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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

Contested Markets, Contested Cities - Gentrification and Urban Justice in Retail Spaces (Hardcover): Sara Gonzalez Contested Markets, Contested Cities - Gentrification and Urban Justice in Retail Spaces (Hardcover)
Sara Gonzalez
R3,877 Discovery Miles 38 770 Ships in 12 - 17 working days

Markets are at the origin of urban life as places for social, cultural and economic encounter evolving over centuries. Today, they have a particular value as mostly independent, non-corporate and often informal work spaces serving millions of the most vulnerable communities across the world. At the same time, markets have become fashionable destinations for 'foodies' and middle class consumers and tourists looking for authenticity and heritage. The confluence of these potentially contradictory actors and their interests turns markets into "contested spaces". Contested Markets, Contested Cities provides an analytical and multidisciplinary framework within which specific markets from Mexico City, Buenos Aires, Santiago de Chile, Quito, Sofia, Madrid, London and Leeds (UK) are explored. This pioneering and highly original work examines public markets from a perspective of contestation looking at their role in processes of gentrification but also in political mobilisation and urban justice.

Shopping Malls and Public Space in Modern China (Paperback): Nicholas Jewell Shopping Malls and Public Space in Modern China (Paperback)
Nicholas Jewell
R1,447 Discovery Miles 14 470 Ships in 12 - 17 working days

China's rise as an economic superpower has been inescapable. Statistical hyperbole has been accompanied by a plethora of highly publicized architectural forms that brand the regeneration of its increasingly globalized urban centres. Despite the sizeable body of literature that has accompanied China's modernization, the essence and trajectory of its contemporary cityscape remains difficult to grasp. This volume addresses a less explored aspect of China's urban rejuvenation - the prominence of the shopping mall as a keystone of its public spaces. Here, the presence of the built form most representative of Western capitalism's excess is one that makes explicit the tensions between China's Communist state and its ascent within the 'free' market. This book examines how these interrelationships are manifested in the culturally hybrid built form of the shopping mall and its role in contesting the 'public' space of the modern Chinese city. By viewing these interrelationships as collisions of global and local narratives, a more nuanced understanding of the shopping mall typology is explored. Much architectural criticism has failed to address the levels of meaning implicit within the shopping mall, yet it is a building type whose public popularity has guaranteed its endurance. Consequently, if architecture is to remain a relevant social art, a more holistic understanding of this phenomenon will be indispensable to the process of adapting to globalizing forces. This examination of Chinese shopping malls offers a timely and relevant case study of what is happening in all our cities today.

Cleveland's Department Stores (Hardcover): Christopher Faircloth Cleveland's Department Stores (Hardcover)
Christopher Faircloth
R781 R653 Discovery Miles 6 530 Save R128 (16%) Ships in 10 - 15 working days
Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback): Sennait... Responsible Fashion Business in Practice - Sustainable Concepts and Cases across the Fashion Industry (Paperback)
Sennait Ghebreab, Sally Heale
R1,046 Discovery Miles 10 460 Ships in 12 - 17 working days

This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 Framework™, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.

Transforming Organizations for the Subscription Economy - Starting from Scratch (Hardcover): Alexander Manu Transforming Organizations for the Subscription Economy - Starting from Scratch (Hardcover)
Alexander Manu
R3,868 Discovery Miles 38 680 Ships in 12 - 17 working days

The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything is social, augmented and autonomous; objects and spaces will have multiple purposes, capabilities and meanings. This is a new territory full of opportunity which is generally discussed only at the level of technology involved instead of the intellectual level, where the real understanding of the need for transformation resides. The book reveals ideas about what is possible if we transform the present. The narrative is organized around what is actual and what is potential; what is the probable future that we can arrive at through change, and what is the possible future that we can build through transformation. When engaging in transformation, the following strategic question develops: if you were designing your organization today, how would you design it? In other words, how would you go about it starting from scratch? This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.

Retail Design - Theoretical Perspectives (Hardcover): Ann Petermans, Anthony Kent Retail Design - Theoretical Perspectives (Hardcover)
Ann Petermans, Anthony Kent
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

The Shopping Revolution, Updated and Expanded Edition - How Retailers Succeed in an Era of Endless Disruption Accelerated by... The Shopping Revolution, Updated and Expanded Edition - How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 (Paperback)
Barbara E Kahn
R536 R448 Discovery Miles 4 480 Save R88 (16%) Ships in 10 - 15 working days

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's-and tomorrow's-retail environment.

