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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

Tourist Shopping Villages - Forms and Functions (Hardcover): Laurie Murphy, Pierre Benckendorff, Gianna Moscardo, Philip L... Tourist Shopping Villages - Forms and Functions (Hardcover)
Laurie Murphy, Pierre Benckendorff, Gianna Moscardo, Philip L Pearce
R4,636 Discovery Miles 46 360 Ships in 12 - 19 working days

Shopping is perhaps the most universal of tourist activities. Tourists form a separate retailing segment from the general population and place importance on different products and product attributes, contributing billions of dollars each year for both the private and public sector by which retail areas, townscapes and streetscapes can be revitalised. This volume ? based on a two year research program from a team of authors ? examines the forms and functions of approximately fifty tourist shopping villages in Australia, New Zealand, the United Kingdom, Ireland, Canada and the United States. It will interest scholars of Tourism, Geography, Business, and Economics, as well as government officials, civic leaders, and individual entrepreneurs and retailers seeking to maximize their returns and local community residents.

Fisch Tales - The Making of a Millennial Baby Boomer (Hardcover): Bob Fisch Fisch Tales - The Making of a Millennial Baby Boomer (Hardcover)
Bob Fisch
R654 R597 Discovery Miles 5 970 Save R57 (9%) Ships in 10 - 15 working days
Ethical Consumption - A Critical Introduction (Paperback): Tania Lewis, Emily Potter Ethical Consumption - A Critical Introduction (Paperback)
Tania Lewis, Emily Potter
R1,627 Discovery Miles 16 270 Ships in 12 - 19 working days

A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on 'swopping not shopping'. And this is happening not at the margins of society but at its heart, in the shopping centres and homes of ordinary people. Today we are seeing a mainstreaming of ethical concerns around consumption that reflects an increasing anxiety with - and accompanying sense of responsibility for - the risks and excesses of contemporary lifestyles in the 'global north'. This collection of essays provides a range of critical tools for understanding the turn towards responsible or conscience consumption and, in the process, interrogates the notion that we can shop our way to a more ethical, sustainable future. Written by leading international scholars from a variety of disciplinary backgrounds - and drawing upon examples from across the globe - Ethical Consumption makes a major contribution to the still fledgling field of ethical consumption studies. This collection is a must-read for anyone interested in the relationship between consumer culture and contemporary social life.

Ephemeral Retailing - Pop-up Stores in a Postmodern Consumption Era (Hardcover): Ghalia Boustani Ephemeral Retailing - Pop-up Stores in a Postmodern Consumption Era (Hardcover)
Ghalia Boustani
R1,661 Discovery Miles 16 610 Ships in 12 - 19 working days

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.

Fashion Buying And Merchandising - The Fashion Buyer in a Digital Society (Paperback): Rosy Boardman, Rachel Parker-Strak,... Fashion Buying And Merchandising - The Fashion Buyer in a Digital Society (Paperback)
Rosy Boardman, Rachel Parker-Strak, Claudia E. Henninger
R611 Discovery Miles 6 110 Ships with 15 working days

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Managing Retail Consumption (Paperback): B. Davies Managing Retail Consumption (Paperback)
B. Davies
R1,722 Discovery Miles 17 220 Ships in 12 - 19 working days

Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses.

FEATURES

  • Includes concise histories of retail development and the birth and growth of consumer culture.

  • Investigates retailing through the metaphor of drama, using the Servuction model as a framework.

  • Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart.
Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment
Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Hardcover): Jan-Benedict Steenkamp, Laurens Sloot Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Hardcover)
Jan-Benedict Steenkamp, Laurens Sloot
R2,066 Discovery Miles 20 660 Ships in 10 - 15 working days

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Posted Price Offers in Internet Auction Markets (Paperback, 2006 ed.): Stefan Seifert Posted Price Offers in Internet Auction Markets (Paperback, 2006 ed.)
Stefan Seifert
R1,558 Discovery Miles 15 580 Ships in 10 - 15 working days

Applying a Market Engineering approach, this book introduces a model of an auction with a posted price offer, and investigates the characteristics of such mechanisms. It discusses the respective equilibrium strategies of sellers and the bidders, providing useful insight into actual behavior. The theoretic results are compared with strategies of students in a controlled experiment. The experimental observations expose shortcomings of standard economic theories and help to further improve electronic markets.

