Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

For Rosemary, Eve, Betty, Jean and Irene, working in Heyworth's department store in Cambridge is a dream come true. Once the girls step inside the elegant building - surrounded by beautiful dresses, sumptuous fabrics and glamorous accessories - the hardships and struggles of their own lives are temporarily forgotten. Heyworth's is a magical place, where the shop girls - in their smart, simple black dresses - serve the fashionable elite of Cambridge, and glimpse lives of style and ease far beyond anything they had ever imagined. It is also a place where hard work and talent are valued, and where these young women can forge a successful career. Set against the backdrop of the closing years of the Second World War, and moving into the 1950s, The Shop Girls perfectly captures the camaraderie and friendship of five ambitious young women working together in a store that offered them an escape from the drudgery of their wartime childhoods. Each of the girls' stories will be individually published from July 2014 in fortnightly serialised ebooks, leading up to the release of the complete edition (with bonus material) in September.

A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry. Introducing A Practical Approach to Merchandising Mathematics STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access downloadable spreadsheets and tables illustrating operational results, inventory and merchandise plans ~Test your knowledge with review exercises covering key text concepts ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

Stanley Marcus was undeniably America's Merchant Prince. He created his own legend by becoming a fashion authority without parallel, an unerring arbiter of taste, a marketing genius, and a ham-like showman in the mold of Phineas T. Barnum. His unique talents transformed Neiman Marcus from a Dallas specialty store into a glittering internationally known and respected retail institution. Thomas E. Alexander traces the history of the company, tells the colorful life story of "Mr. Stanley," and shares his personal behind-the-scenes memoir of his sometimes tumultuous association with the man and the store. Humorous anecdotes clearly illustrate that there was much more to Stanley Marcus than was ever seen by the public eye. Photographs of celebrities such as Princess Grace of Monaco, Sophia Loren, John Wayne, Brigitte Bardot, and Queen Sirkit of Thailand serve to emphasize the world-wide appeal of Neiman Marcus and the man behind it all for more than fifty years.