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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

A Cultural History of Shopping (Hardcover): Jon Stobart A Cultural History of Shopping (Hardcover)
Jon Stobart
R13,969 Discovery Miles 139 690 Ships in 10 - 15 working days

How has the activity of shopping changed over the centuries? And what does it tell us about the lives and interests of people living within different cultures? In a work that spans 2,500 years, these questions are addressed by 55 experts, each contributing an overview of a theme applied to a period in history. With the help of a broad range of case material they illustrate broad trends and nuances of the culture of shopping from antiquity to the present. Individual volume editors ensure the cohesion of the whole and, to make it as easy as possible to use, chapter titles are the same across each of the volumes. This gives the choice of reading about a specific period in one of the volumes, or following a theme across history history by reading the relevant chapter in each of the six. The six volumes cover: 1 - Antiquity (500 BCE to 500 CE); 2 - Middle Ages (500 to 1450); 3 - Early Modern Age (1450 to 1650); 4 - Age of Enlightenment (1650 to 1820); 5 - Age of Revolution and Empire (1820 to 1920); 6 - Modern Age (1920 to 2000+). Themes and chapter titles are: Practices and Processes; Spaces and Places; Shoppers and Identities; Luxury and Everyday; Home and Family; Visual and Literary Representations; Reputation, Trust and Credit; and Governance, Regulation and the State. The page extent for the pack is approximately 1,700 pp. Each volume opens with Notes on Contributors and an Introduction by the Volume Editor and concludes with Notes, Bibliography and an Index. The Cultural Histories Series A Cultural History of Shopping is part of the Cultural Histories Series. Titles are available both as printed hardcover sets for libraries needing just one subject or preferring a one-off purchase and tangible reference for their shelves, or as part of a fully searchable digital library available to institutions by annual subscription or on perpetual access (see www.bloomsburyculturalhistory.com).

Digital Luxury - Transforming Brands and Consumer Experiences (Hardcover): Wided Batat Digital Luxury - Transforming Brands and Consumer Experiences (Hardcover)
Wided Batat
R3,654 Discovery Miles 36 540 Ships in 10 - 15 working days

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Wanamaker's Temple - The Business of Religion in an Iconic Department Store (Hardcover): Nicole C Kirk Wanamaker's Temple - The Business of Religion in an Iconic Department Store (Hardcover)
Nicole C Kirk
R2,000 Discovery Miles 20 000 Ships in 10 - 15 working days

How a pioneering merchant blended religion and business to create a unique American shopping experience On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store's Great Organ. Wanamaker recalled that moment in his diary, "I said to myself that I was in a temple," a sentiment quite possibly shared by the thousands who thronged the store that night. Remembered for his store's extravagant holiday decorations and displays, Wanamaker built one of the largest retailing businesses in the world and helped to define the American retail shopping experience. From the freedom to browse without purchase and the institution of one price for all customers to generous return policies, he helped to implement retailing conventions that continue to define American retail to this day. Wanamaker was also a leading Christian leader, participating in the major Protestant moral reform movements from his youth until his death in 1922. But most notably, he found ways to bring his religious commitments into the life of his store. He focused on the religious and moral development of his employees, developing training programs and summer camps to build their character, while among his clientele he sought to cultivate a Christian morality through decorum and taste. Wanamaker's Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways. Wanamaker's marriage of religion and retail had a pivotal role in the way American Protestantism was expressed and shaped in American life, and opened a new door for the intertwining of personal values with public commerce.

Retail Product Management - Buying and merchandising (Paperback, 3rd Edition): Rosemary Varley Retail Product Management - Buying and merchandising (Paperback, 3rd Edition)
Rosemary Varley
R611 Discovery Miles 6 110 Ships in 2 - 4 working days

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.

Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.

Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Table of Contents

1. Scope and Concepts 2. Retail Product Management: Process and People 3. Category Management 4. Product Range Planning and Selection 5. Managing the Supply Base 6. Product Quantity Decisions and Stock Management 7. Managing the Response to Sales 8. Allocating Retail Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Ethical and Sustainable Retail Product Management

Retail Business Kit For Dummies (Paperback, 2nd Edition): Rick Segel Retail Business Kit For Dummies (Paperback, 2nd Edition)
Rick Segel
R668 R581 Discovery Miles 5 810 Save R87 (13%) Ships in 10 - 15 working days

Get your business off the ground with a killer brand and get the sales you want!

It's a great time to be an independent retailer! Whether you're a novice or seasoned professional, this practical how-to guide shows you how to start and run your business in today's marketplace -- from your original dream and the day-to-day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

Get lessons from real-life experience -- the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful

Master all the basics of launching and growing a retail business -- from writing a business plan and finding a great location to hiring and keeping great staff

Meet and exceed the expectations of today's consumer -- discover how to create positive shopping experiences, provide top-notch customer service, and earn customer loyalty

Spread the word without going broke -- find out how to differentiate your business, generate word-of-mouth advertising, and plan effective sales and promotions

Bonus CD Includes

Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store

See the CD appendix for details and complete system requirements.

Open the book and find:

The 10 keys to retailing success

How to design stores that work

Where and how to buy merchandise

The best ways to make your business memorable

Expert tips for building your Web site and selling online

Advice for handling legal and accountingissues

In-the-trenches, proven management practices

A crash course in the art of selling

Retail Marketing Management - The 5 Es of Retailing (Hardcover): Dhruv Grewal Retail Marketing Management - The 5 Es of Retailing (Hardcover)
Dhruv Grewal
R3,649 Discovery Miles 36 490 Ships in 10 - 15 working days

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

The Ultimate Boutique Handbook - How to Start a Retail Business (Paperback): Emily A Benson The Ultimate Boutique Handbook - How to Start a Retail Business (Paperback)
Emily A Benson
R366 R336 Discovery Miles 3 360 Save R30 (8%) Ships in 18 - 22 working days
Like. Love. Follow. - The Entreprenista's Guide to Using Social Media to Grow Your Business (Paperback): Courtney... Like. Love. Follow. - The Entreprenista's Guide to Using Social Media to Grow Your Business (Paperback)
Courtney Spritzer, Stephanie Abrams
R315 R293 Discovery Miles 2 930 Save R22 (7%) Ships in 18 - 22 working days
Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Paperback): Jon Stobart Sugar and Spice - Grocers and Groceries in Provincial England, 1650-1830 (Paperback)
Jon Stobart
R1,527 Discovery Miles 15 270 Ships in 10 - 15 working days

Consumers in eighteenth-century England were firmly embedded in an expanding world of goods, one that incorporated a range of novel foods (tobacco, chocolate, coffee, and tea) and new supplies of more established commodities, including sugar, spices, and dried fruits. Much has been written about the attraction of these goods, which went from being novelties or expensive luxuries in the mid-seventeenth century to central elements of the British diet a century or so later. They have been linked to the rise of Britain as a commercial and imperial power, whilst their consumption is seen as transforming many aspects of British society and culture, from mealtimes to gender identity. Despite this huge significance to ideas of consumer change, we know remarkably little about the everyday processes through which groceries were sold, bought, and consumed. In tracing the lines of supply that carried groceries from merchants to consumers, Sugar and Spice reveals not only how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, but also questions established ideas about the motivations underpinning consumer choices. It demonstrates the dynamic nature of eighteenth-century retailing; the importance of advertisements in promoting sales and shaping consumer perceptions, and the role of groceries in making shopping an everyday activity. At the same time, it shows how both retailers and their customers were influenced by the practicalities and pleasures of consumption. They were active agents in consumer change, shaping their own practices rather than caught up in a single socially-inclusive cultural project such as politeness or respectability.

From Main Street to Mall - The Rise and Fall of the American Department Store (Paperback): Vicki Howard From Main Street to Mall - The Rise and Fall of the American Department Store (Paperback)
Vicki Howard
R756 Discovery Miles 7 560 Ships in 10 - 15 working days

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities. The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.

