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Books > Reference & Interdisciplinary > Museums & museology

Photographs, Museums, Collections - Between Art and Information (Hardcover): Elizabeth Edwards, Christopher Morton Photographs, Museums, Collections - Between Art and Information (Hardcover)
Elizabeth Edwards, Christopher Morton
R3,300 Discovery Miles 33 000 Ships in 12 - 17 working days

The status of photographs in the history of museum collections is a complex one. From its very beginnings the double capacity of photography - as a tool for making a visual record on the one hand and an aesthetic form in its own right on the other - has created tensions about its place in the hierarchy of museum objects. While major collections of 'art' photography have grown in status and visibility, photographs not designated 'art' are often invisible in museums. Yet almost every museum has photographs as part of its ecosystem, gathered as information, corroboration or documentation, shaping the understanding of other classes of objects, and many of these collections remain uncatalogued and their significance unrecognised. This volume presents a series of case studies on the historical collecting and usage of photographs in museums. Using critically informed empirical investigation, it explores substantive and historiographical questions such as what is the historical patterning in the way photographs have been produced, collected and retained by museums? How do categories of the aesthetic and evidential shape the history of collecting photographs? What has been the work of photographs in museums? What does an understanding of photograph collections add to our understanding of collections history more broadly? What are the methodological demands of research on photograph collections? The case studies cover a wide range of museums and collection types, from art galleries to maritime museums, national collections to local history museums, and international perspectives including Cuba, France, Germany, New Zealand, South Africa and the UK. Together they offer a fascinating insight into both the history of collections and collecting, and into the practices and poetics of archives across a range of disciplines, including the history of science, museum studies, archaeology and anthropology.

The Burrell Collection: Renaissance of a global museum (Hardcover, Select): Bridget McConnell, Duncan Dornan, John McAslan,... The Burrell Collection: Renaissance of a global museum (Hardcover, Select)
Bridget McConnell, Duncan Dornan, John McAslan, Glasgow Museums/Glasgow Life
R844 Discovery Miles 8 440 Ships in 9 - 15 working days
Structural Studies, Repairs and Maintenance of Heritage Architecture XVI (Hardcover): P. Dewilde Structural Studies, Repairs and Maintenance of Heritage Architecture XVI (Hardcover)
P. Dewilde
R7,512 Discovery Miles 75 120 Ships in 10 - 15 working days

Originating from the 16th edition of the Conference on Studies, Repairs and Maintenance of Heritage Architecture, this volume brings together latest contributions from scientists, architects, engineers and restoration experts dealing with different aspects of heritage buildings, including the preservation of architectural heritage. The importance of retaining the built cultural heritage cannot be overemphasised. Rapid development and the inappropriate conservation techniques are threatening many built cultural heritage unique sites in different parts of the world. This current volume covers a wide range of topics related to the historical aspects and the reuse of heritage buildings, as well as technical issues on the structural integrity of different types of buildings, such as those constructed with materials as varied as iron and steel, concrete, masonry, wood or earth. Material characterisation techniques are also addressed, including non-destructive tests via computer simulation. Modern computer simulation can provide accurate results demonstrating the stress state of the building and possible failure mechanisms affecting its stability. The included papers focus on such topics as: Heritage and tourism; Heritage architecture and historical aspects; Management and assessment of heritage buildings; Modern (19th/20th century) heritage; Re-use of heritage buildings; Adaptability and accessibility; Social, cultural and economic aspects; Material characterization; Learning from the past; Industrial heritage; Heritage masonry structures.

A History Of The Iziko South African National Gallery - Reflections On Art And National Identity (Paperback): Anna Tietze A History Of The Iziko South African National Gallery - Reflections On Art And National Identity (Paperback)
Anna Tietze
R324 R253 Discovery Miles 2 530 Save R71 (22%) Ships in 5 - 10 working days

In South Africa, with its highly contested and changing understandings of national identity, its National Gallery is no less a contested space. A History of the Iziko South African National Gallery considers questions of artistic and cultural identity, from the late 19th century to the present day.

