"Beat Your Competition - Increase Sales - Get More Customers in 90 Days "

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow

"Stand Out" includes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients' needs

5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online

This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer - consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) - is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today; Each chapter is illustrated by well-recognized contemporary cases and examples to demonstrate how the theory translates to practice and provide an exciting teaching resource; Includes insights from a range of expert contributors from both research and consulting backgrounds

Entrepreneurship underpins many roles within the publishing industry, from freelancing to bookselling. Entrepreneurs are shaped by the contexts in which their entrepreneurship is situated (social, political, economic, and national). Additionally, entrepreneurship is integral to occupational identity for book publishing entrepreneurs. This Element examines entrepreneurship through the lens of identity and narrative based on interview data with book publishing entrepreneurs in the US Book publishing entrepreneurship narratives of independence, culture over commerce, accidental profession, place, risk, (in)stability, busyness, and freedom are examined in this Element.

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.� King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.� The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,� Winston’s gems have appeared both on the Hollywood red carpet and in famous Hollywood films like Notorious starring Ingrid Bergman and Cary Grant, The Graduate starring Dustin Hoffman and Anne Bancroft, and How to Lose a Guy in 10 Days starring Kate Hudson and Matthew McConaughey. Celebrities such as Marilyn Monroe, Viola Davis, Helen Mirren, Gwyneth Paltrow, and many more have worn Winston pieces on Hollywood’s biggest nights. The story then follows Harry Winston’s successor and heir, Ronald Winston, and his making of the family name. Under Ronald, the company’s name would not remain just famous, but would become world-famous. Ronald built locations in Los Angeles, Hawaii, Japan, and China. Ronald’s saga continued with his entry into the revolution in Angola, buying diamonds from its charismatic leader, Jonas Savimbi. Ronald Winston risked his life in order to make profits that repaid the death taxes caused by his father’s passing. In all, King of Diamonds is a joyous evocation of two men who added an innumerable amount to the image, story, and marketing of luxury products, as well as to the joy of people who love and purchase these objects. After all, as frequent Winston jewellery-wearer Marilyn Monroe would say, “diamonds are a girl’s best friend.�

Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco. Fully updated with the latest international developments and on-going changes in the field, Logistics and Retail Management, 5th edition is a multi-contributed collection from leading academics and practitioners and an expert editor team. The new edition also includes material on the luxury fashion industry and the logistical challenges of e-commerce. Logistics and Retail Management, 5th edition is the essential text for students of retail logistics and supply chain management.

An award-winning journalist's investigation into Amazon's true impact on inequality. The market value of Amazon.com has exceeded one trillion dollars. In 2020, its annual revenue increased by over 100 billion dollars. As the company insinuates itself ever further into our lives, Alec MacGillis investigates how it is reshaping society. With empathy and breadth, he tells the stories of those who've thrived and struggled in this rapidly changing environment, and shows how Amazon has even become a force in Washington, DC. The result is an intimate account of contemporary capitalism: its drive to innovate, its dark, pitiless magic, and its remaking of our world with every click.

When Philip Serrell - now well known for his television appearances - gave up teaching to become a professional auctioneer, he thought he was embarking on a sensible and safe career . . . a quiet life in the country with no surprises. In THE AUCTIONEER'S LOT we found out how wrong he was. SOLD TO THE MAN WITH THE TIN LEG Philip describes more of his extraordinary experiences as a country auctioneer, aided and abetted by some of the most colourful characters Worcestershire has to offer. From dodgy cars to fakes in the saleroom; angry livestock, mangled silverware and tortuous - not to mention muddy - experiences in local markets and farm sales, Philip has been there, done that and got the hoofprints on his suit to prove it. And of course, there's the return Philip's tin-legged boss . . .

