Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.
"Research in Media Promotion" serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

Includes interviews with such well known personalities as Walter Cronkite, Dick Clark, Steve Allen, Art Linkletter, Paul Harvey, Howard K. Smith, Ed McMahon, Bruce Morrow, as well as more than fifty other individuals who were or continue to be actively involved in radio.

During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could penetrate the Iron Curtain and directly address the 'enemy'. Radio was equally important in keeping sustained levels of support among the home public and the public of friendly nations. In the early Cold War in particular, listeners in the West had to be persuaded of the need for higher defence spending levels and a policy of containment. Later, even if other media - and in particular television - had become more important, radio continued to be used widely. The chapters gathered here investigate both the institutional history of the radio broadcasting corporations in the East and in the West, and their relationship with other propaganda agencies of the time. They examine the 'off-air' politics of radio broadcasting, from the choice of theme to the selection of speakers, singers and music pieces. The key issue tackled by contributors is the problem of measuring the impact of, and qualifying the success of, information policies and propaganda programmes produced during the Cultural Cold War. This book was originally published as a special issue of Cold War History.

First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting - with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.

Radio still remains an important form of media, with millions listening to it daily. It has been reborn for the digital era, and is an area where there is great interest in its development, role and form. Attempting to fill the gap in research on British radio criticism, this volume explores the development and role of radio criticism in the discourse around radio in Britain from its birth in the 1920s up to present day. Using a historical approach to explore how, as radio emerged, the press provided coverage which helped shape and reflect radio's position in popular culture, Paul Rixon delivers an interesting and engaging exploration that provides a cultural perspective on radio, with a specific focus on newspaper criticism. Radio Critics and Popular Culture is an innovative and original addition to existing research and will be invaluable for those interested in the way that British radio has evolved.

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Table of Contents

Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau

About the Authors

Preface . . . Paul McLane of Radio World

Acknowledgments

What’s New to This Edition of The Radio Station

CHAPTER 1 State of the Industry

CHAPTER 2 Station Management

CHAPTER 3 Music Programming and Consultancies

CHAPTER 4 Sales

CHAPTER 5 News, Talk, and Sports

CHAPTER 6 Research

CHAPTER 7 Promotion

CHAPTER 8 Production

CHAPTER 9 Engineering

CHAPTER 10 Careers

Appendices

Glossary

Index

Studs Terkel was an American icon who had no use for America's cult of celebrity. He was a leftist who valued human beings over political dogma. In scores of books and thousands of radio and television broadcasts, Studs paid attention - and respect - to "ordinary" human beings of all classes and colours, as they talked about their lives as workers, dreamers, survivors. Alan Wieder's Studs Terkel: Politics, Culture, But Mostly Conversation is the first comprehensive book about this man. Drawing from over fifty interviews of people who knew and worked with Studs, Alan Wieder creates a multi-dimensional portrait of a run-of-the-mill guy from Chicago who, in public life, became an acclaimed author and raconteur, while managing, in his private life, to remain a mensch. We see Studs, the eminent oral historian, the inveterate and selfless supporter of radical causes, especially civil rights. We see the actor, the writer, the radio host, the jazz lover, whose early work in television earned him a notorious place on the McCarthy blacklist. We also see Studs the family man and devoted husband to his adored wife, Ida. Studs Terkel: Politics, Culture, But Mostly Conversation allows us to realize the importance of reaching through our own daily realities - increasingly clogged with disembodied, impersonal interaction - to find value in actual face-time with real humans. Wieder's book also shows us why such contact might be crucial to those of us in movements rising up against global tyranny and injustice. The book is simply the best introduction available to this remarkable man. Reading it will lead people to Terkel's enormous body of work, with benefits they will cherish throughout their lives.

The story of British radio begins long before the birth of the British Broadcasting Company (BBC) in 1922. This book aims to tell this story through its component parts: the makers, the programs, and the policies that together shaped the development of a system of broadcasting, grounded initially in a public service ethic, and subsequently struggling toward an, at times, uneasy balance of public and commercial radio. The last ten years of UK radio history have contained more drama, change and development than in all its previous history. This second edition of Historical Dictionary of British Radio covers its history through a chronology, an introductory essay, and an extensive bibliography. The dictionary section has over 800 cross-referenced entries on issues, characters, movements and policies that have shaped radio in the United Kingdom. This book is an excellent access point for students, researchers, and anyone wanting to know more about British Radio.