It explores how the gallery has understood its function and its public, as a 'national' gallery from 1930 and, before that, the chief gallery of the Cape Colony. This question is investigated through a study of the gallery's administration, collection and exhibition practices over the last 150 years. What is understood by and expected of a national gallery varies considerably worldwide. Should it regard itself as part of a broad international cultural discourse, or should it be representative of a specifically national - or even regional - identity?

The gallery is a microcosm of the greater debate: how the South African nation relates to the larger world and how, if at all, it understands the concept of a shared culture. In the last 20 years, Museum Studies have become a major part of the field of Cultural Studies. There is a vast literature on what might be called the 'history' museum, but far less on the art museum or gallery. To date, there has been no large-scale historical inquiry into the Iziko SANG, the country's national gallery.

The absence of such a history marks a serious gap in the literature, which this study aims to fill.

Using Non-Textual Sources - A Historian's Guide (Hardcover): Catherine Armstrong Using Non-Textual Sources - A Historian's Guide (Hardcover)
Catherine Armstrong
R3,454 Discovery Miles 34 540 Ships in 12 - 17 working days

Using Non-Textual Sources provides history students with the theoretical background and skills to interpret non-textual sources. It introduces the full range of non-textual sources used by historians and offers practical guidance on how to interpret them and incorporate them into essays and dissertations. There is coverage of the creation, production and distribution of non-textual sources; the acquisition of skills to 'read' these sources analytically; and the meaning, significance and reliability of these forms of evidence. Using Non-Textual Sources includes a section on interdisciplinary non-textual source work, outlining what historians borrow from disciplines such as art history, archaeology, geography and media studies, as well as a discussion of how to locate these resources online and elsewhere in order to use them in essays and dissertations. Case studies, such as William Hogarth's print Gin Lane (1751), the 1939 John Ford Western Stagecoach and the Hereford Mappa Mundi, are employed throughout to illustrate the functions of main source types. Photographs, cartoons, maps, artwork, audio clips, film, places and artifacts are all explored in a text that provides students with a comprehensive, cohesive and practical guide to using non-textual sources.

Mobilizing Heritage - Anthropological Practice and Transnational Prospects (Hardcover): Kathryn Lafrenz Samuels Mobilizing Heritage - Anthropological Practice and Transnational Prospects (Hardcover)
Kathryn Lafrenz Samuels; Foreword by Paul A. Shackel
R2,155 Discovery Miles 21 550 Ships in 10 - 15 working days

Mapping out emerging areas for global cultural heritage, this book provides an anthropological perspective on the growing field of heritage studies. Kathryn Lafrenz Samuels adopts a dual focus--looking back on the anthropological foundations for cultural heritage research while looking forward to areas of practice that reach beyond national borders: economic development, climate action, democratic practice, heritage rights, and global justice. Working around the traditional authority of the nation-state and intergovernmental treaty-based organizations such as UNESCO, these issues characterize heritage activity in transnational networks. Lafrenz Samuels argues that transnational heritage involves an important shift from a paradigm of preservation to a paradigm of development. Responding to this expanding developmental sensibility, she positions cultural heritage as a persuasive tool for transformative action, capable of mobilizing and shaping social change. She shows how anthropological approaches help support the persuasive power of heritage in the transnational sphere.

Fairground Attractions - A Genealogy of the Pleasure Ground (Hardcover): Deborah Philips Fairground Attractions - A Genealogy of the Pleasure Ground (Hardcover)
Deborah Philips
R3,805 Discovery Miles 38 050 Ships in 12 - 17 working days

The study investigates the cultural production of the visual iconography of popular pleasure grounds from the eighteenth century pleasure garden to the contemporary theme park. Deborah Philips identifies the literary genres, including fairy tale, gothic horror, Egyptiana and the Western which are common to carnival sites and traces their historical transition across a range of media to become familiar icons of popular culture.Though the bricolage of narratives and imagery found in the contemporary leisure zone has been read by many as emblematic of postmodern culture, the author argues that the clash of genres and stories is less a consequence of postmodern pastiche than it is the result of a history and popular tradition of conventionalized iconography.