The modernist bookshop, best exemplified by Sylvia Beach's Shakespeare & Co. and Harold Monro's Poetry Bookshop, has received scant attention outside these more prominent examples. This writing will review how bookshops like David Archer's on Parton Street (London) in the 1930s were sites of distribution, publication, and networking. Parton Street, which also housed Lawrence & Wishart publishers and a briefly vibrant literary scene, will be approached from several contexts as a way of situating the modernist bookshop within both the book trade and the literary communities which it interacted with and made possible.

India is in the midst of a retail boom. The sector witnessed significant transformation in the past decade - from small unorganised family-owned retail formats to organised retailing. Indian business houses and manufacturers are setting up retail formats while real estate companies and venture capitalist are investing in retail infrastructure. Many international brands have entered the market. With the growth in organised retailing, unorganised retailers are fast changing their business models. However, retailing is one of the few sectors where foreign direct investment (FDI) is not allowed at present. Stakeholders, trading associations, politicians, etc. have given various arguments for and against FDI in retailing. However, such arguments are largely based on perception and there has not been serious academic research in this area. To fill this lacuna, this survey-based study analyses the current retail scenario in India, investigates the growth across different segments of retailing and evaluates the likely impact of allowing FDI on various stakeholders in different retail segments. Experiences of other countries in allowing FDI and its impact are also discussed. Presently, foreign players are entering the market through different routes. The entry process and their perception about the Indian market are analysed. The study investigates the structural, regulatory, fiscal and other barriers affecting the performance of retail trade and suggests reforms for the removal of such barriers. It also provides valuable policy inputs in terms of the time-frame in and the process through which the Indian government can open up this sector to FDI so as to maximise the welfare and minimise the adjustment. It also lists the conditions that may be imposed on foreign retailers if FDI is allowed.

Packed with practical, updated information for anyone's budget, this new edition of Winkler's personal guide to shopping in Paris includes maps of the major shopping areas and photos that richly illustrate the text.

Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop. This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.

A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again. Behold the Revenge of Analog. David Sax has uncovered story after story of entrepreneurs, small business owners, and even big corporations who've found a market selling not apps or virtual solutions but real, tangible things. As e-books are supposedly remaking reading, independent bookstores have sprouted up across the country. As music allegedly migrates to the cloud, vinyl record sales have grown more than ten times over the past decade. Even the offices of tech giants like Google and Facebook increasingly rely on pen and paper to drive their brightest ideas. Sax's work reveals a deep truth about how humans shop, interact, and even think. Blending psychology and observant wit with first-rate reportage, Sax shows the limited appeal of the purely digital life - and the robust future of the real world outside it.

HOW TO: design an enjoyable and/or eff­icient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity--home-cooking, gardening, and DIY crafting--caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American's overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again--and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don't require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating strategic growth by retail brands. In addition, it draws on theory from retail store environments and atmospherics, customer experience management and event management to provide an in-depth academic analysis of the planning and implementation issues arising from the inherent ephemerality of pop-up activities to achieve the strategic objectives of retail brands. The authors provide an overview of the entire pop-up lifecycle using an organizational schema that is split into four sequential stages: strategic objectives, pre-pop-up, actual pop-up experience, and the post pop-up stage. The key decision areas and activities incorporated in each of these stages are also outlined.

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry.

The book takes the reader logically through each part of the authors’ newResponsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is thePerceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life.

Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Table of Contents

LIST OF CONTRIBUTORS

FOREWORD

The book and its associated content are introduced by Andrea De Santis, who is part of the Global McKinsey AF&L team. He specialises in the retail sector, currently leading the AF&L practice in the Italian office.

ACKNOWLEDGEMENTS　

INTRODUCTION

So what does sustainability mean in the fashion business now?

