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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism

The Golden Age of the Newspaper (Hardcover, New): George H. Douglas The Golden Age of the Newspaper (Hardcover, New)
George H. Douglas
R2,186 Discovery Miles 21 860 Ships in 10 - 15 working days

From the arrival of the penny papers in the 1830s to the coming of radio news around 1930, the American newspaper celebrated its Golden Age and years of greatest influence on society. Born in response to a thirst for news in large eastern cities such as New York, Boston, and Philadelphia, the mood of the modern metropolitan papers eventually spread throughout the nation. Douglas tells the story of the great innovators of the American press--men like Bennett, Greeley, Bryant, Dana, Pulitzer, Hearst, and Scripps. He details the development of the bond between newspapers and the citizens of a democratic republic and how the newspapers molded themselves into a distinctly American character to become an intimate part of daily life.

Technological developments in papermaking, typesetting, and printing, as well as the growth of advertising, gradually made possible huge metropolitan dailies with circulations in the hundreds of thousands. Soon journalism became a way of life for a host of publishers, editors, and reporters, including the early presence of a significant number of women. Eventually, feature sections arose, including comics, sports, puzzles, cartoons, advice columns, and sections for women and children. The hometown daily gave way to larger and impersonal newspaper chains in the early twentieth century. This comprehensive and lively account tells the story of how newspapers have influenced public opinion and how public demand has in turn affected the presentation of the news.

Travel Journalism - Exploring Production, Impact and Culture (Hardcover): F. Hanusch, E. Fursich Travel Journalism - Exploring Production, Impact and Culture (Hardcover)
F. Hanusch, E. Fursich
R2,610 R1,894 Discovery Miles 18 940 Save R716 (27%) Ships in 12 - 17 working days

Contributors from diverse backgrounds explore a range of issues in relation to the media and journalism's role in ascribing meaning to tourism practices. This fascinating account offers a thoroughly international and interdisciplinary perspective on an increasingly important field of journalism scholarship.

Jack the Ripper and the London Press (Hardcover, New): L. Curtis Jack the Ripper and the London Press (Hardcover, New)
L. Curtis
R2,143 Discovery Miles 21 430 Ships in 12 - 17 working days

Press coverage of the 1888 mutilation murders attributed to Jack the Ripper was of necessity filled with gaps and silences, for the killer remained unknown and Victorian journalists had little experience reporting serial murders and sex crimes. This engrossing book examines how fifteen London newspapers - dailies and weeklies, highbrow and lowbrow - presented the Ripper news, in the process revealing much about the social, political, and sexual anxieties of late Victorian Britain and the role of journalists in reinforcing social norms. L. Perry Curtis surveys the mass newspaper culture of the era, delving into the nature of sensationalism and the conventions of domestic murder news. Analyzing the fifteen newspapers - several of which emanated from the East End, where the murders took place - he shows how journalists played on the fears of readers about law and order by dwelling on lethal violence rather than sex, offering gruesome details about knife injuries but often withholding some of the more intimate details of the pelvic mutilations. He also considers how the Ripper news affected public perceptions of social conditions in Whitechapel. 'It is a major contribution to cultural history', Christopher Frayling, Rector of the Royal College of Art, London 'An excellent book that offers a new angle on an always fascinating subject', John Davis, Queen's College, Oxford L. Perry Curtis, Jr., is professor of history and modern culture and media at Brown University, Rhode Island.

News, Numbers and Public Opinion in a Data-Driven World (Hardcover): An Nguyen News, Numbers and Public Opinion in a Data-Driven World (Hardcover)
An Nguyen
R4,045 Discovery Miles 40 450 Ships in 12 - 17 working days

From the quality of the air we breathe to the national leaders we choose, data and statistics are a pervasive feature of daily life and daily news. But how do news, numbers and public opinion interact with each other - and with what impacts on society at large? Featuring an international roster of established and emerging scholars, this book is the first comprehensive collection of research into the little understood processes underpinning the uses/misuses of statistical information in journalism and their socio-psychological and political effects. Moving beyond the hype around "data journalism," News, Numbers and Public Opinion delves into a range of more latent, fundamental questions such as: * Is it true that most citizens and journalists do not have the necessary skills and resources to critically process and assess numbers? * How do/should journalists make sense of the increasingly data-driven world? * What strategies, formats and frames do journalists use to gather and represent different types of statistical data in their stories? * What are the socio-psychological and political effects of such data gathering and representation routines, formats and frames on the way people acquire knowledge and form attitudes? * What skills and resources do journalists and publics need to deal effectively with the influx of numbers into in daily work and life - and how can newsrooms and journalism schools meet that need? The book is a must-read for not only journalists, journalism and media scholars, statisticians and data scientists but also anybody interested in the interplay between journalism, statistics and society.

