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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

London's Lost Department Stores - A Vanished World of Dazzle and Dreams (Paperback): Tessa Boase London's Lost Department Stores - A Vanished World of Dazzle and Dreams (Paperback)
Tessa Boase
R489 R459 Discovery Miles 4 590 Save R30 (6%) Ships in 9 - 17 working days

Once, every high street had a department store, and they marched the length of Oxford Street. Going up to town to shop at one of these grand emporia and lunch in the top-floor restaurant, or take the children to see Father Christmas, was both a huge treat and completely normal. But the demise of Debenhams, including historic Arding & Hobbs, and Army & Navy at Victoria along with many other House of Fraser stores, confirms that the traditional department store is now an endangered species. In the last five years alone, 83% have gone. Now, for the first time, Tessa Boase chronicles this fabulous world, from Derry & Toms with its roof garden to the Moderne lines of Holdrons in Peckham Rye (now Mr Khan's Discount), as well as Gamages' peerless toy department, Woollands' 21 Shop for cutting-edge Sixties fashion and Chiesmans' menagerie of snakes and lionesses. There is even a guided walking tour of the West End's lost stores.

Street Vending in the Neoliberal City - A Global Perspective on the Practices and Policies of a Marginalized Economy... Street Vending in the Neoliberal City - A Global Perspective on the Practices and Policies of a Marginalized Economy (Paperback)
Kristina Graaff, Noa Ha
R841 Discovery Miles 8 410 Ships in 10 - 15 working days

Examining street vending as a global, urban, and informalized practice found both in the Global North and Global South, this volume presents contributions from international scholars working in cities as diverse as Berlin, Dhaka, New York City, Los Angeles, Calcutta, Rio de Janeiro, and Mexico City. The aim of this global approach is to repudiate the assumption that street vending is usually carried out in the Southern hemisphere and to reveal how it also represents an essential-and constantly growing-economic practice in urban centers of the Global North. Although street vending activities vary due to local specificities, this anthology illustrates how these urban practices can also reveal global ties and developments.

Food Retailing and Sustainable Development - European Perspectives (Hardcover): Laure Lavorata, Leigh Sparks Food Retailing and Sustainable Development - European Perspectives (Hardcover)
Laure Lavorata, Leigh Sparks
R2,723 Discovery Miles 27 230 Ships in 10 - 15 working days

Faced with dwindling resources and the challenge of climate change, companies are seeking to enhance production while consuming fewer resources. At the same time, consumers are altering their behaviors by seeking local production or bulk buying products. Retailers, as boundary spanners between consumers and producers, have a major role in initiating change and sustainable development. Part one of this book analyzes the sustainable development practices of retailers within and between different European countries and presents case studies that consider best practices on this topic. Retailer include: Carrefour, Casino, Auchan, Leclerc, Intermarche and System U in France; Inditex, Cortefiel and MANGO in Spain; Edeka, Rewe, Schwarz-Group (with Lidl and Kaufland) and Aldi in Germany; and Tesco and Marks & Spencer in UK. International retailers in Poland are considered to better understand cross country activities. Part two underlines the challenges faced by European retailers in the wake of societal and technological changes. The consumers' role and their sustainable development practices are analyzed to understand the impact on retailing and the main risks for retailers. This book will appeal to academics, students and professional educators alike, providing a crucial understanding of retailers' practices in different countries and their impact on consumers.

Target Story - How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (Paperback): Bill... Target Story - How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience (Paperback)
Bill Chastain
R280 R250 Discovery Miles 2 500 Save R30 (11%) Ships in 5 - 10 working days

Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today. In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box. The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now. Through the story of Target, you'll learn: How to remain nimble in times of tremendous change. How to reinvent a six-decade-old iconic brand. How to know when to build it yourself or bring in the experts. When to change the entire way you do business. And much, much more.

Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback): David Brown, Alex Thompson Essentials of Marketing - Theory and Practice for a Marketing Career (Paperback)
David Brown, Alex Thompson
R1,647 Discovery Miles 16 470 Ships in 10 - 15 working days

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover): David Brown, Alex Thompson Essentials of Marketing - Theory and Practice for a Marketing Career (Hardcover)
David Brown, Alex Thompson
R5,660 Discovery Miles 56 600 Ships in 10 - 15 working days

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on employability, with a 25,000-word running case study embedded within each chapter, which enables students to 'progress' through a 'marketing career' by applying their newly learned knowledge into realistic and modern context. * Unlike the competition in the area, this is a concise textbook, which is user-friendly for a wide, international readership.

Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Paperback): Anna Bianchi Driving Consumer Engagement in Social Media - Influencing Electronic Word of Mouth (Paperback)
Anna Bianchi
R1,371 Discovery Miles 13 710 Ships in 10 - 15 working days

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets. Conversations among consumers on social media now have an unprecedented ability to shape attitudes toward people, products, services, brands and to influence buying decisions. Consequently, the digital era brings to the fore the importance of interpersonal relations and the power of personal recommendations. This book is the first to empirically investigate how the form and appeal of marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. The author focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. The book summarizes the existing research on marketing communications, social media and word of mouth, provides a cutting-edge knowledge based on the analysis of the actual behavior of consumers and rules of effective marketing communications in social media. This research-based book is written for scholars and researchers within the fields of marketing and communication. It may also be of interest to a wider audience interested in understanding how to use social media to influence electronic word of mouth.

The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover):... The Rise of Positive Luxury - Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Hardcover)
Wided Batat
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

The Routledge Companion to Financial Services Marketing (Paperback): Tina Harrison, Hooman Estelami The Routledge Companion to Financial Services Marketing (Paperback)
Tina Harrison, Hooman Estelami
R1,545 Discovery Miles 15 450 Ships in 10 - 15 working days

Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Retail Worker Politics, Race and Consumption in South Africa - Shelved in the Service Economy (Hardcover, 1st ed. 2018):... Retail Worker Politics, Race and Consumption in South Africa - Shelved in the Service Economy (Hardcover, 1st ed. 2018)
Bridget Kenny
R2,686 Discovery Miles 26 860 Ships in 18 - 22 working days

This book argues that we need to focus attention on the ways that workers themselves have invested subjectively in what it means to be a worker. By doing so, we gain an explanation that moves us beyond the economic decisions made by actors, the institutional constraints faced by trade unions, or the power of the state to interpellate subjects. These more common explanations make workers and their politics visible only as a symptom of external conditions, a response to deregulated markets or a product of state recognition. Instead - through a history of retailing as a site of nation and belonging, changing legal regimes, and articulations of race, class and gender in the constitution of political subjects from the 1930s to present-day Wal-Mart - this book presents the experiences and subjectivities of workers themselves to show that the collective political subject 'workers' (abasebenzi) is both a durable and malleable political category. From white to black women's labour, the forms of precariousness have changed within retailing in South Africa. Workers' struggles in different times have in turn resolved some dilemmas and by other turn generated new categories and conditions of precariousness, all the while explaining enduring attachments to labour politics.

A Better Way of Doing Business? - Lessons from The John Lewis Partnership (Hardcover): Graeme Salaman, John Storey A Better Way of Doing Business? - Lessons from The John Lewis Partnership (Hardcover)
Graeme Salaman, John Storey
R1,391 Discovery Miles 13 910 Ships in 10 - 15 working days

This book offers a thoroughly researched and accessibly written account of the John Lewis Partnership. It describes what the JLP is, how it works, and what other businesses can learn from it. The US/UK model of the firm, with its emphasis on shareholder value and its openness to the market in the buying and selling of businesses, is prone to a number of problematic consequences for employees, suppliers, and sometimes share-holders. The JLP represents a contrast to this model - one that has implications beyond the small niche of mutually-owned firms. The JLP has lessons for organizations that are unlikely to move towards the Partnership's distinctive shared ownership. This book identifies these lessons. The key questions addressed include: how does the JLP work in practice? What is the link between co-ownership, the JLP employment model, and the performance of the businesses? What is the role of management in the success of John Lewis and Waitrose? Are mutuality, co-ownership and business performance at odds? What is the significance of democracy within the JLP? And probably most significantly: what are the implications, for policy-makers and for economic agents of the JLP? This book is based on detailed knowledge of the JLP and its constituent business gathered by the authors over a fifteen year period. Their conclusion: that the JLP is more complex, even more impressive, and more interesting than its admirers realise.