Collaborative Heritage Management (Hardcover): Neelam Pradhananga Collaborative Heritage Management (Hardcover)
Neelam Pradhananga; Edited by Gemma Tully, Mal Ridges; Contributions by Dario Martinez, Lon Dubinsky
R2,737 Discovery Miles 27 370 Ships in 12 - 17 working days

In this volume, practitioners within archaeology, anthropology, urban planning, human geography, cultural resource management (CRM) and museology push the boundaries of traditional cultural and natural heritage management and reflect how heritage discourse is being increasingly re-theorised in term of experience.

School-Museum Relationships and Teaching Social Sciences in Formal Education (Hardcover): Ainoa Escribano-Miralles, Pedro... School-Museum Relationships and Teaching Social Sciences in Formal Education (Hardcover)
Ainoa Escribano-Miralles, Pedro Miralles Martinez, Francisca-Jose Serrano-Pastor
R5,905 Discovery Miles 59 050 Ships in 12 - 17 working days

Coverage of heritage and archeology in formal education is typically limited. These subjects are typically taught through specific and anecdotal activities that do not respond to a specific methodological foundation. School-museum relationships offer numerous benefits for design participation experiences with long-term perspectives in conducting systematic activities. The collaboration between the museum and school should be considered a maxim for the development of teaching-learning processes of history based on the students' investigation of their own reality and the immediate context of a lived culture using the archaeological heritage. School-Museum Relationships and Teaching Social Sciences in Formal Education paves the way for collaboration between museums and schools as a rule of conduct for the development of teaching and learning processes for the social sciences. This book focuses, from within the field of formal education, on the spaces in which learning takes place (school and archeological museums) to establish proposals for improvement in the teaching and learning of history, taking heritage education as a point of reference and heritage as a teaching resource. Covering topics such as interactive collaborative models, teaching and learning improvement, and the school-museum educational projects, this premier reference source is an excellent resource for museum educators, directors, educators and administrators of both K-12 and higher education, pre-service teachers, teacher educators, government officials, librarians, researchers, and academicians.

From Darkness to Light - Writers in Museums 1798-1898 (Hardcover): Rosella Mamoli Zorzi, Katherine Manthorne From Darkness to Light - Writers in Museums 1798-1898 (Hardcover)
Rosella Mamoli Zorzi, Katherine Manthorne
R1,306 Discovery Miles 13 060 Ships in 12 - 17 working days
A Research Agenda for Heritage Tourism (Paperback): Maria Gravari-Barbas A Research Agenda for Heritage Tourism (Paperback)
Maria Gravari-Barbas
R1,081 Discovery Miles 10 810 Ships in 12 - 17 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This timely Research Agenda moves beyond classic approaches that consider the relationship between heritage and tourism either as problematic or as a factor for local development, and instead adopts an understanding of heritage and tourism as two reciprocally supported social phenomena that are co-produced. Chapters draw on case studies from Europe, North America and Asia, offering important insights on heritage consumption, hypercommodification, war tourism, dissonant heritage, decolonizing heritage and the rising importance of the digital world of tourism. The book commences with a global overview on the changing paradigm of heritage tourism, before focusing on heritage and tourism at different scales and the impacts of globalization on heritagization. It also examines the political nature of tourism heritage construction and the experiential turn of heritage tourism practices. An invigorating read for students and scholars of tourism and heritage studies, this book offers a multitude of suggestions for pathways for future research. It is also a timely read for those working with heritage sites and looking to better understand the intersection between heritage and tourism.

Crafting in the World - Materiality in the Making (Hardcover, 1st ed. 2019): Clare Burke, Suzanne M. Spencer-Wood Crafting in the World - Materiality in the Making (Hardcover, 1st ed. 2019)
Clare Burke, Suzanne M. Spencer-Wood
R4,476 Discovery Miles 44 760 Ships in 10 - 15 working days

This volume expands understandings of crafting practices, which in the past was the major relational interaction between the social agency of materials, technology, and people, in co-creating an emergent ever-changing world. The chapters discuss different ways that crafting in the present is useful in understanding crafting experiences and methods in the past, including experiments to reproduce ancient excavated objects, historical accounts of crafting methods and experiences, craft revivals, and teaching historical crafts at museums and schools. Crafting in the World is unique in the diversity of its theoretical and multidisciplinary approaches to researching crafting, not just as a set of techniques for producing functional objects, but as social practices and technical choices embodying cultural ideas, knowledge, and multiple interwoven social networks. Crafting expresses and constitutes mental schemas, identities, ideologies, and cultures. The multiple meanings and significances of crafting are explored from a great variety of disciplinary perspectives, including anthropology, archaeology, sociology, education, psychology, women's studies, and ethnic studies. This book provides a deep temporal range and a global geographical scope, with case studies ranging from Europe, Africa, and Asia to the Americas and a global internet website for selling home crafted items.

