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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

Urban Markets - Developing Informal Retailing (Hardcover): David Dewar, Vanessa Watson Urban Markets - Developing Informal Retailing (Hardcover)
David Dewar, Vanessa Watson
R3,077 Discovery Miles 30 770 Ships in 10 - 15 working days

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhetoric, few concrete, implementable ways have been developed. This book is concerned with one such potential strategy which the authors consider to be particularly effective: the creation of both built and open markets for very small retailers and wholesalers. Based on experience of observing such markets in several continents, the authors combine a discussion of the theoretical issues surrounding the creation of urban markets with practical hints of how to establish and run them.

Global Strategies in Retailing - Asian and European experiences (Paperback): John Dawson, Masao Mukoyama Global Strategies in Retailing - Asian and European experiences (Paperback)
John Dawson, Masao Mukoyama
R1,387 Discovery Miles 13 870 Ships in 10 - 15 working days

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback): David B. Speights, Daniel M.... Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback)
David B. Speights, Daniel M. Downs, Adi Raz
R1,148 Discovery Miles 11 480 Ships in 10 - 15 working days

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analytics are used to solve business problems, then exploring the tools and training that staff will need in order to engage solutions. The text also covers big data analytical tools and discusses if and when they are right for retail loss prevention professionals, and illustrates how to use analytics to test the effectiveness of loss prevention initiatives. Ideal for loss prevention personnel on all levels, this book can also be used for loss prevention analytics courses. Essentials of Modeling and Analytics was named one of the best Analytics books of all time by BookAuthority, one of the world's leading independent sites for nonfiction book recommendations.

Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition): Michele M. Granger, Tina Sterling Fashion Entrepreneurship - Retail Business Planning (Paperback, 2nd Revised edition)
Michele M. Granger, Tina Sterling
R660 Discovery Miles 6 600 Ships in 4 - 6 working days

Written by entrepreneurs, for entrepreneurs, "Fashion Entrepreneurship: Retail Business Planning," 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover): Nithda Horoszko, David Moskowitz, Howard Moskowitz Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover)
Nithda Horoszko, David Moskowitz, Howard Moskowitz
R1,803 Discovery Miles 18 030 Ships in 10 - 15 working days

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Strategic Retail Management and Brand Management - Trends, Tactics, and Examples (Paperback): Doris Berger-Grabner Strategic Retail Management and Brand Management - Trends, Tactics, and Examples (Paperback)
Doris Berger-Grabner
R602 Discovery Miles 6 020 Ships in 10 - 15 working days

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

The Future of Shopping - 2nd edition (Hardcover, 2 Ed): Jorg Snoeck, Pauline Neerman The Future of Shopping - 2nd edition (Hardcover, 2 Ed)
Jorg Snoeck, Pauline Neerman
R699 Discovery Miles 6 990 Ships in 10 - 15 working days

The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitisation race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalisation, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.

Creating Lean Dealers - The Lean Route to Satisfied Customers, Productive Employees and Profitable Retailers (Spiral bound):... Creating Lean Dealers - The Lean Route to Satisfied Customers, Productive Employees and Profitable Retailers (Spiral bound)
David Brunt, John Kiff
R1,720 Discovery Miles 17 200 Ships in 10 - 15 working days
Fashion Retail Supply Chain Management - A Systems Optimization Approach (Hardcover): Tsan-Ming Choi Fashion Retail Supply Chain Management - A Systems Optimization Approach (Hardcover)
Tsan-Ming Choi
R4,907 Discovery Miles 49 070 Ships in 10 - 15 working days

Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.

Routledge Handbook on Consumption (Paperback): Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger Routledge Handbook on Consumption (Paperback)
Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger
R1,588 Discovery Miles 15 880 Ships in 10 - 15 working days

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Principles of Retailing (Hardcover, 2nd edition): John Fernie, Suzanne Fernie, Christopher Moore Principles of Retailing (Hardcover, 2nd edition)
John Fernie, Suzanne Fernie, Christopher Moore
R5,363 Discovery Miles 53 630 Ships in 10 - 15 working days

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

History of Marshall Field and Co., 1852-1906 (Hardcover): Robert W Twyman History of Marshall Field and Co., 1852-1906 (Hardcover)
Robert W Twyman
R2,212 Discovery Miles 22 120 Ships in 18 - 22 working days

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

Charity Shops - Retailing, Consumption and Society (Paperback): Suzanne Horne, Avril Maddrell Charity Shops - Retailing, Consumption and Society (Paperback)
Suzanne Horne, Avril Maddrell
R1,965 Discovery Miles 19 650 Ships in 10 - 15 working days

In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural studies and social geography. Presenting recent research from the UK, Europe, Australia and North America, this book fills gap in the literature of the field, and will be of great interest to all practitioners, researchers and students wishing to study the charity shop phenomenon.

Retail in Detail (Paperback, 4th edition): Ronald Bond Retail in Detail (Paperback, 4th edition)
Ronald Bond
R472 R446 Discovery Miles 4 460 Save R26 (6%) Ships in 18 - 22 working days

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.

