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Books > Business & Economics > Business & management > Management of specific areas > Research & development management

Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback): Gordon Foxall Corporate Innovation (RLE Marketing) - Marketing and Strategy (Paperback)
Gordon Foxall
R1,328 Discovery Miles 13 280 Ships in 12 - 17 working days

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Setting the PACE in Product Development (Hardcover): Michael E. McGrath Setting the PACE in Product Development (Hardcover)
Michael E. McGrath
R3,737 Discovery Miles 37 370 Ships in 12 - 17 working days

Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources. This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.

Innovation in Public Services - Theoretical, managerial, and international perspectives (Hardcover): Stephen Osborne, Louise... Innovation in Public Services - Theoretical, managerial, and international perspectives (Hardcover)
Stephen Osborne, Louise Brown, Richard Walker
R3,897 Discovery Miles 38 970 Ships in 12 - 17 working days

In response to changes in internal needs, external organizational environments, and the expectations of shareholders - most notably, citizens and politicians - innovation is now an important common-place aspect of governance and the running of public service organizations. Given the ongoing financial and economic crisis, which presents a significant challenge to public service organizations (PSOs), there is a growing need to establish innovative strategies in order to survive the crisis, and provide the basis for future sustainable growth. This book contributes towards the discussion of PSO innovation through theoretically informed empirical studies of innovation across a range of theories, topics and fields. Studies examine the role of citizens, managers, and public service organizations; the adoption, diffusion, implementation, and management of innovations; collaboration, communication, and information technologies; and decision-making, ethical principles, HR management, leadership, and procurement. The studies - which examine the situation in a range of countries in Europe and Asia - cover a range of different organizations such as non-profits, health service organizations, and local governments. This book was originally published as a special issue of Public Management Review.

Copyright Industries and the Impact of Creative Destruction - Copyright Expansion and the Publishing Industry (Paperback):... Copyright Industries and the Impact of Creative Destruction - Copyright Expansion and the Publishing Industry (Paperback)
Jiabo Liu
R1,398 Discovery Miles 13 980 Ships in 12 - 17 working days

This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright. The book draws on Schumpeter's theory of creative destruction to analyse the implications of copyright law and policy on the book industry and illustrate the dynamic interaction between copyright expansion and the growth of the creative industries. The book reviews the historical development of UK copyright expansion and also considers copyright in the digital age. It explores the legal and economic concerns about copyright protection in general, and the expansion of copyright duration in particular. Using an innovative empirical method, it explores whether the expansion of the duration of copyright promotes or precludes the growth of book publishing industry. It goes on to suggest changes to copyright policy which would have an impact on the economics of innovation in the creative industries. This book will be of particular interst to scholars and students of Intellectual Property Law.

Innovation, Alliances, and Networks in High-Tech Environments (Hardcover): Fiorenza Belussi, Luigi Orsi Innovation, Alliances, and Networks in High-Tech Environments (Hardcover)
Fiorenza Belussi, Luigi Orsi
R4,188 Discovery Miles 41 880 Ships in 12 - 17 working days

Recent years have seen a growth in strategic alliances, mergers and acquisitions and collaborative networks involving knowledge-intensive and hi-tech industries. However, there have been relatively few studies looking at this form of collaboration as a strategy to drive firms' innovative performances. This book specifically focuses on the role of strategic alliances, M&A and innovation networks, providing insights on if and how they contribute to boosting firms' innovation performances. The book has a double purpose. Firstly, it investigates at an industry level the role played by the alliance, M&As and networks in high-tech environments such as biotechnology, pharmaceutical, software and nanotechnology in creating, transforming and reshaping the dynamics inside and between industries. Secondly, it explores the impact at the firm level of factors such as cognitive distance, management capabilities, and relational and social capabilities, on firms' global innovation capacity, measured as innovation quantity, innovation quality and innovation novelty. The book will be of interest to scholars working on the economics of innovation, innovation management studies, strategic management, regional science and evolutionary economics, among other areas.