The Historic District Action Guide - From Designation Campaigns to Keeping Districts Vital (Hardcover): William E. Schmickle The Historic District Action Guide - From Designation Campaigns to Keeping Districts Vital (Hardcover)
William E. Schmickle
R3,195 Discovery Miles 31 950 Ships in 12 - 17 working days

The Historic District Action Guide: From Designation Campaigns to Keeping Districts Vital is a results-oriented, straight-talking guide for local activists, professionals, and preservation commissions committed to winning and maintaining local historic districts. Its political approach focuses on the crucial challenges of gaining and sustaining community and local governmental support for historic district regulations. This how-to guide gives citizens who are fighting to designate a local historic district the political know-how to win the support of fellow residents and city hall. Everything is here: learning to think politically, mastering the political process; planning and strategy; campaign organizing and leadership; framing a practical vision; anticipating and handling the opposition; conducting community meetings; skirmishing with property rightists; managing issues, petitions, and public opinion; dealing with public officials; strategizing for public hearings; and winning the vote for district designation. Once the vote is won, the Action Guide shows how to maintain momentum in their communities once the initial political campaign to win historic preservation designation has faded and the real work of enforcement begins.

Plane Trigonometry; v.1 (Hardcover): S L (Sidney Luxton) 1860-1939 Loney Plane Trigonometry; v.1 (Hardcover)
S L (Sidney Luxton) 1860-1939 Loney
R903 Discovery Miles 9 030 Ships in 12 - 17 working days
Built in Niugini, 1 - Constructions in the Highlands of Papua New Guinea (Hardcover): Paul Sillitoe Built in Niugini, 1 - Constructions in the Highlands of Papua New Guinea (Hardcover)
Paul Sillitoe
R3,505 Discovery Miles 35 050 Ships in 12 - 17 working days

The sequel to the acclaimed Made in Niugini, which explored in unparalleled depth the material world of the Wola comprising moveable artefacts, Built in Niugini continues Paul Sillitoe's project in exemplary fashion, documenting the built environment, architecture and construction techniques in a tour de force of ethnography. But this is more than a book about building houses. Sillitoe also shows how material constructions can serve to further our understandings of intellectual constructions. Allowing his ethnography to take the lead, and paying close attention to the role of tacit understandings and know-how in both skilled work and everyday dwelling, his close experiential analyses inform a phenomenologically inflected discussion of profound philosophical questions - such as what can we know of being-in-the-world - from startlingly different cultural directions. The book also forms part of a long-term project to understand a radically different 'economy', which is set in an acephalous order that extends individual freedom and equality in a manner difficult to imagine from the perspective of a nation-state - an intriguing way of being-in-the-world that is entwined with tacit aspects of knowing via personal and emotional experience. This brings us back to the explanatory power of a focus on technology, which Sillitoe argues for in the context of 'materiality' approaches that feature prominently in current debates about the sociology of knowledge. Archaeology has long been to the fore in considering technology and buildings, along with vernacular architecture, and Sillitoe contributes to a much-needed dialogue between anthropology and these disciplines, assessing the potential and obstacles for a fruitful rapprochement. Built in Niugini represents the culmination of Sillitoe's luminous scholarship as an anthropologist who dialogues fluidly with the literature and ideas of numerous disciplines. The arguments throughout engage with key concepts and theories from anthropology, archaeology, architecture, material culture studies, cognitive science, neuroscience and philosophy. The result is a significant work that contributes to not only our regional knowledge of the New Guinea Highlands but also to studies of tacit knowledge and the anthropology of architecture and building practices. Trevor Marchand, Emeritus Professor of Social Anthropology, School of Oriental and African Studies