Data Analytics for Business - Foundations and Industry Applications (Hardcover): Fenio Annansingh, Joseph Bon Sesay Data Analytics for Business - Foundations and Industry Applications (Hardcover)
Fenio Annansingh, Joseph Bon Sesay
R4,933 Discovery Miles 49 330 Ships in 10 - 15 working days

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Hyperconsumption - Corporate Marketing vs. the Planet (Paperback): Gerard Hastings Hyperconsumption - Corporate Marketing vs. the Planet (Paperback)
Gerard Hastings
R1,115 Discovery Miles 11 150 Ships in 10 - 15 working days

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors - as well as concerned citizens who know that business as usual is not an option - will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

Supermarket Retailing in Africa (Hardcover): Felix Adamu Nandonde, John L. Stanton Supermarket Retailing in Africa (Hardcover)
Felix Adamu Nandonde, John L. Stanton
R4,496 Discovery Miles 44 960 Ships in 10 - 15 working days

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Media Representations of Retail Work in America (Hardcover): Brittany R. Clark Media Representations of Retail Work in America (Hardcover)
Brittany R. Clark
R2,366 Discovery Miles 23 660 Ships in 10 - 15 working days

The retail trade has undergone tremendous changes over the course of the 20th century in the United States, and media narratives have reflected these changes. Media Representations of Retail Work in America explores representations of retail workers in popular media. Offering close readings of various texts including films, television shows, advertisements, and internet memes, Brittany Clark traces the development of the trade as a career opportunity that required a distinct set of skills in the early twentieth century until today, when the job has been deskilled and retail workers struggle with low pay and lack of benefits.

Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Paperback): Matthew Bailey Managing the Marketplace - Reinventing Shopping Centres in Post-War Australia (Paperback)
Matthew Bailey
R1,378 Discovery Miles 13 780 Ships in 10 - 15 working days

This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms' strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally. This book will be of interest to all scholars and practitioners of retail, marketing, business history and economic geography, as well as social and cultural history.

Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover): David Millan Planelles Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover)
David Millan Planelles
R4,491 Discovery Miles 44 910 Ships in 10 - 15 working days

Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Hardcover, New): Jon Stobart Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Hardcover, New)
Jon Stobart
R4,117 Discovery Miles 41 170 Ships in 10 - 15 working days

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

The Handbook of Ethical Purchasing - Principles and Practice (Hardcover): Rob Harrison The Handbook of Ethical Purchasing - Principles and Practice (Hardcover)
Rob Harrison
R4,483 Discovery Miles 44 830 Ships in 10 - 15 working days

* A perfect guide for marketing and sustainable procurement and supply chain professionals in large companies, local authorities and governments and NGOs globally. * Can be used as a supplementary text on postgraduate and advanced undergraduate courses aimed at responsible marketing and procurement. * The book can be used internationally - ethical buying and selling behaviours are proliferating in almost all countries of the world. * Written by a leading authority on ethical consumption.

Retailing Management - Global Edition (Paperback, 8th Revised edition): Michael Levy, Barton A. Weitz Retailing Management - Global Edition (Paperback, 8th Revised edition)
Michael Levy, Barton A. Weitz
R415 Discovery Miles 4 150 Ships in 4 - 6 working days

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. Known for its strategic look at retailing and current coverage, this new '7th edition' continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. This text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. This text provides a balanced treatment of strategic, 'how to,' and conceptual material, in a highly readable and interesting format. 'The seventh edition' continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and, legal, ethical and cooperate social responsibility issues. Students indicate that this text is a 'good read' because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