Markets and Market Institutions: Their Origin and Evolution (Hardcover): Mark Casson Markets and Market Institutions: Their Origin and Evolution (Hardcover)
Mark Casson
R9,582 Discovery Miles 95 820 Ships in 12 - 17 working days

The origin of markets is a central issue in economics and economic history, but until now there has been no definitive reference source on the subject. This authoritative collection fills the gap by reprinting key papers analysing the evolution of markets over the past millennium. These papers, written by leading scholars in the field, relate market development to urban growth, the spread of the credit system, and the evolution of capitalism. They show that markets did not evolve in a purely spontaneous fashion, but as part of the planned development of market centres by local landowners and business people. This volume, with an original introduction by the editor, will serve as an excellent reference tool to students, academics and practitioners interested in the broad field of economics and economic history, and market evolution in particular.

Business Development in Licensed Retailing - A unit manager's guide (Hardcover): Guy Lincoln, Conrad Lashley Business Development in Licensed Retailing - A unit manager's guide (Hardcover)
Guy Lincoln, Conrad Lashley
R4,744 Discovery Miles 47 440 Ships in 12 - 17 working days

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner. This book: * Forms the basis of a complete course for a unit manager's development. * Provides an overview of the range of skills needed for effective unit management. * Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others. Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit. Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

Asian Department Stores (Paperback): Kerrie L. MacPherson Asian Department Stores (Paperback)
Kerrie L. MacPherson
R1,338 Discovery Miles 13 380 Ships in 12 - 17 working days

In this pioneering study of the development of the Asian department store, economists, anthropologists and historians examine various aspects of retailing, business organization, networking and consumerism in the expanding economies of Asia.

First and Last Editions - England's Second-Hand Bookshops (Paperback): Gordon Allan First and Last Editions - England's Second-Hand Bookshops (Paperback)
Gordon Allan
R1,611 Discovery Miles 16 110 Ships in 12 - 17 working days

This book, which is a mixture of fact, anecdote and quotation, describes the author's meandering exploration of some of the best of England's provincial second-hand bookshops, from Newcastle-upon-Tyne to the Isles of Scilly. Judged by the contents of the author's bookshelves, he has a strong but highly selective interest in sport, with rugby union, cricket and bowls foremost, and the odd place allowed to football and golf. There are biographies and autobiographies from Bernard Shaw to Alan Ross; a dozen volumes by W H Hudson, greatest of naturalists; travels with Henry James and Paul Theroux and Edwin Muir; books on cinema Westerns; essays by Ford Madox Ford and Edward Thomas; a novel or two; and a little poetry. The bulk of these books, as you may notice, are dependent, to a greater or lesser extent, on fact, suggesting, correctly, that their owner is a journalist.

The Clothing Trade in Provincial England, 1800-1850 (Paperback): Alison Toplis The Clothing Trade in Provincial England, 1800-1850 (Paperback)
Alison Toplis
R1,440 Discovery Miles 14 400 Ships in 12 - 17 working days

This detailed study is the first exploration of rural consumption of clothing in early nineteenth-century Britain. Drawing on evidence from a range of sources including newspapers, trade directories, court records, visual sources and surviving garments, Toplis investigates how the apparel of the mass of the British population was acquired.

Retail Strategy - The view from the bridge (Hardcover): Christine Cuthbertson Retail Strategy - The view from the bridge (Hardcover)
Christine Cuthbertson; Edited by Jonathan Reynolds; Contributions by Richard Bell, Dmitry Dragun, Elizabeth Howard, …
R4,468 Discovery Miles 44 680 Ships in 12 - 17 working days

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Retail and the Artifice of Social Change (Hardcover): Steven Miles Retail and the Artifice of Social Change (Hardcover)
Steven Miles
R4,156 Discovery Miles 41 560 Ships in 12 - 17 working days

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

The Globalization of Retailing (Hardcover): Neil M. Coe, Neil Wrigley The Globalization of Retailing (Hardcover)
Neil M. Coe, Neil Wrigley
R13,392 Discovery Miles 133 920 Ships in 12 - 17 working days

This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail corporations and their expansionary strategies, it explores the multi-faceted impacts of retail globalization on host economies and profiles the store and sourcing dimensions of transnational retail activity.These volumes are of particular interest to scholars in management and business studies, economic geography, development studies and economics, and more generally to all social scientists interested in the transformative role of retailing within the global economy.

