0
Your cart

Your cart is empty

Browse All Departments
Price
  • R100 - R250 (27)
  • R250 - R500 (144)
  • R500+ (604)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

Visual Merchandising Fourth Edition - Window Displays, In-store Experience (Paperback): Tony Morgan Visual Merchandising Fourth Edition - Window Displays, In-store Experience (Paperback)
Tony Morgan
R883 R754 Discovery Miles 7 540 Save R129 (15%) Ships in 9 - 17 working days
Retail Management - Global Edition (Paperback, 13th Edition): Barry Berman, Joel Evans, Patrali Chatterjee Retail Management - Global Edition (Paperback, 13th Edition)
Barry Berman, Joel Evans, Patrali Chatterjee
R1,201 Discovery Miles 12 010 Ships in 4 - 6 working days

For courses in Retail Management. A contemporary text that helps students thrive in today's retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.

The Clothing Trade in Provincial England, 1800-1850 (Paperback): Alison Toplis The Clothing Trade in Provincial England, 1800-1850 (Paperback)
Alison Toplis
R1,610 Discovery Miles 16 100 Ships in 10 - 15 working days

This detailed study is the first exploration of rural consumption of clothing in early nineteenth-century Britain. Drawing on evidence from a range of sources including newspapers, trade directories, court records, visual sources and surviving garments, Toplis investigates how the apparel of the mass of the British population was acquired.

Retail Strategy - The view from the bridge (Hardcover): Christine Cuthbertson Retail Strategy - The view from the bridge (Hardcover)
Christine Cuthbertson; Edited by Jonathan Reynolds; Contributions by Richard Bell, Dmitry Dragun, Elizabeth Howard, …
R5,082 Discovery Miles 50 820 Ships in 10 - 15 working days

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Retail and the Artifice of Social Change (Hardcover): Steven Miles Retail and the Artifice of Social Change (Hardcover)
Steven Miles
R4,628 Discovery Miles 46 280 Ships in 10 - 15 working days

In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience. And yet in reacting to trends in virtual consumption retailers are also becoming more and more conscious of the need to engage with consumers in more sophisticated ways. Retail and Social Change will interest students and scholars in geography, cultural studies, sociology, marketing and business studies interested in how and why retail pervades both our physical and emotional lives in increasingly unexpected ways. It will provide a lively, comparative and thought-provoking contribution that interrogates the implications of retail change, for what it means to be a citizen of a consumer society in the twenty-first century.

Retail Marketing Management - Principles and Practice (Paperback): Helen Goworek, Peter McGoldrick Retail Marketing Management - Principles and Practice (Paperback)
Helen Goworek, Peter McGoldrick
R1,929 Discovery Miles 19 290 Ships in 10 - 15 working days

'Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.' Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including 'B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

On The Origins of Self-Service (Hardcover): Franck Cochoy On The Origins of Self-Service (Hardcover)
Franck Cochoy
R5,338 Discovery Miles 53 380 Ships in 10 - 15 working days

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the transformation of commerce through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, Progressive Grocer sowed the seeds for modern self-service which spread in small retail outlets, sometimes well before the advent of the large retail spaces which are traditionally viewed as the origin of the self-service economy. The author illustrates how this publication had a highly influential role on what the trade considered to be best practice and shaped what was considered to be cutting edge. By displacing the consumer and their agency from the centre of analytic attention, this innovative book highlights the complex impact of social, technical and retailing environment factors that structure and delimit consumer freedom in the marketplace. This detailed critical analysis of the origins of self-service will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

International Retail Marketing - A Case Study Approach (Hardcover): Christopher Moore, Margaret Bruce, Grete Birtwistle International Retail Marketing - A Case Study Approach (Hardcover)
Christopher Moore, Margaret Bruce, Grete Birtwistle
R5,634 Discovery Miles 56 340 Ships in 10 - 15 working days

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover): in Lee Electronic Commerce Management for Business Activities and Global Enterprises - Competitive Advantages (Hardcover)
in Lee
R4,702 Discovery Miles 47 020 Ships in 18 - 22 working days

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Sustainable Marketing and Customer Value (Hardcover): Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal Sustainable Marketing and Customer Value (Hardcover)
Subrata Chattopadhyay, Sundeep Singh Sondhi, Arunava Dalal
R4,089 Discovery Miles 40 890 Ships in 10 - 15 working days

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Store Choice, Store Location and Market Analysis (Routledge Revivals) (Hardcover): Neil Wrigley Store Choice, Store Location and Market Analysis (Routledge Revivals) (Hardcover)
Neil Wrigley
R4,656 Discovery Miles 46 560 Ships in 10 - 15 working days

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Retail Product Management - Buying and merchandising (Hardcover, 3rd edition): Rosemary Varley Retail Product Management - Buying and merchandising (Hardcover, 3rd edition)
Rosemary Varley
R4,934 Discovery Miles 49 340 Ships in 10 - 15 working days

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. "

Retail Product Management" explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing," "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's "Retail Product Management" will continue to find favour with students and lecturers involved with retailing.

