This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

• It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
• It offers a South African perspective on how to overcome these issues
• It is written from the viewpoint of the entrepreneur or business executive
• It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

In diesem Buch wird Retargeting als ein neuartiges Marketing-Instrument der personalisierten Werbung im Internet vorgestellt. Auf der Basis wissenschaftlich gestutzter empirischer Studien, Kunden-Umfragen und Untersuchungen zu Wahrnehmung und Verhalten von Internetnutzern, deren Ergebnisse detailliert vorgestellt und zusammengefasst werden, wird in diesem Buch die These formuliert, dass Retargeting, derzeit schematisch nach einem einfachen Prinzip funktionierend, in seiner Wirksamkeit unumstritten ist, doch nicht immer in der gewunschten Richtung wirkt. Hier ansetzend wird der Versuch unternommen, mithilfe klassischer Theorien aus der Werbewahrnehmungsforschung und der Konsumentenpsychologie die Ursachen fur die unterschiedlichen Wirkungen auf die Rezipienten zu ergrunden. In der Summe der Betrachtungen ergibt sich die Notwendigkeit, wissenschaftliche Erkenntnisse und Umfrageergebnisse mit einer Reflexion uber technologisch verbesserte oder modifizierte Optionen fur personalisierte Online-Werbung zu verknupfen. Dieses Buch soll seinen Lesern einen tiefen Einblick in dieses Internetmarketing-Instrument gewahren und daruber hinaus auch die Themen Datenschutz- und Privatsphare im Zusammenhang mit personalisierter Internetwerbung kritisch behandeln. Die Leser erfahren in diesem Buch wie eine Retargeting-Kampagne typischerweise umgesetzt wird und welche Akteure darin involviert sind.

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail-whatever you sell, via bricks or clicks. You'll discover today's best ways to get the right items to the right customers when they want them... surpass the expectations of customers trained by online retail... own every consumer "moment of truth"! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the "webby store": visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today's shoppers from "want" to "need"

Along with fast-food workers, retail workers are capturing the attention of the public and the media with the Fight for $15. Like fast-food workers, retail workers are underpaid, and fewer than 5 percent of them belong to unions. In Hard Sell, Peter Ikeler traces the low-wage, largely nonunion character of U.S. retail through the history and ultimate failure of twentieth-century retail unionism. He asks pivotal questions about twenty-first-century capitalism: Does the nature of retail work make collective action unlikely? Can working conditions improve in the absence of a union? Is worker consciousness changing in ways that might encourage or further inhibit organizing? Ikeler conducted interviews at New York City locations of two iconic department stores-Macy's and Target. Much of the book's narrative unfolds from the perspectives of these workers in America's most unequal city.When he speaks to workers, Ikeler finds that the Macy's organization displays an adversarial relationship between workers and managers and that Target is infused with a "teamwork" message that enfolds both parties. Macy's workers identify more with their jobs and are more opposed to management, yet Target workers show greater solidarity. Both groups, however, are largely unhappy with the pay and precariousness of their jobs. Combined with workplace-generated feelings of unity and resistance, these grievances provide promising inroads to organizing that could help take the struggle against inequality beyond symbolic action to real economic power.

Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and "Jewishness" stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were "Aryanized" by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the "Jewish department store," framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany's turbulent twentieth century.

Das Couponing unter Einsatz von Smartphones, das Mobile Couponing, entwickelt sich in Deutschland rasant. Immer mehr Anbieter drangen auf den Markt, bereits bekannte Player wie zum Beispiel Payback erganzen ihre Angebote. Wir von mobile zeitgeist beobachten die Marktentwicklungen von Beginn an, testen selbst verschiedene Losungen und sind im direkten Kontakt mit der Branche und den Anbietern. Unsere Fachkompetenz gibt uns die notwendige Distanz, Losungen auch kritisch zu hinter fragen. Unsere Neugier und Experimentierfreude lasst uns Innovationen erkennen und moglichst auch selbst testen. In diesem Dossier zum Mobile Couponing haben wir auf uber 60 Seiten aktuelle Informationen, Show Cases, Profile der Anbieter im Markt, Interviews mit Entscheidern der Keyplayer im deutschen Mobile Couponing Markt und relevante Marktdaten in Form von Infografiken zusammen gestellt. Sie bekommen mit unserem Dossier einen umfassenden Uberblick uber den deutschen Markt, seine Entwicklung, Chancen und Herausforderungen. Wir stellen die vorhandenen Losungen vor, bewerten und ordnen sie ein. Wir sprechen mit den Verantwortlichen in den Unternehmen. Daruber hinaus erhalten Sie eine Ubersicht aller relevanter Anbieter in diesem spannenden Marktsegment.

First published in 1964, Alison Adburgham's Shops and Shopping, 1880-1914: Where and in What Matter the Well-Dressed Englishwoman Bought Her Clothes is a rightly celebrated and groundbreaking contribution to the social history of retail selling. Adburgham charts the Victorian origins and subsequent ascent of the 'department store', a mode of shopping that offered the customer an enviable selection of wares, a fixed price, and a recreational browsing experience that began with goods placed temptingly behind plate-glass and continued through shops carefully arranged so that customers might wander. These great emporia changed the labours and livelihoods of craftspeople and small shop-keepers, enhanced the reputation of England's capital and regional cities, and even altered the social climate of England. Immaculately researched from primary sources, Shops and Shopping is one of the key texts in the scholarly analysis of early mass consumer culture.

Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.
Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture--it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision.
Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation.
Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.

