Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Hoe bly gemsbokke koel in die woestyn? Waarom moet jy nooit ’n brulpadda optel nie? Watter roofdiere het die slimste jagtaktieke? Waar los wie hul dieremis?

Ontdek die antwoorde tot dié vrae (en baie ander) in hierdie interessante, prettige boek vir jong natuurliefhebbers. Propvol feite, foto’s van Afrika se diverse natuurlewe (van soogdiere en voëls tot reptiele en insekte) en toets-jou-kennis-aktiwiteite.

’n Interessante, lekkerlees-boek wat die jongspan oor en oor kan geniet – by die huis of in die wildtuin.

Lily hasn't always had it easy, but that's never stopped her from working hard for the life she wants. She's come a long way from the small town in Maine where she grew up - she graduated from college, moved to Boston, and started her own business. So when she feels a spark with a gorgeous neurosurgeon named Ryle Kincaid, everything in Lily's life suddenly seems almost too good to be true.

Ryle is assertive, stubborn, maybe even a little arrogant. He's also sensitive, brilliant, and has a total soft spot for Lily, but Ryle's complete aversion to relationships is disturbing. Even as Lily finds herself becoming the exception to his "no dating" rule, she can't help but wonder what made him that way in the first place. As questions about her new relationship overwhelm her, so do thoughts of Atlas Corrigan - her first love and a link to the past she left behind.

He was her kindred spirit, her protector. When Atlas suddenly reappears, everything Lily has built with Ryle is threatened.

With this bold and deeply personal novel, It Ends With Us is a heart-wrenching story and an unforgettable tale of love that comes at the ultimate price.

Wall Street Journal reporters Joshua Robinson and Jonathan Clegg offer a deeply reported account of the intertwined sagas and legacies of two of the greatest soccer players of all time—Lionel Messi and Cristiano Ronaldo—examining how their rivalry has grown from a personal competition to a multi-billion-dollar industry, paralleling the stunning rise, overwhelming excesses, and uncertain future of modern international soccer.

For over fifteen years, almost any conversation about international soccer has always come back to two players—Lionel Messi and Cristiano Ronaldo—undoubtedly the greatest of their generation but with styles, attitudes, and fanbases that couldn’t be more different. For millions of people around the world “Messi or Ronaldo?” isn’t simply a barroom argument, or an affirmation of fandom, so much as a statement of philosophy, of values, of what global soccer is today and of what it will be tomorrow.

Now Wall Street Journal reporters and co-authors of The Club, Joshua Robinson and Jonathan Clegg, unite the stories of Messi and Ronaldo into a single modern epic of global sports, detailing how one rivalry changed both the game and the business of international soccer—forever. Based on dozens of firsthand accounts and years of original reporting, Messi vs. Ronaldo weaves together the stakes, color, and characters at the heart of each man’s story, going inside the locker rooms and boardrooms where their legends were forged and revealing off-field drama as gripping as anything that happened on it. From their contrasting origin stories to their divergent career arcs and their conflicting reputations, these players have built their successes on opposite paths, yet each, in his own way, offers a riveting tale of triumph and excess. Taken together, their story embodies the astronomical growth of international soccer, how social media has revolutionized the power of sports celebrity, and how the desire to capitalize on the billions of dollars these players represent electrified some of the most storied clubs in Europe—Barcelona, Real Madrid, and Manchester United among them—and cost them almost everything.

Updated with a new epilogue detailing Messi and Argentina’s remarkable victory in the 2022 World Cup, Messi vs. Ronaldo offers a deeply researched look at their legacy and grapples with the impact that their talents have had on the game for better and for worse. Much more than a retelling of the dual accomplishments of these great players, this is truly a biography of a rivalry, one that has become a crucial lens for understanding the past, present, and future of global soccer.

With its mixed terrain of desert, savanna, salt pan and river delta, Botswana is hometo a wide variety of wildlife, making it a prime destination for nature and wildlifeenthusiasts. Wildlife of Botswana is an easy-to-use, all-in-one guide to the country’smost conspicuous and interesting mammals, birds, reptiles, invertebrates and plants.

The book includes:

• An informative introduction to the country’s geography, climate and vegetation
• Species accounts describing each species’ appearance, habits, conservation status,habitat and best viewing localities
• Full-colour photographs of each species, along with distribution maps

Guide To Seabirds Of Southern Africa is the only book focusing exclusively on all the seabird species that occur around the southern African coastline and adjacent Southern Ocean. Authoritative, fully illustrated and detailed, this new edition has been fully updated and expanded to reflect the latest data and taxonomy.

