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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

What's in a Brand Name? (Paperback): Mathew Wharmby James Whiting What's in a Brand Name? (Paperback)
Mathew Wharmby James Whiting
R232 Discovery Miles 2 320 Ships in 12 - 17 working days
Retail Trade Associations (Hardcover): Hermann Levy Retail Trade Associations (Hardcover)
Hermann Levy
R5,480 Discovery Miles 54 800 Ships in 12 - 17 working days

First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.

The Shops of Britain - A Study of Retail Distribution (Hardcover): Hermann Levy The Shops of Britain - A Study of Retail Distribution (Hardcover)
Hermann Levy
R5,494 Discovery Miles 54 940 Ships in 12 - 17 working days

First Published in 1998. This is Volume XV of the eighteen in the Sociology of Work and Organization series and this book on The Shops of Britain follows the author's publication on Retail Trade Associations, a new form of monopolist organization in Britain. After the book had been completed, the Report of the Census of Distribution Committee, published in March 1946, urged the necessity of providing more statistical information about the distributive trades. One of the purposes of this book is to display how complex the structure of retailing is and to show that it is dependent on a great variety of economic, social, occupational and sociological factors which cannot be adequately assessed without a comparative analysis of all the various trades concerned with retailing.

Hispanic Market Power - America's Business Growth Engine (Hardcover): Isaac Mizrahi Hispanic Market Power - America's Business Growth Engine (Hardcover)
Isaac Mizrahi
R3,825 Discovery Miles 38 250 Ships in 12 - 17 working days

The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Hardcover): Sennait... Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Hardcover)
Sennait Ghebreab, Sally Heale
R4,431 Discovery Miles 44 310 Ships in 12 - 17 working days

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Paperback): David Millan Planelles Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Paperback)
David Millan Planelles
R1,205 Discovery Miles 12 050 Ships in 9 - 15 working days

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

Leading Travel and Tourism Retail - How Businesses Can Sustainably Capture New Profits in Shopping Tourism (Hardcover): Sacha... Leading Travel and Tourism Retail - How Businesses Can Sustainably Capture New Profits in Shopping Tourism (Hardcover)
Sacha Alexander Zackariya
R2,281 Discovery Miles 22 810 Ships in 10 - 15 working days

Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide for any retail professional who wants to benefit from the increasing number of travellers who are venturing abroad ready to spend money, on everything from luxury goods and souvenirs to cultural activities and experiences. Engaging and accessible, it covers everything from creating a business plan and analyzing the competition, to product considerations and the role of technology and data, offering a glimpse behind the inner workings of some of the best-known brands in the world. Delivering invaluable insight through fascinating interviews from high-profile professionals including Group President of LVMH Retail, CEO of Harrods, and President of CHANEL foundation, this is a must-have handbook for achieving retail success in the continually evolving, multifaceted world of travel and tourism. FULL LIST OF CONTRIBUTORS: - Jacques Stern, CEO of Global Blue Tax Refund - Stephen Bebis, former CEO of Brookstone Gadget Stores - Andrea d'Avack, former President of Chanel Perfumes & Cosmetics worldwide - Christine Comaford, founder of Smart Tribes Institute - Frances O'Grady, Secretary General of the Trade Union Congress, UK - Desiree Bollier, Chair & Chief Merchant of Value Retail, creator and operator of The Bicester Village Shopping Collection - Taylor Safford, President & CEO of Pier 39 entertainment & shopping complex, San Francisco - Craig Robins, Founder & Owner of the Miami Design District Development, Florida - Louis de Bourgoing, former International Chairman of WH Smith - Dan Cockerell, Former Vice President of Disney's Magic Kingdom - Michael Ward, Managing Director of Harrods, London - Malik Fernando, Director of Dilmah Tea & Luxury Resorts, Sri Lanka - Tine Willumsen, Founder of The Diversity Council, Denmark - Jonathan Chippendale, CEO of Holition Technologies & Former Managing Director of De Beers Diamonds (Middle East) - Paul Samuels, Executive Vice President & Hugo Brady, Vice President of AEG Entertainment Group - Ravi Thakran, Group Chairman of LVMH Asia - Jason Holt CBE, Chairman of the Apprenticeship Ambassador Network, UK Department of Education - Ben Zifkin, Founder & President of Hubba.com, NY - Lesley Batchelor OBE, Director General of the Institute of Export & International Trade

Bare Essentials - The ALDI Way to Retail Success (Paperback): Dieter Brandes, Nils Brandes Bare Essentials - The ALDI Way to Retail Success (Paperback)
Dieter Brandes, Nils Brandes
R1,498 R1,417 Discovery Miles 14 170 Save R81 (5%) Ships in 10 - 15 working days

The book is the first profound book about one of the most successful food retailers in the world: ALDI. The management system and key success factors are described and explained in great detail.

