The traditional radio medium has seen significant changes in recent years as part of the current global shift toward multimedia content, with both digital and FM making significant use of new technologies, including mobile communications and the Internet. This book focuses on the important role these new technologies play--and will play as radio continues to evolve. This series of essays by top academics in the field examines new options for radio technology as well as a summary of the opportunities and challenges that characterize academic and professional debates around radio today.

The average American listens to the radio three hours a day. In light of recent technological developments such as internet radio, some argue that the medium is facing a crisis, while others claim we are at the dawn of a new radio revolution. The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. It brings together the best and most important entries from the three-volume Museum of Broadcast Communications Encyclopedia of Radio, edited by Christopher Sterling.

Comprised of more than 300 entries spanning the invention of radio to the Internet, The Concise Encyclopedia of American Radio addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio. The Concise Encyclopedia of American Radio include suggestions for further reading as complements to most of the articles, biographical details for all person-entries, production credits for programs, and a comprehensive index.

Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry.

Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.

Table of Contents

As a journalist and presenter herself, Janet Trewin is ideally placed to investigate not just how you do it but how it feels to do it through the eyes of some of the most successful presenters in TV and Radio. There are practical tips, words of warning and much to inspire in this entertaining book.

Presenters increasingly must work in both TV and radio so the starting point is the essentials common to both such as diction, interviewing, stress and team-working. Specialist TV demands like autocue, pieces to camera and scripting for screen are all covered. Similarly radio skills like ad-libbing, running commentary and writing for radio are explained in full. To demonstrate the immense diversity of the job a collection of high flyers, ranging from news presenters, travel reporters, international business anchors and DJs to the celebrity chef, Brian Turner share their secrets. There's advice too on how to get a job and what about those controversial employment issues? Sexism: Do blond bombshells really get the jobs? Ageism: The presenter who became a celebrity after starting in the business at 62. Racism: Colour on screen but not in the editorial team? Disability: The TV reporter who's had all four limbs amputated and still does the job - she tells how.

Rock stars and rap gods. Comedy legends and A-list actors. Supermodels and centerfolds. Moguls and mobsters. A president.

Over his unrivaled four-decade career in radio, Howard Stern has interviewed thousands of personalities—discussing sex, relationships, money, fame, spirituality, and success with the boldest of bold-faced names. But which interviews are his favorites? It’s one of the questions he gets asked most frequently. Howard Stern Comes Again delivers his answer.

This book is a feast of conversation and more, as between the lines Stern offers his definitive autobiography—a magnum opus of confession and personal exploration. Tracy Morgan opens up about his near-fatal car crash. Lady Gaga divulges her history with cocaine. Madonna reminisces on her relationship with Tupac Shakur. Bill Murray waxes philosophical on the purpose of life. Jerry Seinfeld offers a master class on comedy. Harvey Weinstein denies the existence of the so-called casting couch. An impressive array of creative visionaries weigh in on what Stern calls “the climb”—the stories of how they struggled and eventually prevailed. As he writes in the introduction, “If you’re having trouble finding motivation in life and you’re looking for that extra kick in the ass, you will find it in these pages.”

Interspersed throughout are rare selections from the Howard Stern Show archives with Donald Trump that depict his own climb: transforming from Manhattan tabloid fixture to reality TV star to president of the United States. Stern also tells of his Moby Dick-like quest to land an interview with Hillary Clinton in the run-up to the 2016 election—one of many newly written revelations from the author. He speaks with extraordinary candor about a variety of subjects, including his overwhelming insecurity early in his career, his revolutionary move from terrestrial radio to SiriusXM, and his belief in the power of psychotherapy.

As Stern insightfully notes in the introduction: “The interviews collected here represent my best work and show my personal evolution. But they don’t just show my evolution. Gathered together like this, they show the evolution of popular culture over the past quarter century.”

Since its initial publication in 1978, "Stay Tuned" has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media.
The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today.
Features of this third edition include:
*chronological and topical tables of contents;
*new material reflecting modern research in the field;
*a new chapter describing historical developments from 1988 through to the current day;
*an expanded bibliography, including Web site and museum listings;
*an updated and expanded glossary and chronology; and
*extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting.
Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, "Stay Tuned" also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.

