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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback, 2nd Revised... Amazon - How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Paperback, 2nd Revised edition)
Natalie Berg, Miya Knights
R779 Discovery Miles 7 790 Ships in 12 - 17 working days

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover): Matthew Bailey Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Hardcover)
Matthew Bailey
R4,052 Discovery Miles 40 520 Ships in 12 - 17 working days

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Branding Diversity - New Advertising and Cultural Strategies (Hardcover): Susie Khamis Branding Diversity - New Advertising and Cultural Strategies (Hardcover)
Susie Khamis
R1,558 Discovery Miles 15 580 Ships in 12 - 17 working days

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Global Strategies in Retailing - Asian and European experiences (Paperback): John Dawson, Masao Mukoyama Global Strategies in Retailing - Asian and European experiences (Paperback)
John Dawson, Masao Mukoyama
R1,272 Discovery Miles 12 720 Ships in 12 - 17 working days

Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback): David B. Speights, Daniel M.... Essentials of Modeling and Analytics - Retail Risk Management and Asset Protection (Paperback)
David B. Speights, Daniel M. Downs, Adi Raz
R1,054 Discovery Miles 10 540 Ships in 12 - 17 working days

Essentials of Modeling and Analytics illustrates how and why analytics can be used effectively by loss prevention staff. The book offers an in-depth overview of analytics, first illustrating how analytics are used to solve business problems, then exploring the tools and training that staff will need in order to engage solutions. The text also covers big data analytical tools and discusses if and when they are right for retail loss prevention professionals, and illustrates how to use analytics to test the effectiveness of loss prevention initiatives. Ideal for loss prevention personnel on all levels, this book can also be used for loss prevention analytics courses. Essentials of Modeling and Analytics was named one of the best Analytics books of all time by BookAuthority, one of the world's leading independent sites for nonfiction book recommendations.

Food Retailing and Sustainable Development - European Perspectives (Hardcover): Laure Lavorata, Leigh Sparks Food Retailing and Sustainable Development - European Perspectives (Hardcover)
Laure Lavorata, Leigh Sparks
R2,505 Discovery Miles 25 050 Ships in 12 - 17 working days

Faced with dwindling resources and the challenge of climate change, companies are seeking to enhance production while consuming fewer resources. At the same time, consumers are altering their behaviors by seeking local production or bulk buying products. Retailers, as boundary spanners between consumers and producers, have a major role in initiating change and sustainable development. Part one of this book analyzes the sustainable development practices of retailers within and between different European countries and presents case studies that consider best practices on this topic. Retailer include: Carrefour, Casino, Auchan, Leclerc, Intermarche and System U in France; Inditex, Cortefiel and MANGO in Spain; Edeka, Rewe, Schwarz-Group (with Lidl and Kaufland) and Aldi in Germany; and Tesco and Marks & Spencer in UK. International retailers in Poland are considered to better understand cross country activities. Part two underlines the challenges faced by European retailers in the wake of societal and technological changes. The consumers' role and their sustainable development practices are analyzed to understand the impact on retailing and the main risks for retailers. This book will appeal to academics, students and professional educators alike, providing a crucial understanding of retailers' practices in different countries and their impact on consumers.

Urban Markets - Developing Informal Retailing (Hardcover): David Dewar, Vanessa Watson Urban Markets - Developing Informal Retailing (Hardcover)
David Dewar, Vanessa Watson
R2,881 Discovery Miles 28 810 Ships in 12 - 17 working days

Originally published in 1990, Urban Markets looks at how the informal sector of the economy should be encouraged to assist in the alleviation of problems of poverty and unemployment. Despite this rhetoric, few concrete, implementable ways have been developed. This book is concerned with one such potential strategy which the authors consider to be particularly effective: the creation of both built and open markets for very small retailers and wholesalers. Based on experience of observing such markets in several continents, the authors combine a discussion of the theoretical issues surrounding the creation of urban markets with practical hints of how to establish and run them.

Retail Supply Chain Management (Hardcover, 2nd edition): James B Ayers, Mary Ann Odegaard Retail Supply Chain Management (Hardcover, 2nd edition)
James B Ayers, Mary Ann Odegaard
R2,468 Discovery Miles 24 680 Ships in 12 - 17 working days

Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the tools needed for full strategic advantage. The new edition gives special attention to recent challenges, such as vast technological change, higher levels of customer personalization, and more global supply chains.

Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover): Nithda Horoszko, David Moskowitz, Howard Moskowitz Understanding the Marketing Exceptionality of Prestige Perfumes (Hardcover)
Nithda Horoszko, David Moskowitz, Howard Moskowitz
R1,704 Discovery Miles 17 040 Ships in 12 - 17 working days

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother's perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the 'five great brands' of the perfume industry and demonstrates how to value perfume lines according to 'brand DNA'. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Strategic Retail Management and Brand Management - Trends, Tactics, and Examples (Paperback): Doris Berger-Grabner Strategic Retail Management and Brand Management - Trends, Tactics, and Examples (Paperback)
Doris Berger-Grabner
R1,218 R981 Discovery Miles 9 810 Save R237 (19%) Ships in 10 - 15 working days

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Routledge Handbook on Consumption (Paperback): Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger Routledge Handbook on Consumption (Paperback)
Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger
R1,482 Discovery Miles 14 820 Ships in 12 - 17 working days

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Fashion Retail Supply Chain Management - A Systems Optimization Approach (Hardcover): Tsan-Ming Choi Fashion Retail Supply Chain Management - A Systems Optimization Approach (Hardcover)
Tsan-Ming Choi
R4,342 Discovery Miles 43 420 Ships in 12 - 17 working days

Fashion Retail Supply Chain Management: A Systems Optimization Approach is a comprehensive reference source that provides the state-of-the-art findings on many important emerging research issues related to retail supply chain management and optimization problems. The book takes an explicit systems approach, and discusses retailled fashion supply chain coordination mechanisms and consumer market informationdriven fashion retail supply chain models, as well as suggesting future research avenues. This volume will be of interest not only to those involved in the fashion industry, but also to academics and practitioners in the wider fields of business, manufacturing engineering, systems engineering and supply chain management.

IKEA - How to Become the World's Richest Man (Paperback, Enlarged edition): Johan Stenebo IKEA - How to Become the World's Richest Man (Paperback, Enlarged edition)
Johan Stenebo
R474 R394 Discovery Miles 3 940 Save R80 (17%) Ships in 10 - 15 working days

* An essential resource for original business ideas, strategy and branding * How a single store grew into a $30-billion global market-leader * 100 per cent equity retained since the company was founded * Includes the IKEA briefing given to top management * The only warts-and-all view by a C-suite insider and right-hand man of its founder IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book to tell from the inside with candour the IKEA story and how one man created its astonishing success from a modest furniture store in rural Sweden. Remarkably, the founding family still holds all of IKEA's shares. Its unorthodox business philosophy has proven so successful that IKEA's meteoric expansion continues to be financed from the company's cash flow only. Without attracting public scrutiny, its founder became the richest man in the world while making IKEA a unique phenomenon among fast-growing businesses.

Principles of Retailing (Hardcover, 2nd edition): John Fernie, Suzanne Fernie, Christopher Moore Principles of Retailing (Hardcover, 2nd edition)
John Fernie, Suzanne Fernie, Christopher Moore
R4,963 Discovery Miles 49 630 Ships in 12 - 17 working days

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Wal-Mart Wars - Moral Populism in the Twenty-First Century (Paperback, New): Rebekah Peeples Massengill Wal-Mart Wars - Moral Populism in the Twenty-First Century (Paperback, New)
Rebekah Peeples Massengill
R731 Discovery Miles 7 310 Ships in 12 - 17 working days

Wal-Mart is America's largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America's increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between "Main Street" and "Wall Street" as the fate of workers under globalization and the ability of the private market to effectively distribute precious goods like health care take center stage. In Wal-Mart Wars, Rebekah Massengill shows that the economic debates are not about dollars and cents, but instead represent a conflict over the deployment of deeper symbolic ideas about freedom, community, family, and citizenship. Wal-Mart Wars argues that the family is not just a culture wars issue to be debated with regard to same-sex marriage or the limits of abortion rights; rather, the family is also an idea that shapes the ways in which both conservative and progressive activists talk about economic issues, and in the process, construct different moral frameworks for evaluating capitalism and its most troubling inequalities. With particular attention to political activism and the role of big business to the overall economy, Massengill shows that the fight over the practices of this multi-billion dollar corporation can provide us with important insight into the dreams and realities of American capitalism.

Charity Shops - Retailing, Consumption and Society (Paperback): Suzanne Horne, Avril Maddrell Charity Shops - Retailing, Consumption and Society (Paperback)
Suzanne Horne, Avril Maddrell
R1,755 Discovery Miles 17 550 Ships in 12 - 17 working days

In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural studies and social geography. Presenting recent research from the UK, Europe, Australia and North America, this book fills gap in the literature of the field, and will be of great interest to all practitioners, researchers and students wishing to study the charity shop phenomenon.

Retail Marketing Management - The 5 Es of Retailing (Paperback): Dhruv Grewal Retail Marketing Management - The 5 Es of Retailing (Paperback)
Dhruv Grewal
R967 Discovery Miles 9 670 Ships in 12 - 17 working days

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

The Retail Value Chain - How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies (Hardcover):... The Retail Value Chain - How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies (Hardcover)
Sami Finne, Hanna Sivonen
R1,014 Discovery Miles 10 140 Ships in 12 - 17 working days

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyzes the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results.

This book explores the following topics:

- Why have hard discounters succeeded in many markets?

- What are the key success factors of premium retailing?

- How can traditional retailing respond to competition from new entrants?

- How will private labels change product development processes and the balance of power in the retail value chain?

- How can different manufacturers benefit from ECR-collaboration?

- How do retailers share and use information in collaboration with manufacturers?