Relationship Marketing in Franchising and Retailing (Hardcover): Park Thaichon, Lorelle Frazer, Scott Weaven Relationship Marketing in Franchising and Retailing (Hardcover)
Park Thaichon, Lorelle Frazer, Scott Weaven
R3,832 Discovery Miles 38 320 Ships in 12 - 17 working days

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer (Hardcover): Yi Zhu Corporate Culture and Globalization - Ideology and Identity in a Global Fashion Retailer (Hardcover)
Yi Zhu
R3,823 Discovery Miles 38 230 Ships in 12 - 17 working days

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on fifteen months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. The book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management and retail management.

The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover): Dario Golizia The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover)
Dario Golizia
R4,507 Discovery Miles 45 070 Ships in 9 - 15 working days

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

Next Generation Retail - How to Use New Technology to Innovate for the Future (Hardcover): Deborah Weinswig, Renee Hartmann Next Generation Retail - How to Use New Technology to Innovate for the Future (Hardcover)
Deborah Weinswig, Renee Hartmann
R2,186 Discovery Miles 21 860 Ships in 10 - 15 working days

Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful. While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs). Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancome, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.

Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Hardcover): Ghalia Boustani Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Hardcover)
Ghalia Boustani
R1,560 Discovery Miles 15 600 Ships in 9 - 15 working days

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Paperback)
XI Liu
R1,215 Discovery Miles 12 150 Ships in 12 - 17 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

Markets in their Place - Context, Culture, Finance (Paperback): Russell Prince, Matthew Henry, Carolyn Morris, Aisling... Markets in their Place - Context, Culture, Finance (Paperback)
Russell Prince, Matthew Henry, Carolyn Morris, Aisling Gallagher, Stephen Fitzherbert
R1,233 Discovery Miles 12 330 Ships in 12 - 17 working days

Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape local and national economic destinies. But markets are not abstract. Even as the idea of the market seduces politicians around the world to take advantage of their abstract qualities, they constantly run up against material reality. Markets are always somewhere, in place, and it is in place that the smooth theories of markets falter and fail. More than simply being embedded in particular places, markets necessarily emerge in the various political, social, cultural, and environmental relations that exist in and between places. Markets shape places, but the reverse is also true. This collection of essays approaches markets from the ground up, and from a part of the world often still regarded as peripheral to global capitalism: the South Pacific. With a wide variety of case studies, including on indigenous economies, childcare, agriculture, wine, electricity metering, finance, education, and housing, the authors show how complex local, social and cultural politics matter to how markets are made within and between places, and the insights that can be gleaned from studying markets in this part of the world. They explore the way superficially similar markets work out differently in different places, and why, as well as examining how market relations are constructed in places outside and on the edges of the centres of Western capitalism, and what this says back to how markets are understood in those centres. The book will be of particular interest to scholars and students working in and between economic geography, cultural economy, political economy, economic sociology, and more.

Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Paperback): Ghalia Boustani Pop-Up Retail - The Evolution, Application and Future of Ephemeral Stores (Paperback)
Ghalia Boustani
R616 Discovery Miles 6 160 Ships in 12 - 17 working days

Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today's busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

A Fashion Retailer's Guide to Thriving in Turbulent Times (Hardcover): Ghalia Boustani, Daniela Leonini A Fashion Retailer's Guide to Thriving in Turbulent Times (Hardcover)
Ghalia Boustani, Daniela Leonini
R3,829 Discovery Miles 38 290 Ships in 12 - 17 working days

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

Supermarkets and Agri-food Supply Chains - Transformations in the Production and Consumption of Foods (Hardcover): David Burch,... Supermarkets and Agri-food Supply Chains - Transformations in the Production and Consumption of Foods (Hardcover)
David Burch, Geoffrey Lawrence
R3,872 Discovery Miles 38 720 Ships in 12 - 17 working days

This book analyses the gradual shift in the distribution of power in agri-food supply chains, away from the manufacturers of branded food products to the global supermarket chains such as Wal-Mart and Tesco. This transformation has had a profound effect on the food we eat, together with the ways in which food is produced, processed and marketed. The authors assess the causes and consequences of this transformation, and evaluate the impacts along the whole supply chain. The book considers a variety of theoretical and cultural approaches to the analysis of change in the organization and management of the agri-food supply chain, and presents a series of studies focusing upon the effects of changes in Europe, North America and less developed countries. The impacts on farmers and workers, and implications for the environment, are also considered. The contested nature of these changes suggests a number of possible future scenarios for the global agri-food system, which are also analysed and evaluated. This book will be of great interest to postgraduate and undergraduate students in business studies, sociology, politics, geography, and cultural studies. Academic researchers and teachers, and policy makers and researchers in business, government and industry will also find much of interest.

