics in the discourses on language, migration and identity. The continued centrality of language on identity formation processes is underlined but it is shown that language is not a defining criterion for identity formation processes of migrants, in the context of migration or for heritage speakers in all cases. However, societal contexts play an important role in identity formation and these societal contexts themselves are strongly influenced by the ideologies that are prevalent in societies and that may be perpetuated in educational contexts. In the discussion of language, identity and migration in this volume, perspectives from the Global North are enriched by perspectives of the Global South, and the impact of media influence in migration discourse is analysed.

'Ground-breaking and ambitious' - Nick Srnicek, author of Platform Capitalism Whoever controls the platforms, controls the future. Platform Socialism sets out an alternative vision and concrete proposals for a digital economy that expands our freedom. Powerful tech companies now own the digital infrastructure of twenty-first century social life. Masquerading as global community builders, these companies have developed sophisticated new techniques for extracting wealth from their users. James Muldoon shows how grassroots communities and transnational social movements can take back control from Big Tech. He reframes the technology debate and proposes a host of new ideas, from the local to the international, for how we can reclaim the emancipatory possibilities of digital platforms. Drawing on sources from forgotten histories to contemporary prototypes, he proposes an alternative system and charts a roadmap for how we can get there.

Nearly sixty years after Freedom Summer, its events-especially the lynching of Andrew Goodman, James Chaney, and Mickey Schwerner-stand out as a critical episode of the civil rights movement. The infamous deaths of these activists dominate not just the history but also the public memory of the Mississippi Summer Project. Beginning in the late 1970s, however, movement veterans challenged this central narrative with the shocking claim that during the search for Goodman, Chaney, and Schwerner, the FBI and other law enforcement personnel discovered many unidentified Black bodies in Mississippi's swamps, rivers, and bayous. This claim has evolved in subsequent years as activists, journalists, filmmakers, and scholars have continued to repeat it, and the number of supposed Black bodies-never identified-has grown from five to more than two dozen. In Black Bodies in the River: Searching for Freedom Summer, author Davis W. Houck sets out to answer two questions: Were Black bodies discovered that summer? And why has the shocking claim only grown in the past several decades-despite evidence to the contrary? In other words, what rhetorical work does the Black bodies claim do, and with what audiences? Houck's story begins in the murky backwaters of the Mississippi River and the discovery of the bodies of Henry Dee and Charles Moore, murdered on May 2, 1964, by the Ku Klux Klan. He pivots next to the Council of Federated Organization's voter registration efforts in Mississippi leading up to Freedom Summer. He considers the extent to which violence generally and expectations about interracial violence, in particular, serves as a critical context for the strategy and rhetoric of the Summer Project. Houck then interrogates the unnamed-Black-bodies claim from a historical and rhetorical perspective, illustrating that the historicity of the bodies in question is perhaps less the point than the critique of who we remember from that summer and how we remember them. Houck examines how different memory texts-filmic, landscape, presidential speech, and museums-function both to bolster and question the centrality of murdered white men in the legacy of Freedom Summer.

We are at a defining point in the history of news. Following a surge of fake news, clickbait and conspiracy theories, the 2020s have ushered in a welter of existential threats for public service broadcasting. So, where do we go from here? Former Today editor and head of BBC television news Roger Mosey thinks public service broadcasters must buck the trends and in this incisive book he offers twenty core ways in which the news can save itself by getting smarter, sharper, more diverse, more nuanced and less exposed to pummelling by politicians. Mosey sees two possible futures: one in which the incitements of populist demagogues and the passions of social media are ever dominant - or one where we fight hard to retain media that has an interest in the public good and preserves truth, fairness and evidence-based judgements. From one of British broadcasting's most experienced voices comes the definitive exploration of Britain's news output and what must change if we are to avoid a future of uninspiring news, uninformed decision-making and accountability-dodging politicians.

