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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
APA Handbook of Consumer Psychology presents a comprehensive survey
of the field, including historical reviews and critical sources of
information in both core and emerging literature. Broad coverage
areas include perspectives on consumer psychology, consumer
characteristics and contexts, use of psychology to communicate with
consumers, consumer cognitions and affect, and use of psychology to
carry out business functions. Chapters pinpoint practical issues;
probe unresolved and controversial topics in a balanced manner; and
present future theoretical, research, and practice trends.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press's mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1951.
This title is part of UC Press's Voices Revived program, which
commemorates University of California Press's mission to seek out
and cultivate the brightest minds and give them voice, reach, and
impact. Drawing on a backlist dating to 1893, Voices Revived makes
high-quality, peer-reviewed scholarship accessible once again using
print-on-demand technology. This title was originally published in
1951.
The role of markets in linking local communities to larger networks
of commerce, culture, and political power is the central element in
Anand A. Yang's provocative and original study. Yang uses bazaars
in the northeast Indian state of Bihar during the colonial period
as the site of his investigation. The bazaar provides a distinctive
locale for posing fundamental questions regarding indigenous
societies under colonialism and for highlighting less familiar
aspects of colonial India. At one level, Yang reconstructs Bihar's
marketing system, from its central place in the city of Patna down
to the lowest rung of the periodic markets. But he also
concentrates on the dynamics of exchanges and negotiations between
different groups and on what can be learned through the 'voices' of
people in the bazaar: landholders, peasants, traders, and
merchants. Along the way, Yang uncovers a wealth of details on the
functioning of rural trade, markets, fairs, and pilgrimages in
Bihar. A key contribution of "Bazaar India" is its many-stranded
narrative history of some of South Asia's primary actors over the
past two centuries. But Yang's approach is not that of a detached
observer; rather, his own voice is engaged with the voices of the
past and with present-day historians. By focusing on the world
beyond the mud walls of the village, he widens the imaginative
geography of South Asian history. Readers with an interest in
markets, social history, culture, colonialism, British India, and
historiographic methods will welcome his book.
This business book-cum-political and cultural memoir, which gives a
behind-the-scenes look at the revolution of one of the great retail
dynasties of the world, will resonate with readers questioning our
current malaise. As a fourth generation Sainsbury, Tim was the
director responsible for the company's development programme from
1962 to 1974, a key period during which the radical change from
counter service to self-service supermarkets took place. His retail
insight and reflections, including on competition, management and
remuneration, and the role of Government, will be especially
relevant as we witness a new retail revolution and crisis on our
high streets. Sainsbury's second calling was as a politician. This
book has a foreword by Michael Heseltine, in which he writes that:
'Of particular interest to the political student will be Tim's
reflections on the changes he lived through in Parliament itself.
The working conditions there are unacceptable, there are too many
MPs, and the increasing social pressures particularly from the
internet are making it increasingly difficult to attract men and
women of the calibre ministerial responsibility demands.' In Among
the Supporting Cast, Sainsbury tells this story with warmth, wisdom
and a self-deprecating sense of humour.
While many sectors have been badly affected by the COVID-19
pandemic, e-retailing is one of the booming sectors during this
period. Actually, the e-retailing sector was already booming even
before the global pandemic. Although e-retailing offers many
opportunities for businesses and consumers, there are several
issues associated with e-consumer protection. This book examines
how consumers are protected on the online marketplace in the
context of ASEAN countries. Specifically, this project: (i)
Discusses the six issues of e-consumer protection (e.g.,
information about transaction, product quality, privacy, security,
redress, and jurisdiction); (ii) Examines the policy/governance
approach adopted by different sectors to address the issues of
e-consumer protection; and (iii) Proposes a multi-sector governance
framework for e-consumer protection. Three short case studies on
Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are
also included to illustrate how well-known e-retailers protect
their e-customers. Overall, this book is interdisciplinary,
including research on consumer protection, governance, management,
and policy/regulation. It provides sources of information and
knowledge which focus on both theoretical and practical aspects of
e-consumer protection in ASEAN countries. Also, the roles from
different sectors are examined to produce comprehensive findings
and analysis of the governance process.
