The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Three early 2014 developments signal a new regulatory regime is on the way. The U.S. Department of Justice announced it will not interfere with marijuana retail sales as long as all state and Federal rules are followed and all taxes are paid. The U.S. Treasury Department's Financial Crimes Enforcement Network issued formal guidance to U.S. banks on how to do business with marijuana firms. The President of the United States mentioned marijuana and alcohol in the same sentence. An enormous, quasi-dormant underground economy is awakening and large components are coming to the surface. Taylor West, deputy director of the 440-member National Cannabis Industry Association, said, "There is a whole canopy of products that goes beyond plants." He cites cannabis-infused foods and drinks, cannabis oils, butters, tinctures, and salves. New regulatory demands will spark other opportunities such as laboratories to test for impurities and software systems to track product from seed-to-sale. But make no mistake about it: Some investors in some of the publicly-held cannabis-connected companies detailed at www.hempinsiders.com will lose money.

Find Retail Products In Your Local Retail Stores & Resell Them On Amazon For PROFITS Of 300% And Higher

Whether your are looking for extra income, or seeking a full-time business opportunity, this book will explain the exact online selling process anyone can replicate, but very few do. Learn how I make close to $3,000 a month with Amazon by reselling items found in local retail stores. I only work part time hours, and am able to do this while maintaining a full time job. In this book you will be exposed to the very business model I follow - one that eliminates most of the risk that other online sellers face, and creates a system where Amazon does most of the work for you. I refer to this business model as "Retail Flipping" - which is ultimately the process of buying extremely discounted products from your local brick and mortar stores and reselling for high profits on Amazon. Why Selling On Amazon Is the Best Home Based Business For Almost Anybody

By 2014, online retail sales are projected to hit $250 billion. Start today by leveraging Amazon's online marketplace and become one of the early entrants to the fastest growing and most profitable industry. In this book you will learn: The reselling business model I follow, which allows me to make a full time salary in less than 18 hours of work a month How to find highly profitable items anywhere to sell on Amazon for up to a 10x markup How to leverage Amazon's e-commerce platform so you work less, focus on the highly profitable tasks, and earn more than other sellers

Bonus Case Study

Walk with me as I fully document one of my recent months selling on Amazon. I break down the numbers, inventory, sales, and strategy that helped me earn $2,800 in PROFIT. You will see first hand how my system works, and how you can replicate or surpass my efforts in a matter of weeks.

When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can't thank you enough.

Why the update for 2014? We're seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren't in the first book. They are in this one. In my history of producing Internet training (I've been online since before there was the Web), I've prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube.

Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate.

At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here.

So, with that, I (re)release this book updated for 2014. At it's core are the top 21 questions I get asked about YouTube (as well as a few that people should be asking). I am still asked these questions on a regular basis and I am still convinced that YouTube Strategies begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts. At the end of each answer is an even shorter summary and a few action items. Put them to good use - and TAKE ACTION.

This book is a quick guide that will help you through the basics steps to get you started selling products online. Using a drop shipping distributor you will be able to sell online without ever having to touch the merchandise. Your entire store can be running from your bedroom, black socks are optional. The customer orders a product from you, then you place the order with your distributor. The drop ship distributor will then ship the merchandise directly to your customer. If you have made online purchases there is a chance that you might have bought from a drop shipper. The book was written as a quick guide to give you the tools that you need to get started. After closing my Real Estate Company, I was searching for any easy, no stress business to start. I didn't want huge overhead, and having to work 80 hour weeks. I already had a full time job, and wanted to supplement my income without losing time from my family. Selling online had its appeal. I read several books on the topic. Some were very well written, and others filled my head on how I could be a millionaire. Although some of the books were great motivators, they didn't make me a millionaire. I wrote this book to help you start your first online store with realistic outlooks. Once the store is set up, it will not demand much of your time, or take you away from your family. Since the startup cost is low, you can take the skills that you learned from opening your first online store, and open up several more. Opening an online reseller store will not make you instantly rich, but it will be a nice supplement to your income.

Information Privacy continues to evolve as an important business and public policy issue of our time. This book focuses on privacy issues related to information exchange and use in the online business marketplace. Drawing upon published empirical and theoretical research, the book provides a balanced and insightful overview of this topic from both consumers' and businesses' perspectives. The book's content includes background about the hard to define concept of privacy, with an emphasis on the information exchange process between marketers and consumers. It presents an argument why it is important to manage from both the perspective of the consumer who wants to use information technology to help navigate the digital world as well as businesses that desire to have access to consumer information for their marketing efforts. The nature of information exchange is reviewed, highlighting the inhibitors and promoters of the process. There is a focus on specific harms that can occur and a discussion of the marketing technologies that can lead to these harms. Also there is a review of the forms of privacy protection offered through legal, self-regulatory, and technological avenues and thoughts about the direction of privacy protection in the future. This book is targeted to a wide audience including professors, students at all levels (undergraduate, graduate, and executives), and business managers.

The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred tables and seven thousand attributes.

In this new guide, author Richard Halter reveals how ARTS standards can help your business turn more consumers into customers and maximize profits. You can learn how to

- communicate better with potential customers;- harness the power of social retailing;- boost the success of promotions and discounts; and- organize your store to maximize sales.

Written in a language that everyone can understand, this guidebook explains how ARTS works together to help retailers and vendors. Take your business to a higher performing level and put more money in your pocket with ARTS for Retail.

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize-until it is too late-that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi's, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"-and how your company can have similar success.

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory management for perishable products, while taking unobservable lost sales and substitution into account in out-of-stock situations. Using linear programming, a new inventory function that reflects the causal relationship between demand and external factors such as price and weather is proposed. The book subsequently demonstrates the benefits of this new approach in numerical studies that utilize real data collected at a large European retail chain. Furthermore, the book derives an optimal inventory policy for a multi-product setting in which the decision-maker faces an aggregated service level target, and analyzes whether the decision-maker is subject to behavioral biases based on real data for bakery products.