Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.

Dieses Buch unterstutzt Hersteller und Handler, die fur sie richtige Amazon-Marktplatz-Strategie zu entwickeln. 14 ausgewiesene Experten erlautern im Detail, wie eine erfolgreiche Implementierung auf dem Amazon Marketplace funktionieren und wie das Amazon-Ecosystem effektiv genutzt werden kann. Fallstudien aus dem B2B- und B2C-Bereich zeigen, wie Amazon-Verkaufsstrategien erfolgreich umgesetzt werden koennen. Trotz des enormen Marktanteils des E-Commerce-Riesen schenken viele Unternehmen diesem Verkaufskanal immer noch nicht die noetige Aufmerksamkeit. Dies gilt nicht nur fur den B2C-Markt, sondern auch im B2B-Umfeld, fur das das Unternehmen aus Seattle unter Amazon Business die Moeglichkeit bietet, schnell und unkompliziert zu verkaufen. In diesem Buch erhalten Sie Antworten auf Fragen wie "Amazon - ja oder nein?" oder "Wie sieht eine erfolgversprechende Amazon-Vertriebsstrategie aus?" sowie umfangreiches Entscheider-Wissen: von der Gestaltung einer verkaufsstarken Produktdetailseite uber relevante Logistikanforderungen bis hin zu Markenschutz und rechtlichen Aspekten. Die Themen Amazon verstehen und passgenaue Strategien entwickeln Exemplarische Amazon-Strategien (Seller defensiv, Seller offensiv, Vendor B2C-B2B) Optimierung der Produktdetailseiten Einsatz von Amazon Sponsored Ads Produktbewertungen auf Amazon Gesetzliche Anforderungen und Amazon-Richtlinien Logistikkompetenz als wesentlicher Treiber Produkt- und Markenschutz auf Amazon Amazon Readiness: Prozesse, Systeme und Organisation fur Profitabilitat und Skalierbarkeit Das OEkosystem rund um Amazon B2B- und B2C-Fallstudien "Wie halte ich es mit Amazon? Das ist und bleibt eines der wichtigsten Strategiethemen fur Handel und Industrie. Deshalb kommt "Amazon fur Entscheider" zur richtigen Zeit. Es beleuchtet die Amazon-Welt aus unterschiedlichsten Perspektiven und liefert so wertvolle Einsichten, indem es die Moeglichkeiten gleichermassen in Theorie und Praxis untersucht. Amazon-Insider und Branchenbeobachter mit langjahriger Erfahrung scharfen den Blick auf Amazon."Jochen Krisch, excitingcommerce.de Aus dem Inhalt TEIL I. AMAZON VERSTEHEN UND PASSGENAUE STRATEGIEN ENTWICKELN Amazons Masterplan (Christian Stummeyer) Das Prinzip Amazon (Benno Koeber) Der E-Commerce-Treiberbaum beim Vertrieb uber den Amazon Marketplace (Christian Stummeyer) Entwicklung einer Amazon-Strategie (Ralph Ch. Hubner) Plattformzeitalter: Alternativen zu Amazon (Ralph Ch. Hubner) TEIL II. ENTSCHEIDENDE ERFOLGSBAUSTEINE KONZIPIEREN UND IMPLEMENTIEREN Optimierung der Produktdetailseiten und deren Reichweite auf dem Amazon Marketplace (Adrian Jaroszynski) Strategische Grundlagen fur den Einsatz von Amazon Sponsored Ads (Adrian Jaroszynski) Produktbewertungen auf Amazon: Relevanz und Handlungsfelder fur Unternehmen (Christian Driehaus) Gesetzliche Anforderungen, Rahmenbedingungen und Amazon Richtlinien beim Verkauf uber den Amazon Marketplace (Sabine Heukrodt-Bauer) Logistik als wesentlicher Treiber des Erfolgs fur und mit Amazon (Oliver Lucas) Amazon Readiness: Prozesse, Systeme und Organisation um den Amazon Marketplace profitabel und skalierbar zu bespielen (Martin Himmel) Fulfillment by Amazon (Benno Koeber) Amazon Business fur den B2B-Markt (Lennart Paul) Produkt und Markenschutz auf Amazon (Jochen Schafer) Das OEkosystem rund um Amazon (Benno Koeber) TEIL III. FALLSTUDIEN Vom Amazon Pure Player zum Multi-Channel: Fahrradzubehoer von AARON (Hans Mina) Seller-Fallstudie: Bavaria Shop (Andreas Greipl) Vendor-Fallstudie: B/S/H Bosch und Siemens Hausgerate (Holger Holzapfel)

Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, and the 150+ million runners worldwide and those in the broader running community who continually invest in themselves. This leadership memoir starts with Jim Weber's seventh-grade dream to run a successful company that delivered something people passionately valued. Fast forward to 2001, Jim became the CEO of Brooks and, as the struggling brand's fourth CEO in two years, he faced strong headwinds. A lifelong competitor, Jim devised a one-page strategy that he believed would not only save the company but would also lay the foundation for Brooks to become a leading brand in the athletic, fitness, and outdoor categories. To succeed, he had to get his team to first believe it was possible and then employ the conviction, fortitude, and constancy of purpose to outperform larger brands. Brooks' success was validated when Warren Buffett made it a standalone Berkshire Hathaway subsidiary in 2012. In the pages of Running with Purpose, you will find: Brooks' bold strategy and unique brand positioning that fueled its move from the back of the pack to lead. The key to building a purpose-driven brand that is oriented around customer obsession, building trust, competing with heart, and having fun along the way. The six clear leadership lessons Jim has learned along his path and applies at Brooks to develop staff into authentic leaders. How Berkshire Hathaway's support and influence provided a tailwind for Brooks' business and brand to surge. An inside look at the ups and downs of Jim's personal journey, which led to his conviction that life is too short not to enjoy what you do and the people by your side.

Dieses Buch gibt einen schnellen UEberblick uber das Thema Podcast. Wie muss das Thema Podcast strategisch angegangen werden, damit es nachhaltig einen Mehrwert fur ein Unternehmen bietet? Sind Podcasts nur ein Hype oder koennen sie sinnvoller Teil des Kommunikations- und Marketingmixes eines Unternehmens sein? Podcasts sind der aktuelle Trend in der Kommunikation und im Marketing. Taglich kommen unzahlige neue Formate auf den Markt. Die hohe Smartphonedichte, ein verandertes Mediennutzungsverhalten, bessere mobile Datenverfugbarkeit und grosse Player wie Audible und Spotify haben geholfen, das klassische "Hoerspiel" in moderner Form aus der Versenkung zu holen. Dieses essential hilft dabei, strategisch eigene Podcastmassnahmen fur das Unternehmen zu entwickeln.

Building Co-operation traces the development of The Co-operative Group and its predecessor, the Co-operative Wholesale Society (CWS), over the course of 150 years. Born from the efforts of the Rochdale Pioneers and others who established successful consumer co-operatives across Britain in the mid-nineteenth century, by the 1860s the proponents of the CWS were ready to pioneer a new effort: a federation, democratically run and collectively owned, that would enable co-operatives to become their own suppliers. From humble origins, the CWS grew into one of Britain's largest businesses within a generation, pioneering modern retailing and distribution on a national scale, expanding into factory production and financial services, and establishing an international supply network that stretched across Europe, and beyond. Throughout the late nineteenth century and well into the twentieth, co-operative societies provided essential services to millions of members across Britain, ranging from food and clothing to banking, insurance, travel agency, pharmacy and even funeral services. However, in the second half of the twentieth century co-operatives experienced a protracted period of decline, facing a series of internal structural challenges, fierce competition amongst food retailers, and a rapidly-changing marketplace. By the turn of the twenty-first century, when many commentators were ready to consign co-operatives to the past, The Co-operative Group emerged with a revitalised business model that has helped to re-invigorate the British co-operative sector and bring new attention to the important role of co-operative and mutual enterprises worldwide. Based on extensive archival research, including many records available to historians for the first time, Building Co-operation is the story of a distinctive business model as it evolved over time. While since the inauguration of the CWS in 1863 the commercial landscape has changed nearly beyond recognition, the values at the heart of The Co-operative Group have remained relevant to succeeding generations, focusing on member benefits and a commitment to ethical trading.

Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlusselrolle in Unternehmen. Schliesslich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor fur die Wettbewerbsfahigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen. In ihren Beitragen beleuchten die Autoren die digitale Transformation fur verschiedene Managementbereiche im Unternehmen: Projektmanagement, Reputations- und Marketingkommunikation, Value-Chain-Management und Human-Resources-Management. Wahrend die digitale Vernetzung die Abstimmungen im Projektmanagement wesentlich einfacher macht, da Mitarbeiter nicht vor Ort sein mussen, revolutionieren die Moeglichkeiten des Internets mit sozialen Netzwerken und Plattformen die Marketingkommunikation. Nicht nur die Reichweite der Marketingaktivitaten erhoeht sich enorm, etwa durch Verfahren wie Seeding, auch die Zielgenauigkeit der Aktivitaten kann durch Search Engine Optimization (SEO) oder Content-Marketing gesteigert werden. Beim Value-Chain-Management kann die Kommunikation uber digitale Kanale vor allem Prozesse optimieren und den Zugriff auf Informationen verbessern. Personalverantwortliche koennen ihr Recruiting optimieren, indem sie beispielsweise auf Online-Video-Rekrutierung setzen. Auch die elektronische Verwaltung der Personalakten bietet Optimierungspotenziale.Theoretisch fundiert und stets nah an der Praxis stellen die Autoren Ansatze vor, mit denen sich digitale Kommunikation in Unternehmen nicht nur zeitgemass, sondern auch effektiv gestalten lasst. Ein Buch fur Verantwortliche in Unternehmen, die ihr Management weiterentwickeln wollen und dafur auf die Moeglichkeiten der digitalen Kommunikation setzen.

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furnishings markets. The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business. The charts and worksheets in this book and companion website, Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry. Perry's Department Store: A Buying Simulation STUDIO - An online tool for more effective study! - Study smarter with self-quizzes featuring scored results and personalized study tips. - Review concepts with flashcards of terms and definitions. - Follow the text's steps and calculations with data and statistical information. - Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets. - View industry catalogs and private label line sheets. - Link to additional resources to complete the buying simulation.

Die Zusammenarbeit mit digitalen Influencern wird fur die Marketing- und PR-Abteilungen grosser Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehoert auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsfuhrer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie sich uber verschiedene digitale Kanale (wie Blogs und Social Media) ein Netzwerk aufbauen koennen, in dem sie dank einer gewissen Themenkompetenz als Anlaufquelle fur bestimmte Informationen gelten. Influencer sind in der Regel also weder Journalisten noch klassischen Testimonials oder Prominente, die seit jeher in der Werbung als Botschafter eingesetzt werden, sondern viel mehr ganz normale Menschen, die sich in der digitalen OEffentlichkeit den Ruf eines Experten fur bestimmte Themen erarbeiten konnten. In Unternehmen gilt daher die Pflege der Influencer Relations als Weiterentwicklung des Empfehlungsmarketings. Denn auch wenn die Theorie die Wirksamkeit des Influencer Marketings noch oft kritisch diskutiert, sind Unternehmen, die mittlerweile - ausschliesslich oder verstarkt - auf diese Form der Kommunikation setzen, sehr erfolgreich damit. Dieses Grundlagenwerk bietet erstmals eine fundierte Aufbereitung der Felder Influencer Relations und Influencer Marketing. Neben einer umfassenden Definition und Abgrenzung der wichtigen Begrifflichkeiten stellt es vor allem die Aspekte der strategischen Planung und praktischen Umsetzung vor und erlautert die Themen Evaluation/Key Performance Indicators sowie rechtliche und medienethische Grundlagen. Fuhrende Experten aus der Praxis geben anhand aktueller Best-Cases einen Einblick in den aktuellen Status quo der jungen Disziplin, der vor allem fur Vertreter aus Unternehmen und Agenturen interessant ist. Insgesamt ein lohnendes Buch fur Kommunikations- und Marketingexperten wie auch Studierende der Kommunikationswissenschaften sowie der Public Relations und des Marketings.