On The Origins of Self-Service (Hardcover): Franck Cochoy On The Origins of Self-Service (Hardcover)
Franck Cochoy
R4,720 Discovery Miles 47 200 Ships in 12 - 17 working days

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

Retail Ruins - The Ghosts of Post-Industrial Spectacle (Hardcover): Jacob C. Miller Retail Ruins - The Ghosts of Post-Industrial Spectacle (Hardcover)
Jacob C. Miller
R1,228 Discovery Miles 12 280 Ships in 12 - 17 working days

In the context of widespread precarity and ongoing crises, it is no surprise ruins have captured much attention in recent years. This book is about a new kind of space, one that is deeply troubling for consumer society: the retail ruin. Jacob C. Miller bridges human geography, archaeology and critical urban studies to offer a starting point for conceptualizing retail ruins. Drawing on fieldnotes and photographs, Miller crafts a hauntological approach informed by the theories of Walter Benjamin and Jacques Derrida to more recent thinking on assemblage, spectacle and the politics of urban space.

Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback): Jan-Benedict Steenkamp, Laurens Sloot Retail Disruptors - The Spectacular Rise and Impact of the Hard Discounters (Paperback)
Jan-Benedict Steenkamp, Laurens Sloot
R794 Discovery Miles 7 940 Ships in 12 - 17 working days

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover): in Lee Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover)
in Lee
R4,883 Discovery Miles 48 830 Ships in 12 - 17 working days

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Mommy, Where Do Customers Come From? - How to Market to a New World of Connected Customers (Paperback): Larry Bailin Mommy, Where Do Customers Come From? - How to Market to a New World of Connected Customers (Paperback)
Larry Bailin
R323 Discovery Miles 3 230 Ships in 12 - 17 working days

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size?
Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book.
Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be.
Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.

Will the Real You Please Stand Up - Show Up, Be Authentic, and Prosper in Social Media (Paperback): Kim Garst Will the Real You Please Stand Up - Show Up, Be Authentic, and Prosper in Social Media (Paperback)
Kim Garst
R353 R321 Discovery Miles 3 210 Save R32 (9%) Ships in 12 - 17 working days

Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies. With so much competition it is difficult to stand out through the noise. In "Will the Real You Please Stand Up", leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a "how to" book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don't know how to harness and unleash...

The Rockstars of JVZoo.com (Paperback): Joel Comm The Rockstars of JVZoo.com (Paperback)
Joel Comm
R359 R327 Discovery Miles 3 270 Save R32 (9%) Ships in 12 - 17 working days

What Does it Take to Be an Online Rockstar JVZoo is an amazing resource for entrepreneurs to turn their knowledge into digital products and recruit hundreds or thousands in their field to promote those products. Whether you are a business consultant, lawyer, real estate agent, or even someone who knows how to build the perfect birdhouse, JVZoo allows you to put your knowledge into a format that can be sold and profited from. While the rest of the world looks for jobs, JVZoo's members create their own. In the three years that JVZoo has been around, it's members have generated over $100 million in sales revenue. Our members are mainly people who started making money online as a part-time venture. Rockstars of JVZoo is a compilation of case studies, written by people just like you, people who listened to their inner voices and created jobs for themselves. Everything you are about to read in this book has been achieved by ordinary people who did that one thing that separates entrepreneurs from the rest of society: they took action.

The Future of Global Retail - Learning from China's Retail Revolution (Hardcover): Winter Nie, Yunfei Feng, James Wang,... The Future of Global Retail - Learning from China's Retail Revolution (Hardcover)
Winter Nie, Yunfei Feng, James Wang, Mark Greeven
R3,890 Discovery Miles 38 900 Ships in 12 - 17 working days

China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

The ROI of Pricing - Measuring the Impact and Making the Business Case (Hardcover): Stephan Liozu, Andreas Hinterhuber The ROI of Pricing - Measuring the Impact and Making the Business Case (Hardcover)
Stephan Liozu, Andreas Hinterhuber
R3,888 Discovery Miles 38 880 Ships in 12 - 17 working days

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future - in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

The ROI of Pricing - Measuring the Impact and Making the Business Case (Paperback): Stephan Liozu, Andreas Hinterhuber The ROI of Pricing - Measuring the Impact and Making the Business Case (Paperback)
Stephan Liozu, Andreas Hinterhuber
R1,320 Discovery Miles 13 200 Ships in 12 - 17 working days

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future - in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

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