Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

The Larder of the Wise: The Story of Vancouver's James Inglis Reid Ltd. traces the history of the iconic store whose traditional Scottish fare and well-remembered hallmarks of "We hae meat that ye can eat" and "Value always" earned the following of devoted customers from inside and outside of the city for almost eighty years. Founded in 1908 and situated for most of its history at 559 Granville Street, Reid's was a fixture in Vancouver's downtown shopping district. Customers were drawn by the store's cured and smoked hams and bacons, expertly prepared sausages and haggis, freshly baked meat pies and scones, and many other favorite items-almost all made on premises using recipes and artisanal techniques passed down for decades. When it closed in 1986 to make way for the Pacific Centre development, many thought an important part of Vancouver heritage was forever lost. But thanks to a treasure-trove of business records, letters, photos and objects preserved from the store, and drawing on her own personal memories and knowledge of the business as the granddaughter of company founder James Reid and the daughter of Gordon Wyness, who succeeded Reid as manager, author M. Anne Wyness brings this special store alive once again. Richly illustrated and engagingly told, this story of a unique family business is also a story of Vancouver itself. Through economic booms and declines, two world wars, shifts in consumer habits, the rise of the suburbs and the changing fortunes of the downtown Granville Street area, Reid's enjoyed prosperity and endured challenges in step with a changing city.

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

On 5 December 2017 the Steinhoff group was still worth R199 billion. Twenty four hours later more than R160 billion of this fortune was wiped out. The Steinhoff Empire which took 20 years to build into an international business giant, had crumbled overnight.

Markus Jooste, Steinhoff’s flashy CEO, resigned via SMS and has since been fleeing an avalanche of scandals and accusations: luxury homes for a blonde mistress, allegations of fraud, racing horses and unparalleled extravagance, a lavish, black Jaguar for an old university residence...

What exactly happened here? Who knew what? What is Steinhoff, who is Markus Jooste and what does it all have to do with the so called Stellenbosch mafia? Where does business tycoon Christo Wiese, Shoprite and Pepkor fit in and where is the pensioners’ money?

Well-known financial writer James-Brent Styan unpacks these and other questions in this astounding tale of power and greed, of secrets and deceit, and ultimately the biggest financial breakdown in the history of South Africa.

Through interviews with trustworthy sources, revelations from confidential documents and in-depth research about Steinhoff’s history, Styan uncovers what the group doesn’t want you to know.

Follow the Money: The story of Steinhoff, Markus Jooste and the Stellenbosch Boys is a gripping financial thriller that will be told as cautionary tale or salacious scandal in both boardrooms and living rooms for decades to come.

Three early 2014 developments signal a new regulatory regime is on the way. The U.S. Department of Justice announced it will not interfere with marijuana retail sales as long as all state and Federal rules are followed and all taxes are paid. The U.S. Treasury Department's Financial Crimes Enforcement Network issued formal guidance to U.S. banks on how to do business with marijuana firms. The President of the United States mentioned marijuana and alcohol in the same sentence. An enormous, quasi-dormant underground economy is awakening and large components are coming to the surface. Taylor West, deputy director of the 440-member National Cannabis Industry Association, said, "There is a whole canopy of products that goes beyond plants." He cites cannabis-infused foods and drinks, cannabis oils, butters, tinctures, and salves. New regulatory demands will spark other opportunities such as laboratories to test for impurities and software systems to track product from seed-to-sale. But make no mistake about it: Some investors in some of the publicly-held cannabis-connected companies detailed at www.hempinsiders.com will lose money.