The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.

Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.

The Fourth edition differs from the previous one in the following ways:

• The arrangement of the contents has been revised to facilitate greater understanding
• There is much new material, especially in chapters 4, 5, 7, 8
• The role of social media is discussed and considered in chapter 7
• Chapter 8 includes a section on image management
• Chapter 9 is a new chapter focussing on political debates
• A new chapter 12 on Persuasion and the rhetorical imprint of a public rhetor has been added
• New contemporary examples related to South Africa have been included

The only personal finance book you will ever need!

It is never too late, or too early, to become more intentional about your finances. Unexpected life events can severely expose the financial vulnerability of individuals and households who are ill-prepared. Not having a comprehensive financial plan in place can cause severe, long-lasting, if not permanent, damage to your personal wealth and dreams of a carefree retirement.

This book serves as a quick but comprehensive reference guide that provides the necessary insights into each area of your finances at every stage of your life. It will assist you with self-reflection checkpoints to avoid financial catastrophe due to unexpected economic challenges while maximising your wealth potential. It will help you to construct a sound personal financial plan with or without the assistance of a financial advisor and to identify your money personality, because only by understanding what money means to you will you be better able to manage it.

Applying the principles contained in this guide is guaranteed to improve your chances of achieving your financial goals. It will assist you with living a life of purpose and meaning and to leave a lasting legacy as you travel financially secure along your life’s journey.

In our interconnected world, mastering global branding is essential for success. International Brand Management is your comprehensive guide, covering key aspects of international branding to help you navigate the complex global marketplace.

Beginning with brand identity and positioning, the book emphasizes the importance of cultural sensitivity, market research, and strategic alignment in crafting a compelling brand narrative that resonates across diverse cultures. From there, it explores brand architecture, demonstrating how to manage complex brand portfolios while maintaining coherence and synergy.

Brand equity and its value chain are examined, providing insights into measuring brand equity and evaluating the impact of branding investments on financial performance and consumer perceptions. The text also covers brand communication strategies, showcasing how effective communication can amplify brand resonance and foster meaningful engagement with global audiences

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

Contents Include:
• A history of the South African media
• A macro history of the media in Africa
• Theoretical approaches to mass communication and media research
• The functions and effects of the media in society
• Media culture/media and culture
• The ideological power of the media
• The media as public sphere in contemporary society
• The impact of globalisation and communication technology on media and media communication.

Air-fryer queen Louisa Holst knows what the market needs and is back with a bang – featuring delicious meals ready in just 30 minutes! Enjoy lip-smacking Biryani chicken salad, zesty Hake and jalapeño bake, Pork chops with roasted chakalaka and flavour-packed samp and beans sausage stew. This book delivers bold flavors with minimal effort. And to finish on a sweet note? Yes, there are delectable desserts too – all prepared in just 30 minutes!

Brown girls are risk takers, move makers and planet shakers. We can be scientists, artists, engineers or any other kind of pioneer. Brown girls are brave, we follow the example of others. Women who came before us - our sisters and mothers. Empowering and inspiring, Wonderfully made is a book of positive affirmations for brown girls of all shades, sizes and shapes. This book teaches girls to not only embrace, but to truly celebrate their unique appearance and talents while encouraging them to dream big and to be creative. Build confidence and resilience from a young age with easy-to-follow rhyming text and bright inclusive illustrations that reflect proudly South African children.

Dirk Aruseb was seventeen years old when Abraham Morris fetched him from the Pella orphanage to join the Bondelswarts. Dirk couldn’t wait to conquer the accursed Schutztruppe alongside legendary Kaptein Jakob Marengo, successor to Hendrik Witbooi and Jonker Afrikaner. But when he arrived at Schansvlakte deep in Namaland, Dirk was warned that he first had to master many life skills before he could join the war: be humble, be patient, be merciful. Find your eland, tame your butcherbird.

But for Dirk war was an adventure – as long as he could kill the German enemy, he was content. It didn’t matter what commander Nana Kruiper, or Klara Morris, her second in command, tried to teach him: that the liberation struggle of the Bondelswarts meant more than protecting Namaland – their promised land – at all costs.

Crimson Sands is set in Namaland – from German-South-West Africa to the Cape Colony – from 1904 to 1922, when thousands of Bondelswarts were shot down by Jan Smuts’s fighter planes. It is an epic, panoramic war novel, traversing southern Africa from Tsumeb to Upington, from internment camps in Windhuk to the dry riverbeds of the Fish River Canyon. Jeremy Vearey conjures a mesmerising tale across an arid landscape of sand, shrub and dune, evoking voices and stories long gone.

