Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by small independent shops to one in which chain stores have significant market share. And as other retail fields, this transformation has often been a less-than-smooth process. But this has been especially pronounced in bookselling, argues Laura J. Miller, because more than most other consumer goods, books are the focus of passionate debate about commercialism. What drives that debate? And why do so many people believe that bookselling should be immune to questions of profit?In "Reluctant Capitalists," Miller looks at a century of book retailing, demonstrating that the independent-chain dynamic is not entirely new. It began a hundred years ago when department stores began selling books, continued through the 1960s with the emergence of national chain stores, and exploded with the formation of "superstores" in the 1990s. The advent of the Internet has further spurred tremendous changes in how booksellers approach their business. All of these changes have met resistance from book professionals and readers who believe that the book business should not be captive to market forces, but should also embrace more noble priorities. Miller uses historical data and interviews with bookstore customers and members of the book industry to explain why books evoke such distinct and heated reactions. She reveals why customers seek out certain bookstores and why book professionals identify so strongly with different types of books. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that consumer behavior is inevitablypolitical, with consequences for communities as well as commercial institutions.

This edition of "The Fairchild Dictionary of Retailing" clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.New to this Edition -- New and revised mathematical assignments -- Blank assignment forms included on the CD-Rom -- Increased coordination with companion text Retail Buying: From Basics to FashionCD-ROM Features-- Microsoft Excel(r) spreadsheets containing formulas -- PC and Mac compatible -- Instructor's Guide includes teaching suggestions, goals, & lecture outlines

The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to engage. An omnichannel approach to retail delivers the potential to boost footfall, enhance customer insight, improve service, grow loyalty and ultimately drive sales. Omnichannel Retail serves as a practical guide for businesses on how they can better serve customers to fuel their growth by harnessing the opportunity that being digitally enabled and data-driven brings. This fully updated new edition explains how to build engaging loyalty schemes, deliver personalized marketing and how to maximize the power of customer data. Featuring case studies from omnichannel leaders worldwide such as Asda, Woolworths Australia, Target and Pret A Manger, this book provides tangible and proven examples of how retailers can capitalize on the opportunity that our hyper-connected and always-on world presents.

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.

Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlusselrolle in Unternehmen. Schliesslich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor fur die Wettbewerbsfahigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen. In ihren Beitragen beleuchten die Autoren die digitale Transformation fur verschiedene Managementbereiche im Unternehmen: Projektmanagement, Reputations- und Marketingkommunikation, Value-Chain-Management und Human-Resources-Management. Wahrend die digitale Vernetzung die Abstimmungen im Projektmanagement wesentlich einfacher macht, da Mitarbeiter nicht vor Ort sein mussen, revolutionieren die Moeglichkeiten des Internets mit sozialen Netzwerken und Plattformen die Marketingkommunikation. Nicht nur die Reichweite der Marketingaktivitaten erhoeht sich enorm, etwa durch Verfahren wie Seeding, auch die Zielgenauigkeit der Aktivitaten kann durch Search Engine Optimization (SEO) oder Content-Marketing gesteigert werden. Beim Value-Chain-Management kann die Kommunikation uber digitale Kanale vor allem Prozesse optimieren und den Zugriff auf Informationen verbessern. Personalverantwortliche koennen ihr Recruiting optimieren, indem sie beispielsweise auf Online-Video-Rekrutierung setzen. Auch die elektronische Verwaltung der Personalakten bietet Optimierungspotenziale.Theoretisch fundiert und stets nah an der Praxis stellen die Autoren Ansatze vor, mit denen sich digitale Kommunikation in Unternehmen nicht nur zeitgemass, sondern auch effektiv gestalten lasst. Ein Buch fur Verantwortliche in Unternehmen, die ihr Management weiterentwickeln wollen und dafur auf die Moeglichkeiten der digitalen Kommunikation setzen.

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. The mall near Mat thew Newton's childhood home in Pittsburgh, Pennsylvania, was one of the state's first enclosed shopping malls. Like all malls in their heyday, this one was a climate-controlled pleasuredome where strangers converged. It boasted waterfalls, fish ponds, an indoor ice skating rink larger than Rockefeller Center's, and a monolithic clock tower illuminated year-round beneath a canopy of interconnected skylights. It also became the backdrop for filmmaker George A. Romero's zombie opus Dawn of the Dead. Part memoir and part case study, Shopping Mall examines the modern mythology of the mall and shows that, more than a collection of stores, it is a place of curiosity, ritual, and fantasy. Object Lessons is published in partnership with an essay series in The Atlantic.

