From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization.
In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers.
Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including:
* How to market intangibles
* Defining services and service products
* The unique characteristics of service products
* The marketing-related needs and wants of nonprofits
* Best practices marketing strategies and tactics
* Marketing successes, marketing failures, and company demographics
Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization.
Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Volunteers are the backbone of many an organization. This practical, hands-on guide, filled with useful tips and everyday examples, will help those responsible for volunteers successfully recruit and manage this invaluable resource. Anyone who supervises volunteers will find this book an indispensable guide for navigating the intricacies of managing unpaid workers. Underlying the content is the message that volunteers are a vital part of an organization's workforce and should be treated as valuable members of the team. Volunteers can work alongside paid staff members to help the organization run smoothly and efficiently-and cost effectively. The book is packed with easily implemented advice and proven techniques for successfully handling common situations. Concise and easy to read, it assumes neither previous volunteer management experience nor familiarity with business practices, yet even experienced volunteer managers will come away with fresh ideas and new approaches. To augment her own expertise and increase the diversity of viewpoints, the author interviewed volunteer managers from various types of organizations and shares their stories. Quotes and anecdotes throughout the book help readers relate to common problems and illustrate the challenges and rewards of managing volunteers.

"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield’s literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."
–Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel
Former Chair of the Association of Professionals Foundation Board
Adjunct Professor of Philanthropy, Columbia University

Proven methods and techniques for running a successful annual giving campaign

Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:

• How to find likely first-time donors
• Membership organizations and donor clubs
• Methods of donor renewal, upgrading, and reward
• Recruiting and training volunteer solicitors
• Multimedia and Internet soliciting techniques

Grants fundraising is a significant and highly competitive income source for charities, contributing over GBP3 billion of income from UK trusts and foundations alone. This guide shows you how to maximise the value of grants fundraising for your charity. By adopting a holistic view of fundraising, it takes into account all of the elements of the grant-seeking process rather than over-focusing on the proposal-writing stage.This title will make essential reading for all grants fundraisers whether new to the area or not.

The Social Enterprise Zoo employs the metaphor of the zoo to gain a more comprehensive understanding of social enterprise: the diversity of its forms; the various ways it is organized in different socio-political environments; how different forms of enterprise behave, interact, and thrive; and what lessons can be drawn for the future development and study of organizations that seek to balance social or environmental impact with economic success. After setting the stage with a thorough introduction, top scholars explore the different ways that social enterprises can be classified, nurtured, and understood. The book not only details the legal forms utilized in social enterprise and the social entrepreneurs involved in them, but it also addresses the reasons for the success or failure of these activities and looks at the ecologies in which they operate. The ?zookeepers,? such as governments and the regulatory regimes they establish, are compared and the important roles they play are examined. The volume concludes with a look at the future of social enterprise, providing suggestions for further research and implications for policy and practice. This innovative and accessible book is recommended for students, researchers, policymakers, entrepreneurs and managers of social purpose organizations. Contributors: F.O. Andersson, D. Brakman-Reiser, C.V. Brewer, F. Calo, J.A. Kerlin, J.D. Lecy, W. Longhofer, T. Monroe-White, E.A.M. Searing, J.-I. Soh, S. Teasdale, J.E. Tyler III, D.R. Young, S. Zook

This volume explores the challenge of engaging knowledge management in a sharing economy. In a hyper-competitive business environment, everything tends to be digital, virtual and highly networked, which raises the issue of how knowledge management can support the decision whether or not to share strategic resources or capabilities. The book answers questions such as: to what extent does the sharing economy preserve or compromise the competitive advantage of organizations? And what are the knowledge-management strategies for competitive, yet cautious sharing dynamics?

This edited collection examines human resource management in organizations other than those that are set up to make a profit. Covering human resource management in a number of different kinds of mission-driven organizations, the book explores organizations in sectors and industries such as the governmental and intergovernmental public sector, volunteer organizations and charities, religious organizations, cultural organizations, sports organizations and B-corporations. Recognizing the reality of management practice in the (many small) organizations covered by the book, the chapters deal with the way that people are actually managed whether or not there is an HRM department present. Students of business management and human resource management will find this book invaluable as a source of knowledge on not for profit organizations, as many of the chapters include detailed examples and case studies.

