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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
Standing at the intersection of history, business, and
anthropology, this is the definitive guidebook for succeeding and
prospering in any retail enterprise. As a senior retail executive
for some of the best-known and most successful retail brands in the
U.S. and abroad, author George Troy understands today's volatile
retail landscape. In this time of tremendous challenge and
realignment within the retail industry, retail executives and
countless others are searching for answers and direction. Troy
defines the underlying principles that have, for millennia,
governed everything we retail-not just clothing and books, but also
politics, religion, art, and other "products" and services. He
explains how retailing really works and the rules for long-term
success. For anyone wanting to be at the top of the retail food
chain, The Five Laws of Retail brings together To Sell Is Human
with The 7 Habits of Highly Effective People to give you the tools
for success in today's fast-changing world. After all, we are all
selling something.
Forge deeper and more meaningful connections with consumers and
embrace the latest opportunities occurring across the physical and
digital retail landscape to become more adaptable, resilient and
successful. While change is a constant in retail, flux has
accelerated in innovation, digital disruption and changing consumer
demands and expectations. Written for both digital-first and
physical retailers, Next Generation Retail describes how to respond
to the needs and expectations of today's consumers and connect with
Generations Z and Alpha in an authentic and relevant way. Highly
practical in approach, it explores the latest opportunities and
pitfalls to avoid for developments including the metaverse,
livestream shopping, instant commerce, blockchain and non-fungible
tokens (NFTs). Next Generation Retail also describes how to create
compelling content and retail media to drive commerce and monetize
data while maintaining customer trust. Featuring original research
and interviews with top industry experts, it contains examples and
case studies from a range of brands and organizations including
Lancome, Burberry and Walmart. This is an essential resource for
retailers of all sizes to adapt to and thrive in today's
environment of breakneck change and innovation.
The continued advancement of globalization, increases in internet
connectivity, compatibility of international payment systems, and
adaptability of logistics and shipping processes have combined to
contribute to the rapid growth of the cross-border e-commerce
market. Due to these advancements and the ubiquitous presence of
smartphones, consumer use of cross-border e-commerce is
increasingly simplified, and thus, sellers are hardly restricted to
a specific country in terms of promoting, selling, and shipping
goods worldwide. The burgeoning opportunities, habits, and trends
of shopping on cross-border e-commerce platforms have expedited the
prospect of becoming a presence in the global market. This is true
for enterprises of all sizes, especially for small- and
medium-sized enterprises (SMEs) that want to add their footprint in
the international market for the first time. Like any other
industry, cross-border e-commerce has its specific economics and
driving forces, but has different scopes, challenges, and trends
due to the geographic and cultural expanse of relevant
environments. Cross-Border E-Commerce Marketing and Management was
conceptualized by identifying the scope of new complementary
information with a comprehensive understanding of the issues and
potential of cross-border e-commerce businesses. The authors
believe that this book will not only fill the void in the current
research but will also provide far-sighted vision and strategies,
as it covers big data, artificial intelligence, IoT, supply chain
management, and more. This book provides the necessary knowledge to
managers to compete with the competitive market structure and
ultimately contribute to the sustainable economic growth of a
country. It works as a guideline for existing cross-border
e-commerce managers to formulate individual strategies that combine
to optimize the industry while keeping the enterprise competitive.
This book is useful in both developed and developing country
contexts. This publication is an ideal resource for academicians,
policy makers, stakeholders, and cross-border e-commerce managers,
especially from SMEs.
In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
The stereotype of those who 'indulge' in the practice of addictive shopping is usually of women. This book presents a starker reality. The contributers convey something of the desperation of the experience while Adrienne Baker considers the concept of addiction in relation to shopping.
User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
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