Supply Chain Management in the Retail Industry (Paperback): M Hugos Supply Chain Management in the Retail Industry (Paperback)
M Hugos
R4,684 Discovery Miles 46 840 Ships in 10 - 15 working days

This book defines supply chains, focusing on the impact that they can have o the retail industry. Featuring step-by-step how supply chains are set up, the factors that can impact them and what that means to the customer.

On the Commodity Trail - The Journey of a Bargain Store Product from East to West (Paperback): Alison Hulme On the Commodity Trail - The Journey of a Bargain Store Product from East to West (Paperback)
Alison Hulme
R1,066 Discovery Miles 10 660 Ships in 12 - 19 working days

Following the journey of eight bargain store objects, Alison Hulme reveals the complex story behind society's simplest and cheapest commodities. Inspired by Walter Benjamin's Arcades Project, On the Commodity Trail explores the colourful and fascinating histories of everyday objects.Along the way, we observe raw materials on municipal rubbish dumps in China, newly re-made products in the world's largest wholesale market, and take a journey across the seas, to bargain stores in Europe and North America, arriving finally in the homes of consumers. Weaving together narratives from the people we meet at different parts of the commodity chain - waste peddlers, wholesalers, store owners, and shoppers - the book examines the places and people at the heart of these localized yet immense global networks.Unlike other investigations of commodity chains, this study does not chart a straightforward trajectory from production to consumption. Instead, it demonstrates that the low-end commodity chain is one of constant rupture in which products are made and re-made, blurring the dividing line between producing and consuming.An ethnography of material culture as well as an examination of commodity culture at a time of economic downturn, this deeply-engrossing book makes a unique contribution to our understanding of commodity chains and consumer culture.

Small Store Survival - Success Strategies for Retailers (Hardcover, New): A. Andersen Small Store Survival - Success Strategies for Retailers (Hardcover, New)
A. Andersen
R1,641 R1,248 Discovery Miles 12 480 Save R393 (24%) Ships in 12 - 19 working days

"Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years? How have the customers changed over the past few years? How current are the managers about what customers genuinely like and dislike? What is being done to attract, educate, and motivate the best retail talent in the area? How effective is the merchandising strategy? What plans exist for succession?

"The real lesson of this study is that the best retailers never stop learning. They never stop growing. They never lose their enthusiasm for the customers and the business. And they never cease to revel in change and the chance to deal with it." —from the Executive Summary of Small Store Survival

Small Store Survival

Over the past decade, thousands of small retail stores have fallen victim to overwhelming competition from huge discount chains determined to take in every retail dollar in sight. But not everyone succumbs to the megastore invasion; many small retailers grow and prosper in spite of this cutthroat competition. How do they do it? Even more important, how can you do it?

Small Store Survival is the how-to book that belongs behind the counter of every independent retail store. It analyzes small-store operation in detail and lays out optimal survival strategies and tactics for seven key areas of business practice that are critical to success: customer service, marketing, merchandising, store operations, management, human resources, and finance. Its clear and logical organization enables you to evaluate your business practices function by function, identify strengths and weaknesses, and develop action plans to improve operations in each of these crucial functions.

Written by a team of experts from Arthur Andersen LLP, this guide presents detailed solutions and best practices culled from retailer surveys, site visits, and industry research. Its recommendations are applicable to a broad variety of retail formats, including stores that specialize in apparel; appliances; books; drugs, health, and beauty care products; electronics; hardware; home and garden supplies; pets and pet supplies; as well as other specialty stores. Numerous case studies illustrate the problems that plague many retailers and demonstrate ways you can overcome these obstacles and improve your business. You'll learn how to:

  • Identify customer expectations and meet or exceed them at every turn
  • Identify, pursue, and capture a distinct customer market
  • Establish a vision and culture for your store, plan where the company needs to go, and take steps to get there
  • Compete for quality employees and, once you hire them, keep them
  • Establish budgetary controls and contain costs
  • Negotiate effectively for favorable terms from vendors and suppliers

The most successful retailers never stop learning, growing, and adapting to changing circumstances. The hundreds of sound ideas presented in this study were developed and implemented by the most successful small store operators in the industry. Here is your chance to learn and grow with them by adapting these solutions to your own business needs.

