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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

The History of City Market - The Brothers Four and the Colorado Back Slope Empire (Hardcover): Anthony F. Prinster, Kate... The History of City Market - The Brothers Four and the Colorado Back Slope Empire (Hardcover)
Anthony F. Prinster, Kate Ruland-Thorne
R784 R657 Discovery Miles 6 570 Save R127 (16%) Ships in 10 - 15 working days
Principles of Urban Retail Planning and Development (Hardcover, New): R. Gibbs Principles of Urban Retail Planning and Development (Hardcover, New)
R. Gibbs
R1,983 Discovery Miles 19 830 Ships in 12 - 17 working days

..".Extraordinary: Gibbs has popped the hood and taken apart the engine of commercial design and development, showing us each individual part and explaining fit, form and function."--Yaromir Steiner, Founder, Chief Executive Officer, Steiner + Associates

..".the most comprehensive and expansive book ever written on the subject of Retail Real Estate Development. Gibbs is by far the most prominent advocate for reforming retail planning and development in order to return American cities to economic and physical prominence."-Stefanos Polyzoides, Moule & Polyzoides Architects & UrbanistsThe retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments.

Written by a leading expert, this is a guide to planning for retail development for urban planners, urban designers and architects. It includes an overview of history of retail design, a look at retail and merchandising trends, and principles for current retail developments.

"Principles of Urban Retail Planning and Development" will: Provide insight and techniques necessary for historic downtowns and new urban communities to compete with modern suburban shopping centers. Promote sustainable community building and development by making it more profitable for the shopping center industry to invest in historic cities or to develop walkable urban communities. Includes case studies of recent good examples of retail development

Loveman's - Meet Me Under the Clock (Hardcover): 'Tim Hollis Loveman's - Meet Me Under the Clock (Hardcover)
'Tim Hollis
R767 R638 Discovery Miles 6 380 Save R129 (17%) Ships in 10 - 15 working days
Wanamaker's Temple - The Business of Religion in an Iconic Department Store (Hardcover): Nicole C Kirk Wanamaker's Temple - The Business of Religion in an Iconic Department Store (Hardcover)
Nicole C Kirk
R1,849 Discovery Miles 18 490 Ships in 12 - 17 working days

How a pioneering merchant blended religion and business to create a unique American shopping experience On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store's Great Organ. Wanamaker recalled that moment in his diary, "I said to myself that I was in a temple," a sentiment quite possibly shared by the thousands who thronged the store that night. Remembered for his store's extravagant holiday decorations and displays, Wanamaker built one of the largest retailing businesses in the world and helped to define the American retail shopping experience. From the freedom to browse without purchase and the institution of one price for all customers to generous return policies, he helped to implement retailing conventions that continue to define American retail to this day. Wanamaker was also a leading Christian leader, participating in the major Protestant moral reform movements from his youth until his death in 1922. But most notably, he found ways to bring his religious commitments into the life of his store. He focused on the religious and moral development of his employees, developing training programs and summer camps to build their character, while among his clientele he sought to cultivate a Christian morality through decorum and taste. Wanamaker's Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways. Wanamaker's marriage of religion and retail had a pivotal role in the way American Protestantism was expressed and shaped in American life, and opened a new door for the intertwining of personal values with public commerce.

Killer Stuff and Tons of Money - An Insider's Look at the World of Flea Markets, Antiques, and Collecting (Paperback):... Killer Stuff and Tons of Money - An Insider's Look at the World of Flea Markets, Antiques, and Collecting (Paperback)
Maureen Stanton
R587 R520 Discovery Miles 5 200 Save R67 (11%) Ships in 10 - 15 working days

Whether it's "Antiques Roadshow" or "American Pickers, " or any of the number of TV shows on flea markets, the world of collecting inspires a cult following of millions of Americans. Celebrated author Maureen Stanton takes readers behind the scenes and deep into the "flea-o-sphere," following master antiques dealer Curt Avery from the populist mayhem of flea markets, to the rarefied realm of high-end antiques shows, to the heart-pounding competition of auctions. "Killer Stuff and Tons of Money" is a captivating tour of the outrageous world of American antiques, jam-packed with colorful characters, high-stakes scores, and insider tips for all who seek hidden treasure.

