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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
In History of Korean Modern Retailing Jong-Hyun Yi shows how the Korean retail industry has developed since the 1970s, focusing on the relationship among government, consumers and retail companies, especially the department store. While generally it is said that underdevelopment of the Korean retail industry in the 1970s was attributed to economic immaturity, he argues it was artificially formed by strong consumption repression by the government. He also examines how consumption repression contributed to economic growth. Such initial condition in developmental period is a crucial factor to explain other distinctions like explosive growth and remarkably short heyday of the department store afterward. With this, Jong-Hyun Yi traces the correlation between economic growth and stratification of the consumption since the 1970s. He proves that equality or inequality of consumption is a more influential factor for economic growth than that of income.
What is Who Killed Category Management about? Simply put, its about your future. Wealth, success and security. If you are in Retail, FMCG, or Manufacturing and want a job in 5 years you should read this book today Our world is about to crumble. Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven't seen anything yet. "Who Killed Category Management" is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success and, for some, millions of dollars in additional profit. It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so sit back and enjoy the ride.
The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.
365 Days of Social Media Posts for Business is a treasure trove of proven conversation starters, quotes, polls and statements that can be used immediately to jump start your social media engagement. Keep it lively, topical, and current throughout the entire year with this book. Packed with over 1,000 actual posts created by social media experts, 365 Days solves the immediate challenge of creating conversation with your fans, and inspiring them to come back again and again.
When the original version of YouTube Strategies went to #1 at Amazon, and continued to sell impressive numbers (and) to great reviews, I knew this book had her part in the marketplace and dialog. To my past readers and supporters, I can't thank you enough. Why the update for 2014? We're seeing a rapid maturation at YouTube in areas that should be part of any YouTube Strategy - at any level. Some of these elements weren't in the first book. They are in this one. In my history of producing Internet training (I've been online since before there was the Web), I've prided myself on creating content that lasted. Last year I made 4 different videos in the studio that I had to delete before I could publish them because of the changes being made a YouTube. Live Video isn't the only "new" thing for YouTube. From a fully integrated Social Engine (across Google Plus and the other social networks) to Premium (paid) content options, YouTube's reach, and your potential impact with it, grows every day. YouTube keeps getting bigger and bigger - and her reach and impact continue to grow at an extremely impressive rate. At the time of writing, YouTube reports seeing 100 hours of video uploaded to their site every single minute. I'm sure by the time this book goes to press, the number will go up. Note: this doesn't include Live video on YouTube - another fast growing segment of what we're watching online. Getting impact from your videos at YouTube is a much math problem as it is anything else. We address some of those issues here. So, with that, I (re)release this book updated for 2014. At it's core are the top 21 questions I get asked about YouTube (as well as a few that people should be asking). I am still asked these questions on a regular basis and I am still convinced that YouTube Strategies begin with a clear understanding of how YOU need to answer these questions in your own YouTube efforts. At the end of each answer is an even shorter summary and a few action items. Put them to good use - and TAKE ACTION.
Retail sales are a vital part of salon services, but many salon professionals cite a host of reasons why they don't sell: I'm not trained to sell. I'm not sure which products to offer. Selling retail only helps the salon owner. I don't have time to sell. In Completing the Service, author Sheila J. Cline-Bass presents
a fun and informational program designed to change the way you view
salon retail sales and help you understand the impact retailing can
have on your economic success. Employing a "keep it simple"
approach, Cline-Bass helps you learn the power, procedure, and
profit potential of retails sales by exploring all facets of the
business, including ways retails sales can help your business
grow; The approach presented in Completing the Service can help you substantially increase your retail sales and thereby increasing your personal income, salon profits, and client retention.
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation-and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
Spending twenty-five years in a retail environment teaches you a lot of things about shopping behavior. It also leads to a lot of pent up frustration over bad shopping habits. Donna R. Summerlin vents about the behavior store employees encounter on a daily basis in a critique that is serious, funny, and instructional. Instead of continuing to shop like normal, it's time to examine your own behavior and that of your peers. Summerlin offers insights on how store employees cope with bad shopping behaviors; ways to overcome hostility, both as a shopper and employee; tips to help you remember the importance of good manners; and observations regarding outrageous behavior that will make you examine your own shopping habits. Gain an insider's perspective on the true nature of the retail business, and laugh along the way. Written for shoppers, store employees, and those seeking to get into the retail business, "RETAIL-iation" uncovers the unacceptable behavior that goes on every day, and more importantly, it provides a plan to fix it.
This book is a quick guide that will help you through the basics steps to get you started selling products online. Using a drop shipping distributor you will be able to sell online without ever having to touch the merchandise. Your entire store can be running from your bedroom, black socks are optional. The customer orders a product from you, then you place the order with your distributor. The drop ship distributor will then ship the merchandise directly to your customer. If you have made online purchases there is a chance that you might have bought from a drop shipper. The book was written as a quick guide to give you the tools that you need to get started. After closing my Real Estate Company, I was searching for any easy, no stress business to start. I didn't want huge overhead, and having to work 80 hour weeks. I already had a full time job, and wanted to supplement my income without losing time from my family. Selling online had its appeal. I read several books on the topic. Some were very well written, and others filled my head on how I could be a millionaire. Although some of the books were great motivators, they didn't make me a millionaire. I wrote this book to help you start your first online store with realistic outlooks. Once the store is set up, it will not demand much of your time, or take you away from your family. Since the startup cost is low, you can take the skills that you learned from opening your first online store, and open up several more. Opening an online reseller store will not make you instantly rich, but it will be a nice supplement to your income.
The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred tables and seven thousand attributes. In this new guide, author Richard Halter reveals how ARTS standards can help your business turn more consumers into customers and maximize profits. You can learn how to - communicate better with potential customers;- harness the power of social retailing;- boost the success of promotions and discounts; and- organize your store to maximize sales. Written in a language that everyone can understand, this guidebook explains how ARTS works together to help retailers and vendors. Take your business to a higher performing level and put more money in your pocket with ARTS for Retail. |
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