Climate Change and Conservation of Coastal Built Heritage (Hardcover, 1st ed. 2020): Maya Hassan, Hui Xie Climate Change and Conservation of Coastal Built Heritage (Hardcover, 1st ed. 2020)
Maya Hassan, Hui Xie
R4,453 Discovery Miles 44 530 Ships in 10 - 15 working days

This book presents the preservation principles and the current environmental challenges relating to monitoring heritage sites and buildings under the effects of climate change. It provides a clear overview of conservation action levels and the importance of participation and cooperation between them, and discusses evaluation and management methods, thermal comfort for the common usages, and conceptual methods for enhancing the built heritage. The research presented employed the "Zoom In, Zoom Out" approach for monitoring the Syrian coastal heritage sites threatened by the direct and indirect effects of climate change. Lastly, the book establishes the basic principles and conservation strategies for preserving the coastal heritage sites and buildings. As such, it is a valuable reference resource for researchers, developers, architects, and conservators involved in protecting the architectural heritage in coastal areas. It can also be used as a guidebook on preserving and monitoring built heritage sites at both macro and micro levels.

Cultural Heritage Care and Management - Theory and Practice (Hardcover): Cecilia Lizama Salvatore Cultural Heritage Care and Management - Theory and Practice (Hardcover)
Cecilia Lizama Salvatore
R2,480 Discovery Miles 24 800 Ships in 12 - 17 working days

No other book is available that takes into consideration the diverse components of cultural heritage and suggests how these components can best be: *organized and arranged, *cataloged and described, *exhibited, *made accessible, *and preserved and conserved by librarians, archivists, and museum curators. Cultural Heritage Care and Management: Theory and Practice covers a vast array of components such as landscape, foodways, performance and dance, language, etc. In addition, the tools, technologies, and methodologies for organizing and arranging, cataloging and describing, exhibiting, providing access, and preserving and conserving these components are also covered. In this book: *Diverse, indigenous, and global perspectives of cultural heritage are described *Laws and cultural rules and norms for the care and management of cultural heritage resources and components are discussed *Tools and methodologies for the organization, access, and preservation of cultural heritage are described. *Theories and concepts related to digital heritage are discussed.

Scattered Finds (Hardcover): Alice Stevenson Scattered Finds (Hardcover)
Alice Stevenson
R1,314 Discovery Miles 13 140 Ships in 12 - 17 working days
Digital Archives and Collections - Creating Online Access to Cultural Heritage (Hardcover): Katja Muller Digital Archives and Collections - Creating Online Access to Cultural Heritage (Hardcover)
Katja Muller
R2,932 Discovery Miles 29 320 Ships in 12 - 17 working days

Museums and archives all over the world digitize their collections and provide online access to heritage material. But what factors determine the content, structure and use of these online inventories? This book turns to India and Europe to answer this question. It explains how museums and archives envision, decide and conduct digitization and online dissemination. It also sheds light on born-digital, community-based archives, which have established themselves as new actors in the field. Based on anthropological fieldwork, the chapters in the book trace digital archives from technical advancements and postcolonial initiatives to programming alternatives, editing content, and active use of digital archives.

Impact of Industry 4.0 on Architecture and Cultural Heritage (Hardcover): Cecilia Maria Bolognesi, Cettina Santagati Impact of Industry 4.0 on Architecture and Cultural Heritage (Hardcover)
Cecilia Maria Bolognesi, Cettina Santagati
R6,854 Discovery Miles 68 540 Ships in 12 - 17 working days

In the modern age of the 4th Industrial Revolution, advancements in communication and connectivity are transforming the professional world as new technologies are being embedded into society. These innovations have triggered the development of a digitally driven world where adaptation is necessary. This is no different in the architectural field, where the changing paradigm has opened new methods and advancements that have yet to be researched. Impact of Industry 4.0 on Architecture and Cultural Heritage is a pivotal reference source that provides vital research on the application of new technological tools, such as digital modeling, within architectural design, and improves the understanding of the strategic role of Industry 4.0 as a tool to empower the role of architecture and cultural heritage in society. Moreover, the book provides insights and support concerned with advances in communication and connectivity among digital environments in different types of research and industry communities. While highlighting topics such as semantic processing, crowdsourcing, and interactive environments, this publication is ideally designed for architects, engineers, construction professionals, cultural researchers, academicians, and students.