Start Your Own Retail Business and More - Brick-and-Mortar Stores   Online   Mail Order   Kiosks (Paperback, Fourth Edition):... Start Your Own Retail Business and More - Brick-and-Mortar Stores Online Mail Order Kiosks (Paperback, Fourth Edition)
Ciree Linsenmann, The Staff of Entrepreneur Media
R399 Discovery Miles 3 990 Ships in 10 - 15 working days

OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS At more than a trillion dollars, retail is one of the fastest-growing--and fastest-changing--segments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling. Whether you're interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.

Principles of Retailing (Paperback, 2nd edition): John Fernie, Suzanne Fernie, Christopher Moore Principles of Retailing (Paperback, 2nd edition)
John Fernie, Suzanne Fernie, Christopher Moore
R2,519 Discovery Miles 25 190 Ships in 10 - 15 working days

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Dialing for Dollars in a Digital World - The Secret Art of Making Millions Over the Phone (Paperback): Christopher Noon,... Dialing for Dollars in a Digital World - The Secret Art of Making Millions Over the Phone (Paperback)
Christopher Noon, Matthew Noon
R445 R413 Discovery Miles 4 130 Save R32 (7%) Ships in 18 - 22 working days
Building Co-operation - A Business History of The Co-operative Group, 1863-2013 (Hardcover): John F. Wilson, Anthony Webster,... Building Co-operation - A Business History of The Co-operative Group, 1863-2013 (Hardcover)
John F. Wilson, Anthony Webster, Rachael Vorberg-Rugh
R2,197 Discovery Miles 21 970 Ships in 10 - 15 working days

Building Co-operation traces the development of The Co-operative Group and its predecessor, the Co-operative Wholesale Society (CWS), over the course of 150 years. Born from the efforts of the Rochdale Pioneers and others who established successful consumer co-operatives across Britain in the mid-nineteenth century, by the 1860s the proponents of the CWS were ready to pioneer a new effort: a federation, democratically run and collectively owned, that would enable co-operatives to become their own suppliers. From humble origins, the CWS grew into one of Britain's largest businesses within a generation, pioneering modern retailing and distribution on a national scale, expanding into factory production and financial services, and establishing an international supply network that stretched across Europe, and beyond. Throughout the late nineteenth century and well into the twentieth, co-operative societies provided essential services to millions of members across Britain, ranging from food and clothing to banking, insurance, travel agency, pharmacy and even funeral services. However, in the second half of the twentieth century co-operatives experienced a protracted period of decline, facing a series of internal structural challenges, fierce competition amongst food retailers, and a rapidly-changing marketplace. By the turn of the twenty-first century, when many commentators were ready to consign co-operatives to the past, The Co-operative Group emerged with a revitalised business model that has helped to re-invigorate the British co-operative sector and bring new attention to the important role of co-operative and mutual enterprises worldwide. Based on extensive archival research, including many records available to historians for the first time, Building Co-operation is the story of a distinctive business model as it evolved over time. While since the inauguration of the CWS in 1863 the commercial landscape has changed nearly beyond recognition, the values at the heart of The Co-operative Group have remained relevant to succeeding generations, focusing on member benefits and a commitment to ethical trading.

Future Luxe - What's Ahead for the Business of Luxury (Hardcover): Erwan Rambourg Future Luxe - What's Ahead for the Business of Luxury (Hardcover)
Erwan Rambourg; Foreword by Francois-Henri Pinault
R705 R566 Discovery Miles 5 660 Save R139 (20%) Ships in 10 - 15 working days

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry-but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it-brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

Retailing, International Edition (Paperback, 8th edition): Patrick Dunne, James Carver, Robert F. Lusch Retailing, International Edition (Paperback, 8th edition)
Patrick Dunne, James Carver, Robert F. Lusch
R941 Discovery Miles 9 410 Ships in 2 - 4 working days

Full-color, completely current, and packed with practical applications, RETAILING, 8E, International Edition puts students on the inside track to success in the fast-moving retail industry. RETAILING, 8E, International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market-leading text endorsement by the National Retailing Federation. While others may focus on lackluster descriptions of retailers and their most mundane tasks, Dunne, Lusch, and Carver bring retailing to life, covering the latest developments in the field and detailing behind-the-scenes stories in a conversational style enlivened by full-color pictures and illustrations. RETAILING, 8E, International Edition emphasizes the impact of technology and the Internet, as well as giving solid coverage to international topics and issues unique to service providers. The text also includes a thorough, integrated study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and more. In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.