The Clothing Trade in Provincial England, 1800-1850 (Hardcover): Alison Toplis The Clothing Trade in Provincial England, 1800-1850 (Hardcover)
Alison Toplis
R4,915 Discovery Miles 49 150 Ships in 10 - 15 working days

This detailed study is the first exploration of rural consumption of clothing in early nineteenth-century Britain. Drawing on evidence from a range of sources including newspapers, trade directories, court records, visual sources and surviving garments, Toplis investigates how the apparel of the mass of the British population was acquired.

Future Luxe - What's Ahead for the Business of Luxury (Hardcover): Erwan Rambourg Future Luxe - What's Ahead for the Business of Luxury (Hardcover)
Erwan Rambourg; Foreword by Francois-Henri Pinault
R566 Discovery Miles 5 660 Ships in 10 - 15 working days

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry-but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it-brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback, 3rd Edition): Dario Golizia The Fashion Business - Theory and Practice in Strategic Fashion Management (Paperback, 3rd Edition)
Dario Golizia
R1,472 Discovery Miles 14 720 Ships in 10 - 15 working days

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.

Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.

Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Table of Contents

1. Fashion business and strategic marketing

2. Large unspecialised fashion companies

3. Historic fashion brands

4. Contemporary fashion brands

5. Industrial fashion brands

6. Fast fashion brands

7. Emerging brands specialising in ready-to-wear

8. Brands specialising in formal menswear

9. Brands specialising in casualwear

10. Brands specialising in underwear

11. Brands specialising in activewear

12. Brands specialising in streetwear

13. Brands specialising in bags

14. Brands specialising in footwear

15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab

A Cultural History of Shopping (Hardcover): Jon Stobart A Cultural History of Shopping (Hardcover)
Jon Stobart
R14,725 Discovery Miles 147 250 Ships in 10 - 15 working days

How has the activity of shopping changed over the centuries? And what does it tell us about the lives and interests of people living within different cultures? In a work that spans 2,500 years, these questions are addressed by 55 experts, each contributing an overview of a theme applied to a period in history. With the help of a broad range of case material they illustrate broad trends and nuances of the culture of shopping from antiquity to the present. Individual volume editors ensure the cohesion of the whole and, to make it as easy as possible to use, chapter titles are the same across each of the volumes. This gives the choice of reading about a specific period in one of the volumes, or following a theme across history history by reading the relevant chapter in each of the six. The six volumes cover: 1 - Antiquity (500 BCE to 500 CE); 2 - Middle Ages (500 to 1450); 3 - Early Modern Age (1450 to 1650); 4 - Age of Enlightenment (1650 to 1820); 5 - Age of Revolution and Empire (1820 to 1920); 6 - Modern Age (1920 to 2000+). Themes and chapter titles are: Practices and Processes; Spaces and Places; Shoppers and Identities; Luxury and Everyday; Home and Family; Visual and Literary Representations; Reputation, Trust and Credit; and Governance, Regulation and the State. The page extent for the pack is approximately 1,700 pp. Each volume opens with Notes on Contributors and an Introduction by the Volume Editor and concludes with Notes, Bibliography and an Index. The Cultural Histories Series A Cultural History of Shopping is part of the Cultural Histories Series. Titles are available both as printed hardcover sets for libraries needing just one subject or preferring a one-off purchase and tangible reference for their shelves, or as part of a fully searchable digital library available to institutions by annual subscription or on perpetual access (see www.bloomsburyculturalhistory.com).

Shopping for Pleasure - Women in the Making of London's West End (Paperback, New Ed): Erika Rappaport Shopping for Pleasure - Women in the Making of London's West End (Paperback, New Ed)
Erika Rappaport
R1,559 Discovery Miles 15 590 Ships in 18 - 22 working days

""Shopping for Pleasure" is an impressive, engaging and important book. Erika Rappaport has taken on the challenge of drawing together the currently diverging fields of cultural, gender and urban history, and she has succeeded splendidly."--Geoffrey Crossick, University of Essex.

""Shopping for Pleasure" is an exciting blend of social, economic, and cultural history that shows an inventive use of sources and a clever juxtaposition of different domains of historical inquiry. Rappaport is tackling a set of topics that, astonishingly, have remained unexplored in British historiography. . . . With great and superb detail, the book tells an original story about middle-class women's urban culture and its relation to feminism."--Judith Walkowitz, Johns Hopkins University

"["Shopping for Pleasure"] contributes significantly to feminist scholarship, partly because it shows why this aspect of everyday life deserves serious analysis and because it offers such deft analyses of women's contributions to the commercial success of London in this period."--Mary Poovey, New York University

"An innovative and imaginative work. The originality lies partly in the juxtaposition of new materials, such as the institutional histories of Selfridge's and Whiteley's, the women's clubs of the late Victorian and Edwardian years, and the West End musical comedies. Erika Rappaport uses this material with great sophistication, referring to theoretical works in film studies, cultural studies, literature, and history. The illustrations, too, are extremely engaging."--Ellen Ross, Ramapo College

"Shopping for Pleasure is an impressive, engaging and important book. Erika Rappaport has taken on the challenge ofdrawing together the currently diverging fields of cultural, gender and urban history, and she has succeeded splendidly."--Geoffrey Crossick, University of Essex

