Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories-diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

Originally published in 1979, the first volume of the bestselling "Gonzo Papers" is now back in print. The Great Shark Hunt is Dr. Hunter S. Thompson's largest and, arguably, most important work, covering Nixon to napalm, Las Vegas to Watergate, Carter to cocaine. These essays offer brilliant commentary and outrageous humor, in signature Thompson style.

Ranging in date from the National Observer days to the era of Rolling Stone, The Great Shark Hunt offers myriad, highly charged entries, including the first Hunter S. Thompson piece to be dubbed "gonzo" -- "The Kentucky Derby Is Decadent and Depraved," which appeared in Scanlan's Monthly in 1970. From this essay a new journalistic movement sprang which would change the shape of American letters. Thompson's razor-sharp insight and crystal clarity capture the crazy, hypocritical, degenerate, and redeeming aspects of the explosive and colorful '60s and '70s.

This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book's unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters' signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

What basic ethical principles should guide American journalists to help them justify their invasion of an individual's privacy, to be objective in their reporting, to avoid being influenced by government or economic controls? A wire service and newsroom veteran and a sociologist and scholar in mass media/communications have designed a philosophical guide for students, scholars, and practitioners to use as a kind of moral compass. Key excerpts from some of the most important writings on the subject from Milton to Louis Brandeis, from Plato to Sissela Bok, and from Adam Smith to John Merrill deal with some of the most serious contemporary issues in journalism today. This short text also includes the "Society of Professional Journalists' Code of EthicS" and a full index.

The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today. Split into two sections, this book starts by exploring approaches to understanding contemporary media industries through political, economic and technological terms. The second section delves further into issues and practices relating to individual media industries including newspapers, magazines, film, television, music, videogames and social media. The book adopts a political economy approach and is designed to engage students in an accessible way with key issues around the ownership and control of different sectors of the British media; UK and EU government regulation of the media, including content regulation and market/economic regulation; and the corporate strategies employed by leading media players, such as the BBC, News Corporation, Google and Apple. Topics are contextualised within an increasingly international media marketplace and students will be familiarised with concepts such as globalisation and media imperialization. End-of-chapter exercises and case studies help readers solidify their understanding of key concepts as they work through the text. This is an essential textbook for undergraduate students approaching British media industries for the first time and will also be relevant to students undertaking introductory courses in Media Management and Media Economics.

This scholarly work deals specifically with the important changes in popular journalism in the late nineteenth and early twentieth centuries. A pioneering study in the history of journalism, it is the first volume to focus on the history of the New Journalism in Britain, which is central in the overall history of the modern press. Written by leading scholars representing a variety of disciplines, the fourteen essays provide a careful historical analysis of the transformation that took place in journalism, and the innovations that occurred, such as the greater use of illustrations and photographs, headlines and crossheads, and increased coverage of human interest subjects. The authors take different positions on aspects of the New Journalism, and the book offers a wealth of new information based on original research, as well as lively, interpretive commentary on the nature of change in modern journalism and its relationship to popular culture. The in-depth examination of major subject areas, such as The Beginnings of the New Journalism, The Flowering of the New Journalism, and Subjects and Audiences, dispels the simplistic view of the New Journalism as occurring within a short period of time by showing that the changes took place slowly and had many ramifications. The annotated bibliography includes studies of individual newspapers and biographies of some of the leading journalists.

In the course of the nineteenth century the advent of printed pamphlets, with their news and advertisements, gave every town along Norway's long coast - populated by farmers, fishermen, clergy, businessmen and shopkeepers - a common language and a public arena for news and ideas. In Norway alone, the number of titles grew from a handful to a hundred in the course of the century. From 1900 to 1940 the number of papers swelled to two hundred and seventy - the number that remains today. The press system created a substantial structure, which would prove vital for many of the later media outlets that developed over the twentieth century with the breakthrough of new technologies - cinema industry, radio broadcasting, television and the internet. Newspapers generated the money and power for the development of these media, thus shaping such media and determining, or at least influencing, their perception and reception in Norwegian society. The press in Norway is therefore at the core of the modern media system and its rich history.