Images of the golden age of wireless and family life before the age of television have widespread currency. Their dominance raises fundamental questions about the extent to which people's memories of early radio and everyday pre-war life are shaped and mediated by these public histories. For geographical reasons radio has played an unusually important part in twentieth-century Australian life and culture. Australian radio must therefore stand as a major example in the study of the medium. This book, first published in 1988, examines the early history of Australian radio, looking at the beginnings of radio itself and at the ways in which cultural tasks were determined for it. This is a detailed analysis of radio discourse and the construction of audiences, drawing on a range of theoretical material to examine questions about the production and dynamics of popular culture, the relationship between politics and everyday life, and the changes brought about in women's lives.

First published in 1991, this book presents a comprehensive annotated bibliography of radio broadcasting. Its eleven chapter-categories cover almost the entire range of radio broadcasting - with the exception of radio engineering due to its technical complexity although some of the historical volumes do encompass aspects, thus providing background material. Entries are primarily restricted to published books although a number of trade journals and periodicals are also included. Each entry includes full bibliographic information, including the ISBN or ISSN where available, and an annotation written by the author with the original text in hand.

This book, first published in 1990, offers an in-depth analysis of the 'fundamental beliefs' of radio. This refers to the common understanding of what the radio enterprise is - and should be - about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming - a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question 'What do listeners really want from radio?'

This book, first published in 1968, describes the development of religion by radio, and its influences on people both inside and outside the Church. It tells of experiment and practice, of acceptance and rejection, of inspiration and comfort in peace and war, and assesses the great contribution made by religion to British broadcasting over the decades since the first religious broadcast, on Christmas Eve of 1922.

This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.

These two volumes, Zenith Radio, The Glory Years, 1936-1945, tell the story and highlight the products of the Zenith Radio Corporation between the early years (1919-1935) and the end of World War II. History and Product begins with an exploration of the history of the corporation from 1936-1945 in a profusely researched and illustrated way. It continues with color photographic portraits of outstanding examples of many of the products manufactured by Zenith in this period, providing a visual survey of the wide range of Zenith radios produced during the Glory Years. The Illustrated Catalog and Database includes a catalog that gathers the most complete collection of Zenith images ever published, followed by a Database which is the most complete listing of Zenith products. In addition, appendices to this volume include Commander Eugene MacDonald's Presidential speeches, information on telepathy experiments at Zenith, Zenith in the movies, and Zenith Annual Reports from 1936-1945. All told these two volumes represent a treasure trove for radiophiles in general and Zenith fans and historians in particular.

During the Cold War, radio broadcasting played an important role in the ideological confrontation between East and West. As archival documents gathered in this volume reveal, radio broadcasting was among the most pressing concerns of contemporary information agencies. These broadcasts could penetrate the Iron Curtain and directly address the 'enemy'. Radio was equally important in keeping sustained levels of support among the home public and the public of friendly nations. In the early Cold War in particular, listeners in the West had to be persuaded of the need for higher defence spending levels and a policy of containment. Later, even if other media - and in particular television - had become more important, radio continued to be used widely. The chapters gathered here investigate both the institutional history of the radio broadcasting corporations in the East and in the West, and their relationship with other propaganda agencies of the time. They examine the 'off-air' politics of radio broadcasting, from the choice of theme to the selection of speakers, singers and music pieces. The key issue tackled by contributors is the problem of measuring the impact of, and qualifying the success of, information policies and propaganda programmes produced during the Cultural Cold War. This book was originally published as a special issue of Cold War History.

In 2018, after receiving a life-changing diagnosis, broadcaster Gareth O'Callaghan retired from full-time work and gave up the career that he had loved for decades. In this deeply personal and inspiring memoir he tells that story, from the moments after his doctor uttered the words Multiple System Atrophy - a progressive and incurable neurological disease that ultimately carries a fatal prognosis - to his struggle to come to terms with a life unplanned. Recounted with insight and searing honesty, What Matters Now reveals how, regardless of circumstance, we can choose how we live, to the fullest. A stunning and life-affirming account of the power of the human spirit, and the potential for hope even in the darkest times. "For me, this is not a choice. It's all I want, namely a full and loving life that I strive to choose every day over everything else - considering that maybe the big odds are heavily stacked against that. But I don't care what the odds might be; I'll keep defying them for as long as I can keep fighting and living."

* Thoroughly revised fourth edition of the bible for anyone training to work in audio; * Deals with the rise of podcasts and the impact of digital technology; * Comprehensive and practical coverage of all aspects of audio work: announcing, presenting, producing, legal issues, marketing and the studio environment; * Author has extensive experience as an audio journalist in Australia and overseas, and is well-known as a consultant and educator.