Journalism Today - A Themed History (Hardcover, New): J. Chapman Journalism Today - A Themed History (Hardcover, New)
J. Chapman
R2,325 Discovery Miles 23 250 Ships in 12 - 17 working days

Journalism Today: A Themed History provides a cultural approach to journalism's history through the exploration of overarching concepts, as opposed to a typical chronological overview. Rich with illuminating stories and biographies of key figures, it sheds new light on the relationship between the press and society and how each has shaped the other. * Thematic study of the history of journalism, examining the role of journalism in democracy, the influence of new technology, the challenge of balancing ethical values, and the role of the audience * Charts the influence of the historical press for today s news in print, broadcast, and new media * Situates journalism in a rich cultural context with lively examples and case studies that bring the subject alive for contemporary readers * Provides a comparative analysis of American, British, and international journalism * Helpful feature boxes on important figures and case studies enhance student understanding of the development of journalism and news as we know it today, providing a convenient springboard for follow-up work.

The Publisher-Public Official - Real or Imagined Conflict of Interest? (Hardcover): Daniel Riffe, Don Sneed The Publisher-Public Official - Real or Imagined Conflict of Interest? (Hardcover)
Daniel Riffe, Don Sneed
R2,180 Discovery Miles 21 800 Ships in 10 - 15 working days

Social responsibility theory calls on the American press to serve as watchdog over powerful government and to provide a forum for robust democratic debate. Based on five current case studies, "The Publisher-Public Official" explores the extent to which politicians who simultaneously serve as newspaper editors or publishers fulfill this ethical duty. The book features interviews with the editors/publishers and with a sample of their readers, and provides results of a survey of readers who were asked whether it is possible to wear two hats and do both jobs effectively and responsibly. Newspaper articles and editorial pages are also examined for possible conflicts of interest in occupying two roles.

Veteran newspapermen Don Sneed and Daniel Riffe present an overview and history of the press's role as watchdog, outlining what professional ethical codes say about publishers' political involvement and offering perspective by today's newspaper group executives. Chapters 4 through 8 provide a composite portrait of the five publisher-public officials as seen through their own eyes and their readers' eyes. A final chapter details how extensive the phenomenon of publisher-public official is and offers concluding thoughts to the study. This illuminating work will be particularly useful to journalism professionals and educators, politicians, and political scientists.

Jewish Serials of the World - A Research Bibliography of Secondary Sources (Hardcover): Robert Singerman Jewish Serials of the World - A Research Bibliography of Secondary Sources (Hardcover)
Robert Singerman
R2,480 Discovery Miles 24 800 Ships in 10 - 15 working days

As the pioneering work in its field, Jewish Serials of the World brings together a diverse body of literature essential to the study of the Jewish press from 1674 to the present. It identifies pertinent primary source materials and provides comprehensive coverage of the secondary literature in a field where no bibliographical control has ever existed. Arranged for the most part geographically, the citations include descriptions of significant publications of books, pamphlets, theses and articles, as well as jubilee issues of Jewish newspapers and magazines. In addition to internal cross-references, the work also contains subject and author indexes.

Sports Journalism and Coming Out Stories - Jason Collins and Michael Sam (Hardcover, 1st ed. 2017): William P. Cassidy Sports Journalism and Coming Out Stories - Jason Collins and Michael Sam (Hardcover, 1st ed. 2017)
William P. Cassidy
R1,629 Discovery Miles 16 290 Ships in 10 - 15 working days

This book examines how sports journalists covered the historic coming out stories of National Basketball Association (NBA) veteran Jason Collins and football All-American Michael Sam in the context of sports' "toy department" reputation as a field whose standards are often criticized as lacking in rigor and depth compared to other forms of journalism. Employing a media sociology approach, reporting about Collins and Sam is addressed in the book via three content analysis studies and interviews with two prominent sports journalists. An overview of other pertinent research is provided along with a detailed account of both athletes' stories. This work should appeal to readers interested in sports journalism, the role of sport in society, and media coverage of gay professional athletes.