Praise for "The IKEA Edge"

"A very good book from a talented business leader that links] values, culture, and the achievement of business and social objectives together. I have read it now three times and learned something from every passage."
--Michael Spence, recipient of the Nobel Memorial Prize in Economic Sciences, 2001

"With Anders Dahlvig's recommendations, we could solve many of the world's problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool."
--Gordon Roddick, cofounder of The Body Shop

"The IKEA Edge is a fascinating case study of an entrepreneurial company's growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner, I recognize the inherent paradox of building a 'good, ' value-driven company and managing for profit. Anders Dahlvig proves it can be done."
--Antonia Axson Johnson, Chairperson, Axel Johnson AB

About the Book:

With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world--all while maintaining its reputation as one of the world's best corporate citizens.

In "The IKEA Edge," Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad--by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together.

"The IKEA Edge" serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term--four principles that can be applied in any business, in any industry. social and business agenda--and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever.

A combination of personal memoir, call to action, and strategic vision, "The IKEA Edge" provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.

There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business. It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips. You will be able to browse through such topics as: - Choosing the best location - Finding finance in a dwindling market - Developing a business plan - Exploring the costs of setting up - Selecting the products you want to carry - Decoration, displays and shelving - Meeting the challenges of a new business - Getting your business noticed in an internet age - Turning your passion into a profitable business

You can shop anywhere you like -- as long as it's Tesco The inexorable rise of supermarkets is big news but have we really taken on board what this means for our daily lives, and those of our children? In this searing analysis Andrew Simms, director of the acclaimed think-and-do-tank the New Economics Foundation and the person responsible for introducing 'Clone Towns' into our vernacular, tackles a subject none of us can afford to ignore. The book shows how the supermarkets -- and Tesco in particular -- have brought: " Banality -- homogenized high streets full of clone stores " Ghost towns -- superstores have drained the life from our town centres and communities " A Supermarket State -- this new commercial nanny state that knows more about you than you think " Profits from poverty -- shelves full of global plunder, produced for a pittance " Global food domination -- as the superstores expand overseas But there's change afoot, with evidence of the tide turning and consumer campaigns gaining ground. Simms ends with suggestions for change and coporate reformation to safeguard our communities and environment -- all over the world. This book has been written and published independently from the Tescopoly Alliance and is not endorsed by them.

Most people born before 1950 can remember visiting or working in shops that had cash carriers - cash balls that ran on wooden rails, wire systems where the carrier was catapulted along an overhead steel wire, or pneumatic tube systems where the carrier was whisked off to the cash office. This title reveals details about these devices.

"A Nation of Shopkeepers" reflects research on retail history and cultures of consumption. The contributors challenge existing ideas about retail development, showing how, for example, large-scale retailers played a far lesser role in the development of the modern city that is generally thought, and how the success of department stores was determined less by "entrepreneurial" spirit and more by the unforseen consequences of legislation. With the growing interest in cultures of consumption, this book should be useful to specialists and students in retail history, human geography and social and cultural history.

Textiles are central to our lives and are at the heart of the world's largest industries. In recent years there has been a dynamic shift in attitudes toward textiles, fuelled in part by explosive developments in technology. While textiles have always retained roots in craft and industry, the discipline now embraces a much wider range of practices. Innovations in the industry demand a fresh approach to the subject, which this comprehensive introduction ably supplies. Taking as their starting point the very meaning of textiles, Gale and Kaur go on to show the astonishing range of opportunities for careers in the field, from the creative (artists, craftspeople and designers) to the social and industrial, to the commercial and associated practices (buyers, journalists, researchers and scientists). The Textile Book takes us behind the scenes with professionals to reveal what various jobs involve, what influences decision makers, and how their decisions affect what we buy next season. What happens to clothes before they reach the shops? What determines the 'must have' item? How can recycled bottles be transformed into silk-like yarns? These and many other questions are explored to show the diversity that makes up the contemporary global textile scene. Woven, printed, embroidered, knitted -- textiles are pivotal to the everyday experience of people in all parts of the world. This wide-ranging and informative book conveys the excitement and new challenges textiles represent and is essential reading for anyone working with, studying or simply interested in textiles.

The retailing industry has undergone revolutionary changes since the Second World War: the rise of large multiple companies, increasing store sizes, new technologies and the internationalization of retailing have all transformed the retailing environment. This comprehensive collection traces the evolution and development of the retailing industry from before the Industrial Revolution up to the dramatic changes of the 1990s. New retail methods, out-of-town retailing, town center management and the internationalization of retailing are among the topics covered.

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

The material included in this set draws on international sources from the 1950s to the present day to provide an invaluable collection on retailing.

This textbook simulates the product development experience of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. Perry's Department Store: A Product Development Simulation covers the entire process of developing a new line of jeans, including defining the customer, conceptualizing the product line, selecting fabric and trims, and completing a spec pack. A CD-ROM is included and provides resources and worksheets to complete the simulation.

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Grocery shopping is an often ignored part of the story of how food ultimately gets to our pantry shelves and tables. A Theory of Grocery Shopping explores the social organization of grocery shopping by linking the lived experience of grocery shoppers and retail managers in the US with information transmitted by nutritionists, government employees, financial advisors, journalists, health care providers and marketers, who influence the way we think about and perform the work of shopping for a household's food. The author provides insight into the contradictory messages that shape how consumers provision their households, and details how consumers respond to these messages. The book challenges the consumer choice model that places responsibility on the shopper for making the "right" choice at the grocery store, thereby ignoring the larger social forces at work, which determine what products are available and how they get to the shelves.