Retail and Digital Banking - Principles and Practice (Paperback): John Henderson Retail and Digital Banking - Principles and Practice (Paperback)
John Henderson
R1,424 Discovery Miles 14 240 Ships in 12 - 19 working days

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking. This book considers the evolution of retail banking services and the major role that technology has played in providing quality, cost-effective services to consumers. This fascinating text then goes on to offer expert thought leadership on the future of retail banking and what this could mean for existing established banks and disruptive new entrants. Retail and Digital Banking offers readers the opportunity to take a step back and consider the evolution of the sector in which they work and the tremendous level of change that has occurred over time for all operational activity. Retail and Digital Banking provides support for the Personal and Private Banking module assessment and features practical case studies from the banking sector. This essential text brings the journey of modern banking to life and considers what the future holds. Online supporting resources include a glossary and updates to regulation.

Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover): Matthew Bailey Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover)
Matthew Bailey
R4,467 Discovery Miles 44 670 Ships in 12 - 19 working days

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Branding Diversity - New Advertising and Cultural Strategies (Hardcover): Susie Khamis Branding Diversity - New Advertising and Cultural Strategies (Hardcover)
Susie Khamis
R1,673 Discovery Miles 16 730 Ships in 12 - 19 working days

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback): David B. Speights, Daniel M.... Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback)
David B. Speights, Daniel M. Downs, Adi Raz
R1,156 Discovery Miles 11 560 Ships in 12 - 19 working days

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analytics are used to solve business problems, then exploring the tools and training that staff will need in order to engage solutions. The text also covers big data analytical tools and discusses if and when they are right for retail loss prevention professionals, and illustrates how to use analytics to test the effectiveness of loss prevention initiatives. Ideal for loss prevention personnel on all levels, this book can also be used for loss prevention analytics courses. Essentials of Modeling and Analytics was named one of the best Analytics books of all time by BookAuthority, one of the world's leading independent sites for nonfiction book recommendations.

Global Strategies in Retailing - Asian and European experiences (Paperback): John Dawson, Masao Mukoyama Global Strategies in Retailing - Asian and European experiences (Paperback)
John Dawson, Masao Mukoyama
R1,380 Discovery Miles 13 800 Ships in 12 - 19 working days

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Urban Markets - Developing Informal Retailing (Hardcover): David Dewar, Vanessa Watson Urban Markets - Developing Informal Retailing (Hardcover)
David Dewar, Vanessa Watson
R3,118 Discovery Miles 31 180 Ships in 12 - 19 working days

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhetoric, few concrete, implementable ways have been developed. This book is concerned with one such potential strategy which the authors consider to be particularly effective: the creation of both built and open markets for very small retailers and wholesalers. Based on experience of observing such markets in several continents, the authors combine a discussion of the theoretical issues surrounding the creation of urban markets with practical hints of how to establish and run them.

Multichannel-Retailing - Marketing in Mehrkanalsystemen des Einzelhandels (German, Hardcover, 2005 ed.): Hendrik Schroeder Multichannel-Retailing - Marketing in Mehrkanalsystemen des Einzelhandels (German, Hardcover, 2005 ed.)
Hendrik Schroeder
R2,176 Discovery Miles 21 760 Ships in 10 - 15 working days

Multichannel-Retailing ist die Antwort des Handelsmarketings auf die aktuellen Herausforderungen einer komplexen und dynamischen Umwelt, insbesondere der vielfaltigen und wechselhaften Kundenwunsche. Mit der Kombination aus stationaren Geschaften, Online-Shops und Versandkatalogen erreichen Einzelhandler ihre Kunden an unterschiedlichen Orten, zu unterschiedlichen Zeiten und in unterschiedlichen Bedurfnislagen. Die Multichannel-Retailer mussen sich entscheiden, welche Absatzkanale sie betreiben, wie sie den Marktauftritt ihrer Kanale gestalten und wie viel Differenzierung sie zwischen den Kanalen zulassen wollen. Vor diesem Hintergrund beleuchtet das vorliegende Buch, welche Gestaltungsoptionen ein Multichannel-Retailer hat, welche Informationen er fur seine Entscheidungen benotigt, wie er diese Informationen erlangen kann und welche Strategien und Massnahmen ihm Wettbewerbsvorteile verschaffen. Zahlreiche Beispiele aus der Handelspraxis geben Auskunft uber Erfolg und Misserfolg von Multichannel-Retailern."