Rethinking Media Development through Evaluation - Beyond Freedom (Hardcover, 1st ed. 2017): Jessica Noske-Turner Rethinking Media Development through Evaluation - Beyond Freedom (Hardcover, 1st ed. 2017)
Jessica Noske-Turner
R2,383 R1,807 Discovery Miles 18 070 Save R576 (24%) Ships in 12 - 17 working days

This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen voice, participation, social change, government responsiveness and accountability, and other 'demand-side' aspects of governance, are increasingly the rubric within which assistance to media development operates. This volume will appeal to scholars and students of media development and communication for social change whilst simultaneously representing a deep commitment to translating theoretical concepts in action-oriented ways.

The Press in the Arab Middle East - A History (Hardcover): Ami Ayalon The Press in the Arab Middle East - A History (Hardcover)
Ami Ayalon
R3,033 R2,549 Discovery Miles 25 490 Save R484 (16%) Ships in 12 - 17 working days

Newspapers and journalism began in the Middle East in the nineteenth century and evolved during a period of accelerated change which shaped their unique political, social and cultural role. Drawing on a wealth of sources, this study for the first time explores the press as a Middle Eastern institution. It focuses on the circumstances that influences the growth of the Arab press, its own impact on local historical developments, and the long-term effects that early patterns of its emergence have had on later evolution.

Popular Music in Eastern Europe - Breaking the Cold War Paradigm (Hardcover, 1st ed. 2016): Ewa Mazierska Popular Music in Eastern Europe - Breaking the Cold War Paradigm (Hardcover, 1st ed. 2016)
Ewa Mazierska
R4,068 Discovery Miles 40 680 Ships in 12 - 17 working days

This book explores popular music in Eastern Europe during the period of state socialism, in countries such as Poland, Hungary, Yugoslavia, Romania, Czechoslovakia, the GDR, Estonia and Albania. It discusses the policy concerning music, the greatest Eastern European stars, such as Karel Gott, Czeslaw Niemen and Omega, as well as DJs and the music press. By conducting original research, including interviews and examining archival material, the authors take issue with certain assumptions prevailing in the existing studies on popular music in Eastern Europe, namely that it was largely based on imitation of western music and that this music had a distinctly anti-communist flavour. Instead, they argue that self-colonisation was accompanied with creating an original idiom, and that the state not only fought the artists, but also supported them. The collection also draws attention to the foreign successes of Eastern European stars, both within the socialist bloc and outside of it. v>

Journalism and Memory (Hardcover, New): B. Zelizer, K. Tenenboim-Weinblatt Journalism and Memory (Hardcover, New)
B. Zelizer, K. Tenenboim-Weinblatt
R1,514 Discovery Miles 15 140 Ships in 10 - 15 working days

Although journalism has always been an important vehicle of collective memory, it has been neglected in discussions about how memory works. This fascinating book aims to correct that disjuncture, by tracking the ways in which journalism and shared memory mutually support, undermine, repair and challenge each other. How is journalism's address to memory different from that of other institutions? What would the study of memory look like without journalism? And how would our understanding of journalism fall short without paying attention to memory? Bringing together leading scholars in journalism and memory studies, this collection makes explicit the longstanding and complicated role that journalism has played in keeping the past alive. From anniversary issues and media retrospectives to simple verbal and visual analogies connecting past and present, journalism incorporates an address to earlier times across the wide array of its conventions and practices. How it does so and which triumphs and problems ensue in our understanding of collective memory constitute the charter of this volume.

State Aid for Newspapers - Theories, Cases, Actions (Hardcover, 2nd ed. 2014): Paul Murschetz State Aid for Newspapers - Theories, Cases, Actions (Hardcover, 2nd ed. 2014)
Paul Murschetz
R5,374 Discovery Miles 53 740 Ships in 12 - 17 working days

Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive high-quality press output.