King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover): Ronald Winston, William Stadiem King of Diamonds - Harry Winston, the Definitive Biography of an American Icon (Hardcover)
Ronald Winston, William Stadiem
R461 Discovery Miles 4 610 Ships in 12 - 17 working days

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.”

A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback): Ghalia Boustani, Daniela Leonini A Fashion Retailer's Guide to Thriving in Turbulent Times (Paperback)
Ghalia Boustani, Daniela Leonini
R976 Discovery Miles 9 760 Ships in 12 - 17 working days

* Goes beyond branding theory to provide real-world solutions for beleaguered fashion retailers * Covers the full spectrum of fashion brands, from mass market to luxury * Co-authored by a consultant with 30 years' experience in fashion and interior design, and a postdoctoral researcher at the renowned Sorbonne

Strange Requests and Comic Tales from Record Shops (Paperback): Graham Jones Strange Requests and Comic Tales from Record Shops (Paperback)
Graham Jones
R303 R247 Discovery Miles 2 470 Save R56 (18%) Ships in 12 - 17 working days

With over thirty years as a record company sales rep, Graham has collected a vast number of funny stories and anecdotes. He relates the best of them here, as told to him by those behind the record shop counter. This unique collection of "I'll-hum-it-have-you-got-it?" and similar stories is an engrossing memorial to an increasingly bygone age.

Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover): David Brown, Alex Thompson Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover)
David Brown, Alex Thompson
R5,377 Discovery Miles 53 770 Ships in 12 - 17 working days

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover): Huda Khan, Richard Lee, Polymeros Chrysochou Consumer Packaging Strategy - Localisation in Asian Markets (Hardcover)
Huda Khan, Richard Lee, Polymeros Chrysochou
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

A Cultural History of Shopping (Hardcover): Jon Stobart A Cultural History of Shopping (Hardcover)
Jon Stobart
R14,785 Discovery Miles 147 850 Ships in 12 - 17 working days

How has the activity of shopping changed over the centuries? And what does it tell us about the lives and interests of people living within different cultures? In a work that spans 2,500 years, these questions are addressed by 55 experts, each contributing an overview of a theme applied to a period in history. With the help of a broad range of case material they illustrate broad trends and nuances of the culture of shopping from antiquity to the present. Individual volume editors ensure the cohesion of the whole and, to make it as easy as possible to use, chapter titles are the same across each of the volumes. This gives the choice of reading about a specific period in one of the volumes, or following a theme across history history by reading the relevant chapter in each of the six. The six volumes cover: 1 - Antiquity (500 BCE to 500 CE); 2 - Middle Ages (500 to 1450); 3 - Early Modern Age (1450 to 1650); 4 - Age of Enlightenment (1650 to 1820); 5 - Age of Revolution and Empire (1820 to 1920); 6 - Modern Age (1920 to 2000+). Themes and chapter titles are: Practices and Processes; Spaces and Places; Shoppers and Identities; Luxury and Everyday; Home and Family; Visual and Literary Representations; Reputation, Trust and Credit; and Governance, Regulation and the State. The page extent for the pack is approximately 1,700 pp. Each volume opens with Notes on Contributors and an Introduction by the Volume Editor and concludes with Notes, Bibliography and an Index. The Cultural Histories Series A Cultural History of Shopping is part of the Cultural Histories Series. Titles are available both as printed hardcover sets for libraries needing just one subject or preferring a one-off purchase and tangible reference for their shelves, or as part of a fully searchable digital library available to institutions by annual subscription or on perpetual access (see www.bloomsburyculturalhistory.com).

The Routledge Companion to Financial Services Marketing (Paperback): Tina Harrison, Hooman Estelami The Routledge Companion to Financial Services Marketing (Paperback)
Tina Harrison, Hooman Estelami
R1,465 Discovery Miles 14 650 Ships in 12 - 17 working days

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

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