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Shop Girl
(Paperback)
Mary Portas
1
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R390
R352
Discovery Miles 3 520
Save R38 (10%)
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Ships in 9 - 17 working days
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* THE SUNDAY TIMES BESTSELLER * Young Mary Newton, born into a
large Irish family in a small Watford semi, was always getting into
trouble. When she wasn't choking back fits of giggles at Holy
Communion or eating Chappie dog food for a bet, she was
accidentally setting fire to the local school. Mary was a trouble
magnet. And, unlike her brothers, somehow she always got caught...
Britain in the 1970s was a world where R White's lemonade was drunk
in secret, curry came in a cardboard box marked Vesta and Beanz
meant Heinz. In Mary's family, money was scarce. Clothes were
hand-me-downs, holidays a church day out to Hastings and meals were
variations on the potato. But these were also good times which
revolved around the force of nature that was Theresa, Mary's mum.
When tragedy unexpectedly blows this world apart, a new chapter in
Mary's life opens up. She takes to the camp and glamour of Harrods
window dressing like a duck to water, and Mary, Queen of Shops is
born...
Department stores in Germany, like their predecessors in France,
Britain, and the United States, generated great excitement when
they appeared at the end of the nineteenth century. Their sumptuous
displays, abundant products, architectural innovations, and
prodigious scale inspired widespread fascination and even awe; at
the same time, however, many Germans also greeted the rise of the
department store with considerable unease. In The Consuming Temple,
Paul Lerner explores the complex German reaction to department
stores and the widespread belief that they posed hidden dangers
both to the individuals, especially women, who frequented them and
to the nation as a whole.Drawing on fiction, political propaganda,
commercial archives, visual culture, and economic writings, Lerner
provides multiple perspectives on the department store, placing it
in architectural, gender-historical, commercial, and psychiatric
contexts. Noting that Jewish entrepreneurs founded most German
department stores, he argues that Jews and "Jewishness" stood at
the center of the consumer culture debate from the 1880s, when the
stores first appeared, through the latter 1930s, when they were
"Aryanized" by the Nazis. German responses to consumer culture and
the Jewish question were deeply interwoven, and the "Jewish
department store," framed as an alternative and threatening secular
temple, a shrine to commerce and greed, was held responsible for
fundamental changes that transformed urban experience and
challenged national traditions in Germany's turbulent twentieth
century.
The furniture industry serves as an indicator for the changing
state of American manufacturing. A brief history of U.S. furniture
manufacturing creates the context for continuing geographic shifts
among Asian locations, foreign ownership impacts and global market
considerations, as well as the demands of three significant
domestic market demographics. The furniture industry is separated
into its various parts from wood to metal, home to institutional
markets. Government actions including tariffs, health, and
environmental regulations are also considered. Based on numerous
interviews and site visits, strategies of corporate survivors in
the face of mergers, and emergence of new players are profiled to
indicate practices for increasing adaptive capacity and marketing
the appeal of "made here". This book highlights the role of global
networks, lean and green production methods, customized quality
versus price competitiveness, online outreach along with showroom
access, labor issues, and related factors that continue to compel
location shifts and extensions.
From a professional point of view, this book describes the design
of retail shops through a series of high-quality examples. They are
diverse in theme and style. It is the design that makes them
outstanding and impressive. If you want to find inspira^tions for
you next design, or simply want to explore these designs, this book
is the best choice.
From lavish events attended by high-profile personalities such as
Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves
Saint Laurent to the latest creative ventures of Marc Jacobs, Donna
Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary
leader of fashion luxury retail, recounts how he and his talented
fashion and merchandising team brought Bergdorf Goodman to its
leadership position-an approach, he shows, that continues to inform
the most successful designers and business leaders today. While his
personal anecdotes focus on how and why Bergdorf helped build the
fashion industry during one of the most exciting periods in its
history-the late sixties through the early nineties-the author also
shares his views on how contemporary retailers have increased
profits by skimping on service, resulting in the loss of customer
loyalty. The Rise of Fashion and Lessons Learned at Bergdorf
Goodman is a valuable resource for anyone who aspires to succeed in
the business of luxury fashion.