A section on flying fish and squid has been added, revealing some of the amazing marine creatures that birders may encounter in the waters around southern Africa. Written by the region’s foremost seabird specialist, the species accounts include informative text, multiple full-color photographs and distribution maps.

A fascinating introduction covers seabird origins, havens, feeding, breeding and conservation, as well as how best to watch and photograph these enigmatic birds.

The popular Pharos Bilingual School Dictionary (2020, 9th impression) boasts a brand-new orange cover!

This dictionary contains almost 11 000 Afrikaans and English headwords with translations and full sentences. It is suitable for learners in grades 7–12 whose home language is Afrikaans or English, as well as for additional language. For this reason, headwords, phrases and expressions have been included that learners will encounter most in their school work and in everyday life.

The dictionary is easy to use, and will help learners build their vocabulary and improve grammar. Headwords are printed in bold, blue type and display word breaks and primary stress. Inflections, such as plural and past tense forms, degrees of comparison, as well as context guidance appear in full. One or more practical translations are provided for each headword and full sentences in Afrikaans and English illustrate the use of each sense of a headword.

Other user-friendly features:

• Labels are given in brackets to help with context, for example, subject-specific words, figurative use of words, and other additional grammar guidance, such as “usually in the plural”.
• Common phrases and expressions.
• Abbreviations are included in the alphabetical position.
• Word families: derivatives of root forms, together with the new part of speech (abbreviated).
• Clear cross-references from one headword to another
• Handy information boxes with additional information about grammar, spelling and usage.

Award-winning investigative journalist Karyn Maughan and former National Treasury insider Kirsten Pearson reveal the inside story behind South Africa's controversial nuclear deal.

Through insider accounts, audio recordings and confidential minutes, the authors piece together the Zuma administration's secret dealings with Russia and how it went to extraordinary and dark lengths to conclude the nuke before Zuma's time ran out.

The Constitution informs every aspect of our legal system and every instance of interpretation and application of that system. The Bill of Rights Handbook’s detailed coverage of all aspects of Bill of Rights jurisprudence and practice has made it the standard reference work for this important area of law, and it has been extensively relied upon and quoted by the judiciary.

The sixth edition of the Handbook is a comprehensive account of over two decades of jurisprudence interpreting and applying the Bill of Rights. The work has been thoroughly revised, in particular to cover developments in the areas of constitutional jurisdiction, remedies and socio-economic rights.

The big man known as 'Tiny' has a past littered with violence and death. An assassin's past that he hopes never to face again. But when his best friend is kidnapped, Tiny suddenly finds himself on the back of a stolen motorbike, speeding away from his child and the woman he loves.

Tiny has only 72 hours in which to deliver a computer disk that one group of people would kill to possess, and another would kill to destroy. If he fails, his best friend dies.

HEART OF THE HUNTER is the tale of one man's struggle for survival against a corrupt government, a group of bloodthirsty killers and most of all, against his past.

For Friends & Family is a love song - to the family and friends who have fed us, taught us to cook, and have eaten with us. Who have eaten simple meals at our dining room table. Because these meals were a reason for gathering and celebration.

In For Friends & Family you will find all the necessary recipes you are looking for, ranging from breakfast, starters and mains to baking and pudding.

So cook something and invite your friends and family over. It's time for creating new memories.

Click on the video tab to watch!

Everyone thinks they know the real Gordon Ramsay: rude, loud, pathologically driven, stubborn as hell. But this is his bestselling real story... Humble Pie tells the full story of how he became the world's most famous and infamous chef: his difficult childhood, his brother's heroin addiction and his failed first career as a footballer: all of these things have made him the celebrated culinary talent and media powerhouse that he is today. Gordon talks frankly about: his tough childhood: his father's alcoholism and violence and the effects on his relationships with his mother and siblings, his first career as a footballer: how the whole family moved to Scotland when he was signed by Glasgow Rangers at the age of fifteen, and how he coped when his career was over due to injury just three years later, his brother's heroin addiction. Gordon's early career: learning his trade in Paris and London; how his career developed from there: his time in Paris under Albert Roux and his seven Michelin-starred restaurants. Kitchen life: Gordon spills the beans about life behind the kitchen door, and how a restaurant kitchen is run in Anthony Bourdain-style. How he copes with the impact of fame on himself and his family: his television career, the rapacious tabloids, and his own drive for success.

The first new novel in a decade from the bestselling, Booker Prize-shortlisted author of BRICK LANE.