The emergence of the mindful "Eco-Conscious Consumer"

Expert Insight from Disha Daswaney

From planned obsolescence to circular systems

Dissecting and understanding the 7P’s

Introducing THE RESPONSIBLE 9 FRAMEWORK

Objective of the book and how the book structured　

References and further reading

CHAPTER 1　- CONSCIOUS ITEM

Expert insight from Charlotte Turner

Responsible Fashion Design

Expert insight from Massimo Casagrade

Textiles and Fibres

Dyes

Expert insight from Karen Spurgin

Slow fashion

Expert insight from Jeffery Heilgers

Key takeaways

References and further reading

CHAPTER 2 - CIRCULAR SERVICES

The Product Life Cycle: The post purchase necessity　　

Turning waste and deadstock into new items

Circular ranges and products from plastic

Increasing the lifespan of a garment through aftercare

Repair

Buy and give back schemes

Preserving the archive

Expert insight from Andrew Groves

Second hand market　

Expert insight from Felix Krueger

Expert insight from Gemma A Williams

The Sharing Economy　

The consumer as the investor

The new conscious priority

Expert insight from Laura Coppen and Daniel Newton

Key takeaways

References and further reading　

CHAPTER 3 - COMMUNITY　

Expert insight from Craig Crawford,

Corporate Social Responsibility (CSR)

Introducing the CITREC Framework for CSR

Expert insight from Lisa Nann

Mission Statements

Diversity in the workplace

Expert insight from Mathew Dixon

Equal representation in marketing and advertising　

Volunteer programs

The role of education

Expert insight from Liliana Sanguino Ramirez

Key takeaways

References and further reading　

CHAPTER 4 - PERCEIVED VALUE

Typical price strategy

Transparent pricing - the importance in communicating the true cost to the consumer

Expert insight from Mytro Angelidou

Connecting with credible causes aligned to your brand proposition　

Volunteer programs

Expert insight from Lucy Litwack

Charitable donations

Expert insight from Erica Charles

Key takeaways

References and further reading　

CHAPTER 5 - ACCOUNTABLE SYSTEMS　

Responsible Sourcing and Supply Chain

Upstream and Downstream

The challenges with the Supply Chain

Expert insight from Archana Chandrasekar

The deep layers of the fashion supply chain

The need for ACCOUNTABLE SYSTEMS

Unacceptable practice exposed

Emissions

Carbon Neutral

Carbon Negative

Net Zero

Sustainable transportation

Innovations

Expert insight from James Clark

QR Codes

On Demand Manufacturing

Expert insight from Joanne Yulan Jong

Packaging

Biodegradable sustainable packaging solutions

Reusable packaging

Packaging free

Solutions　

Expert insight from Amy Kim

Key insights

References and further reading

CHAPTER 6 - GREEN ENVIRONMENT　

The move to green and more environmentally friendly stores

Zero waste

Store interiors

Clothes hangers　

Mannequins

The 5 R’s Hierarchy, Bell, 2020

Expert insight from Patsy Perry

Energy efficient lighting

Renewable energy　

Key takeaways

References and further reading

CHAPTER 7 - GOVERNANCE　

Organisations　

Expert insight from M. Fernanda Hernandez Franco

Certifications　

Certification companies

Activist groups

CHAPTER 8 - HONEST COMMUNICATION

What is Greenwashing?

Green marketing & communication　

The New Green Marketing Paradigm, Ottman, 2011

Ottman’s 7 Winning Strategies for Green Marketing, Ottman 2011

Transparent communication

Expert Insight from Peter Rees　

The changing consumer　

AIDA Marketing Model, Lewis, 1898

Expert Insight from Martin Deal

Responsible consumption

Expert insight from Veronica Bates Kassatly

Equal representation in marketing and advertising　

Multicultural and inclusive marketing　

The following expert insight, provided from photographer Darren Black

Influencer marketing

Expert insight from Giorgia Pagliuca　

Brand activism and cause marketing strategies

Key insights

References and further reading

CHAPTER 9 - STORYTELLING PLATFORMS　

Expert insight from Nick Pye

Storytelling retail spaces

Retailers showing genuine inclusive behaviour on the shop floor

Expert insight by Vittorio Cosma and Mario Innocente

Manifestos

Communicating commitments in store

Local stores

Expert insight by Rae Sims

Live streaming shopping experience

Podcasting

Expert insight by Samara Croci

Key insights

References and further reading

INDEX

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Now this book arms with you with that knowledge, and much more.