Soois Swart bedryf sy sukkelende koerantjie op die dorpie Erdvark in die Knersvlakte waar die afwesigheid van moderne tegnologie groot uitdagings aan hom stel. Met die naderende munisipale eleksie vermenigvuldig sy kopsorge.

Vir die eerste keer in ’n dekade word die regerende BA Minus deur twee ander partye teengestaan. Burgemeester Duimpie du Plooy dreig om sy kompos-onderneming se advertensies uit die koerant te onttrek indien hy ontevrede is met wat Soois skryf.

Soois moet ’n koorddans uitvoer tussen goeie joernalistiek en beriggewing wat nie aanstoot gee nie. Geensins ’n maklike taak nie, gegewe die talle strydpunte – die brandenste een die afwesigheid van spoeltoilette op die dorp. Die BA Minus is vurige kampvegters vir die
behoud van kleinhuisies en die opposisie driftige voorstanders vir vernuwing.

Wanneer ’n horingadder in ’n kleinhuisie sy tande in ’n kwesbare deel van ’n inwoner slaan, klap die eerste eleksieskoot amptelik. Van daar af gaan dit doller as kopaf.

The world’s bestselling teenage spy takes on a new and daring mission.

This much-awaited new book in the bestselling Alex Rider series continues Alex’s fight against the deadly assassins encountered in the last book, Nightshade. Alex still has unfinished business with this sinister group made up of brainwashed children, not least trying to reunite MI6 chief Mrs Jones, along with her long lost son and daughter. The adventure takes us deep into the life-changing world of augmented reality, where even Alex will struggle to succeed against the technology.

A thrilling new challenge for the world’s best-loved teen superspy.

Sociopath: A Memoir is at once a jaw-dropping tale of a life lived on the edge of the law, and a moving account of one woman's battle to gain a deeper understanding of people who, like her, are sociopaths.

Ever since she was a small child, Patric Gagne knew she was different. Although she felt intense love for her family and her best friend, David, these connections were never enough to make her be 'good', or to reduce her feelings of apathy and frustration. As she grew older, her behaviour escalated from petty theft through to breaking and entering, stalking, and worse . . .

As an adult, Patric realized that she was a sociopath. Although she instantly connected with the official descriptions of sociopathy, she also knew they didn't tell the full story: she had a plan for her life, had nurtured close relationships and was doing her best (most of the time) to avoid harming others.

While her darker impulses warred against her attempts to live a settled, loving life with her partner, Patric began to wonder - was there a way for sociopaths to integrate happily into society? And could she find it before her own behaviour went a step too far?

Trakteer jou gesin op ou familiegunstelinge soos lewerkoekies, bobotie en skaapboud in die Toe-gedeelte en geniet weer die liplekker lekkerte van melktert, gemmerkoekies en gemmerbier.

As jou tyd beperk is, wend jou tot die kortpad- getoetste resepte in die Nou-gedeelte, soos 'n sjokoladekoek wat in slegs 7 minute gemaak word, en beproefde, gesonder geregte soos spinasiegebak, pampoenmuffins, bobotie met 'n appellaag en eiervrugslaai.

Have you ever wondered how wealthy people actually made their first million? Here is a simple, easy-to-follow book that shows how various people have made their money in their own unique way, helping you to find a method that will assist you in making your first million and gaining financial freedom.

We would all like to reach a stage where we are able to live off the income from our savings and investments. Sadly, very few people ever get there. But now there is help at hand: this highly accessible book is aimed at anyone who wants to learn how to make their first million in savings. It provides real examples of ordinary people who have reached their financial goals and explains how you can do the same, and offers practical ways of setting goals and keeping yourself motivated to achieve them, especially in tough times.

How To Make Your First Million furnishes people from all walks of life with practical information on how to achieve financial freedom in a range of different ways, and shows that it is possible for everyone to be financially free.

Moshitadi is a mother wound recovery coach.

In The Girl Who Survived Her Mother, she details the years of her torturous relationship with her mother, maps the intergenerational nature of the trauma in her family, and reveals how she was finally able to begin her journey of healing.

Today she helps clients around the world face their most shameful question -- how do I love myself when the person who carried me and gave birth to me cannot?

Verken die wêreld van lugbraaiers met celeb-sjef Herman Lensing en ontdek hoekom dié veelsydige toestel jou nuwe beste vriend is.

This is a journey through the winelands of France, Sicily, Spain and South Africa told through the voices of the Oddo family and their winemaking partners, pausing to savour local culinary delights and sharing regional recipes and flavours.

Words are spoken from the heart, while the soul of each destination is revealed through enticing visuals and gorgeous food photography.

A book for the traveller, the connoisseur and everyone interested in a taste of the extraordinary world of food and wine.