Challenging the Innovation Paradigm (Paperback): Karl Erik Sveiby, Pernilla Gripenberg, Beata  Segercrantz Challenging the Innovation Paradigm (Paperback)
Karl Erik Sveiby, Pernilla Gripenberg, Beata Segercrantz
R1,382 Discovery Miles 13 820 Ships in 12 - 17 working days

Innovation is almost always seen as a "good thing". Challenging the Innovation Paradigm is a critical analysis of the innovation frenzy and contemporary innovation research. The one-sided focus on desirable effects of innovation misses many opportunities to reduce the undesirable consequences. Authors in this book show how systemic effects outside the innovating firms reduce the net benefits of innovation for individual employees, customers, as well as for society as a whole - also the innovators' own organizations. This book analyzes the dominant discourses that construct and reconstruct the assumptions and one-sidedness of contemporary innovation research (generally known as the pro-innovation bias) by focusing on consequences of innovation, distinguishing between intended and unintended as well as desirable and undesirable consequences. Contributors illustrate how both the discourses of innovation and the consequences of innovation permeate all levels of society: in policy discourse, in academic discourse, in research funding, in national innovation systems, in the financial sector, in organizational and work contexts, and in environmental pollution. The volume offers a critical, multidisciplinary, and multinational perspective on the topic, with authors from diverse academic fields examining and making comparisons between a variety of national contexts.

Health Technology Development and Use - From Practice-Bound Imagination to Evolving Impacts (Paperback): Sampsa Hyysalo Health Technology Development and Use - From Practice-Bound Imagination to Evolving Impacts (Paperback)
Sampsa Hyysalo
R1,358 Discovery Miles 13 580 Ships in 12 - 17 working days

How do development and use of new technology relate? How can users contribute to innovation? This volume is the first to study these questions by following particular technologies over several product launches in detail. It examines the emergence of inventive ideas about future technology and uses, how these are developed into products and embedded in health care practices, and how the form and impact of these technologies then evolves through several rounds of design and deployment across different types of organizations. Examining these processes through three case studies of health care innovations, these studies reveal a blind spot in extant research on development-use relations. The majority of studies have examined shorter 'episodes': moments within particular design projects, implementation processes, usability evaluations, and human-machine interactions. Studies with longer time-frames have resorted to a relatively coarse 'grain-size' of analysis and hence lost sight of how the interchange is actually done. As a result there are no social science, information systems, or management texts which comprehensively or adequately address: * how different moments, sites and modes of shaping new technology determine the evolution of new technology; * the detailed mechanisms of learning, interaction, and domination between different actors and technology during these drawn out processes; and * the relationship of technology projects and the professional practices and social imaginations that are associated in technology development, evaluation, and usage. The "biographies of technologies and practices" approach to new technology advanced in this volume offers us urgent new insight to core empirical and theoretical questions about how and where development projects gain their representations of future use and users, how usage is actually designed, how users' requests and modifications affect designs, and what kind of learning takes place between developers and users in different phases of innovation-all crucial to our understanding and ability to advance new health technology, and innovation more generally.

The Drivers of Digital Transformation - Why There's No Way Around the Cloud (Hardcover, 1st ed. 2017): Ferri Abolhassan The Drivers of Digital Transformation - Why There's No Way Around the Cloud (Hardcover, 1st ed. 2017)
Ferri Abolhassan
R2,073 Discovery Miles 20 730 Ships in 12 - 17 working days

In this book, leading CEOs, CIOs and experts from international corporations explore the role of digitalization and cloud-based processes as the main business drivers of the 21st century. Focusing on how to get started with digitalization and how to handle the technologies involved, they employ analyses and practical case studies to demonstrate how to unleash the potential offered by the cloud, and how to achieve the most critical success factors - quality and security - through the right partnerships. Readers will discover why the cloud will soon take over the driver's seat in cars, and why Heineken CIO Anne Teague claims that innovation is impossible without high-quality IT. The book reveals what IT managers can learn from Silicon Valley and China today, and why Deutsche Telekom CEO Tim Hoettges believes Europe's future depends on successful digitalization. In a closing strategic assessment, the editor Ferri Abolhassan presents the cloud as the essential backbone of digitalization. In short, the book provides readers the first comprehensive, high-level assessment of cloud-based digital transformation in the era of Industry 4.0.

Governance Networks in the Public Sector (Hardcover): Erik-Hans Klijn, Joop Koppenjan Governance Networks in the Public Sector (Hardcover)
Erik-Hans Klijn, Joop Koppenjan
R4,733 Discovery Miles 47 330 Ships in 12 - 17 working days

Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies. As a result these networks are dominated by cognitive, strategic and institutional complexities. Dealing with these complexities requires sophisticated forms of coordination: network governance. This book presents the most recent theoretical and empirical insights into governance networks. It provides a conceptual framework and analytical tools to study the complexities involved in handling wicked problems in governance networks in the public sector. The book also discusses strategies and management recommendations for governments, business and third sector organisations operating in and governing networks. Governance Networks in the Public Sector is an essential text for advanced students of public management, public administration, public policy and political science, and for public managers and policymakers.

