As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium's methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game. The underdog becomes the overlord (at-large). You'll want to grab a notebook for all the business (and life) tips this read has to offer. Advance warning, this book will convince you to become a proponent of child labor, an advocate of GMO, and a cynic of organic cotton.

In The third volume of The Digital Hand, James W. Cortada completes his sweeping survey of the effect of computers on American industry, turning finally to the public sector, and examining how computers have fundamentally changed the nature of work in government and education. This book goes far beyond generalizations about the Information Age to the specifics of how industries have functioned, now function, and will function in the years to come. Cortada combines detailed analysis with narrative history to provide a broad overview of computings and telecommunications role in the entire public sector, including federal, state, and local governments, and in K-12 and higher education. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the unique ways different public sector industries adopted new technologies, showcasing the manner in which their innovative applications influenced other industries, as well as the U.S. economy as a whole.
He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries, and the second volume, which examined over a dozen financial, telecommunications, media, and entertainment industries. With this third volume, The Digital Hand trilogy is complete, and forms the most comprehensive and rigorously researched history of computing in business since 1950, providing a detailed picture of what the infrastructure of the Information Age really looks like and how we got there. Managers, historians, economists, and those working in the public sector will appreciate Cortada's analysis of digital technology's manyroles and future possibilities.

Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market image, a strong positioning between suppliers and customers, efficient logistics and optimum organization structures contribute to a company's survival. Achieving this goal requires flexible information and communication systems that are fully adaptable to the specific situation. Modern retail information systems are not bound by organization borders but support both business partner cooperation and electronic commerce. This book presents the architecture of retail information systems, as well as the functions of SAP Retail, and in so doing links modern retail management with the implementation strategies based on innovative software systems.

Shopping and Crimedraws on criminology, behavioural economics and marketing to help understand retail crime as a cultural phenomenon. Shopping is now the largest consumer leisure activity, and this has led to an exponential rise in the levels of retail crime. In this topical volume Professor Bamfield analyses important new datasets on employee theft and shoplifting to show the nature of the problem, its origins and possible solutions. Crime prevention is explored as a management issue, using criminomics, a new concept based on commercial realities rather than maximizing arrests. This emphasises communications and persuasion within organisations, supported by a web of collaborative projects between retailers, police and other crime agencies.

"Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service."

---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University

"With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing."
--Christian Gronroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland

"Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing."

--A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida

"Service excellence and service innovation are critical for success in today's competitive retail marketplace. "Service Management: The New Paradigm in Retailing" provides a contemporary and transformative lens for accomplishing these essential goals."

--Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University

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Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the changing mores and how they shaped not only the GAP but mass-merchandising itself worldwide.

From a single store in San Francisco in 1969, the Gap, which grew to include Banana Republic and Old Navy, was soon operating more than 3,800 stores with worldwide sales approaching $15 billion. Gap's traditional constituency-- Generation Y--could not be less interested. Gap kids and Baby Gap don't even register a blip on the radar screen. Nevaer shows how all this came about. He describes how the Gap's success in the last quarter of the 20th century parallels the development of consumerism in the United States. He shows how its ability to bridge generations holds lessons for others in corporate America. He also shows why the Gap's history can be seen as a reflection of America's, how it ran on the same track with the country's social mores, particularly in the rise of the antifashion revolution and the proliferation of gay aesthetics. Nevaer's book is a stunning achievement, a true and lasting examination of why we wear what we wear and of the industry that makes it happen.

Once, every high street had a department store, and they marched the length of Oxford Street. Going up to town to shop at one of these grand emporia and lunch in the top-floor restaurant, or take the children to see Father Christmas, was both a huge treat and completely normal. But the demise of Debenhams, including historic Arding & Hobbs, and Army & Navy at Victoria along with many other House of Fraser stores, confirms that the traditional department store is now an endangered species. In the last five years alone, 83% have gone. Now, for the first time, Tessa Boase chronicles this fabulous world, from Derry & Toms with its roof garden to the Moderne lines of Holdrons in Peckham Rye (now Mr Khan's Discount), as well as Gamages' peerless toy department, Woollands' 21 Shop for cutting-edge Sixties fashion and Chiesmans' menagerie of snakes and lionesses. There is even a guided walking tour of the West End's lost stores.

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you're not alone. Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow. Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line. In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

In many countries shopping has been transformed from High Street stores to large out-of-town Retail Parks and Shopping Centres. Technology now provides the opportunity for many products and services to be promoted and purchased electronically, particularly via the Internet. This will progress differently for different products, regions, consumer groups, etc. This book presents future scenarios for the retail industry in the light of Internet shopping. Through its unique perspective, it examines developments so far, and through the insight of the author who is one of the leading professionals in shopping centre developments, takes an inspired look at the future of retailing in the next century.

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era provides emerging research on business practices and business advancement in the current technological environment. While highlighting topics such as enterprise social systems, idea generation, and online recruitment, this publication reveals the various techniques and methods to modernize and revolutionize business organizations. This book is an important resource for business leaders, economists, entrepreneurs, practitioners, researchers, and students seeking current research on the research and discoveries in the field of business expansion.

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

This book unveils and demystifies a revolution occurring in health care in the United States and beyond and how it will reform the health care system. There is something new in health care. Retail clinics, sometimes partnering with prestigious health-care institutions such as the Cleveland Clinic, offer an affordable, accessible solution for delivering primary-care services to underserved populations. The Retail Revolution in Health Care presents an overview of the retail health trend and its implications for consumers, employers, health care providers, health care companies, insurers, and health policy makers. The authors examine the phenomenon of retail health care from an entrepreneurial perspective, discussing the growth of retail care beyond traditional retail establishments and possible performance indicators to assess health outcomes. They report on the differing perspectives of retail care from a variety of experts, including doctors, nurses, patients, and insurers. Finally, they address business realities in the United States and globally as they affect the clinics. Retail clinics will almost certainly play a key role as either an alternative to national health insurance or a component of health reform. This important book explores their part in furthering the availability of health care for all Americans.

If you're a professional in the loss prevention field and want a long career, then this guidebook is for you. For almost two decades, Herman Otis Laskey Jr. has been saving companies time and money. In this guide, Laskey offers anecdotes and methods for loss prevention, including

detailed case studies about how he's uncovered internal and external thefts; issues that all retail businesses must focus on to reduce losses; ways to deter employees and customers from stealing; tips on cutting costs when investigating crimes; five secrets to a successful loss prevention career.

He also shares how the STINOR Method Loss Prevention can reduce shoplifting and employee theft by up to 95 percent. This method has been used for more than fifteen years by thousands of retailers and restaurants. In addition, you'll learn how to focus on problem areas such as bathroomsand fitting rooms.

By thinking like a thief and equipping yourself with the knowledge of a longtime loss prevention professional, you'll benefit from "Secrets of a Successful Loss Prevention Career."