Yasmin Ghorami has a lot to be grateful for: a loving family, a fledgling career in medicine, and a charming, handsome fiancee, fellow doctor Joe Sangster. But as the wedding day draws closer and Yasmin's parents get to know Joe's firebrand feminist mother, both families must confront the unravelling of long-held secrets, lies and betrayals. As Yasmin dismantles her own assumptions about the people she holds most dear, she's also forced to ask herself what she really wants in a relationship and what a 'love marriage' actually means.

Love Marriage is a story about who we are and how we love in today's Britain - with all the complications and contradictions of life, desire, marriage and family. What starts as a captivating social comedy develops into a heart-breaking and gripping story of two cultures, two families and two people trying to understand one another.

All the recipes require minimum effort and only a few ingredients, allowing you to create quick midweek dinners or weekend meals, without compromising on flavour.

There are appetisers and snacks (such as mini pizzas, vegetarian quesadillas, chicken nuggets), mains (roast chicken with lemon, fish tacos), one-pot meals (pea and basil risotto, chilli con carne, lentil dhal) and desserts (apple granola, strawberry muffins, chocolate bananas).

Each recipe is accompanied by a photograph and all the ingredients are photographed too, making this Super-Easy Air-Fryer Recipes the ultimate foolproof cookbook for your air fryer.

According to researchers, the vast majority--a whopping 75-98 percent--of the illnesses that plague us today are a direct result of our thought life. What we think about truly affects us both physically and emotionally. In fact, fear alone triggers more than 1,400 known physical and chemical responses in our bodies, activating more than thirty different hormones! Today our culture is undergoing an epidemic of toxic thoughts that, left unchecked, create ideal conditions for illnesses.

Supported by current scientific and medical research, Dr. Caroline Leaf gives readers a prescription for better health and wholeness through correct thinking patterns, declaring that we are not victims of our biology. She shares with readers the "switch" in our brains that enables us to live happier, healthier, more enjoyable lives where we achieve our goals, maintain our weight, and even become more intelligent. She shows us how to choose life, get our minds under control, and reap the benefits of a detoxed thought life.

This book on traditional 'Malay' cooking is an important contribution to the preservation of this country's culinary tradition.

Faldela Williams has managed, after considerable research and investigation, to bring together into a single volume the numerous recipes for the dishes which are so common in many of the Muslim homes in the Cape Peninsula today.

Investigative journalist Jacques Pauw exposes the darkest secret at the heart of Jacob Zuma’s compromised government: a cancerous cabal that eliminates the president’s enemies and purges the law-enforcement agencies of good men and women.

As Zuma fights for his political life following the 2017 Gupta emails leak, this cabal – the president’s keepers – ensures that after years of ruinous rule, he remains in power and out of prison. But is Zuma the puppet master, or their puppet? Journey with Pauw as he explores the shadow mafia state. From KwaZulu-Natal and the Western Cape to the corridors of power in Pretoria and Johannesburg – and even to clandestine meetings in Russia. It’s a trail of lies and spies, cronies, cash and kingmakers as Pauw prises open the web of deceit that surrounds the fourth president of the democratic era.

‘An amazing piece of work, stuffed with anecdote and evidence. It will light fires all through the state and the ANC.’ - Peter Bruce

‘This is dynamite. Dynamite that will shake the foundations of the halls of power.’ - Max du Preez

Now in its fifth edition, Sasol Birds of Southern Africa has been brought fully up to date by its expert author panel, with additional contributions from two new birding experts. Greatly enhanced, this comprehensive, best-selling guide is sure to maintain its place as one of Africa’s most trusted field guides.

Key features of the 5th revised edition:

• More than 800 new illustrations
• Scan and play bird calls using free downloadable app
• Fully revised text (with latest species records), maps and plate annotations
• Fresh input from new contributing authors
• Comprehensive coverage of the region’s birds

Healing Your Thyroid Naturally is a no-nonsense guide about the impact of food and diets on healing your thyroid.

Dr Emily Lipinski, a Doctor of Naturopathic Medicine, incorporates the latest research in thyroid health and provides easy dietary guidance to help you on your journey to thyroid balance. With chapters such as 'The Iodine Debate', 'Food Sensitivities' and 'Going Gluten Free', Healing your Thyroid Naturally highlights many topics that are integral to understanding how food impacts thyroid health. Through her own journey with Hypothyroidism, Dr Emily Lipinski learned that healing the thyroid requires much more than just medication.

Combining her medical background with her love of food and passion for natural approaches she has helped herself, and countless patients, to regain control over their thyroid problems.

Compact and easy to use, this book will be an invaluable tool in the wild.