Beyond E-Business - Towards networked structures (Hardcover): Paul Grefen Beyond E-Business - Towards networked structures (Hardcover)
Paul Grefen
R3,898 Discovery Miles 38 980 Ships in 12 - 17 working days

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five-social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.

Collaborative Innovation - Developing Health Support Ecosystems (Hardcover): Mitsuru Kodama Collaborative Innovation - Developing Health Support Ecosystems (Hardcover)
Mitsuru Kodama
R4,169 Discovery Miles 41 690 Ships in 12 - 17 working days

With the development of the aging society and the increased importance of emergency risk management in recent years, a large number of medical care challenges - advancing medical treatments, care & support, pharmacological treatments, greater health awareness, emergency treatments, telemedical treatment and care, the introduction of electronic charts, and rising costs - are emerging as social issues throughout the whole world. Hospitals and other medical institutions must develop and maintain superior management to achieve systems that can provide better medical care, welfare and health while enabling "support innovation." Key medical care, welfare and health industries play a crucial role in this, but also of importance are management innovation models that enable "collaborative innovation" by closely linking diverse fields such as ICT, energy, electric equipment, machinery and transport.

Looking across different industries, "Collaborative Innovation" offers new knowledge and insights on the extraordinary value and increasing necessity of collaboration across different organizations in improving the health and lives of people. It breaks new ground with its research theme of building "health support ecosystems," focusing on protecting people through collaborative innovation. This book opens up new, wide-ranging interdisciplinary academic research domains combining the humanities with science across various areas including general business administration, economics, information technology, medical informatics and drug information science.

R&D Decisions - Strategy Policy and Innovations (Paperback): Alice Belcher, John Hassard, Stephen Procter R&D Decisions - Strategy Policy and Innovations (Paperback)
Alice Belcher, John Hassard, Stephen Procter
R1,504 Discovery Miles 15 040 Ships in 12 - 17 working days

R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms and of economics as a whole. Their importance means that they are of concern to a large number of practitioners, policy-makers and researchers. This book demonstrates the range of issues and perspectives which R&D can encompass and at the same time brings out the elements which unite them. The papers in this book are organized into three main sections: * Strategy and Organization explores the importance of R&D and of the structures and strategies of individual organizations. The emerging 'core competence paradigm' is especially noted. * Policy and Performance looks at what new thinking on R&D more generally implies for government policy and the performance of industries, regions and economies. * Disclosure and the Market examines issues raised by changing regulations on the disclosure of R&D expenditure.

Innovation Management in Robot Society (Hardcover): Kristian Wasen Innovation Management in Robot Society (Hardcover)
Kristian Wasen
R3,180 Discovery Miles 31 800 Ships in 12 - 17 working days

This book introduces cutting-edge issues and thought-provoking concepts on innovation management. It illustrates how robotic developments allow new powerful support functionalities for harnessing workplace innovations and new types of work in enterprises. In particular, low status jobs-heavy, repetitive and dangerous jobs-are disappearing and increasingly replaced by creative and meaningful work. It situates the research within theoretical developments and academic literature in business and management studies on innovation networks and partnerships. The book then introduces the notion of "friction management," which invites us to re-examine creative tensions and explore how contradictions may spur or restrain change and innovation in this landscape. Innovation and change challenge established patterns, cultures, value systems, interests and network configurations-which creates a variety of frictions. Therefore, a theory of friction management is crucial, particularly in innovation-intensive industries, and can help professionals to understand change and the dynamics of innovation so that they can orchestrate events and learn to distinguish between the creative and negative frictions that can arise and that are important for change and the innovation process. Thus, the goal of friction management is to orchestrate, mobilize and (re)combine key organizational resources to strategically increase innovation capacity and promote dynamic renewal and creativity. It will be of interest to scholars and postgraduates in the areas of innovation management, sociology and business administration.

People and Products - Consumer Behavior and Product Design (Hardcover): Allan J. Kimmel People and Products - Consumer Behavior and Product Design (Hardcover)
Allan J. Kimmel
R2,639 Discovery Miles 26 390 Ships in 12 - 17 working days

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.

Innovation and Entrepreneurship in the Academia (Hardcover): Erik E. Lehmann, Michele Meoli, Stefano Paleari Innovation and Entrepreneurship in the Academia (Hardcover)
Erik E. Lehmann, Michele Meoli, Stefano Paleari
R3,879 Discovery Miles 38 790 Ships in 12 - 17 working days

This book aims to contribute to the understanding and evaluation of the processes through which innovative knowledge is created and translated to entrepreneurial technological advantage in higher education institutions. The chapters included in this edited volume discuss new trends related to the impact of policies on innovation and entrepreneurial activity in universities, by providing a variety of insights from both an individual and an institutional perspective and with reference to a number of different contexts and units of analysis. The integration of both qualitative and quantitative approaches, as well as the multidisciplinary approach that characterizes this volume makes it possible to provide an in-depth understanding of today's dynamics. The volume will be of relevance to scholars, students and researchers interested in Entrepreneurship, Higher Education, Economics and Technology Management. The chapters in this book were originally published as a special issue of the journal Industry & Innovation.