One of the most influential men in nineteenth-century America, Horace Greeley is remembered not only as the editor and publisher of the New York Tribune but also for his contribution to the profession of journalism, for his role in the nomination and election of presidential candidates; for his work toward a homestead law, and for the impact his voice had on the abolition of slavery. This bio-bibliography provides a useful guide to the literature on Greeley. Beginning with a brief chronology of Greeley's life and a biographical sketch, the book then provides annotated entries, arranged chronologically and divided into two major sections: works by Greeley and works about Greeley. The first section on Greeley's own work includes chapters on his books and other published materials, other sources of Greeley writings, newspaper and printing establishments associated with him, and articles in periodicals. The second section includes chapters on biographical works and memorials to Greeley, other books useful to the study of Greeley, reference works and other edited materials, articles in periodicals, theses, manuscript collections with Greeley material, and government documents. The book also includes author and subject indexes. A useful guide for scholars, the volume will also be of interest to anyone wanting to learn more about Greeley.

Plant Here the Standard tells the story of the world's oldest evening newspaper, the (London) Evening Standard. Commencing in the time of Oliver Cromwell, it traces the history of the Baldwin Family, fearless Protestant publishers, whose successors launched The Standard in 1827. Later owners of the paper were to include: C.Arthur Pearson, founder of the Daily Express; Lord Beaverbrook; and, now, Lord Rothermere. And throughout there are tales of the paper's scoops, its famous journalists and cartoonists, and its political involvements.

So you’ve always dreamed of a career in publishing… but you don’t know where to start or how? You’re holding the key in your hands! Using insider information, How to Get A Job in Publishing is the newly revised edition of the classic text for you if you are keen to work in publishing or associated industries – or if you are already in publishing and want to go further. Packed with real-life quotes, case studies and practical advice from publishing veterans, and more recent arrivals, the authors differentiate types of publishing and explain how roles and departments work together. They discuss the pros and cons of internships and further study as well as training and lifelong learning, working internationally, networking and building your personal brand. The book includes vital guidelines for applying for publishing roles, including sample CVs and cover letters and a glossary of industry terms, to make sure you stand out from the crowd when you apply for jobs. This thoroughly updated edition covers: The post-pandemic publishing world, changes and current controversies, the rise of e-books, Amazon, self-publishing and indie publishing The growth in tertiary courses in Publishing Studies and internships – are they really the best way in? How to create your CV and a compelling cover letter that gets you noticed A new chapter addresses equity, diversity, inclusion and belonging, reflecting on the current state of the publishing industry, how to evaluate potential employers and how to look after yourself and others at work. Whether you are a new or soon-to-be graduate of Media and Publishing, or are just interested in a career in publishing or the creative industries, How to Get A Job in Publishing is an essential resource.

This edited volume offers a state-of-the-art synthesis of the historical role of radical journalism, its present iterations, and plans for the future of a journalism that is committed to liberatory movements and politics. At a time of profound crisis and stagnation for mainstream journalism, radical journalism seems to be riding a wave. New outlets, including those – like Jacobin – with a global reach, have sprung up, presenting a new generation of unapologetically progressive publications with an emancipatory agenda. Understanding the role and place of radical journalism becomes even more urgent given the current political climate in a (post) pandemic world with heightened inequalities and intensified pauperisation. Drawing on contributions from leading academics, this collection considers: • How new outlets fit in the genealogy of (radical) journalism and what their flourishing can tell us about the present and future of emancipatory politics and the role of the radical journalist; • What these new forms and publications mean for mainstream journalism and its persisting problems of financial sustainability and professional journalistic labour; • Important challenges presented by, for example, the resurgence of fascism, authoritarianism and the mainstreaming of the far right; • Essential questions of what radical journalism looks like today, what forms it takes or should take, and what its future might be. Radical Journalism is recommended reading for advanced students and journalists working at the intersection of journalism, politics, and sociology.

Call it a miracle, fate, pure luck, or just another day in the city where nothing is usual, but in 1991 Jimmy Breslin narrowly escaped death - which inspired him to write this book about his life. Two years ago, Breslin was having trouble getting his left eyelid to open and close. This was too peculiar to ignore, so Breslin decided to pay a rare visit to his doctor. As it turned out, the eyelid was a matter of nerves. But extensive testing revealed something unrelated and life-threatening: he had an aneurysm in his brain - a thin, ballooned artery wall that could burst and kill him at any moment unless he opted for a risky surgical procedure. Breslin agreed to the surgery and at age sixty-five, grateful for this miracle (what else could you call it?), began taking stock of his remarkable life.

Ambrose Bierce was born in 1842 and mysteriously disappeared in 1914. During his lifetime, he was a controversial and prolific writer, and there is growing interest in his works. As a Union soldier during the Civil War, he witnessed bloodshed and the atrocities of battle. After the war, he began a career as a journalist in San Francisco, where many of his newspaper columns were filled with venom and daring. In addition, he wrote war stories and tales of the supernatural, along with an assortment of poems. Today, he is probably best remembered as the author of "The Devil's Dictionary, " originally published as "The Cynic's Dictionary" in 1906. This reference is a guide to his life and writings.