The most comprehensive, authoritative, up-to-date resource of its kind, Shopping Centers and Other Retail Properties covers every vital aspect of negotiating, buying, selling, developing, managing, and marketing shopping centers and other retail properties. Editors John R. White and Kevin D. Gray, of the leading real estate consulting firm Landauer Associates, and an all-star team of experts in the field of shopping center and retail property development, share everything they know about:

• All important legal issues
• Investment and feasibility analysis
• Valuation requirements and performance measures
• Planning, designing, and renovating retail properties
• Developing and investing in local and community shopping centers, highway retail centers, and regionals and super regionals
• Operating and managing retail centers
• Mortgage financing and financing through public and private equity issues
• Space marketing and lease terms
• Macro and micro market analysis
• And much more

Shopping Centers and Other Retail Properties is an indispensable working resource for both new and experienced retail property investors and developers as well as those who work with them, including attorneys, accountants, analysts, appraisers, planners, managers, brokers, and consultants.

"Timely insights into an industry undergoing tremendous change." —

For both newcomers and seasoned professionals in retail property investment, this book provides a wealth of vital information on every aspect of developing and managing shopping centers and retail properties. Written by an all-star team of specialists in the field, Shopping Centers and Other Retail Properties:

• Provides expert guidance on financing, developing, operating, and managing shopping centers and other retail properties
• Covers analysis of retail market demand, investment and feasibility analysis, appraisal, mortgage financing, financing by equity, new planning formats, and much more
• Serves as an indispensable working resource for investors, developers, attorneys, accountants, analysts, appraisers, planners, managers, brokers, and consultants

"An authoritative work that will be immensely useful to anyone interested in retail real estate." —

"Retail developments have become the key investments now targeted in real estate. No two people have commanded more respect for expertise than this book's editors. There are many, many books attempting to guide readers in this field. In my experienced view, none compares to the excellence and usefulness of this text." —

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway - these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

* An essential resource for original business ideas, strategy and branding * How a single store grew into a $30-billion global market-leader * 100 per cent equity retained since the company was founded * Includes the IKEA briefing given to top management * The only warts-and-all view by a C-suite insider and right-hand man of its founder IKEA-branded products are bought all over the world - from the Americas to the Far East. This is the only book to tell from the inside with candour the IKEA story and how one man created its astonishing success from a modest furniture store in rural Sweden. Remarkably, the founding family still holds all of IKEA's shares. Its unorthodox business philosophy has proven so successful that IKEA's meteoric expansion continues to be financed from the company's cash flow only. Without attracting public scrutiny, its founder became the richest man in the world while making IKEA a unique phenomenon among fast-growing businesses.

For Rosemary, Eve, Betty, Jean and Irene, working in Heyworth's department store in Cambridge is a dream come true. Once the girls step inside the elegant building - surrounded by beautiful dresses, sumptuous fabrics and glamorous accessories - the hardships and struggles of their own lives are temporarily forgotten. Heyworth's is a magical place, where the shop girls - in their smart, simple black dresses - serve the fashionable elite of Cambridge, and glimpse lives of style and ease far beyond anything they had ever imagined. It is also a place where hard work and talent are valued, and where these young women can forge a successful career. Set against the backdrop of the closing years of the Second World War, and moving into the 1950s, The Shop Girls perfectly captures the camaraderie and friendship of five ambitious young women working together in a store that offered them an escape from the drudgery of their wartime childhoods. Each of the girls' stories will be individually published from July 2014 in fortnightly serialised ebooks, leading up to the release of the complete edition (with bonus material) in September.

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. - Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept - Explores the selection, training and motivation of the staff - Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.