Randhurst - Suburban Chicago's Grandest Shopping Center (Hardcover): Gregory T Peerbolte Randhurst - Suburban Chicago's Grandest Shopping Center (Hardcover)
Gregory T Peerbolte
R784 R657 Discovery Miles 6 570 Save R127 (16%) Ships in 10 - 15 working days
Pizitz - Your Store (Hardcover): 'Tim Hollis Pizitz - Your Store (Hardcover)
'Tim Hollis
R767 R638 Discovery Miles 6 380 Save R129 (17%) Ships in 10 - 15 working days
Markets as sites for social interaction - Spaces of diversity (Paperback, illustrated edition): Sophie Watson, With *, David... Markets as sites for social interaction - Spaces of diversity (Paperback, illustrated edition)
Sophie Watson, With *, David Studdert
R524 Discovery Miles 5 240 Ships in 12 - 17 working days

Open-air markets are as old as the market towns they spawned, but in the modern world of 24-hour shopping, credit cards, superstores, sprawling malls, and one-stop shopping, do they still have a place in the contemporary social landscape? Are continental and farmers' markets the answer? What do shoppers, traders, and councils have to say about the places they shop in, work in, and control? Markets as Sites for Social Interaction is the first comprehensive account of English markets as a social space. It investigates markets throughout the country and comes to some surprising conclusions about the roles that they play in the world of modern Britain. It sets out the everyday cultural practices that inform and sustain markets as a crucial part of the social fabric. The report offers a series of suggestions for their rejuvenation; a glimpse of their potential in improving lives, from community employment to individual health; and concludes with a powerful endorsement of their continued rel

Shopping for Pleasure - Women in the Making of London's West End (Paperback, New Ed): Erika Rappaport Shopping for Pleasure - Women in the Making of London's West End (Paperback, New Ed)
Erika Rappaport
R1,554 Discovery Miles 15 540 Ships in 10 - 15 working days

""Shopping for Pleasure" is an impressive, engaging and important book. Erika Rappaport has taken on the challenge of drawing together the currently diverging fields of cultural, gender and urban history, and she has succeeded splendidly."--Geoffrey Crossick, University of Essex.

""Shopping for Pleasure" is an exciting blend of social, economic, and cultural history that shows an inventive use of sources and a clever juxtaposition of different domains of historical inquiry. Rappaport is tackling a set of topics that, astonishingly, have remained unexplored in British historiography. . . . With great and superb detail, the book tells an original story about middle-class women's urban culture and its relation to feminism."--Judith Walkowitz, Johns Hopkins University

"["Shopping for Pleasure"] contributes significantly to feminist scholarship, partly because it shows why this aspect of everyday life deserves serious analysis and because it offers such deft analyses of women's contributions to the commercial success of London in this period."--Mary Poovey, New York University

"An innovative and imaginative work. The originality lies partly in the juxtaposition of new materials, such as the institutional histories of Selfridge's and Whiteley's, the women's clubs of the late Victorian and Edwardian years, and the West End musical comedies. Erika Rappaport uses this material with great sophistication, referring to theoretical works in film studies, cultural studies, literature, and history. The illustrations, too, are extremely engaging."--Ellen Ross, Ramapo College

"Shopping for Pleasure is an impressive, engaging and important book. Erika Rappaport has taken on the challenge ofdrawing together the currently diverging fields of cultural, gender and urban history, and she has succeeded splendidly."--Geoffrey Crossick, University of Essex

"In Shopping for Pleasure Erika Rappaport tells the fascinating story of women's relationship to commercial culture in London in the last half of the nineteenth century, and she does so with elan, clarity, and prodigious research. She moves from the creation of the first department stores to the era of the suffragettes, from the "Girl of the Period" to the Gaiety Girl, from Whitely's to Selfridge's, from Charlotte Bronte to Amy Levy, and from Bayswater to Regent Street. While touching on a wide variety of topics, among them the appearance of public toilets, the creation of women's clubs and tea rooms, the proliferation of women's magazines, and musical comedy, Rappaport's subject is ultimately the creation of a modern ideal of middle-class femininity: no longer merely domestic and private but engaged as well in the public realm of consumption, display, and civic action."--Deborah Nord, Princeton University

The "Everything" Guide to Starting and Running a Retail Store - All You Need to Get Started and Succeed in Your Own Retail... The "Everything" Guide to Starting and Running a Retail Store - All You Need to Get Started and Succeed in Your Own Retail Adventure (Paperback)
Dan Ramsey, Judy Ramsey
R421 R378 Discovery Miles 3 780 Save R43 (10%) Ships in 10 - 15 working days

What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores? If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle. This comprehensive guide shows you how to: Spot and capitalize on small retailer trends Conduct your own market analysis Research and select the most appropriate retailing software Run your business day to day Attract customers with effective advertising Make the leap to online selling This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come!