Displays of Power - Memory and Amnesia in the American Museum (Hardcover): Steven C. Dubin Displays of Power - Memory and Amnesia in the American Museum (Hardcover)
Steven C. Dubin
R2,687 Discovery Miles 26 870 Ships in 10 - 15 working days

A study of the American cultural wars taking place in controversial museum exhibitions Museums have become ground zero in America's culture wars. Whereas fierce public debates once centered on provocative work by upstart artists, the scrutiny has now expanded to mainstream cultural institutions and the ideas they present. In Displays of Power, Steven Dubin, whose Arresting Images was deemed "masterly" by the New York Times, examines the most controversial exhibitions of the 1990s. These include shows about ethnicity, slavery, Freud, the Old West, and the dropping of the atomic bomb by the Enola Gay. This new edition also includes a preface by the author detailing the recent Sensation! controversy at the Brooklyn Museum. Displays of Power draws directly upon interviews with many key combatants: museum administrators, community activists, curators, and scholars. It authoritatively analyzes these episodes of America struggling to redefine itself in the late 20th century.

The Best We Share - Nation, Culture and World-Making in the UNESCO World Heritage Arena (Hardcover): Christoph Brumann The Best We Share - Nation, Culture and World-Making in the UNESCO World Heritage Arena (Hardcover)
Christoph Brumann
R2,948 Discovery Miles 29 480 Ships in 12 - 17 working days

The UNESCO World Heritage Convention is one of the most widely ratified international treaties, and a place on the World Heritage List is a widely coveted mark of distinction. Building on ethnographic fieldwork at Committee sessions, interviews and documentary study, the book links the change in operations of the World Heritage Committee with structural nation-centeredness, vulnerable procedures for evaluation, monitoring and decision-making, and loose heritage conceptions that have been inconsistently applied. As the most ambitious study of the World Heritage arena so far, this volume dissects the inner workings of a prominent global body, demonstrating the power of ethnography in the highly formalised and diplomatic context of a multilateral organisation.

Interpreting Difficult History at Museums and Historic Sites (Hardcover): Julia Rose Interpreting Difficult History at Museums and Historic Sites (Hardcover)
Julia Rose; Foreword by Jonathan Holloway
R2,163 Discovery Miles 21 630 Ships in 12 - 17 working days

Interpreting Difficult History at Museums and Historic Sites is framed by educational psychoanalytic theory and positions museum workers, public historians, and museum visitors as learners. Through this lens, museum workers and public historians can develop compelling and ethical representations of historical individuals, communities, and populations who have suffered. It includes various examples of difficult knowledge, detailed examples of specific interpretation methods, and will give readers an in-depth explanation of the psychoanalytic educational theories behind the methodologies. Audiences can more responsibly and productively engage in learning histories of oppression and trauma when they are in measured and sensitive museum learning environments and public history venues. To learn more, check out the website here: http://interpretingdifficulthistory.com/

Experiencing Materiality - Museum Perspectives (Hardcover): Valentina Gamberi Experiencing Materiality - Museum Perspectives (Hardcover)
Valentina Gamberi
R2,599 Discovery Miles 25 990 Ships in 12 - 17 working days

Representing a cutting-edge study of the junction between theoretical anthropology, material culture studies, religious studies and museum anthropology, this study examines the interaction between the human and the nonhuman in a museum setting usually defined as 'non-Western', 'non-scientific' and 'religious.' Combining an on-site analysis of exhibitive spaces with archival research and interviews with museum curators, the chapters highlight contradictions of museum practices, and suggests that museum practitioners use museum spaces and artefacts as a way of formulating new theoretical stances in material culture studies, thus viewing museums as producers of theories together with affective engagements.

Museum Branding - How to Create and Maintain Image, Loyalty, and Support (Hardcover, Second Edition): Margot Wallace Museum Branding - How to Create and Maintain Image, Loyalty, and Support (Hardcover, Second Edition)
Margot Wallace
R2,609 Discovery Miles 26 090 Ships in 12 - 17 working days

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: *Public Relations and Social Media *Theaters, Conservation Labs, and Visible Storage Spaces *Databases

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