Dieses Buch gibt einen schnellen UEberblick uber das Thema Podcast. Wie muss das Thema Podcast strategisch angegangen werden, damit es nachhaltig einen Mehrwert fur ein Unternehmen bietet? Sind Podcasts nur ein Hype oder koennen sie sinnvoller Teil des Kommunikations- und Marketingmixes eines Unternehmens sein? Podcasts sind der aktuelle Trend in der Kommunikation und im Marketing. Taglich kommen unzahlige neue Formate auf den Markt. Die hohe Smartphonedichte, ein verandertes Mediennutzungsverhalten, bessere mobile Datenverfugbarkeit und grosse Player wie Audible und Spotify haben geholfen, das klassische "Hoerspiel" in moderner Form aus der Versenkung zu holen. Dieses essential hilft dabei, strategisch eigene Podcastmassnahmen fur das Unternehmen zu entwickeln.

Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience. The text is organized into 10 chapters that walk students through the various steps a new buyer would take to complete a six-month buying plan and a merchandise assortment plan for the women's contemporary apparel, junior apparel, women's accessories, men's apparel and accessories, men's contemporary apparel, children's, or home furnishings markets. The fourth edition has been revised with statistical information to reflect a more contemporary structure and business model for a successful department store. The new Perry's Department Store is organized to reflect a larger-scale department store in today's market. Students interact by researching current market and industry trends to build their business. The charts and worksheets in this book and companion website, Perry's Department Store: A Buying Simulation STUDIO, are replicas of those found in the retail and wholesale industry to expose students to the procedures and policies they can expect to find in a first job as an assistant buyer. This new edition and STUDIO launch students directly into the exciting role of a retail buyer in the fashion industry. Perry's Department Store: A Buying Simulation STUDIO - An online tool for more effective study! - Study smarter with self-quizzes featuring scored results and personalized study tips. - Review concepts with flashcards of terms and definitions. - Follow the text's steps and calculations with data and statistical information. - Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets. - View industry catalogs and private label line sheets. - Link to additional resources to complete the buying simulation.

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity.
The textbook will be accompanied by an online resource centre. The ORC will comprise the following features:
Student site:
Web exercises
Weblinks
Glossary of terms
Multiple choice questions
Revision questions
Lecturer site (password protected):
PowerPoint slides
Revision comments/updates for the textbook
Lecturer's guide (explanatory notes and background article guidance for non-research active staff)
Seminar and discussion questions
Exam questions

Hungry for change? Put the power of food co-ops on your plate and grow your local food economy. Food has become ground-zero in our efforts to increase awareness of how our choices impact the world. Yet while we have begun to transform our communities and dinner plates, the most authoritative strand of the food web has received surprisingly little attention: the grocery store-the epicenter of our food-gathering ritual. Through penetrating analysis and inspiring stories and examples of American and Canadian food co-ops, Grocery Story makes a compelling case for the transformation of the grocery store aisles as the emerging frontier in the local and good food movements. Author Jon Steinman: Deconstructs the food retail sector and the shadows cast by corporate giants Makes the case for food co-ops as an alternative Shows how co-ops spur the creation of local food-based economies and enhance low-income food access. Grocery Story is for everyone who eats. Whether you strive to eat more local and sustainable food, or are in support of community economic development, Grocery Story will leave you hungry to join the food co-op movement in your own community.

"Why do white women shoppers more often refuse to check their bags at the counter than African American or Latina women shoppers do? Why do male shoppers act more annoyed at having to be in the store than their female counterparts? Based on her experiences working in two toy stores, Christine Williams offers a cornucopia of illuminating observations. By focusing on the various ways gender, race and class influence how we shop and sell, she exposes the concept and ideal of consumer citizenship. In this, Williams give us an important idea and an original angle of vision."--Arlie Russell Hochschild, author of "The Commercialization of Intimate Life," and editor (with Barbara Ehrenreich) of "Global Woman: Nannies, Maids and Sex Workers in the New Economy"
"In this brilliant book Williams lays bare the social complexities of shopping for toys in America. She describes how shopping and working in toy stores are shaped by race, class and gender, and how children are taught how to consume. This is sociology at its best-laying bare the intricate nature of everyday life, showing us how the world can be different and better, all the while documenting the human drama that swirls around us. This book will change the way you shop, and the way you think about consumerism, inequality and the nature of 21st century American life."--Mary C. Waters, author of "Ethnic Options: Choosing Ethnic Identities in America"
"Williams doesn't just talk about consumption. She goes out and gets herself tough jobs selling toys, and comes back to tell the rest of us what selling and buying for kids are all about. Readers who care little about social scientific treatments of consumption will nevertheless learnfrom her lively account. Specialists will rapidly adopt her stories, observations, and arguments."--Viviana Zelizer, author of "The Purchase of Intimacy"
"Christine Williams has really gotten inside the big box selling machines of our day to reveal for all of us the strange, perverse logic of work, authority and sales in a retail industry driven by ethnic, gender, and class hierarchies. Read this book and you'll never buy another toy without thinking about the men and women who put it on the shelf!"--Nelson Lichtenstein, editor of "Wal-Mart: the Face of 21st Century Capitalism"