The ROI of Pricing - Measuring the Impact and Making the Business Case (Paperback): Stephan Liozu, Andreas Hinterhuber The ROI of Pricing - Measuring the Impact and Making the Business Case (Paperback)
Stephan Liozu, Andreas Hinterhuber
R1,489 Discovery Miles 14 890 Ships in 10 - 15 working days

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future - in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

China's New Retail Economy - A Geographic Perspective (Hardcover): Shuguang Wang China's New Retail Economy - A Geographic Perspective (Hardcover)
Shuguang Wang
R4,921 Discovery Miles 49 210 Ships in 10 - 15 working days

Retail is the essential link between production and consumption. The dynamics of a nation's economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of the Chinese consumer market, and the regional variations. Second, it presents an interpretation of the changes in the country's regulatory system and the corresponding policy initiatives, including the new state spatial strategies devised after its admission to the WTO. Third, it delivers a systematic analysis of the transformation of China's retail sector. This includes the entry and expansion of foreign retailers, the development of indigenous retail chains as a national strategy to modernize China's retail industry, and the changing retailer-supplier relations. This book is a useful reference not only for university students and faculty researchers, but also for international retailers and commercial real estate developers who contemplate business and investment opportunities in China.

The ROI of Pricing - Measuring the Impact and Making the Business Case (Hardcover): Stephan Liozu, Andreas Hinterhuber The ROI of Pricing - Measuring the Impact and Making the Business Case (Hardcover)
Stephan Liozu, Andreas Hinterhuber
R4,499 Discovery Miles 44 990 Ships in 10 - 15 working days

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future - in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

Marketing Cultural and Heritage Tourism - A World of Opportunity (Paperback): Rosemary Rice McCormick Marketing Cultural and Heritage Tourism - A World of Opportunity (Paperback)
Rosemary Rice McCormick
R1,257 Discovery Miles 12 570 Ships in 10 - 15 working days

Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award from the Shop America Alliance.

Retail Trade Associations (Paperback): Hermann Levy Retail Trade Associations (Paperback)
Hermann Levy
R1,491 Discovery Miles 14 910 Ships in 10 - 15 working days

First published in 1998.This is Volume XIV of the eighteen in the Sociology of Work and Organization series and which is an investigation of the developments of combination in the distributive trades, with special emphasis upon wartime development, looking at a new form monopolist organisation in Britain which was initially a report to the Fabian Society in 1942

Retail Buying - Pearson New International Edition (Paperback, 9th edition): Jay Diamond, Gerald Pintel Retail Buying - Pearson New International Edition (Paperback, 9th edition)
Jay Diamond, Gerald Pintel
R1,414 Discovery Miles 14 140 Ships in 4 - 6 working days

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today's market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.

The Changing Face of Retailing in the Asia Pacific (Paperback): Elizabeth Howard The Changing Face of Retailing in the Asia Pacific (Paperback)
Elizabeth Howard
R892 Discovery Miles 8 920 Ships in 10 - 15 working days

Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change.

This book was published as a special issue of Asia Pacific Business Review.

The Shops of Britain - A Study of Retail Distribution (Paperback): Hermann Levy The Shops of Britain - A Study of Retail Distribution (Paperback)
Hermann Levy
R1,497 Discovery Miles 14 970 Ships in 10 - 15 working days

First Published in 1998. This is Volume XV of the eighteen in the Sociology of Work and Organization series and this book on The Shops of Britain follows the author's publication on Retail Trade Associations, a new form of monopolist organization in Britain. After the book had been completed, the Report of the Census of Distribution Committee, published in March 1946, urged the necessity of providing more statistical information about the distributive trades. One of the purposes of this book is to display how complex the structure of retailing is and to show that it is dependent on a great variety of economic, social, occupational and sociological factors which cannot be adequately assessed without a comparative analysis of all the various trades concerned with retailing.

Transformations of Retailing in Europe after 1945 (Hardcover, New Ed): Ralph Jessen Transformations of Retailing in Europe after 1945 (Hardcover, New Ed)
Ralph Jessen; Lydia Langer
R4,639 Discovery Miles 46 390 Ships in 10 - 15 working days

After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.