In the past few years, trust in traditional media has reached new lows. Many Americans disbelieve what they hear from the "mainstream media," and have turned to getting information from media echo chambers which are reflective of a single party or ideology. In this book, Paul Matzko reveals that this is not the first such moment in modern American history. The Radio Right tells the story of the 1960s far Right, who were frustrated by what they perceived to be liberal bias in the national media, particularly the media's sycophantic relationship with the John F. Kennedy administration. These people turned for news and commentary to a resurgent form of ultra-conservative mass media: radio. As networks shifted their resources to television, radio increasingly became the preserve of cash-strapped, independent station owners who were willing to air the hundreds of new right-wing programs that sprang up in the late 1950s and 1960s. By the early 1960s, millions of Americans listened each week to conservative broadcasters, the most prominent of which were clergy or lay broadcasters from across the religious spectrum, including Carl McIntire, Billy James Hargis, and Clarence Manion. Though divided by theology, these speakers were united by their distrust of political and theological liberalism and their antipathy towards JFK. The political influence of the new Radio Right quickly became apparent as the broadcasters attacked the Kennedy administration's policies and encouraged grassroots conservative activism on a massive scale. Matzko relates how, by 1963, Kennedy was so alarmed by the rise of the Radio Right that he ordered the Internal Revenue Service and Federal Communications Commission to target conservative broadcasters with tax audits and enhanced regulatory scrutiny via the Fairness Doctrine. Right-wing broadcasters lost hundreds of stations and millions of listeners. Not until the deregulation of the airwaves under the Carter and Reagan administrations would right-wing radio regain its former prominence. The Radio Right provides the essential pre-history for the last four decades of conservative activism, as well as the historical context for current issues of political bias and censorship in the media.

The last decade has seen a flurry of experimental research into the neurocognitive underpinnings of illusory memories. Using simple materials and tests (e.g., recalling words or pictures), methods such as the famed Deese-Roediger-McDermott (DRM) task have attracted considerable attention. These tasks elicit false memories of nonstudied events that are vivid, long lasting, and difficult to consciously avoid. Additional research shows that these memory illusions are fundamentally related to more complex memory distortions. As a result, this rapidly expanding literature has generated a great deal of excitement - and even some controversy - in contemporary psychology. Associative Illusions of Memory provides an ambitious overview of this research area. Starting with the historical roots and major theoretical trends, this book exhaustively reviews the most recent studies by cognitive psychologists, neuropsychologists, and cognitive neuroscientists. The strengths and limits of various experimental techniques are outlined, and the large body of existing data is meaningfully distilled into a few core theoretical concepts. This book highlights the malleability of memory, as well as the strategies and situations that can help us avoid false memories. Throughout the review, it is argued that these basic memory illusions contribute to a deeper understanding of how human memory works.

"Broadcasting Diversity" explores modes of migrant representation and participation in Irish radio, focusing on the national public broadcaster Raidio Teilifis eireann and Dublin community stations and examining the opportunities provided for voicing migrant experience in transcultural program production. Investigating the intersection between an established Irish culture on the one hand and the nascent emergence of a transnational culture on the other, this book focuses on the ways in which migrant representation and self-representation have been variously effected in the Irish public sphere via the medium of radio.

Words at War describes how 17 radio dramatists and their actors fought a war of words against fascism abroad and injustice at home. Beginning in the late 1930s, the commercial networks, private agencies, and the government cooperated with radio dramatists to produce plays to alert Americans to the Nazi threat. They also used radio to stimulate morale. They showed how Americans could support the fight against fascism even if it meant just having a "victory garden." Simultaneously as they worked on the war effort, many radio writers and actors advanced a progressive agenda to fight the enemy within: racism, poverty, and other social ills. When the war ended, many of these people paid for their idealism by suffering blacklisting. Veterans' groups, the FBI, right-wing politicians, and other reactionaries mounted an assault on them to drive them out of their professions. This book discusses that partly successful effort and the response of the radio personalities involved. This book discusses commercial drama series such as The Man Behind the Gun, network sustained shows such as those of Norman Corwin, and government-produced programs such as the Uncle Sam series. The book is largely based on the author's interviews with Norman Corwin, Arthur Miller, Pete Seeger, Arthur Laurents, Art Carney and dozens of others associated with radio during its Golden Age. It also discusses public reaction to these broadcasts and the issue of blacklisting. Words at War weaves together materials from FBI files and materials from archives around the country, including the Academy of Motion Picture Arts and Sciences, the National Archives and a dozen university special collection libraries, to tell how the nation used a unique broadcast genre in a time of national crisis. Readers in the era of the current World Trade Center terrorism crisis will be particularly interested to read about censorship, scapegoating, and the government's role in disseminating propaganda and other issues that have once again