Why is music so important to radio? This anthology explores the ways in which musical life and radio interact, overlap and have influenced each other for nearly a century. One of music radio's major functions is to help build smaller or larger communities by continuously offering broadcast music as a means to create identity and senses of belonging. Music radio also helps identify and develop musical genres in collaboration with listeners and the music industry by mediating and by gatekeeping. Focusing on music from around the world, Music Radio discusses what music radio is and why or for what purposes it is produced. Each essay illuminates the intricate cultural processes associated with music and radio and suggests ways of working with such complexities.

The history of American radio broadcasting has often been written as a lament for lost possibilities, a tale of what might have been. One now familiar landmark in that account is the story of how American commercial broadcasters, in the passage of the 1934 Communications Act, won a great victory over reformers who wanted frequencies set aside for non-commercial use. It is generally agreed that the defeat of the radio reformers was decisive and permanent, and that the best hopes for a public radio in the United States had been thwarted by 1934. In Radio's Civic Ambition, however, author David Goodman focuses not on the lost possibilities and defeated reformers, but on what did happen as the beginning of another chapter in the story of the struggle over the meaning and purpose of American broadcasting. Commercial broadcasters paid a considerable price for their victory: in the years after 1934, American broadcasters always had to be seen to be providing public service as well as entertainment. An impressive range of programs, from imaginatively conceived classical music broadcasts to lively multi-opinion radio forums, was designed to promote civic engagement and individualization. By the later 1930s, political leaders, key social science and communications intellectuals, the Federal Communications Commission, and many articulate and educated ordinary Americans, increasingly expected commercial broadcasters in the US to perform a range of ambitious civic functions, including encouraging local community, strengthening democracy, fostering talent, and producing tolerance for other points of view.
A new look at the history of commercial radio broadcasting in America, Radio's Civic Ambition will appeal to students and scholars in communications and radio studies, music history, media studies, and American history.

A fascinating tour of baseball's greatest moments and iconic stadiums, told through the reminiscences of 50 play-by-play broadcasters. With careers spanning two to three times that of an average player, baseball's best broadcasters have no shortage of history to offer. They have witnessed opening days, no hitters, slugfests, and perfect games, all from arguably the best seats in the house. Broadcasters know their clubs, their stadiums, and their teams in a way that no one else can. In The Voices of Baseball: The Game's Greatest Broadcasters Reflect on America's Pastime, Updated Edition, Kirk McKnight provides an in-depth look at each of Major League Baseball's thirty ballparks from the perspectives of the game's longest-tenured storytellers. Fifty broadcasters reflect on their most iconic calls, fondest memories, what makes their ballparks unique, and more. This updated edition includes 14 additional broadcasters, two new stadiums, the latest World Series calls from the booth, and a special tribute to the recently-departed Vin Scully. With decades of broadcasting between them, their stories encapsulate some of Major League Baseball's biggest moments. Generations of baseball fans will all enjoy the historic and triumphant memories shared by some of the game's greatest broadcasters in The Voices of Baseball.

Radio is 'Africa's medium', with an ability to transcend barriers to access, facilitate political debate and shape identities. Contributors investigate the multiple roles of radio in the lives of African listeners across the continent. Some essays turn to the history of radio and its part in culture and politics. Others show how radio throws up new tensions, yet endorses social innovation and the making of new publics. A number of contributors look at radio's current role in creating listening communities that radically shift the nature of the public sphere. Yet others cover radio's central role in the emergence of informed publics in fragile national spaces, or in failed states. The book also highlights radio's links to the new media, its role in resistance to oppressive regimes, and points in several cases to the importance of African languages in building modern communities that embrace both local and global knowledge. Liz Gunner is visiting Professor at the Wits Institute for Social and Economic Research; Dina Ligagais a lecturer in the Department of Media Studies, University of the Witwatersrand; Dumisani Moyo is Research and Publications Manager at the Open Society Initiative for Southern Africa. Southern Africa (South Africa, Namibia, Botswana, Lesotho, Zimbabwe & Swaziland): Wits University Press