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On... Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter (Paperback, 3rd edition)
Dave Kerpen, Michelle Greenbaum, Rob Berk
R763 R657 Discovery Miles 6 570 Save R106 (14%) Ships in 10 - 15 working days

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value*Integrate social media into the entire customer experience*Effectively deal with criticism and negative feedback on social media*Grow your audience across social channels, and much more

Stay-At-Home Mom's Guide to Successful eBay Selling (Paperback): Suzanne Wells Stay-At-Home Mom's Guide to Successful eBay Selling (Paperback)
Suzanne Wells
R237 R196 Discovery Miles 1 960 Save R41 (17%) Ships in 10 - 15 working days

Are you a stay-at-home mom who wants to sell on eBay but aren't sure how to get started? Do you want to earn extra cash selling your kids outgrown clothes and toys, but are unfamiliar with eBay?

Written by Suzanne Wells, a stay-at-home mom and eBay Silver Level Powerseller, this book will take you step by step through the selling process from start to finish. You'll learn:

  • How to make thousands of dollars a month using eBay
  • What to sell
  • Where to find items to sell
  • How to use eBay to its fullest potential
  • How to photograph your items
  • How to fit eBay into your busy, stay at home mom schedule
  • All about shipping
  • How to get started today, with no financial investment

Whether you want to sell 10 or 1,000 items a month, this book will provide valuable information to help you become a successful eBay seller from the comfort of your home, and on a schedule that works for you and your family.

eBay has 220 million users worldwide and millions of dollars worth of merchandise is sold on eBay every day. There is room for you on eBay, too

For the Good of the Company - The History of the McCrory Corporation (Paperback): Isadore Barmash For the Good of the Company - The History of the McCrory Corporation (Paperback)
Isadore Barmash
R931 Discovery Miles 9 310 Ships in 10 - 15 working days

The McCrory corporation began over 100 years ago with one variety store in a tiny Pennsylvania town and grew to become one of America's major corporations. Barmash, a veteran business journalist, tells the story of the company's rise and expansion, looking at changes in ownership and management, personnel, and conflicts between the company's leader

The Economic Theory of Auctions (Hardcover): Paul Klemperer The Economic Theory of Auctions (Hardcover)
Paul Klemperer
R17,845 Discovery Miles 178 450 Ships in 12 - 17 working days

This major two volume collection presents some of the most influential theoretical and empirical papers on the economic theory of auctions. Auction theory has been the basis of fundamental theoretical work in industrial economics, public economics, labour economics and finance, and has helped the understanding of price formation in markets. There has recently been an explosion of interest in its practical applications, especially in organising the sale of government assets (for example, treasury bonds, radio spectrum licenses, and firms to be privatised) and in developing new markets for electricity and transport. Because auctions are such simple and well defined environments, they provide a valuable testing ground for economic theory that has been increasingly exploited in empirical work. The book will also include important previously unpublished papers by P.R. Milgrom, R. Weber and A. Ortega-Reichert, and other hard-to-find papers by W. Vickery and others.

A Theory of Shopping (Paperback): D. Miller A Theory of Shopping (Paperback)
D. Miller
R515 R481 Discovery Miles 4 810 Save R34 (7%) Out of stock

A Theory of Shopping offers a highly original perspective on one of our most basic everyday activities -- shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care. The ethnographic sections of the book are based on a yeara s study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love. This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.

Shopfronts Of London - In Praise Of Small Neighbourhood Shops (Hardcover): Eleanor Crow Shopfronts Of London - In Praise Of Small Neighbourhood Shops (Hardcover)
Eleanor Crow 1
R495 R396 Discovery Miles 3 960 Save R99 (20%) Ships in 5 - 10 working days

A collection of Eleanor Crow's beautiful watercolours of classic shopfronts. Published in partnership with Spitalfields Life Books, this timely volume celebrates the small neighbourhood shops of London. As our high streets decline into generic monotony, we cherish these independent shops and family businesses that enrich the city with their characterful frontages and distinctive typography. This collection includes more than 100 of Eleanor Crow's fine illustrations of the capital's bakers, cafes, butchers, fishmongers, greengrocers, chemists, launderettes, hardware stores, eel & pie shops, bookshops and stationers. The pictures are accompanied by the stories of the shops, their history and their shopkeepers - stretching all the way from Chelsea in the west to Bethnal Green, Clerkenwell and Walthamstow in the east. As well as beloved old and lost shopfronts, there are some recent examples of new shops that have been beautifully designed too - from cheesemongers to chippies. At a time of momentous change in the high street, this witty and fascinating personal survey champions the enduring culture of Britain's small shops.