Op 17 Desember spoel die lyk van Ernst Richter oop in die duine anderkant Parklands — dié Ernst Richter, berugte internet-entrepreneur, baas van die omstrede webwerf Alibi.co.za wat ’n maand gelede so onverklaarbaar en sensasioneel verdwyn het.

Selfs in normale omstandighede sou die Valke Bennie Griessel en Vaughn Cupido gesukkel het – by Alibi.co.za lieg almal soos tannetrekkers. Maar omstandighede is nie normaal nie. Want Griessel het weer aan die suip gegaan. En Cupido is verlief. Op een van die hoofverdagtes.

En op 24 Desember begin ’n jong wynboer bieg voor ’n advokaat in Kaapstad, wat die hele saak op sy kop keer. Kersfees sal nooit weer dieselfde wees nie.

The Japanese phenomenon that teaches us the simple yet profound lessons required to liberate our real selves and find lasting happiness.

The Courage to be Disliked shows you how to unlock the power within yourself to become your best and truest self, change your future and find lasting happiness. Using the theories of Alfred Adler, one of the three giants of 19th century psychology alongside Freud and Jung, the authors explain how we are all free to determine our own future free of the shackles of past experiences, doubts and the expectations of others. It's a philosophy that's profoundly liberating, allowing us to develop the courage to change, and to ignore the limitations that we and those around us can place on ourselves.

The result is a book that is both highly accessible and profound in its importance. Millions have already read and benefited from its wisdom. Now that The Courage to be Disliked has been published for the first time in English, so can you.

Who's got time to think about murder when there's a wedding to plan?

It’s been a quiet year for the Thursday Murder Club. Joyce is busy with table plans and first dances. Elizabeth is grieving. Ron is dealing with family troubles, and Ibrahim is still providing therapy to his favourite criminal.

But when Elizabeth meets a wedding guest who fears for their life, the thrill of the chase is ignited once again. A villain wants access to an uncrackable code and will stop at nothing to get it. Plunged back into their most explosive investigation yet, can the gang solve the puzzle and a murder in time?

An essential companion to the inspirational classic The Alchemist, filled with timeless stories of reflection and rediscovery.

From one of the greatest writers of our age comes a collection of stories and parables unlocking the mysteries of the human condition. Gathered from Paulo Coelho’s daily column of the same name, Maktub, meaning “it is written,” invites seekers on a journey of faith, self-reflection, and transformation. As Paulo Coelho explains, ‘Maktub is not a book of advice—but an exchange of experiences.’

Each story offers an illuminated path to see life and the lives of our fellow people around the world in new ways, allowing us to tap into universal truths about our collective and individual humanity. As Coelho writes, ‘a man who seeks only the light, while shirking his responsibilities, will never find illumination. And one who keep his eyes fixed upon the sun . . . ends up blind.’ In these wise tales akin to Zen koans and other mysteries of the universe, there are talking snakes, old women climbing mountains, disciples querying their masters, Buddha in dialogue, mysterious hermits, and many saints.

Following the path of his previous internationally bestselling works, this thoughtful collection of short, inspirational pieces, introduced in a foreword by the author and illustrated with black-and-white line art throughout, will engage seekers of all ages and backgrounds.

This new edition of the bestselling Oxford Mini School Dictionary supports children with their language and spelling skills, and helps with the transition from primary to secondary.

Features:

• Grammar and punctuation panels, spelling tips, and an extra vocabulary-building supplement boost skills for tests and exams
• Contemporary, comprehensive vocabulary coverage, example sentences, and fascinating word origins

The text emphasises four themes to support evidence-based management decision making: 1. Setting the statistical landscape in a management context 2. Interpretative decision making based on patterns revealed by exploratory data analyses 3. Statistical decision making guided by the test-based findings of inferential analyses 4. Predictive decision making using statistical modelling evidence. The thread that links them is the role of data analytics as a management decision-support tool. This fifth edition builds on the strengths of the fourth edition by: - Highlighting newer trends in statistical applications in management practice - Strengthening the Excel-based generation of statistical evidence using a custom-built software product, called X-Static - Enhancing the graphic visualisation of statistical evidence. Target market: - Undergraduate students of Management at universities (BCom, BAcc, etc) - Management diploma students working towards professional qualifications at institutions such as the IMM, CSSA, CIMA, IAC, etc. - Postgraduate students (MBA and PGDip) of Management at business schools.

April of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Personal Finance book of all time. And although 25 years have passed since Rich Dad Poor Dad was first published, readers will find that very little in the book itself has changed — and for good reason. While so much in our world is changing a high speed, the lessons about money and the principles of Rich Dad Poor Dad haven’t changed. Today, as money continues to play a key role in our daily lives, the messages in Robert Kiyosaki’s international bestseller are more timely and more important than ever.