Organizations in the Network Age (Hardcover): David Boddy, Nicky Gunson Organizations in the Network Age (Hardcover)
David Boddy, Nicky Gunson
R3,055 Discovery Miles 30 550 Ships in 12 - 17 working days

The follow-up to the acclaimed Organizations in the Computer Age this book, originally published in 1996, reveals that since computers had become increasingly linked in networks which span the world, information could be transmitted instantaneously to all parts of the organization. It describes the experiences of six organizations and draws lessons which apply very widely. The issues raised include: the impact on employment levels and organizational structure; the effects of network technology and organization structure and control; the extent of management choice; the role of change agents. This book shows that the introduction of computer networks raises new challenges concerning how the process of change is managed. The lessons from these cases could be widely applied in other organizations undertaking similar large-scale investments in new technology at the time.

Industrial Technological Development (Routledge Revivals) - A Network Approach (Hardcover): Hakan Hakansson Industrial Technological Development (Routledge Revivals) - A Network Approach (Hardcover)
Hakan Hakansson
R1,564 Discovery Miles 15 640 Ships in 12 - 17 working days

Technical innovation in industry is regarded by many people as the best way of making industry more profitable. A great deal of energy and time is being expended by businessmen and by governments discussing how best to bring about technical innovation. This book, which was first published in 1987, argues that all concerned with technical innovation should bear in mind the importance of 'networks'. 'Networks' are defined as the web of contacts which exist between suppliers, customers, and producers in industry. Drawing on extensive original research, the book discusses the need for co-ordinating technical research and development with suppliers and customers and examines in detail how this should best be done. This book is ideal for students of business and economics.

Intellectual Property Branding in the Developing World - A New Approach to Non-Technological Innovations (Paperback): Tshimanga... Intellectual Property Branding in the Developing World - A New Approach to Non-Technological Innovations (Paperback)
Tshimanga Kongolo
R1,202 Discovery Miles 12 020 Ships in 12 - 17 working days

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback): Sanjay Mazumdar,... The Innovation Engine for Growth - An Actionable Roadmap to Thriving in a Hyper-Competitive World (Paperback)
Sanjay Mazumdar, Cheryl Perkins
R1,011 Discovery Miles 10 110 Ships in 12 - 17 working days

* Focus on seven critical, fast-paced industries where innovation capability is essential * Written by two prominent thought leaders with 50 years of combined experience working with hundreds of companies across industries * Provides templates to immediately put the book's frameworks in place to develop an organization's innovation plan

Industrial Research and Innovation in Business (Hardcover, illustrated edition): D. E. H. Edgerton Industrial Research and Innovation in Business (Hardcover, illustrated edition)
D. E. H. Edgerton
R8,619 Discovery Miles 86 190 Ships in 12 - 17 working days

In this new path-breaking volume, David Edgerton brings to the forefront research on the role of business and its influence on industrial research and innovation. It is commonplace to acknowledge the role of science and technology, and research and innovation specifically, in transforming the twentieth century world. Other studies, however, focuses on scientific and engineering research in general, or technological systems and paradigms, or on government-funded initiatives. Industrial Research and Innovation in Business concentrates on business and its contribution to innovation and its role in producing and using new technologies.

Designing Service Machines - Translating Principles of System Science to Service Design (Hardcover, 1st ed. 2019): Ram Babu... Designing Service Machines - Translating Principles of System Science to Service Design (Hardcover, 1st ed. 2019)
Ram Babu Roy, Paul Lillrank, Sreekanth V. K., Paulus Torkki
R2,936 R1,619 Discovery Miles 16 190 Save R1,317 (45%) Ships in 12 - 17 working days

This book presents a general conceptual framework to translate principles of system science and engineering to service design. Services are co-created immaterial, heterogeneous, and perishable state changes. A service system includes the intended benefit to the customer and the structure and processes that accomplish this benefit. The primary focus is on the part of the service system that can reproduce such processes, called here a Service Machine, and methodological guidelines on how to analyze and design them. While the benefit and the process are designed based on the domain knowledge of each respective field, service production systems have common properties. The Service Machine is a metaphor that elicits the fundamental characteristics of service systems that do something efficiently, quickly, or repeatedly for a defined end. A machine is an artifact designed for a purpose, has several parts, such as inputs, energy flows, processors, connectors, and motors assembled as per design specifications. In case of service machine, the components are various contracts assembled on contractual frames. The book discusses Emergency Medical Services (EMS) and Emergency Departments (ED) as cases. They illustrate that service machines need to be structured to adapt to the constraints of the served market acknowledging the fact that services are co-created through the integration of producers' and customers' resources. This book is highly recommended for those who are interested in understanding the fundamental concepts of designing service machines.