Frank Deford is one of the most beloved sports commentators in America. A contributing writer to Sports Illustrated for more than fifty years, he is also a longtime correspondent on Real Sports with Bryant Gumbel. These days, Deford is perhaps best known for his weekly commentaries on NPR's Morning Edition. Beginning in 1980, Deford has recorded over 1,600 of them, and in I'd Know That Voice Anywhere he brings together the very best, creating a charming, insightful, and wide-ranging look at athletes and the world of sports. In I'd Know That Voice Anywhere, Deford discusses everything from sex scandals and steroids to Americans' perennial nostalgia for Joe DiMaggio and why, in a culture dominated by celebrity, sport is the only field on earth where popularity and excellence thrive in tandem. He considers the similarities between Babe Ruth and Winnie the Pooh, why football reminds him of Venice, and how the Olympics are like Groundhog Day--or like an independent movie filled with foreign actors you've never heard of. He considers the prevalence of cheating in the classroom among student-athletes and why academic whistle-blowers are castigated as tattletales, pens a one-size-fits-all sports movie script, and even delivers Super Bowl coverage in the form of a Shakespearean sonnet. This page-turning compendium of Deford's witty and frank pieces covers more than thirty years of sports history while showcasing the vast range of Deford's interests and opinions, including his thoughts on the NCAA (a shameless autocracy, where college players are essentially indentured servants), why gay athletes "play straight" (more for fear of their audience than their colleagues), and why he's worried about living in an economy that is so dominated by golfers. A rollicking sampler of one of NPR's most popular segments, I'd Know That Voice Anywhere is perfect for sports enthusiasts--as well as sports skeptics--and a must-read for any Frank Deford fan.

This book is a history of women, radio, and the gendered constructions of voice and sound in Buenos Aires, Argentina, and Montevideo, Uruguay. Through the stories of five women and one radio station, this study makes a substantial theoretical contribution to the study of gender, mass media, and political culture and expands our knowledge of these issues beyond the US and Western Europe. Included here is a study of the first all-women's radio station in the Western Hemisphere, an Argentine comedian known as 'Chaplin in Skirts', an author of titillating dramatic serials and, of course, Argentine First Lady 'Evita' Peron. Through the concept of the gendered soundscape, this study integrates sound studies and gender history in new ways, asking readers to consider both the female voice in history and the sonic dimensions of gender.

This book is the definitive guide to the film, stage, radio and television career of Kay Francis, one of the most glamorous stars from the golden age of Hollywood. For each film, the authors provide a thorough synopsis plus cast and crew information (including biographies), opening dates, production notes, behind-the-scenes details, and reviews. In addition, information is provided on her stage, radio, and television appearances, and a section is devoted to collecting Kay Francis memorabilia, including such items as cigarette cards, sheet music and soundtracks. Also covered is the stage and vaudeville career of Kay Francis' mother, Katherine Clinton. A brief biography of Kay Francis is provided, along with an insightful foreword by film scholar James Robert Parish. Truly a treasure trove for Kay Francis fans and anyone interested in classic filmmaking in the 1930s and 1940s, the book includes more than 130 illustrations, many of them rare.

When Jon Holmes became a father (twice), he was asked to fill in a form detailing his family medical history. Except he couldn't, because he has no idea who his family are. Born to an unnamed, unmarried mother and an unknown father and given up for adoption at four weeks old, Jon decided to document his own history, so that one day he could pass it on to his children. It's a story of how boys grow up to become (stupid) men, of sexual misadventure, of being accidentally shot in the face, of spiders, a ghost, a fatally injured gerbil, American road trips that went wrong, becoming inadvertently locked in Graham Norton's toilet with an Oscar nominated screenwriter, being removed from Mrs Thatcher's vicinity by her security detail and having loving parents who did their best to bring up a child that wasn't theirs. Part memoir, part hilarious insight into why men are so inept, this is the true story of how an unwanted baby in the Midlands went on to become a wanted man in the state of Texas, and everything that happened in between. His children will never be allowed to read it.

More than 700 uncredited scriptwriters who created the memorable characters and thrilling stories of radio's Golden Age receive due recognition in this encyclopedia. For some, radio was a stepping stone on the way to greater achievements in film or television, on the stage or in literature. For others, it was the culmination of a life spent writing newspaper copy. Established authors dabbled in radio as a new medium, while working writers saw it as another opportunity to earn a paycheck. When these men and women came to broadcasting, they crafted a body of work still appreciated by modern listeners.