- How will new technologies change the retail value chain?

The Clothing Trade in Provincial England, 1800-1850 (Hardcover): Alison Toplis The Clothing Trade in Provincial England, 1800-1850 (Hardcover)
Alison Toplis
R4,497 Discovery Miles 44 970 Ships in 12 - 17 working days

This detailed study is the first exploration of rural consumption of clothing in early nineteenth-century Britain. Drawing on evidence from a range of sources including newspapers, trade directories, court records, visual sources and surviving garments, Toplis investigates how the apparel of the mass of the British population was acquired.

Leading Travel and Tourism Retail - How Businesses Can Sustainably Capture New Profits in Shopping Tourism (Paperback): Sacha... Leading Travel and Tourism Retail - How Businesses Can Sustainably Capture New Profits in Shopping Tourism (Paperback)
Sacha Alexander Zackariya
R825 Discovery Miles 8 250 Ships in 12 - 17 working days

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world. Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of Brookstone Gadget Stores - Andrea d'Avack, former President of Chanel Perfumes & Cosmetics worldwide - Christine Comaford, founder of Smart Tribes Institute - Frances O'Grady, Secretary General of the Trade Union Congress, UK - Desiree Bollier, Chair & Chief Merchant of Value Retail, creator and operator of The Bicester Village Shopping Collection - Taylor Safford, President & CEO of Pier 39 entertainment & shopping complex, San Francisco - Craig Robins, Founder & Owner of the Miami Design District Development, Florida - Louis de Bourgoing, former International Chairman of WH Smith - Dan Cockerell, Former Vice President of Disney's Magic Kingdom - Michael Ward, Managing Director of Harrods, London - Malik Fernando, Director of Dilmah Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of The Diversity Council, Denmark - Jonathan Chippendale, CEO of Holition Technologies & Former Managing Director of De Beers Diamonds (Middle East) - Paul Samuels, Executive Vice President & Hugo Brady, Vice President of AEG Entertainment Group - Ravi Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of the Apprenticeship Ambassador Network, UK Department of Education - Ben Zifkin, Founder & President of Hubba.com, NY - Lesley Batchelor OBE, Director General of the Institute of Export & International Trade

Supply Chain Management in the Retail Industry (Paperback): M Hugos Supply Chain Management in the Retail Industry (Paperback)
M Hugos
R9,095 R4,182 Discovery Miles 41 820 Save R4,913 (54%) Ships in 12 - 17 working days

This book defines supply chains, focusing on the impact that they can have o the retail industry. Featuring step-by-step how supply chains are set up, the factors that can impact them and what that means to the customer.

Process Improvement and Quality Management in the Retail Industry (Paperback): C. George Process Improvement and Quality Management in the Retail Industry (Paperback)
C. George
R3,508 R2,615 Discovery Miles 26 150 Save R893 (25%) Ships in 10 - 15 working days

The authors of Process Improvement and Quality Management in the Retail Industry discuss quality management through the examination of several companies that won the esteemed Malcolm Baldrige National Quality Award. Authors George, Thomas, and Weimerskirch believe that Baldrige criteria define a management model because they provide one of the most comprehensive guides to understanding, assessing, controlling, and improving an organization for quality management. The authors also discuss many of the business-related problems of modern times, such as financial scandals, controversial social activism morale, and the impact of outsourcing to other countries. Overall, the book stresses the importance of good quality management to a company's success.

Target Story - How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (Hardcover): Bill... Target Story - How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (Hardcover)
Bill Chastain
R325 R260 Discovery Miles 2 600 Save R65 (20%) Ships in 5 - 10 working days

Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: How to remain nimble in times of tremendous change. How to reinvent a six-decade-old iconic brand. How to know when to build it yourself or bring in the experts. When to change the entire way you do business. And much, much more.

Retail and Digital Banking - Principles and Practice (Paperback): John Henderson Retail and Digital Banking - Principles and Practice (Paperback)
John Henderson
R1,319 Discovery Miles 13 190 Ships in 12 - 17 working days

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking. This book considers the evolution of retail banking services and the major role that technology has played in providing quality, cost-effective services to consumers. This fascinating text then goes on to offer expert thought leadership on the future of retail banking and what this could mean for existing established banks and disruptive new entrants. Retail and Digital Banking offers readers the opportunity to take a step back and consider the evolution of the sector in which they work and the tremendous level of change that has occurred over time for all operational activity. Retail and Digital Banking provides support for the Personal and Private Banking module assessment and features practical case studies from the banking sector. This essential text brings the journey of modern banking to life and considers what the future holds. Online supporting resources include a glossary and updates to regulation.

Store Design and Visual Merchandising - Creating Store Space That Encourages Buying (Paperback, 2nd Revised edition): Claus... Store Design and Visual Merchandising - Creating Store Space That Encourages Buying (Paperback, 2nd Revised edition)
Claus Ebster, Marion Garaus
R581 R483 Discovery Miles 4 830 Save R98 (17%) Ships in 10 - 15 working days

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.

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