Approved by AQA. The AQA GCSE Media Studies Student Book has been revised and updated to reflect the latest amendments to the specification. This accessible and engaging resource will support students through their GCSE Media Studies course. What's new in the Revised Edition? - Coverage of the new close study products for assessment from 2023 onwards, including: Black Widow (film - media industries) How You Like That by Blackpink (music video - media industries and media audiences) KISS Breakfast (radio - media industries and audiences) His Dark Materials: The City of Magpies (television programme - all four areas of the theoretical framework) The social media and online output of Marcus Rashford (online, social and participatory media - all four areas of the theoretical framework) - New examples of contemporary media products across a range of forms. - Updated sections on media contexts to reflect recent developments in culture and society. - Up-to-date statistics and information about media industries and audiences - New activities to reinforce students' knowledge and understanding. What have we retained? - Highly visual and engaging design. - Detailed coverage of all areas of the specification, supported by highly illustrated examples. - Exploration of the theoretical framework of Media Studies, applied to a range of media forms and products. - Dedicated chapter on the Non-Exam Assessment element of the specification provides clear guidance on how students will be assessed. - Additional online exam guidance chapter introduces students to practice questions and the assessment objectives. - A variety of activities and extension tasks to help students broaden their knowledge and understanding and encourage independent learning.

The evolution of how gender and feminism have been portrayed within media and literature has changed dramatically over the years as society continues to understand the importance of representation within entertainment. To fully understand how the field has changed, further study on the current and past forms of media representation is required. The Handbook of Research on Gender Studies and Feminism in Literature and Media engages with literary texts, digital media, films, and art to consider the relevant issues and empowerment strategies of feminism and gender and discusses the latest theories and ideas. Covering topics such as gender performativity, homophobia, patriarchy, sexuality, LGBTQ community, digital studies, and empowerment strategies, this major reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

It may be stipulated that, in the emergent media age of illusion, the scope of media issues is vast and pervasive in every field of scientific research as-well-as mystical philosophy. Issues of a "conscious universe", "universal fractal "sentience", and subjects of nanotechnology and the "Psychic paranormal" have begun to be understood as issues of the global media that have been subdivided into issues of "fake news", social media, propaganda, transpersonal psychology, human "embodiment", climate change & human intention, governmental structure, and more. This book establishes a possible template for addressing the global media mandate as a scientific study of paranormal influence on global culture. Such an approach to the "New Normal" has been mandated by recent events (especially the attempted insurrection in the U.S.) that highlight global issues of mediated influences on the dynamic of government. Futurist academics and professionals who are researching this ""new normal"" of the mediasphere and this book will be a valuable contribution to the field.

The importance of spirituality in shaping contemporary visual culture has mostly been disregarded. Mentioning art and spirit in the same sentence was considered embarrassing. In contrast, most of the significant twentieth-century art movements developed in conjunction with spiritual inspiration. This book explores the topic through the lenses of media ecology, art history, and psychology. Media ecology is a theory that media shapes how messages are delivered. The non-commercial nature of spiritual concepts would prevent messages from being offered through commercial media. As a result, many respected artists whose works are familiar have escaped understanding because people haven't yet pierced the spiritual history of modern art. Images once considered devoid of meaning are now being re-examined in terms of their spiritual underpinnings. Kandinsky thought that he could correct nineteenth-century materialism by replacing it with twentieth-century spirituality. However, it was not until the twenty-first century that modern art's spiritual value started to be publicly recognized through scholarship and gallery exhibits. Abstraction provides the opportunity to explore design as a psychological self-revelation of the artist. Automatic drawing, once a tool for spirit messages, became a psychological method with the introduction of Surrealism. Psychology introduced the notion of creative dissociation to replace the idea of mediumship as a basis for art created in altered states. Art, as a personal and reflexive expression, can be used to steady our culture from one that denies spirituality to one that embraces it. We can all use artistic techniques to become more balanced people. Spiritual and psychological artistic techniques created the world of art we experience today. Understanding these influences can help us to better know the world in which we live.

Marvelous Rise of Superheroes in Cinema: Evolution of the Genre from Sequels to Universes addresses the superhero movie genre's transformation between 1978 and 2019. To emphasize and illustrate the conceptual and thematic transformation, the main conventions of the genre are scanned through several periods, focusing on the developmental age of the genre, including the dominant period of DC Comics-based superhero movies (1978-1997) and the Marvel "boom" (2000-2007), and the contemporary age. For this purpose, the book traces the fundamentals of superheroes from the first appearance of Superman in Action Comics #1 (1938) to the final installment of the MCU's Phase 3, Spider-Man: Far From Home (2019). The transformation has two significant points. First, the genre's main conventions have been in a change. Second, the genre's focus has changed from sequel filmmaking to the universe concept. The study investigates the Marvel Cinematic Universe's dominant, leading, and major role in the genre's evolutionary process. Besides, the future of the superhero movie genre is questioned through the multiverse concept to broaden an understanding of the genre's following directions.