The Retail Value Proposition - Crafting Unique Experiences at Compelling Prices (Hardcover, New): Kyle Murray The Retail Value Proposition - Crafting Unique Experiences at Compelling Prices (Hardcover, New)
Kyle Murray
R923 R856 Discovery Miles 8 560 Save R67 (7%) Ships in 12 - 17 working days

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors - environment, selection, and engagement (ESE) - that separate successful retailers from those that fail and are forgotten.

The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage.

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

A Practical Guide to Fashion Law and Compliance (Paperback): Deanna Clark-Esposito A Practical Guide to Fashion Law and Compliance (Paperback)
Deanna Clark-Esposito
R2,040 Discovery Miles 20 400 Ships in 12 - 17 working days

"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA "I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USA Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.

The Corner Shop - A BBC 2 Between the Covers Book Club Pick (Paperback): Babita Sharma The Corner Shop - A BBC 2 Between the Covers Book Club Pick (Paperback)
Babita Sharma 1
R297 R242 Discovery Miles 2 420 Save R55 (19%) Ships in 9 - 15 working days

A BBC RADIO 4 BOOK OF THE WEEK 'Nuanced, human and engaging' Nikesh Shukla, Observer 'Full of life, characters, gossip and all the richness of the local community' Sir David Jason 'A delightful story of growing up "above the shop"' Nigel Slater, Observer 'Cleverly links her own memories of shop-bound life with the last 50 years of British history' Spectator 'I come from a hidden world: I am the daughter of shopkeepers. I've seen you on a Sunday morning, nipping out to get a pint of milk or to grab a newspaper. I came to know a lot about you; whether your politics leaned to the right or left, whether you were gay or straight, and whether you were plagued by cash-flow problems or had enough disposable income to indulge your penchant for Cadbury's Creme Eggs.' Babita Sharma was raised in a corner shop in Reading, and over the counter watched a changing world, from the clientele to the products to the politics of the day. Along with the skills to mop a floor perfectly and stack a shelf, she gained a unique insight into a shifting landscape - and an institution that, despite the creep of supermarkets, online shopping and delivery, has found a way to evolve and survive - and is now once again keeping us all going. From the general stores of the first half of the 20th century (one of which was run by the father of a certain Margaret Thatcher), to the reimagined corner shops run by immigrants from India, East Africa and Eastern Europe from the 60s to the noughties, the corner shop has shaped the way we shop, the way we eat, and the way we understand ourselves. WINNER OF THE BUSINESS BOOK AWARD FOR AN EXCEPTIONAL BOOK THAT PROMOTES DIVERSITY 'A triumph' Radio Times 'A compelling, full selection box of a story' Sanjeev Kohli 'One of the best books I've read on the immigrant experience in this country' Daily Mail 'I loved it cover to cover' Angela Clutton, author of The Vinegar Cupboard

Retail Product Management - Buying and merchandising (Paperback, 3rd edition): Rosemary Varley Retail Product Management - Buying and merchandising (Paperback, 3rd edition)
Rosemary Varley
R1,511 Discovery Miles 15 110 Ships in 12 - 17 working days

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Port Development and Commodity Potential (Paperback): Nama Priyambodo Port Development and Commodity Potential (Paperback)
Nama Priyambodo
R552 R480 Discovery Miles 4 800 Save R72 (13%) Ships in 10 - 15 working days
Climate Change and the Governance of Corporations - Lessons from the Retail Sector (Hardcover): Rory Sullivan, Andy Gouldson Climate Change and the Governance of Corporations - Lessons from the Retail Sector (Hardcover)
Rory Sullivan, Andy Gouldson
R1,445 R888 Discovery Miles 8 880 Save R557 (39%) Ships in 9 - 15 working days

Climate change represents the most important environmental challenge of our time. Organisations are responding by implementing governance processes and taking action to reduce their own emissions and the emissions from their supply chains and value chains. Yet very little is known about how these efforts contribute to reducing greenhouse gas emissions (if, indeed, they make any substantive contribution at all) or about how they might be harnessed to deliver more ambitious reductions in emissions. This book explains when and where particular forms of governance intervention - including internal governance processes and external governance pressures - are likely to impact climate change. From this analysis, it offers practical proposals on the climate policy frameworks that need to be in place to facilitate or accelerate changes in corporate behaviour. The book is truly global: it focuses on the world's 25 largest retailers (including Walmart, Tesco, Carrefour, Sears and Aldi) and is based on detailed interviews with senior managers from these corporations, and with key global and national NGOs, corporate responsibility experts, politicians and regulators. These interviews provide clear insights into how external governance pressures and actions (public opinion, regulation, incentives) interact with internal governance conditions (management systems and processes, corporate policies, board/CEO leadership) to change and shape corporate actions on climate change and, in turn, the climate change impacts of these corporations. This book can be used as a core reference for any courses dealing with corporate governance and business strategy, in particular those relating to climate change and to environmental management more generally. It is also of relevance to business practitioners, public policy makers, investors and NGOs interested in ensuring that companies play a constructive role in the transition to a low-carbon economy.