This book provides a comprehensive analysis of today's global challenges in the print news media's struggle for survival. It presents current practices concerning government subsidies to newspapers for political, economic, and socio-cultural purposes against the background of declining readership and revenues, increased inter-media competition, austerity budgets imposed on national economies and shifting audience tastes. Using the insights of theoretical debates in the fields of media economics, media governance, and modern management theory, the book analyses these issues by investigating the power of government subsidies to shape and control newspaper markets. It brings together experts in these fields to combine theory with industry practices, aiming to help all parties involved to understand the complexity of issues and requirements necessary to preserve the social benefits of print media.

Press and Speech Freedoms in America, 1619-1995 - A Chronology (Hardcover, New): Louis E. Ingelhart Press and Speech Freedoms in America, 1619-1995 - A Chronology (Hardcover, New)
Louis E. Ingelhart
R2,478 Discovery Miles 24 780 Ships in 10 - 15 working days

Tracing the battles between the repressors and proponents of free speech, this chronology overviews press and speech freedoms in the United States from 1619 through 1995. Beginning with the American Colonies, the volume covers the religious refugees and political dissidents who settled the Colonies and the press that heated up the struggle to rid America of the Crown. Although freedom of speech and the press became constitutional rights 15 years after the Declaration of Independence, these rights fared poorly until after World War II. This book traces the struggles, the press, and the contending views from 1760 to 1960 and the 35 years of commitment to freedom from 1960 to 1995. Arranged by year, the entries in the chronology include the views and comments of persons in favor of or opposed to freedom of speech, events that affected press freedoms, and technological changes that have had an impact.

Gods Within the Machine - A History of the American Society of Newspaper Editors, 1923-1993 (Hardcover, New): Paul A. Pratte Gods Within the Machine - A History of the American Society of Newspaper Editors, 1923-1993 (Hardcover, New)
Paul A. Pratte
R2,768 Discovery Miles 27 680 Ships in 10 - 15 working days

This study traces the colorful history of the American Society of Newspaper Editors (ASNE) as an alliance of primarily midwestern editors in the 1920s to a slightly more diverse 1,000-member organization cautiously poised to enter the 21st century. Using minutes, correspondence, interviews, official proceedings, and other in-house documents, Pratte shows how the loosely knit organization, serving as an independent bridge between the more liberal ranks of the reporters and the more conservative publishers, has been absorbed into the corporate culture. The history, presented in both chronological and topical form, discusses the leadership and lack of leadership concerning such issues as ethics, freedom of the press, world press freedom, newspaper economics, journalism education, diversity, and minority affairs. As the first critical history of the professional, elite organization of editors to be written by an independent outside source, this work suggests ASNE has provided ordinary leadership for extraordinary times.

U.S. News Coverage of Racial Minorities - A Sourcebook, 1934-1996 (Hardcover): Beverly Keever, Carolyn Martindale, Mary Ann D.... U.S. News Coverage of Racial Minorities - A Sourcebook, 1934-1996 (Hardcover)
Beverly Keever, Carolyn Martindale, Mary Ann D. Weston
R3,395 Discovery Miles 33 950 Ships in 10 - 15 working days

This one-volume sourcebook draws together the scholarly literature assessing news coverage in the U.S. mainstream media of Americans of African, Native, Asian, Hispanic, or Pacific Islander origin. The work covers over 60 years, beginning in 1934, and examines the 50 states and the territories in the Pacific and the Caribbean that are currently under U.S. governance. The categories of racial and cultural groups follow the scheme of the 1990 U.S. Census, which provided the most detailed breakdown of race and ethnicity of the American population in the 200-year history of the census. This sourcebook gives parallel treatment to each of these five census groups. Every chapter begins with a history of that group as it came under U.S. jurisdiction. Then, each chapter is divided into six periods suggested by pivotal news events and discusses studies of news coverage of that group during that period. Each chapter also contains extensive endnotes and a selected bibliography on a racial or cultural group. Also included are chapters on investigative reporting and federal regulation of broadcasting as they relate to minorities.