Retail Innovation Reframed - How to Transform Operations and Achieve Purpose-led Growth and Resilience (Paperback): Gareth... Retail Innovation Reframed - How to Transform Operations and Achieve Purpose-led Growth and Resilience (Paperback)
Gareth Jude, Andrew Smith
R1,092 Discovery Miles 10 920 Ships in 12 - 19 working days

Retail is defined by disruption; companies either adapt or are replaced by those that will. More so than ever learning how to reframe your business, apply change and stay innovative is key to continued success and survival. Innovation is hard for any organization, even more so for retailers where executing retail basics can often be seen as enough. But the difference between success and failure is increasingly becoming the ability to reframe your approach to innovation and use it to win the competitive edge, as Retail Innovation Reframed explains. Changing your business operations to solve customers' biggest challenges is how established household names and emerging businesses now thrive. Featuring case studies including Walmart, Warby Parker, Starbucks and Amazon, Retail Innovation Reframed demonstrates how to weave innovation into the operating fabric your company to remain ahead of the curve. Start your journey to innovation and learn how to use change to succeed. Online resources include templates for testing and analyzing new innovations.

Retail Supply Chain Management (Hardcover, 2nd edition): James B Ayers, Mary Ann Odegaard Retail Supply Chain Management (Hardcover, 2nd edition)
James B Ayers, Mary Ann Odegaard
R2,605 Discovery Miles 26 050 Ships in 12 - 19 working days

Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.

Markets as sites for social interaction - Spaces of diversity (Paperback, illustrated edition): Sophie Watson, With *, David... Markets as sites for social interaction - Spaces of diversity (Paperback, illustrated edition)
Sophie Watson, With *, David Studdert
R589 Discovery Miles 5 890 Ships in 12 - 19 working days

Open-air markets are as old as the market towns they spawned, but in the modern world of 24-hour shopping, credit cards, superstores, sprawling malls, and one-stop shopping, do they still have a place in the contemporary social landscape? Are continental and farmers' markets the answer? What do shoppers, traders, and councils have to say about the places they shop in, work in, and control? Markets as Sites for Social Interaction is the first comprehensive account of English markets as a social space. It investigates markets throughout the country and comes to some surprising conclusions about the roles that they play in the world of modern Britain. It sets out the everyday cultural practices that inform and sustain markets as a crucial part of the social fabric. The report offers a series of suggestions for their rejuvenation; a glimpse of their potential in improving lives, from community employment to individual health; and concludes with a powerful endorsement of their continued rel

The Revenge of Analog - Real Things and Why They Matter (Paperback, First Trade Paper Edition): David Sax The Revenge of Analog - Real Things and Why They Matter (Paperback, First Trade Paper Edition)
David Sax
R481 R449 Discovery Miles 4 490 Save R32 (7%) Ships in 9 - 17 working days

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.

Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover): Nithda Horoszko, David Moskowitz, Howard Moskowitz Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover)
Nithda Horoszko, David Moskowitz, Howard Moskowitz
R1,823 Discovery Miles 18 230 Ships in 12 - 19 working days

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Fashion Retailing - A Multi-Channel Approach (Paperback, 3rd edition): Jay Diamond, Ellen Diamond, Sheri Litt Fashion Retailing - A Multi-Channel Approach (Paperback, 3rd edition)
Jay Diamond, Ellen Diamond, Sheri Litt
R1,650 R1,528 Discovery Miles 15 280 Save R122 (7%) Ships with 15 working days

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion

Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback): Ian Shepherd Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback)
Ian Shepherd 1
R517 R454 Discovery Miles 4 540 Save R63 (12%) Ships in 12 - 19 working days

  • Understand the new rules for retail and the way customers want to buy
  • Develop a strategy to connect with consumers, increase sales and create real brand loyalty
  • Spot and avoid the traps which have allowed new entrants to destroy established market leaders
  • Explore case studies and examples from a wide range of industries from around the world
  • Build a project plan to reinvent your business strategically with everyday practical steps to drive commercial results
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