Risiko Immobilie (German, Hardcover): Hanspeter Gondring Risiko Immobilie (German, Hardcover)
Hanspeter Gondring
R1,168 R940 Discovery Miles 9 400 Save R228 (20%) Ships in 10 - 15 working days

Keine in die Zukunft gerichtete Investition ist vollig risikofrei. Die Betriebswirtschaftslehre beschaftigt sich seit Jahrzehnten mit dem Problem der Investitionsrisiken und hat dazu eine Vielzahl von Instrumenten entwickelt. Das vorliegende Buch widmet sich dem Risiko bei Investitionen in Immobilien, wobei die zentrale Frage untersucht wird, welche Instrumente der Betriebswirtschaftslehre sich mit welchen Veranderungen auf Immobilieninvestitionen anwenden lassen."

Garden Centre Management (Hardcover): Ken Crafer Garden Centre Management (Hardcover)
Ken Crafer
R2,626 Discovery Miles 26 260 Ships in 12 - 17 working days

Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Amazon fur Entscheider - Strategieentwicklung, Implementierung und Fallstudien fur Hersteller und Handler (German, Paperback,... Amazon fur Entscheider - Strategieentwicklung, Implementierung und Fallstudien fur Hersteller und Handler (German, Paperback, 1. Aufl. 2020)
Christian Stummeyer, Benno Koeber
R1,671 Discovery Miles 16 710 Ships in 10 - 15 working days

Dieses Buch unterstutzt Hersteller und Handler, die fur sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erlautern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden koennen. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die noetige Aufmerksamkeit. Dies gilt nicht nur fur den B2C-Markt, sondern auch im B2B-Umfeld, fur das das Unternehmen aus Seattle unter Amazon Business die Moeglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie "Amazon - ja oder nein?" oder "Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?" sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite uber relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten. Die Themen Amazon verstehen und passgenaue Strategien entwickeln Exemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B) Optimierung der Produktdetailseiten Einsatz von Amazon Sponsored Ads Produktbewertungen auf Amazon Gesetzliche Anforderungen und Amazon-Richtlinien Logistikkompetenz als wesentlicher Treiber Produkt- und Markenschutz auf Amazon Amazon Readiness: Prozesse, Systeme und Organisation fur Profitabilitat und Skalierbarkeit Das OEkosystem rund um Amazon B2B- und B2C-Fallstudien "Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen fur Handel und Industrie. Deshalb kommt "Amazon fur Entscheider" zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Moeglichkeiten gleichermassen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjahriger Erfahrung scharfen den Blick auf Amazon."Jochen Krisch, excitingcommerce.de Aus dem Inhalt TEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELN Amazons Masterplan (Christian Stummeyer) Das Prinzip Amazon (Benno Koeber) Der E-Commerce-Treiberbaum beim Vertrieb uber den Amazon Marketplace (Christian Stummeyer) Entwicklung einer Amazon-Strategie (Ralph Ch. Hubner) Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hubner) TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIEREN Optimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszynski) Strategische Grundlagen fur den Einsatz von Amazon Sponsored Ads (Adrian Jaroszynski) Produktbewertungen auf Amazon: Relevanz und Handlungsfelder fur Unternehmen (Christian Driehaus) Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf uber den Amazon Marketplace (Sabine Heukrodt-Bauer) Logistik als wesentlicher Treiber des Erfolgs fur und mit Amazon (Oliver Lucas) Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel) Fulfillment by Amazon (Benno Koeber) Amazon Business fur den B2B-Markt (Lennart Paul) Produkt und Markenschutz auf Amazon (Jochen Schafer) Das OEkosystem rund um Amazon (Benno Koeber) TEIL III. FALLSTUDIEN Vom Amazon Pure Player zum Multi-Channel: Fahrradzubehoer von AARON (Hans Mina) Seller-Fallstudie: Bavaria Shop (Andreas Greipl) Vendor-Fallstudie: B/S/H Bosch und Siemens Hausgerate (Holger Holzapfel)

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