International advertising is an important discipline in social sciences studies. Many books and articles have been published in international advertising, however only few of them contain information about advertising industry and research in specific international countries/regions. This book intends to give a local/global perspective to international advertising. Therefore, this book provides an ideal resource for academicians, researchers, advertising and marketing experts and students on a global perspective. This book includes information about international advertising and different international cultures. It covers specific countries and specific international regions regarding advertising. This text also includes a literature review of the advertising industry for various countries and regions. This book, within the social science studies discipline, is comprised of articles in international advertising about specific countries and international regions.

Young adult literature featuring LGBTQ characters is booming. In the 1980s and 1990s, only a handful of such titles were published every year. Recently, these numbers have soared to over one hundred annual releases. Queer characters are also appearing more frequently in film, on television, and in video games. This explosion of queer representation, however, has prompted new forms of longstanding cultural anxieties about adolescent sexuality. What makes for a good "coming out" story? Will increased queer representation in young people's media teach adolescents the right lessons and help queer teens live better, happier lives? What if these stories harm young people instead of helping them? In Queer Anxieties of Young Adult Literature and Culture, Derritt Mason considers these questions through a range of popular media, including an assortment of young adult books; Caper in the Castro, the first-ever queer video game; online fan communities; and popular television series Glee and Big Mouth. Mason argues themes that generate the most anxiety about adolescent culture - queer visibility, risk taking, HIV/AIDS, dystopia and horror, and the promise that "It Gets Better" and the threat that it might not - challenge us to rethink how we read and engage with young people's media. Instead of imagining queer young adult literature as a subgenre defined by its visibly queer characters, Mason proposes that we see "queer YA" as a body of transmedia texts with blurry boundaries, one that coheres around affect - specifically, anxiety - instead of content.

Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world regions embedded in their unique political, cultural and economic context. The book explains the theoretical foundations of global journalism, from the classic Four Theories of the Press to more nuanced media models, and proposes a framework for studying world media systems. Readers will gain knowledge about a wide range of topics, including media freedom, global news cultures, professional ethics and responsibilities, and education of global journalists. The book underscores the essential role of technology and social media and discusses issues such as "fake news" and disinformation, soft power and public diplomacy, foreign news reporting and international news flow. Case studies serve as an excellent supplement to the conceptual content, exposing students to a number of hot topics-from Russia's troll factories to the Facebook-Cambridge Analytica data scandal.

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world regions embedded in their unique political, cultural and economic context. The book explains the theoretical foundations of global journalism, from the classic Four Theories of the Press to more nuanced media models, and proposes a framework for studying world media systems. Readers will gain knowledge about a wide range of topics, including media freedom, global news cultures, professional ethics and responsibilities, and education of global journalists. The book underscores the essential role of technology and social media and discusses issues such as "fake news" and disinformation, soft power and public diplomacy, foreign news reporting and international news flow. Case studies serve as an excellent supplement to the conceptual content, exposing students to a number of hot topics-from Russia's troll factories to the Facebook-Cambridge Analytica data scandal.

There has been a noticeable shift in the way the news is accessed and consumed, and most importantly, the rise of fake news has become a common occurrence in the media. With news becoming more accessible as technology advances, fake news can spread rapidly and successfully through social media, television, websites, and other online sources, as well as through the traditional types of newscasting. The spread of misinformation when left unchecked can turn fiction into fact and result in a mass misconception of the truth that shapes opinions, creates false narratives, and impacts multiple facets of society in potentially detrimental ways. With the rise of fake news comes the need for research on the ways to alleviate the effects and prevent the spread of misinformation. These tools, technologies, and theories for identifying and mitigating the effects of fake news are a current research topic that is essential for maintaining the integrity of the media and providing those who consume it with accurate, fact-based information. The Research Anthology on Fake News, Political Warfare, and Combatting the Spread of Misinformation contains hand-selected, previously published research that informs its audience with an advanced understanding of fake news, how it spreads, its negative effects, and the current solutions being investigated. The chapters within also contain a focus on the use of alternative facts for pushing political agendas and as a way of conducting political warfare. While highlighting topics such as the basics of fake news, media literacy, the implications of misinformation in political warfare, detection methods, and both technological and human automated solutions, this book is ideally intended for practitioners, stakeholders, researchers, academicians, and students interested in the current surge of fake news, the means of reducing its effects, and how to improve the future outlook.