This book explores the idea of the poetic in radio and sound as well as the concept of pure sound as poetry, both historically and within a contemporary perspective, examining examples of makers and works internationally. The work examines the development of poetic forms in sound broadcasting historically and geographically through chapters taking narrative themes. It includes primary source material gathered through interviews conducted by the author with distinguished producers and poets. Among these are producers Piers Plowright, Matt Thompson, Alan Hall, Simon Elmes and Julian May (UK) Edwin Brys, (Belgium) Hildegard Westerkamp (Germany/Canada) Chris Brookes (Canada) Robyn Ravlitch, Michael Ladd and Kaye Mortley (Australia) as well as poets, including Michael Symmons Roberts and Jeremy Hooker. There is a chapter on the poetic sound in the natural world, which focuses in particular on the work of the renowned UK sound recordist, Chris Watson. Alongside audio poetry, the book discusses the spoken word including documentaries and public announcements, the radio feature, soundscapes, sonic art with contributions from key figures such as Colin Black (Australia) and Marcus Leadley (UK)and the poetry of the vernacular in speech and sound. It considers new platforms for listening including podcasts and developments in mobile technologies, examining the work of current practitioners including Francesca Panetta, who is responsible for The Guardian's podcasts as well as the award-winning Hackney Podcast, and Tim Wright.

First Published in 1969. Written in 1950, this book seeks to answer the three questions of how is it that broadcasting in Great Britain came to be organised on a monopolistic basis? What has been the effect of the monopoly on the development of, and policy towards, competitive services such as wire broadcasting and foreign commercial broadcasting intended for listeners in Great Britain ? Finally, what are the views which have been held on the monopoly of broadcasting in Great Britain?

Annotated, scholarly edition of the original landmark anthology, Voices of Ghana, containing poetry, plays, stories and essays first broadcast on radio in the years leading up to Ghana's independence. Ghana's first radio programme of original literature, The Singing Net, began in 1955 as part of the development of a national radio station in the years leading to independence in 1957. Its central aim was to bring Ghanaianwriters to the forefront of cultural programming as part of the Africanisation of radio in Ghana. It was a critical cultural expression of the radical changes that were unfolding across the colonial world. The programme successfully introduced listeners to a series of pioneering Ghanaian authors who would go on to become significant figures of Anglophone West African literature in the early postcolonial decades: Efua Sutherland, Frank Parkes, Amu Djoleto,Geormbeeyi Adali-Mortty, Albert Kayper-Mensah, Kwesi Brew, Cameron Duodu, J.H. Nketia and many others. The anthology, Voices of Ghana (1958) is a collection of the poetry, short stories, play scripts and critical discussions that were aired on the Gold Coast Broadcasting Service (later the Ghana Broadcasting System) (1954-1958). Both The Singing Net and Voices of Ghana were edited by the BBC producer, Henry Swanzy. The context of Ghana's independence, the singularity of the anthology's history, and the significance of many of the writers all contribute to the importance of this text. This second edition is a timely intervention into recent debateswithin postcolonial studies and world literature on the importance of broadcast culture in the dissemination of "new literatures" from the colonial world. It includes an unabridged version of the 1958 text, a new introduction andfootnoted annotations, which draw on extensive research undertaken in Ghana and Britain. It will appeal to a general readership with an interest in Ghanaian literature, 1950s broadcast culture, the figure of Dr Kwame Nkrumah and the making of a national literature in the era of decolonisation, as well as engaging scholars. The new edition presents a deeply insightful and engaging history of Voices of Ghana and reintroduces the original works on theoccasion of the anthology's 60th anniversary. Victoria Ellen Smith is a Lecturer in the Department of History, University of Ghana, Legon Ghana & Nigeria: Sub-Saharan Publishers

The traditional radio medium has seen significant changes in recent years as part of the current global shift toward multimedia content, with both digital and FM making significant use of new technologies, including mobile communications and the Internet. This book focuses on the important role these new technologies play--and will play as radio continues to evolve. This series of essays by top academics in the field examines new options for radio technology as well as a summary of the opportunities and challenges that characterize academic and professional debates around radio today.