Discussing the News - The Uneasy Alliance of Participatory Journalists and the Critical Public (Hardcover, 1st ed. 2017): Simon... Discussing the News - The Uneasy Alliance of Participatory Journalists and the Critical Public (Hardcover, 1st ed. 2017)
Simon Smith
R1,948 Discovery Miles 19 480 Ships in 12 - 17 working days

This book examines two new roles that journalists assume in a participatory media environment - the administration (moderation) of online discussion and the monitoring of and engagement in comments below their articles. The author argues that it is precisely because both roles are treated as peripheral and undignified in newsrooms that they are so revealing, following the maxim: to make sense of what professions are and where they are heading, look at their boundaries and their dirty work. Based on a three-year ethnographic study, it offers key insights about the role of the media as democratic intermediaries in political participation, the creative possibilities for 'amateurs' as co-producers of digital news, the changing character of the knowledge professions and the dynamics of organisational innovation. The book argues that as media organisations face a crisis in their ability to represent the public, the challenge is to orchestrate participatory journalism as a collective accomplishment in which everyone is not a journalist but everyone can be a contributor. Bridging the divides between communication studies, linguistics, STS, organisational and occupational sociology it will interest social scientists and media studies experts.

Sources on the History of Women's Magazines, 1792-1960 - An Annotated Bibliography (Hardcover, Annotated edition): Mary... Sources on the History of Women's Magazines, 1792-1960 - An Annotated Bibliography (Hardcover, Annotated edition)
Mary Ellen Zuckerman
R2,459 Discovery Miles 24 590 Ships in 10 - 15 working days

The most comprehensive bibliography available on historical sources for popular women's magazines, this work fills a niche among existing annotated bibliographies on journalism history. Compiler Mary Ellen Zuckerman focuses on a wide range of topics, providing primary as well as secondary sources from 1792 to 1960. Descriptive and analytical annotations are supplied for each entry. Drawing from 12 years of research on the subject, Zuckerman orients the reader with an introduction to the history of women's magazines in the United States and a historiographical review of sources in the field. Business, advertising, market research, content analysis, editors and writers, and images of women in the media are among the topics covered in the entries. The volume also features special sections on specific women's journals, exhaustive subject and author indexes, and descriptions of manuscript collections. This work is an important resource for professionals, students, and scholars in media, women's history, advertising, and business.

Conflicting Images (Hardcover): Stuart Allan, Tom Allbeson Conflicting Images (Hardcover)
Stuart Allan, Tom Allbeson
R3,968 Discovery Miles 39 680 Ships in 12 - 17 working days

Unlike most historical examinations of war reporting, which centre the evolving role of the war correspondent, this book reverses the emphasis in order to bring the photojournalist’s contribution to the fore, providing an evaluative appraisal of photojournalism as an important area of inquiry in its own right. Stuart Allan explores a number of pressing questions facing photojournalists committed to conveying conflict. Placing these questions in historical context demonstrates how efforts to rethink the future of photojournalism in a digital age can benefit from a close and careful consideration of war photography’s origins, early development and gradual transformation over the years.

The American Newspaper Columnist (Hardcover, New): Sam Riley The American Newspaper Columnist (Hardcover, New)
Sam Riley
R2,779 Discovery Miles 27 790 Ships in 10 - 15 working days

The figure of the newspaper columnist, which emerged in America in the mid-nineteenth century, plays a key role in modern newspapers. Columnists nowadays add a decidedly personal touch to the newspapers in which they appear--an important consideration in an increasingly impersonal, corporate, no-nonsense medium. This volume provides the most complete look available at the emergence of the columnist and at who the leading columnists have been from the Civil War era to the present. In total, 780 columnists and their work are examined chronologically--according to when their columns first appeared--within several categories: early (1800s), humor, column poets, syndicated political, other syndicated, local, and minority.

Writing and Reporting News You Can Use (Paperback): Tammy Trujillo Writing and Reporting News You Can Use (Paperback)
Tammy Trujillo
R465 R439 Discovery Miles 4 390 Save R26 (6%) In Stock

Writing and Reporting News You Can Use instructs students on how to produce news that is informative, interesting, educational, and most importantly, compelling. It addresses roadblocks to student interest in writing news, using illustrative examples and exercises to help them understand how to write news that is interesting and accurate. Trujillo's hands-on approach is based on real-world strategies that deal with audience and market characteristics. Students are writing from the very beginning while also getting the ethical and legal grounding necessary to understand the field. This textbook is a complete resource for students learning broadcast news, including how to get a job after leaving the classroom.