While there is a milestone to commemorate — and a new section in the book on Why Milestones Are Important — preserving the integrity of the original content is testimony to the fact that this book has truly stood the test of time. The sidebars throughout the book (that were updated for the 20-year anniversary edition) have been updated again, but the core principles that parents and grandparents — those who embraced Robert’s story and messages 25 years ago — are sharing them with new generations who have found that its timeless wisdom and no-nonsense lessons can be applied to anyone’s life and their vision for a future that includes taking control of their finances.

People of all cultures and countries celebrate milestones. We use them to measure time, mark progress, reflect on the lessons we’ve learned, and celebrate accomplishments… and they give meaning to our life’s journey. They are a way that we integrate past, present, and future… looking back at where we started, where we are today… and the promise of all that the future can hold.

In the quarter century that has passed since Rich Dad Poor Dad was first published — 25 years since April 8, 1997 — so many things in our world have changed. But the one thing that has not changed is the pressing need for and the power of financial education. Money is still a mainstay of our lives, like it or not, and technology has brought both speed and innovations to the world of money. In an ever-changing world, we can all still get smarter when it comes to money… and learn as much as we can to secure our future.

Today Rich Dad Poor Dad consistently ranks among bestsellers around the world in the categories of Personal Finance, Parenting, and Investing, has been translated into 38 languages, and has sold more than 40 million copies worldwide.

Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

In many ways, the messages of Rich Dad Poor Dad, messages that were challenged and criticized 25 ago, are more meaningful, relevant, and important today than ever.

Rich Dad Poor Dad...

• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can't rely on the school system to teach their kids about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial success

In a world captivated yet bewildered by artificial intelligence, spiritual icon Deepak Chopra explores AI's untapped potential to unlock the mystery of consciousness, positioning AI not as a threat, but as a powerful catalyst for personal and spiritual growth.

Digital Dharma shows how the most popular, freely available chatbots can serve as guides through every level of human potential – survival and safety, emotional connection, self-worth, abundance, creativity, wisdom and the infinite possibilities of cosmic consciousness.

Featuring personal assessments and practical exercises, Deepak Chopra invites you to explore a relationship with AI not merely as a technological tool, but as a partner in shaping a future where human potential solves pressing global issues and empowers individual growth.

The founder of the first female-focused recovery program offers a groundbreaking look at alcohol and a radical new path to sobriety.

We live in a world obsessed with drinking. We drink at baby showers and work events, brunch and book club, graduations and funerals. Yet no one ever questions alcohol’s ubiquity—in fact, the only thing ever questioned is why someone doesn’t drink. It is a qualifier for belonging and if you don’t imbibe, you are considered an anomaly. As a society, we are obsessed with health and wellness, yet we uphold alcohol as some kind of magic elixir, though it is anything but.

When Holly Whitaker decided to seek help after one too many benders, she embarked on a journey that led not only to her own sobriety, but revealed the insidious role alcohol plays in our society and in the lives of women in particular. What’s more, she could not ignore the ways that alcohol companies were targeting women, just as the tobacco industry had successfully done generations before. Fueled by her own emerging feminism, she also realized that the predominant systems of recovery are archaic, patriarchal, and ineffective for the unique needs of women and other historically oppressed people—who don’t need to lose their egos and surrender to a male concept of God, as the tenets of Alcoholics Anonymous state, but who need to cultivate a deeper understanding of their own identities and take control of their lives. When Holly found an alternate way out of her own addiction, she felt a calling to create a sober community with resources for anyone questioning their relationship with drinking, so that they might find their way as well. Her resultant feminine-centric recovery program focuses on getting at the root causes that lead people to overindulge and provides the tools necessary to break the cycle of addiction, showing us what is possible when we remove alcohol and destroy our belief system around it.

Written in a relatable voice that is honest and witty, Quit Like a Woman is at once a groundbreaking look at drinking culture and a road map to cutting out alcohol in order to live our best lives without the crutch of intoxication. You will never look at drinking the same way again.

For the first time in twenty-five years, a group of friends gathers to celebrate Adriaan’s seventieth birthday.

One by one, the guests arrive at Adriaan and Yvette’s beach house on the West Coast. Some bring their children and the exuberant laughter of their grandchildren with them. In the years since they last saw each other, some have had to say goodbye to life partners and dreams; others have found new love and meaning. And then there’s Yvette, who can’t yet bring herself to tell everyone about her journey.

Still Breathing is a highly readable novel about friendships that have endured through the years. Marita van der Vyver writes with her characteristic wit and flair about people who have been displaced, the complex relationship between parent and child, and the toll that time takes on being human.