"In Shopping for Pleasure Erika Rappaport tells the fascinating story of women's relationship to commercial culture in London in the last half of the nineteenth century, and she does so with elan, clarity, and prodigious research. She moves from the creation of the first department stores to the era of the suffragettes, from the "Girl of the Period" to the Gaiety Girl, from Whitely's to Selfridge's, from Charlotte Bronte to Amy Levy, and from Bayswater to Regent Street. While touching on a wide variety of topics, among them the appearance of public toilets, the creation of women's clubs and tea rooms, the proliferation of women's magazines, and musical comedy, Rappaport's subject is ultimately the creation of a modern ideal of middle-class femininity: no longer merely domestic and private but engaged as well in the public realm of consumption, display, and civic action."--Deborah Nord, Princeton University

End Of Online Shopping, The: The Future Of New Retail In An Always Connected World (Paperback): Wijnand Jongen End Of Online Shopping, The: The Future Of New Retail In An Always Connected World (Paperback)
Wijnand Jongen
R726 Discovery Miles 7 260 Ships in 18 - 22 working days

Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries - which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups - and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.

Fashion Fibers - Designing for Sustainability - Bundle Book + Studio Access Card (Other printed item): Annie Gullingsrud Fashion Fibers - Designing for Sustainability - Bundle Book + Studio Access Card (Other printed item)
Annie Gullingsrud
R1,781 R1,312 Discovery Miles 13 120 Save R469 (26%) Ships in 10 - 15 working days

Fashion Fibers: Designing for Sustainability is an accessible reference tool for fashion students and designers who want to learn how to make decisions to enhance the sustainability potential in common fibers used in the fashion industry. Drawing upon the cradle to cradle philosophy and industry expertise, the book introduces readers to the fundamentals of fiber production and the product lifecycle. It features a fiber-by-fiber guide to natural fibers including cotton, hemp, silk, manufactured fibers including polyester, modal, azlon, then covers processing and promoting recycled fibers that are designed to be "circular". Each chapters investigates six main areas of potential impact in fiber cultivation, production, and processing-including chemical use, water, fair labor, energy use, consumer use/washing and biodegradability and recyclability. Readers will learn about the sustainability benefits and environmental impacts at each stage of the lifecycle, optimizing sustainability benefits, availability, product applications, and marketing and innovation opportunities that lead to more sustainable fashion. Features - Future Fibers sections highlight emerging fiber technologies and innovations such as new virgin-quality apparel fibers that have been recycled from post-consumer textile waste - Emphasizes application through examples and images of product end use - Discusses closed loop material systems that enable the recycling of fibers - Innovation Exercises offer readers practice designing or merchandising fashion products to optimize sustainability benefits - Foreword by Lynda Grose, Designer and Educator, California College of the Arts, US STUDIO RESOURCES - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Enhance your knowledge with real-world case studies

Auctions - Theory and Practice (Paperback, New): Paul Klemperer Auctions - Theory and Practice (Paperback, New)
Paul Klemperer
R1,653 Discovery Miles 16 530 Ships in 18 - 22 working days

Governments use them to sell everything from oilfields to pollution permits, and to privatize companies; consumers rely on them to buy baseball tickets and hotel rooms, and economic theorists employ them to explain booms and busts. Auctions make up many of the world's most important markets; and this book describes how auction theory has also become an invaluable tool for understanding economics.

"Auctions: Theory and Practice" provides a non-technical introduction to auction theory, and emphasises its practical application. Although there are many extremely successful auction markets, there have also been some notable fiascos, and Klemperer provides many examples. He discusses the successes and failures of the one-hundred-billion dollar "third-generation" mobile-phone license auctions; he, jointly with Ken Binmore, designed the first of these.

Klemperer also demonstrates the surprising power of auction theory to explain seemingly unconnected issues such as the intensity of different forms of industrial competition, the costs of litigation, and even stock trading 'frenzies' and financial crashes.

Engagingly written, the book makes the subject exciting not only to economics students but to anyone interested in auctions and their role in economics.

The Monocle Guide to Shops, Kiosks and Markets (Hardcover): Monocle The Monocle Guide to Shops, Kiosks and Markets (Hardcover)
Monocle
R1,027 R863 Discovery Miles 8 630 Save R164 (16%) Ships in 9 - 17 working days
Fashion Buying and Merchandising - The Fashion Buyer in a Digital Society (Paperback, 2nd Edition): Claudia E. Henninger, Rosy... Fashion Buying and Merchandising - The Fashion Buyer in a Digital Society (Paperback, 2nd Edition)
Claudia E. Henninger, Rosy Boardman, Rachel Parker-Strak
R958 Discovery Miles 9 580 Ships with 15 working days

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand.

This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.

This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Table of Contents

1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising

Retail Product Management - Buying and merchandising (Paperback, 3rd Edition): Rosemary Varley Retail Product Management - Buying and merchandising (Paperback, 3rd Edition)
Rosemary Varley
R525 Discovery Miles 5 250 Ships in 4 - 6 working days

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Table of Contents

1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management

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