Rock stars and rap gods. Comedy legends and A-list actors. Supermodels and centerfolds. Moguls and mobsters. A president. Over his unrivaled four-decade career in radio, Howard Stern has interviewed thousands of personalities-discussing sex, relationships, money, fame, spirituality, and success with the boldest of bold-faced names. But which interviews are his favorites? It's one of the questions he gets asked most frequently. Howard Stern Comes Again delivers his answer. This book is a feast of conversation and more, as between the lines Stern offers his definitive autobiography-a magnum opus of confession and personal exploration. Tracy Morgan opens up about his near-fatal car crash. Lady Gaga divulges her history with cocaine. Madonna reminisces on her relationship with Tupac Shakur. Bill Murray waxes philosophical on the purpose of life. Jerry Seinfeld offers a master class on comedy. Harvey Weinstein denies the existence of the so-called casting couch. An impressive array of creative visionaries weigh in on what Stern calls "the climb"-the stories of how they struggled and eventually prevailed. As he writes in the introduction, "If you're having trouble finding motivation in life and you're looking for that extra kick in the ass, you will find it in these pages." Interspersed throughout are rare selections from the Howard Stern Show archives with Donald Trump that depict his own climb: transforming from Manhattan tabloid fixture to reality TV star to president of the United States. Stern also tells of his Moby Dick-like quest to land an interview with Hillary Clinton in the run-up to the 2016 election-one of many newly written revelations from the author. He speaks with extraordinary candor about a variety of subjects, including his overwhelming insecurity early in his career, his revolutionary move from terrestrial radio to SiriusXM, and his belief in the power of psychotherapy. As Stern insightfully notes in the introduction: "The interviews collected here represent my best work and show my personal evolution. But they don't just show my evolution. Gathered together like this, they show the evolution of popular culture over the past quarter century."

Music and the Broadcast Experience explores the complex ways in which music and broadcasting have developed together throughout the twentieth and into the twenty-first centuries. It brings into dialogue researchers working in media and music studies; explores and develops crucial points of contact between studies of music in radio and music in television; and investigates the limits, persistence, and extensions of music broadcasting in the Internet era. The book presents a series of case studies that address key moments and concerns in music broadcasting, past and present, written by leading scholars in the field, who hail from both media and music studies. Unified by attentiveness both to musical sound and meaning and to broadcasting structures, practices, audiences, and discourses, the chapters in this collection address the following topics: the role of live orchestral concerts and opera in the early development of radio and their relation to ideologies of musical uplift; the relation between production culture, music, and television genre; the function of music in sponsored radio during the 1930s; the fortunes of musical celebrity and artistic ambition on television; questions of music format and political economy in the development of online radio; and the negotiation of space, community, and participation among audiences, online and offline, in the early twenty-first century. The collection's ultimate aim is to explore the usefulness and limitations of broadcasting as a concept for understanding music and its cultural role, both historically and today.

The early eras of radio storytelling have entered and continue to enter the public domain in large quantities, offering unprecedented access to the Golden Age of Radio. Author and Professor John Pavlik mines the best this age of radio has to offer in Masterful Stories, an examination of the masterpieces of audio storytelling. This book provides a chronological history of the best of the best from radio's Golden Age, outlining a core set of principles and techniques that made these radio plays enduring examples of storytelling. It suggests that, by using these techniques, stories can engage audiences emotionally and intellectually. Grounded in a historical and theoretical understanding of radio drama, this volume illuminates the foundational works that proceeded popular modern shows such as Radiolab, The Moth, and Serial. Masterful Stories will be a powerful resource in both media history courses and courses teaching audio storytelling for modern radio and other audio formats, such as podcasting. It will appeal to audio fans looking to learn about and understand the early days of radio drama.

Comedy writer, journalist, radio DJ and screenwriter Danny Baker charts his 30 years in showbiz Danny Baker was born in Deptford, South East London in June 1957, and from an early age was involved in magazine journalism, with the founding of fanzine Sniffin' Glue, alongside friend Mark Perry. From there he moved to documentary series for LWT and over the years worked on a variety of quiz shows (Win, Lose or Draw, Pets Win Prizes, TV Heroes), as well two television commercials which made him a household name - Daz and Mars Bars. This book charts Danny's showbiz career, the highs and lows, and everything in between, including the accusation that he killed Bob Marley ...

Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews. The Foreword is by Lord Ryder of Wensum, vice chairman of the BBC.

Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.

For the first time in print, celebrated storytelling phenomenon The Moth presents fifty spellbinding, soul-bearing stories selected from their extensive archive (fifteen-plus years and 10,000-plus stories strong). Inspired by friends telling stories on a porch, The Moth was born in small-town Georgia, garnered a cult following in New York City, and then rose to national acclaim with the wildly popular podcast and Peabody Award-winning weekly public radio show "The Moth Radio Hour."
Stories include: writer Malcolm Gladwell's wedding toast gone horribly awry; legendary rapper Darryl "DMC" McDaniels' obsession with a Sarah McLachlan song; poker champion Annie Duke's two-million-dollar hand; and A. E. Hotchner's death-defying stint in a bullring . . . with his friend Ernest Hemingway. Read about the panic of former Clinton Press Secretary Joe Lockhart when he misses Air Force One after a hard night of drinking in Moscow, and Dr. George Lombardi's fight to save Mother Teresa's life.
This will be a beloved read for existing Moth enthusiasts, fans of the featured storytellers, and all who savor well-told, hilarious, and heartbreaking stories.

Why exactly would a nationally successful stand up comedian chuck in the exhilaration and freedom of life on the road for endless Coldplay singles, arguments with BBC management, incredibly expensive coffee, and an alarm clock set to 4:30am, five days a week? When the BBC decided to launch a brand new digital radio station that would play alternative music for truly passionate music fans, their first port of call was to elicit the services of Phill Jupitus. With a record collection that ran the gamut from calypso to techno, and a love of radio inspired by his childhood hero John Peel, Phill seemed the perfect choice to launch 6 Music. Phill readily accepted, determined to do something different with such an unexpected yet brilliant opportunity. Little did he know what lay ahead. With the weighty advice of such broadcasting behemoths as Terry Wogan, Steve Wright and Tony Blackburn ringing in his ears, Jupitus tried to shake up the world of breakfast radio for the better one tune at a time. Were the public ready for something new? But more importantly, did they even want it? In "Good Morning Nantwich," Phill Jupitus not only discovers the answer but finds out what really makes the listening nation tick first thing in the morning.

In Race and Radio: Pioneering Black Broadcasters in New Orleans, Bala James Baptiste traces the history of the integration of radio broadcasting in New Orleans and tells the story of how African American on-air personalities transformed the medium. Analyzing a trove of primary data-including archived manuscripts, articles and display advertisements in newspapers, oral narratives of historical memories, and other accounts of African Americans and radio in New Orleans between 1945 and 1965-Baptiste constructs a formidable narrative of broadcast history, racism, and black experience in this enormously influential radio market. The historiography includes the rise and progression of black broadcasters who reshaped the Crescent City. The first, O. C. W. Taylor, hosted an unprecedented talk show, the Negro Forum, on WNOE beginning in 1946. Three years later in 1949, listeners heard Vernon ""Dr. Daddy-O"" Winslow's smooth and creative voice as a disk jockey on WWEZ. The book also tells of Larry McKinley who arrived in New Orleans from Chicago in 1953 and played a critical role in informing black listeners about the civil rights movement in the city. The racial integration of radio presented opportunities for African Americans to speak more clearly, in their own voices, and with a technological tool that opened a broader horizon in which to envision community. While limited by corporate pressures and demands from advertisers ranging from local funeral homes to Jax beer, these black broadcasters helped unify and organize the communities to which they spoke. Race and Radio captures the first overtures of this new voice and preserves a history of black radio's awakening.

The behind-the-scenes story of how admen and sponsors helped shape broadcasting into a popular commercial entertainment medium.
During the "golden age" of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced "Kraft Music Hall" for Kraft; Benton & Bowles oversaw "Show Boat" for Maxwell House Coffee; and Young & Rubicam managed "Town Hall Tonight" with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history.
Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society.
Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined "showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.