The Comparative Economics of Research Development and Innovation in East and West - A Survey (Paperback): Professor Philip... The Comparative Economics of Research Development and Innovation in East and West - A Survey (Paperback)
Professor Philip Hanson, P. Hanson, K. Pavitt
R1,357 Discovery Miles 13 570 Ships in 12 - 17 working days

A systematic comparison of the institutions and incentive systems governing the processes of technological invention, innovation and diffusion in advanced market and centrally planned economies.

R&D Investment and Impact in the Global Construction Industry (Hardcover): Keith Hampson, Judy A. Kraatz, Adriana X. Sanchez R&D Investment and Impact in the Global Construction Industry (Hardcover)
Keith Hampson, Judy A. Kraatz, Adriana X. Sanchez
R4,466 Discovery Miles 44 660 Ships in 12 - 17 working days

R&D Investment and Impact in the Global Construction Industry brings together contributions from leading industry researchers in a diverse group of countries to investigate the role of research and development (R&D) in the construction industry. Investment in R&D is a proven factor in economic growth, and helps develop a more productive and innovative industry. This book explores how policy makers and industry leaders can better target future investment; and how industry and researchers can manage their efforts to improve productivity whilst addressing the environmental and social needs of their communities. Case studies present projects where R&D ideas funded by both the private and public sectors have been translated from research into practice or policy, and examine drivers, successes and barriers to the delivery of R&D in industry. Based on research from members of the CIB Task Group 85 (R&D Investment and Impact) and concluding with key insights for maximising the impact of R&D in the future, the book holds valuable lessons for practitioners, policy makers and researchers across the international construction industry.

From Great to Gone - Why FMCG Companies are Losing the Race for Customers (Hardcover, New Ed): Peter Lorange, Jimmi Rembiszewski From Great to Gone - Why FMCG Companies are Losing the Race for Customers (Hardcover, New Ed)
Peter Lorange, Jimmi Rembiszewski
R2,116 Discovery Miles 21 160 Ships in 12 - 17 working days

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what's needed are 'Lego' strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers' connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors' guidance producers and retailers may develop their own sustainable responses.

The Power of Virtual Reality Cinema for Healthcare Training - A Collaborative Guide for Medical Experts and Media Professionals... The Power of Virtual Reality Cinema for Healthcare Training - A Collaborative Guide for Medical Experts and Media Professionals (Hardcover)
John Bowditch, Eric R Williams
R3,893 Discovery Miles 38 930 Ships in 12 - 17 working days

Cinematic Virtual Reality brings a combination of documentary, narrative and game design principles to the medical profession and, in the healthcare arena, collaboration is a key component for creating intellectually- and emotionally- rich immersive experiences. "The Power of Virtual Reality Cinema for Healthcare Training" gathers more than a dozen experts from both the production and healthcare fields to break down best practices for creating successful cine-VR projects. Designed for multi-disciplinary teams interested in integrating cine-VR production into their healthcare training and educational programs, this book has been written for two audiences: the healthcare professional interested in what production experts consider when approaching a project, and the media expert curious about how this new technology can be used in the medical field. Highlights include: Cutting edge medical education techniques developed by Ohio University's GRID Lab, including: PREality (creating a forced sense of deja-vu to increase acclimation time), a unique approach to eye-tracking to enhance team performance, and the low-CRIS technique (a low-cost rapid implementation strategy to capture patient care for rapid graduate student training). Insightful production techniques that will enhance your cine-VR projects including advanced plating methods to hide lighting set-ups, immersive audio considerations, and new ways to consider 360 storytelling including the Lovrick montage and the Christmas Carol continuum for story development. Detailed explanations of the production considerations and results of specific cine-VR productions (from funding approaches to distribution) including access to more than five hours of cine-VR examples of the actual productions available for download. Details on a wide variety of medical cine-VR projects, including 100 images that illustrate best practices for topics such as recording in active medical facilities, building successful multi-disciplinary teams, working within HIPAA regulations, conceptualizing cine-VR libraries for graduate education, and implementing innovative distribution models.

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