Civil War Journalism (Hardcover): Ford Risley Civil War Journalism (Hardcover)
Ford Risley
R1,661 Discovery Miles 16 610 Ships in 10 - 15 working days

This book examines newspapers, magazines, photographs, illustrations, and editorial cartoons to tell the important story of journalism, documenting its role during the Civil War as well as the impact of the war on the press. Civil War Journalism presents a unique synthesis of the journalism of both the North and South during the war. It features a compelling cast of characters, including editors Horace Greeley and John M. Daniel, correspondents George Smalley and Peter W. Alexander, photographers Mathew Brady and Alexander Gardner, and illustrators Alfred Waud and Thomas Nast. Written to appeal to those interested in the Civil War in general and in journalism specifically, as well as general readers, the work provides an introductory overview of journalism in the North and South on the eve of the Civil War. The following chapters examine reporting during the war, editorializing about the war, photographing and illustrating the war, censorship and government relations, and the impact of the war on the press.

Jewish Serials of the World - A Supplement to the Research Bibliography of Secondary Sources (Hardcover, New): Robert Singerman Jewish Serials of the World - A Supplement to the Research Bibliography of Secondary Sources (Hardcover, New)
Robert Singerman
R2,492 Discovery Miles 24 920 Ships in 12 - 17 working days

Jewish journalism history is a growing field of active research, as evidenced by the growing number of new serials devoted to it. Given the geographic extent of the Jewish diaspora, the Jewish press offers valuable primary source materials for any historical study of the Jewish people. The social and intellectual history of the Jews in modern times can similarly be advanced by an examination of the Jewish press of the world. This volume, the first supplement to "Jewish Serials of the World: A Research Bibliography," continues and extends the bibliographic coverage to include 3,000 new entries. The new volume's classified arrangement, enhanced by author and subject indexes, provide up-to-date coverage of all pertinent research, including theses and dissertations, on Jewish press and journalism history throughout the world in all languages. This new bibliography is indispensable for libraries supporting academic programs in Jewish Studies and journalism, as well as area studies.

Singerman's coverage of the studies and research about the Jewish press is broadly defined, his scope is worldwide, and all pertinent languages are treated. The 3,000 entries are verified and bibliographically complete, and special efforts have been made to analyze hidden sections on the Jewish press buried within larger more expansive studies of related topics. The entries are organized into regional subcategories. Together with the foundation volume, over 6,000 entries are provided, making this an important addition to any libraries with Jewish Studies or journalism collections.

Shaping Online News Performance (Hardcover, 1st ed. 2016): Edda Humprecht Shaping Online News Performance (Hardcover, 1st ed. 2016)
Edda Humprecht
R2,473 Discovery Miles 24 730 Ships in 12 - 17 working days

The author offers a comprehensive portrait of online news performance in Western countries in changing media environments. Drawing on a content analysis of 48 news outlets from different types of media organization in France, Germany, Great Britain, Italy, Switzerland, and USA, Edda Humprecht investigates the complex interplay of systemic and organizational dynamics and their impact on online news content, showing that the performance of online news media strongly varies among different media outlets. Less profit oriented outlets and those with a focus on information generally perform well offering hard news, diversity, critical distance, or analytical depth. This suggests that the divide between high and low-performing outlets is tied to the news outlet's capacity and willingness to strike a balance between their profit orientation and their normative role as information providers. Furthermore, the findings demonstrate that different dimensions of news performance are more pronounced in certain countries. This book provides new theoretical perspectives and methods for political and media scholars, and insights for journalists, policymakers, and concerned citizens.

Mindset - The New Psychology Of Success (Paperback): Carol S. Dweck Mindset - The New Psychology Of Success (Paperback)
Carol S. Dweck 2
R427 R326 Discovery Miles 3 260 Save R101 (24%) Ships in 10 - 15 working days

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.
Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.

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