Woolworth's - 100 Years on the High Street (Hardcover, UK ed.): Kathryn A. Morrison Woolworth's - 100 Years on the High Street (Hardcover, UK ed.)
Kathryn A. Morrison
R2,103 Discovery Miles 21 030 Ships in 10 - 15 working days

Woolworth's bright red signboard was a beacon on British and Irish high streets for nearly a century. American in origin, Woolworth's grew rapidly after the first branch opened in Liverpool in 1909. The business model - with inexpensive goods piled on counter tops - scored an immediate hit with British consumers. By 1930 there were 400 stores, and by 1960 over 1000. With its own architects' department and regional construction teams, Woolworth's erected hundreds of prominent stores in shopping centres throughout England, Scotland, Ireland and Wales. It is these buildings - often typical of the commercial architecture of their day - which provide the focus of this book. This is not, however, a conventional architectural history - it is the story of Woolworth's seen through the prism of its stores. The Woolworth's chain was of huge cultural importance, shaping and reflecting fundamental changes - mostly American in origin - that took place in the nation's shopping habits. Despite its dominant position on the high street, by the 1960s Woolworth's was beginning to lose its way. As people acquired cars and freezers and began to desert the high street, Woolworth's tried to stay ahead of the game with unsuccessful ventures into out-of-town and catalogue shopping. But by the time of its demise in 2009, a shrunken Woolworth's owned just two of the stores which it had built and developed over the preceding century. The closure of the last British stores in January 2009 provoked an outpouring of nostalgia and grief. Woolworth's occupied the heart of many communities, physically and commercially, and its heritage deserves celebration.

International Retailing - Bundle Book + Studio Access Card (Other printed item, 3rd edition): Brenda Sternquist, Elizabeth B... International Retailing - Bundle Book + Studio Access Card (Other printed item, 3rd edition)
Brenda Sternquist, Elizabeth B Goldsmith
R2,868 Discovery Miles 28 680 Ships in 10 - 15 working days

"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA "This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries." Rayecarol Cavender, University of Kentucky, USA Understand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images. -New case studies in each chapter -Updated data and new maps -More emphasis on Brazil, Russia, India, and China STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions

Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback): Ian Shepherd Reinventing Retail - The New Rules That Drive Sales And Grow Profits (Paperback)
Ian Shepherd 1
R486 R427 Discovery Miles 4 270 Save R59 (12%) Ships in 10 - 15 working days

  • Understand the new rules for retail and the way customers want to buy
  • Develop a strategy to connect with consumers, increase sales and create real brand loyalty
  • Spot and avoid the traps which have allowed new entrants to destroy established market leaders
  • Explore case studies and examples from a wide range of industries from around the world
  • Build a project plan to reinvent your business strategically with everyday practical steps to drive commercial results
The Routledge Companion to the History of Retailing (Hardcover): Jon Stobart, Vicki Howard The Routledge Companion to the History of Retailing (Hardcover)
Jon Stobart, Vicki Howard
R6,370 Discovery Miles 63 700 Ships in 10 - 15 working days