"I absolutely love International Retailing. It is one of the best
texts for students." Alyssa Adomaitis, CUNY New York City College
of Technology, USA "This is a wonderful book! The book is very
comprehensive and seems to be the only one of its kind that
provides full chapters on retailing in specified geographic regions
and countries." Rayecarol Cavender, University of Kentucky, USA
Understand the retail environment in the Americas, Europe, and
Asia. You'll learn how legal, social, and economic measures have
affected the distribution of consumer goods globally. The book
discusses the SIRE (Strategic International Retail Expansion)
theory helping you understand success factors. Illustrated with 85
black and white images. -New case studies in each chapter -Updated
data and new maps -More emphasis on Brazil, Russia, India, and
China STUDIO -Study smarter with self-quizzes featuring scored
results and personalized study tips -Review concepts with
flashcards of terms and definitions
"Secrets of Social Media Marketing" is a handbook for marketers and
business owners to use in deciding how to employ the new social
media for online marketing. Social media has quickly moved from the
periphery of marketing into the forefront, but this is a new and
quickly-evolving field and there are few established formulas for
success. Building on the lessons set out in Gillin's acclaimed and
oft-reviewed "The New Influencers: A Marketer's Guide to the New
Social Media," this book provides practical advice on strategy,
tools, and tactics. It is a hands-on manual that will educate
marketers on how to extend their brands, generate leads, and engage
customer communities using online tools.
A Mile of Make Believe examines the unique history of the Santa
Claus parade in Canada. This volume focuses on the Eaton's
sponsored parades that occurred in Toronto, Montreal and Winnipeg
as well as the shorter-lived parades in Calgary and Edmonton. There
is also a discussion of small town alternatives, organized by civic
groups, service clubs, and chambers of commerce. By focusing on the
pioneering effort of the Eaton's department store Steve Penfold
argues that the parade ultimately represented a paradoxical form of
cultural power: it allowed Eaton's to press its image onto public
life while also reflecting the decline of the once powerful
retailer. Penfold's analysis reveals the "corporate fantastic" - a
visual and narrative mix of meticulous organization and whimsical
style- and its influence on parade traditions. Steve Penfold's
considerable analytical skills have produced a work that is
simultaneously a cultural history, history of business and
commentary on consumerism. Professional historians and the general
public alike would be remiss if this wasn't on their holiday wish
list.
In diesem Buch wird Retargeting als ein neuartiges
Marketing-Instrument der personalisierten Werbung im Internet
vorgestellt. Auf der Basis wissenschaftlich gestutzter empirischer
Studien, Kunden-Umfragen und Untersuchungen zu Wahrnehmung und
Verhalten von Internetnutzern, deren Ergebnisse detailliert
vorgestellt und zusammengefasst werden, wird in diesem Buch die
These formuliert, dass Retargeting, derzeit schematisch nach einem
einfachen Prinzip funktionierend, in seiner Wirksamkeit
unumstritten ist, doch nicht immer in der gewunschten Richtung
wirkt. Hier ansetzend wird der Versuch unternommen, mithilfe
klassischer Theorien aus der Werbewahrnehmungsforschung und der
Konsumentenpsychologie die Ursachen fur die unterschiedlichen
Wirkungen auf die Rezipienten zu ergrunden. In der Summe der
Betrachtungen ergibt sich die Notwendigkeit, wissenschaftliche
Erkenntnisse und Umfrageergebnisse mit einer Reflexion uber
technologisch verbesserte oder modifizierte Optionen fur
personalisierte Online-Werbung zu verknupfen. Dieses Buch soll
seinen Lesern einen tiefen Einblick in dieses
Internetmarketing-Instrument gewahren und daruber hinaus auch die
Themen Datenschutz- und Privatsphare im Zusammenhang mit
personalisierter Internetwerbung kritisch behandeln. Die Leser
erfahren in diesem Buch wie eine Retargeting-Kampagne
typischerweise umgesetzt wird und welche Akteure darin involviert
sind.
Without design, the "brand identity" is just a name, sometimes
paired with a statement that enumerates the values of the company.
It is two-dimensional when written down or printed. The task for
the retail designer is to turn that name or statement into a
three-dimensional environment in which consumers may interact with
the brand's product or services. "Designing ""the Brand Identity in
Retail Spaces "is a casebook that shows and tells how architects
and store designers have tackled that challenge. With more than 50
examples of renowned brands from around the world, this book
examines every stage of a brand's "lifetime" - from inception to
show room. Cases run the retail gamut, including restaurants,
department stores, and luxury brands. Each case is paired with
analysis and interviews with brand managers and designers, guiding
the reader through the entire design process. Easy to read and
replete with stunning illustrations, this is the perfect primer for
students and young professionals creating brand identities in their
retail design.
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