Friction/Reward - Be Your Customer's First Choice (Paperback): Richard Hammond Friction/Reward - Be Your Customer's First Choice (Paperback)
Richard Hammond 1
R484 R425 Discovery Miles 4 250 Save R59 (12%) Ships in 10 - 15 working days

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

  • Small Business
  • Entrepreneurship
  • Marketing
  • Strategy
  • Branding
  • Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

  • Create easier, faster and improved customer experiences by reducing friction and increasing reward.
  • Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
  • Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
  • Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.
Internet Retail Operations - Integrating Theory and Practice for Managers (Hardcover): Timothy M. Laseter, Elliot Rabinovich Internet Retail Operations - Integrating Theory and Practice for Managers (Hardcover)
Timothy M. Laseter, Elliot Rabinovich
R2,653 Discovery Miles 26 530 Ships in 10 - 15 working days

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains. Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty. It includes tables, vignettes, and graphs that make the content practical and relevant. As you will learn, many attempts at internet retail do not succeed, some because they fail to appreciate the fundamentals, others may have simply been ahead of their time. Many years of experimentation and growth lie ahead. Drawing equally on theory, research results, and real-world experience, the book provides strategies for overcoming the challenges of building operations capability in the evolving world of Internet retailing.

Ethical Consumption - A Critical Introduction (Hardcover, New): Tania Lewis, Emily Potter Ethical Consumption - A Critical Introduction (Hardcover, New)
Tania Lewis, Emily Potter
R5,367 Discovery Miles 53 670 Ships in 10 - 15 working days

A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on 'swopping not shopping'. And this is happening not at the margins of society but at its heart, in the shopping centres and homes of ordinary people. Today we are seeing a mainstreaming of ethical concerns around consumption that reflects an increasing anxiety with - and accompanying sense of responsibility for - the risks and excesses of contemporary lifestyles in the 'global north'.

This collection of essays provides a range of critical tools for understanding the turn towards responsible or conscience consumption and, in the process, interrogates the notion that we can shop our way to a more ethical, sustainable future. Written by leading international scholars from a variety of disciplinary backgrounds - and drawing upon examples from across the globe - Ethical Consumption makes a major contribution to the still fledgling field of ethical consumption studies. This collection is a must-read for anyone interested in the relationship between consumer culture and contemporary social life.

Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New... Making, Selling and Wearing Boys' Clothes in Late-Victorian - Sartorial Consumption in Britain 1880-1939 (Hardcover, New Ed)
Clare Rose
R4,929 Discovery Miles 49 290 Ships in 10 - 15 working days

There has been a great deal of recent interest in masculine clothing, examining both its production and consumption, and the ways in which it was used to create individual identities and to build businesses, from 1850 onwards. Drawing upon a wide range of sources this book studies the interaction between producers and consumers at a key period in the development of the ready-made clothing industry. It also shows that many innovations in advertising clothing, usually considered to have been developed in America, had earlier British precedents. To counter the lack of documentary evidence that has hitherto hampered research into the dress practices of non-elite groups, this book utilises thousands of unpublished visual documents. These include hundreds of manufacturers' designs, which underline an unexpected degree of investment by manufacturers in boys' clothing, and which was matched by heavy investment in advertising, with thousands of images of boys' clothing for shop catalogues in the Stationers' Hall copyright archive. Another key source is the archives of Dr Barnardo's Homes. This extraordinary collection contains over 15,000 documented photographs of boys entering between 1875 and 1900, allowing us to look beyond official polarization of 'raggedness' and 'respectability' used by charities and social reformers of all stripes and to establish the clothing that was actually worn by a large sample of boys. A close analysis of 1,800 images reveals that even when families were impoverished, they strove to present their boys in ways that reflected their position in the family group and in society. By drawing on these visual sources, and linking the design and retailing of boys' clothing with social, cultural and economic issues, this book shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Stellenbosch Mafia - Inside The…
Pieter du Toit Paperback R280 R250 Discovery Miles 2 500
What is Criminology?
Mary Bosworth, Carolyn Hoyle Hardcover R3,649 Discovery Miles 36 490
Trace - Case Studies Of A Forensic…
Ryan Blumenthal Paperback R280 R209 Discovery Miles 2 090
Daisy de Melker - Hiding Among Killers…
Ted Botha Paperback R320 R286 Discovery Miles 2 860
The Murder of Deveney Nel
Julian Jansen Paperback R280 R250 Discovery Miles 2 500
Borgata: Rise of Empire - A History of…
Louis Ferrante Paperback R373 R339 Discovery Miles 3 390
Hitmen For Hire - Exposing South…
Mark Shaw Paperback  (2)
R320 Discovery Miles 3 200
Charlotte - Murder, Mystery and Mayhem
David Aaron Moore Paperback R476 R438 Discovery Miles 4 380
The Thabo Bester Story - The Facebook…
Marecia Damons, Daniel Steyn Paperback R310 R277 Discovery Miles 2 770
Moord Op Stellenbosch - Twee Dekades Se…
Julian Jansen Paperback R340 R304 Discovery Miles 3 040

 

Partners