Retail history is a rich, cross-disciplinary field that demonstrates the centrality of retailing to many aspects of human experience, from the provisioning of everyday goods to the shaping of urban environments; from earning a living to the construction of identity. Over the last few decades, interest in the history of retail has increased greatly, spanning centuries, extending to all areas of the globe, and drawing on a range of disciplinary perspectives. By offering an up-to-date, comprehensive thematic, spatial and chronological coverage of the history of retailing, this Companion goes beyond traditional narratives that are too simplistic and Euro-centric and offers a vibrant survey of this field. It is divided into four broad sections: 1) Contexts, 2) Spaces and places, 3) People, processes and practices and 4) Geographical variations. Chapters are written in an analytical and synthetic manner, accessible to the general reader as well as challenging for specialists, and with an international perspective. This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

International Retailing (Paperback, New): Nicholas Alexander, Anne Marie Doherty International Retailing (Paperback, New)
Nicholas Alexander, Anne Marie Doherty
R2,181 Discovery Miles 21 810 Ships in 10 - 15 working days

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:
Student site:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions
Lecturer site (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

Smart Retail - Winning ideas and strategies from the most successful retailers in the world (Paperback, 4th Edition): Richard... Smart Retail - Winning ideas and strategies from the most successful retailers in the world (Paperback, 4th Edition)
Richard Hammond
R495 R457 Discovery Miles 4 570 Save R38 (8%) Ships in 5 - 10 working days

Discover the secrets of some of the world’s biggest and leading shops and online retailers and get a competitive edge. Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will guide you, your managers, team-workers, and anybody working in or learning about retail to success and profits.

•Fully updated to reflect the fast-moving and ever-changing world of retail
•Includes five essential new chapters featuring the very latest thinking, new case studies and the most cutting edge tactical thinking and strategic planning.
•Examines and coaches on traditional retail models alongside the rise in multi-channel, multiplatform retail and the exponential rise in the use of technology.
•Practical, inspiring, comprehensive and authoritative, it’s easy to follow and quick to put into practice
•Delivers outcomes that retailers want: how to grow their sales, boost their profits, develop loyalty and deliver an exceptional, memorable and envied customer experience.
•A wide appeal including retail entrepreneurs, existing managers of all levels, shop-floor staff and anybody interested in what retail is, how it works and what it means in the 21st Century.

THE CLASSIC, HIGHLY REGARDED AND DEFINITIVE GUIDE TO RETAIL SUCCESS.

Practical Approach To Merchandising Mathematics - Bundle Book + Studio Access Card (Paperback): Linda M Cushman Practical Approach To Merchandising Mathematics - Bundle Book + Studio Access Card (Paperback)
Linda M Cushman
R1,355 R1,270 Discovery Miles 12 700 Save R85 (6%) Ships with 15 working days

A Practical Approach to Merchandising Mathematics, Revised 1st Edition, is dedicated to helping students master the mathematical concepts, techniques, and analysis utilized in the merchandise buying and planning process. Students will review basic maths concepts; learn how to use typical merchandising forms; become familiar with the application of computerized spreadsheets in retailing; and recognize the basic factors of buying and selling that affect profit. This peer-reviewed new edition of the text brings together assortment planning, vendor analysis, markup and pricing, and terms of sale into one comprehensive resource for students who will be involved with the activities of merchandise buying in the retail industry. Introducing A Practical Approach to Merchandising Mathematics STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access downloadable spreadsheets and tables illustrating operational results, inventory and merchandise plans ~Test your knowledge with review exercises covering key text concepts ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

Brand Management Strategies - Luxury and Mass Markets - Bundle Book + Studio Access Card (Other printed item): William... Brand Management Strategies - Luxury and Mass Markets - Bundle Book + Studio Access Card (Other printed item)
William D'Arienzo
R2,407 Discovery Miles 24 070 Ships in 10 - 15 working days

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint (R) presentations include full color images from the book and provide a framework for lecture and discussion

Ultimate Guide to Optimizing Your Website (Paperback, Third Edition): Jon Rognerud Ultimate Guide to Optimizing Your Website (Paperback, Third Edition)
Jon Rognerud
R443 Discovery Miles 4 430 Ships in 10 - 15 working days

BE DISCOVERED with SEO Tactics for All Technical Levels
Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an "at the kitchen table" type dialogue for accessibility and an advanced strategy section takes readers to the next level.

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