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:
Student site:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions
Lecturer site (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing. Introducing Merchandise Planning Workbook STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Enhance your learning with a 6 month merchandise budget form for a basic product ~Review concepts with evaluation form assignments covering various textbook topics

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.

A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry. Introducing A Practical Approach to Merchandising Mathematics STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access downloadable spreadsheets and tables illustrating operational results, inventory and merchandise plans ~Test your knowledge with review exercises covering key text concepts ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

More than just a travel memoir, this book is a behind-the-scenes glimpse inside the antique book trade. Hurdling from one anecdote to the next, Bill Rees regales readers with his many adventures selling valuable books. From finding a first edition on a Parisian pub shelf to opening a store in Paris and trading rare titles with big names like Ian McEwan and Alan Sillitoe, this account is packed with amusing narrative. Driven by the joys and trials of the author's literary pursuit, the landscape of this quirky journey ranges from a small bookshop in Montpelier to a private library in Morocco, while the life path and story presented are a one-of-a-kind find.

"A Theory of Shopping" offers a highly original perspective on one of our most basic everyday activities - shopping. We commonly assume that shopping is primarily concerned with individuals and materialism. But Miller rejects this assumption and follows the surprising route of analysing shopping by means of an analogy with anthropological studies of sacrificial ritual. He argues that the act of purchasing goods is almost always linked to other social relations, and most especially those based on love and care.

The ethnographic sections of the book are based on a year's study of shopping on a street in North London. This provides the basis for a sensitive description of the issues the shopper confronts when making decisions as to what to buy. Miller develops a theory to account for these observations, arguing that shopping typically consists of three major stages which reflect the three key stages of many rites of sacrifice. In both shopping and sacrifice the ultimate intention is to constitute others as desiring subjects. Finally the book examines certain historical shifts in both subjects and objects of devotion, in particular, ideals of gender and love.

This treatment of shopping from the perspective of comparative anthropology represents a highly innovative approach to one of the most familiar tasks of our daily lives. Written in a clear and accessible manner, this book will be of interest to students and academics in anthropology, sociology and cultural studies, as well as anybody who wants to consider more deeply the nature of their own everyday activities.

For Rosemary, Eve, Betty, Jean and Irene, working in Heyworth's department store in Cambridge is a dream come true. Once the girls step inside the elegant building - surrounded by beautiful dresses, sumptuous fabrics and glamorous accessories - the hardships and struggles of their own lives are temporarily forgotten. Heyworth's is a magical place, where the shop girls - in their smart, simple black dresses - serve the fashionable elite of Cambridge, and glimpse lives of style and ease far beyond anything they had ever imagined. It is also a place where hard work and talent are valued, and where these young women can forge a successful career. Set against the backdrop of the closing years of the Second World War, and moving into the 1950s, The Shop Girls perfectly captures the camaraderie and friendship of five ambitious young women working together in a store that offered them an escape from the drudgery of their wartime childhoods. Each of the girls' stories will be individually published from July 2014 in fortnightly serialised ebooks, leading up to the release of the complete edition (with bonus material) in September.

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas. Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

This book charts the changes in Birmingham's Jewellery Quarter over the last twenty years, and is the first work to look beyond the area's unique early history and the jewellery trade itself. Today the quarter is a vibrant urban village, and here former Jewellery Quarter regeneration director Andy Munro tells the story of its transformation. The regeneration of the area sought to achieve the difficult act of revitalising the area while protecting its unique jewellery trade and heritage. This book offers a fascinating insight into the successes and failures of the initiative and draws on interviews with the many interesting characters who were players in this regeneration game.