The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing. Introducing Merchandise Planning Workbook STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Enhance your learning with a 6 month merchandise budget form for a basic product ~Review concepts with evaluation form assignments covering various textbook topics

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities. The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.

Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking. This book considers the evolution of retail banking services and the major role that technology has played in providing quality, cost-effective services to consumers. This fascinating text then goes on to offer expert thought leadership on the future of retail banking and what this could mean for existing established banks and disruptive new entrants. Retail and Digital Banking offers readers the opportunity to take a step back and consider the evolution of the sector in which they work and the tremendous level of change that has occurred over time for all operational activity. Retail and Digital Banking provides support for the Personal and Private Banking module assessment and features practical case studies from the banking sector. This essential text brings the journey of modern banking to life and considers what the future holds. Online supporting resources include a glossary and updates to regulation.

Retail buying covers broad areas such as organization of retail establishments, distribution, roles of buying groups, planning and control, choosing vendors, negotiation, pricing, and selling of goods and services to the consumer. This text offers detailed and up-to-date coverage of retail buying, promoting smart decision making in today's complex global marketplace.

The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retailing (Part 1). Accelerating technology change, the rise to prominence globally of internet enabled shoppers and the rapid emergence of entirely new retail enterprises and business models are combining to re-shape the very fundamentals of the retail industry. No longer are shops needed to be in the business of retailing. No longer is choice for the shopper limited to the neighbourhood, town or even country in which they live. No longer is the act of retailing solely the preserve of traditional retail enterprises as internet-enabled businesses, technology, logistics, suppliers and financial services enterprises all seek direct relationships with the shopper. The new landscape of retailing is an unforgiving one. Success can be achieved more quickly than has ever been possible before but failure is equally rapid. The opportunities in the new landscape of retailing are profound, but so too are the challenges. Part 2 of this book discusses the structures, skills and capabilities retail enterprises will need if they are to be successful in this new landscape and the skills and perspectives that will be required of the leaders of retail enterprises. Case studies of innovative and successful enterprises are presented throughout the book to illustrate the themes discussed. Frameworks are presented to provide practical guidance for enterprise leaders to understand and contextualise the nature of change that is re-shaping retail landscapes globally. Clear guidance is given of the capabilities, skills and perspectives that will be needed at both an enterprise and a personal leadership level to deliver success in the new landscape of retailing.

"This is a useful step-by-step guide for starting your own apparel boutique or online business." Marissa Zorola, University of North Texas, US Written by entrepreneurs, for entrepreneurs, the book explains management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing. A hypothetical business plan that builds with each chapter and examples of business models from Warby Parker and Etsy give you a framework for building a successful fashion company. Profiles of entrepreneurs and exercises in a book illustrated with more than 100 images show you how to apply the process to your own ideas. Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes -Test Bank includes sample test questions for each chapter -PowerPoint (R) presentations include images from the book and provide a framework for lecture and discussion STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions - Practice your skills with downloadable worksheets to complete the end of chapter Business Plan Connection exercises - Download Business Plan and Financial Plan templates to get your business off the ground

This book charts the changes in Birmingham's Jewellery Quarter over the last twenty years, and is the first work to look beyond the area's unique early history and the jewellery trade itself. Today the quarter is a vibrant urban village, and here former Jewellery Quarter regeneration director Andy Munro tells the story of its transformation. The regeneration of the area sought to achieve the difficult act of revitalising the area while protecting its unique jewellery trade and heritage. This book offers a fascinating insight into the successes and failures of the initiative and draws on interviews with the many interesting characters who were players in this regeneration game.