An opening essay overviews Bierce's contribution to literature and journalism, and a chronology summarizes the most important events in his life. The bulk of the Companion comprises alphabetically arranged entries on Bierce's major works and characters and on historical persons and writers who figured prominently in his life and career. Thus the volume provides coverage of Bierce's contemporaries, many of whom he satirized in his scathing newspaper columns. Many of the entries list works for further reading, and the book closes with a selected, general bibliography. Because of Bierce's concern with so many issues of his day, the volume offers a valuable perspective on American culture during the time in which he lived.

This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.

Responding to the widespread and continued acceleration of virtual working practices in recent years, Virtual Presenting provides a clear guide to producing, presenting and broadcasting in a remote context. Unlike traditional studio production where a presenter is surrounded by a crew and cameras, the virtual presenter is often isolated or connected to a remote crew. Virtual Presenting explains how to make an authentic connection across great spaces, linked only via Internet. Topics covered include how to build a virtual setup; how to appear on camera; how to appear confident and comfortable; and how to optimize your presentation voice. The authors demonstrate how to tell effective stories across the entire new media landscape of webcasting, webinars, livestreams and virtual events. Finally, success stories and case studies from teachers, students, and professionals are interwoven to show how these guidelines translate into best practice. Virtual Presenting will be a valuable resource for students of media production and remote broadcasting as well as professionals looking to become stronger communicators and visual presenters.

Beginning with an exposition of the four most widely argued theories of the press, this book goes on to explore several critical perspectives on the tasks and roles of print and broadcast news media in the United States. The author sets out critical analyses of several hotly debated issues, including news balance and objectivity, freedom of the press, and news coverage of minorities. After an appraisal of the present condition of journalism education in the United States, the author provides both complete and annotated professional guidelines and mission statements from key advertising, broadcasting, and print media organizations.

Iman Rappetti is an award-winning journalist who has been involved in print, radio and television. She worked as a young journalist in South Africa and then abandoned it (along with all her worldly possessions) when she became Muslim. She lived in the Islamic Republic of Iran for two years, where she also worked on a current affairs TV show for the state broadcaster before returning to South Africa and resuming her life here.

She describes herself as `the youngest of five children. One Rasatafarian brother (passed away), one ex-con brother (who can dance the pants off any woman and has a wicked sense of humour), another brother who's a big shot in the marine engineering industry (he makes a mean curry), and a sister who has the thankless task of staying at home and raising the rugrats (she has a way with words, and also makes a kick-ass briyani)'.

In this moving and entertaining memoir, Iman shares stories and what she has learned from her colourful journey through life.

* Explores how fast-changing communication technologies, platforms, applications and practices impact how we perceive ourselves, others, relationships and bodies. * Shows how authentic, curated self-identity is increasingly formed, performed and engaged with through digital cultural practices, and these practices need to be understood if we are to make sense of identity in the 2020s and beyond * Features critical accounts, everyday examples, and case studies focusing on key platforms from Instagram to TikTok.

"Recommended on all levels, particularly for those libraries with southern collections and journalism holdings." Choice

The book examines the system used to produce professional communicators in the United States, compares the system to that of other countries, and examines the impact of the system on the field of mass communications. In addition, it explores the personnel practices of media organizations and shows the interface between those practices and the educational programs that produce the journalism and mass communication students.

Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.

This study challenges the conventional polarities used to describe British politics of the 1790s: Pitt versus Fox, Burke versus Paine, Church versus Dissent, ruling class versus working class, Jacobin versus anti-Jacobin. Such polarities were sedulously promoted by Pitt's wartime government, which applied "Jacobin" shamelessly to all its critics and opponents, and thus foreshadowed the McCarthyite tactic of guilt by association. The author seeks to make the less strident but more persuasive contemporary voices again audible. He takes seriously those who who deplored Britain's alliance with the partitioners of Poland.

Recent years have witnessed a heightened interest in eighteenth-century literary journalism and popular culture. This book provides an account of the early periodical as a literary genre and traces the development of journalism from the 1690s to the 1760s, covering a range of publications by both well-known and obscure writers. The book's central theme is the struggle of eighteenth-century journalists to attain literary respectability and the strategies by which editors sought to improve the literary and social status of their publications.