This handy guide provides simple tools to help interpret the tracks and signs of some 105 southern African mammals, reptiles, frogs and birds. Photographs and diagnostic spoor illustrations are given for each animal, along with information on behaviour, habits and habitat, and up-to-date distribution maps show where the animals occur.

Special features on insects and scat supplement the text and a detailed introduction offers basic guidelines for learning how to become a tracker.

For Kari du Toit, Valentine's Day will never be the same again.

When the love of her life reveals he's been unfaithful to her, life, romance, and everything in-between come crashing down. Suddenly it seems as if her previous life – one far removed from Bloubergstrand's sandy beaches – is slowly catching up with her. But then after ten years of silence, Kari receives a call from her estranged brother.

At the foot of Devil’s Peak, where neighbourly salaams and burkas are as ordinary as yellow polka-dot bikinis in Blouberg, she once again becomes Karima Essop, daughter of Amina and Farouk Essop. Daughter, sister, deserter.

For Kari, sometimes finding love means going back to where you came from

Walkley Award-winning journalist, Sharri Markson is the Investigations Editor at The Australian and host of prime-time show Sharri on Sky News Australia.

The origins of Covid-19 are shrouded in mystery. Scientists and government officials insisted, for a year and a half, that the virus had a natural origin, ridiculing anyone who dared contradict this view. Tech giants swept the internet, censoring and silencing debate in the most extreme fashion. Yet it is undeniable that a secretive facility in Wuhan was immersed in genetically manipulating bat-coronaviruses in perilous experiments. And as soon as the news of an outbreak in Wuhan leaked, the Chinese military took control and gagged all laboratory insiders.

Part-thriller, part-expose, What Really Happened in Wuhan is a ground-breaking investigation from leading journalist Sharri Markson into the origins of Covid-19, the cover-ups, the conspiracies and the classified research. It features never-before-seen primary documents exposing China's concealment of the virus, fresh interviews with whistleblower doctors in Wuhan and crucial eyewitness accounts that dismantle what we thought we knew about when the outbreak hit.

With unprecedented access to Washington insiders, Markson takes you inside the White House, with senior Trump lieutenants revealing first-hand accounts of fiery Oval Office clashes and new stories of compromised government advisors and censored scientists.

Bravely reported and chillingly laid out, Markson brings to light the stories of the pandemic from the people on the ground: the scientists and national security officials who raised uncomfortable truths and were labelled conspiracy theorists, until government agencies began to suspect they might have been right all along. These brave individuals persisted through bruising battles and played a crucial role in investigating the origins of Covid-19 to finally, in this book, bring us closer to the truth of what really happened in Wuhan.

Is this a cookbook?

Well, it's full of Heston's typically brilliant, delicious and inventive recipes, including green gazpacho, beetroot and pea salad, quinoa with vegetables, Moroccan pasties, hemp panna cotta, banana and parsley smoothie, tomato and coffee muffins, parsnip granola, rice ice cream, sherry vinegar posset, cricket ketchup and thyme and orange kombucha, not forgetting popcorn chicken with real popcorn. Every recipe is simple, straightforward and totally do-able. This is Heston at his most accessible.

But there's so much more. Each of the 70 recipes is accompanied by Heston's thoughts, stories, insights and hacks, turning each cooking session into a journey that'll excite and inspire and reveal a whole world of culinary possibilities and fresh perspectives. Brought to life by the incredible illustrations by Dave McKean, Heston's long-term collaborator and widely acknowledged as one of the greatest illustrators at work today, it's the next best thing to having Heston as your sous-chef.

So why not get in the kitchen and have an adventure?

Are you ready to meet your Self?

In recent years, Dr Nicole LePera has become the leading voice in psychological self-healing, helping millions of people around the world rise out of survival mode to consciously create authentic lives they love. In her first book, How to Do the Work, Dr Nicole offered readers a revolutionary holistic framework for self-healing. Now, in How to Meet Your Self, she shares an interactive workbook designed to help every reader uncover their authentic self.

We all fall into conditioned habits and patterns - products of our past - that lead to cycles of stuckness, pain, and self-destruction. But as Dr. Nicole shares, we also have the innate ability to awaken to and change the behaviours that no longer serve us, allowing us to step into the highest versions of ourselves. By objectively and compassionately observing the physical, mental, and emotional patterns that fill our days and create our current selves, we can more clearly see what we do not wish to carry into the future.

As you work through this book and witness your default habits - from sleep to movement to eating, through emotional reactivity and core beliefs - you will never again have to ask, "But where do I start?" How to Meet Your Self is a revolutionary guide, a kind and encouraging companion and a comprehensive masterwork of self-understanding that will radically transform your inner work and outer world.