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more

From their experience in nonprofit operations and their understanding of the realities of urban politics, the editors of this wide-ranging volume and their contributors dig into issues seldom explored in the literature. They study the role of nonprofits in local governing coalitions, the potential of nonprofits to replace social welfare programs, their efforts to restructure key elements of the local political process, and the unanticipated internal impacts of the changing roles of nonprofit organizations in the urban community. The result is a compelling argument that to understand life in contemporary American cities, we must take into account the expanding role of nonprofit organizations, their response to increased service demands, and their participation in common efforts to direct policy choices.

Hula, Jackson-Elmoore, and their panel of scholars, researchers, and close observers of urban policymaking focus on the delivery of social services to illustrate the complex and important set of roles that nonprofits have assumed. As social programs are cut at all levels of government, it is often believed that nonprofits can and should take up the slack and restore at least some portion of the cutbacks in such services. They examine how some nonprofit organizations have taken a proactive stance in this regard by implementing efforts that do not simply react to political and social change, but attempt to initiate and guide it instead. They attempt to change the political environment in which they operate, and the result has been to change the face of local politics in many jurisdictions. Each chapter of their book explores these expanding and emerging roles. Themes and focuses vary, which in turn reflects the variation and complexity within the nonprofit sector itself. At the same time, each chapter presents an emerging political or policy role now being played by today's nonprofits and voluntary associations, and a theoretical context in which such activities and behavior can best be understood. Scholars and advanced students in public administration, economics, and nonprofit management, as well as executive-level nonprofit managers, will find here an important update on what is happening in their special worlds, and the knowledge they need to make sense of it.

Highlighting the motivations of B Corp entrepreneurs in Chile, this book explores the phenomenon behind for-profit organisations that are committed to social and ecological sustainability as well as human welfare. By examining the personal and social drivers of businesses which are not solely focused on profit-making, the authors reveal a dual orientation that is an important factor in the creation of hybrid organisations. Offering an in-depth study of B Corp entrepreneurs in Chile, the largest B Corp community outside of North America, this pioneering book challenges dominant assumptions that there is only one ideal type of entrepreneur and argues that the values of the purely profit-driven and purely social-driven do in fact intersect. An enlightening read for researchers of social business and sustainability, this book analyses perceptions towards success, and the desire to solve environmental problems, underlining a fundamental aspect of the entrepreneur's personal value structure.

Nonprofit organizations continue to reduce staff, programs, and hours of operation; all in the name of survival. Some have not survived. Some organizations try to attract new audiences, at times sacrificing their missions to do so. All compete for a share of diminishing government, corporate and private funding sources.

Dr. Frederick A. Lambert, who has taught management and organizational leadership on the undergraduate and graduate levels, relies on the principles of total quality management to help your nonprofit organization excel, rather than merely survive. You can learn how to

build a foundation that promotes success;

craft and pursue a strategic plan;

create and sustain a culture of quality;

put the customer first no matter what;

develop leaders who will create and sustain

organizational growth and success.

Nonprofit organizations continue to hire consultants, merge with other organizations, and downsize in the name of survival. But most of them wouldn't need to do any of these things if they focused on executing on the strategies in Being the Best.

Drawing on the findings of the most ambitious national study to date on nonprofit strategic restructuring, the authors provide nonprofit managers, board members, consultants, and foundation executives with research-based information to use in making tough decisions about whether and how to pursue a range of organizational partnerships--from jointly managed programs and consolidated administrative functions to full-scale mergers. The authors investigate two widespread assumptions--that strategic restructuring leads to greater organizational efficiency and that nonprofit consolidations are similar to corporate consolidations. Six in-depth case studies of actual nonprofit restructurings highlight the costs and benefits associated with this increasingly adopted course of action, a trend that is expected to remain on the upswing for the foreseeable future.

Modern businesses exist in a dynamic and increasingly competitive realm. To remain viable, organizations must constantly adopt new methods and processes to optimize productivity and workflow. The Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector is a comprehensive reference source for the latest scholarly information on management tools, analytics, and infrastructures for contemporary nonprofit organizations. Highlighting a range of multidisciplinary topics such as crowdfunding, shared value creation, and human resource development, this publication is ideally designed for managers, professionals, students, researchers, and academics interested in enhancing process management in nonprofit businesses.