The Future of Global Retail - Learning from China's Retail Revolution (Hardcover): Winter Nie, Yunfei Feng, James Wang,... The Future of Global Retail - Learning from China's Retail Revolution (Hardcover)
Winter Nie, Yunfei Feng, James Wang, Mark Greeven
R4,218 Discovery Miles 42 180 Ships in 10 - 15 working days

China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework - a ten-year strategic roadmap for global retail executives, which we call the "Beyond" the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Small Store Survival - Success Strategies for Retailers (Hardcover, New): A. Andersen Small Store Survival - Success Strategies for Retailers (Hardcover, New)
A. Andersen
R1,548 R1,275 Discovery Miles 12 750 Save R273 (18%) Ships in 18 - 22 working days

"Small Store Survival should challenge retailers' views of small store retailing by questioning key areas of business. What is the vision for the store in 10 years? How have the customers changed over the past few years? How current are the managers about what customers genuinely like and dislike? What is being done to attract, educate, and motivate the best retail talent in the area? How effective is the merchandising strategy? What plans exist for succession?

"The real lesson of this study is that the best retailers never stop learning. They never stop growing. They never lose their enthusiasm for the customers and the business. And they never cease to revel in change and the chance to deal with it." —from the Executive Summary of Small Store Survival

Small Store Survival

Over the past decade, thousands of small retail stores have fallen victim to overwhelming competition from huge discount chains determined to take in every retail dollar in sight. But not everyone succumbs to the megastore invasion; many small retailers grow and prosper in spite of this cutthroat competition. How do they do it? Even more important, how can you do it?

Small Store Survival is the how-to book that belongs behind the counter of every independent retail store. It analyzes small-store operation in detail and lays out optimal survival strategies and tactics for seven key areas of business practice that are critical to success: customer service, marketing, merchandising, store operations, management, human resources, and finance. Its clear and logical organization enables you to evaluate your business practices function by function, identify strengths and weaknesses, and develop action plans to improve operations in each of these crucial functions.

Written by a team of experts from Arthur Andersen LLP, this guide presents detailed solutions and best practices culled from retailer surveys, site visits, and industry research. Its recommendations are applicable to a broad variety of retail formats, including stores that specialize in apparel; appliances; books; drugs, health, and beauty care products; electronics; hardware; home and garden supplies; pets and pet supplies; as well as other specialty stores. Numerous case studies illustrate the problems that plague many retailers and demonstrate ways you can overcome these obstacles and improve your business. You'll learn how to:

  • Identify customer expectations and meet or exceed them at every turn
  • Identify, pursue, and capture a distinct customer market
  • Establish a vision and culture for your store, plan where the company needs to go, and take steps to get there
  • Compete for quality employees and, once you hire them, keep them
  • Establish budgetary controls and contain costs
  • Negotiate effectively for favorable terms from vendors and suppliers

The most successful retailers never stop learning, growing, and adapting to changing circumstances. The hundreds of sound ideas presented in this study were developed and implemented by the most successful small store operators in the industry. Here is your chance to learn and grow with them by adapting these solutions to your own business needs.

New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover): XI Liu New Consumer Culture in China - The Flower Market and New Everyday Consumption (Hardcover)
XI Liu
R4,477 Discovery Miles 44 770 Ships in 10 - 15 working days

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers' motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers' aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover): Dario Golizia The Fashion Business - Theory and Practice in Strategic Fashion Management (Hardcover)
Dario Golizia
R4,922 Discovery Miles 49 220 Ships in 10 - 15 working days

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the varying business models and strategic approaches * Uses a huge range of global examples throughout the book to demonstrate how the theory translates to practice in each segment identified * Covers all areas related to the management and marketing of specific brands, including brand image, supply chain, communication, price point, merchandising and social media

Creating Brand Cool - Brand Distinction in the Online Marketplace (Paperback): Joan Abraham Creating Brand Cool - Brand Distinction in the Online Marketplace (Paperback)
Joan Abraham
R1,084 Discovery Miles 10 840 Ships in 10 - 15 working days

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

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