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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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The Larkin Company
(Hardcover)
Shane E Stephenson; Foreword by Howard A Zemsky
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R719
R638
Discovery Miles 6 380
Save R81 (11%)
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Ships in 18 - 22 working days
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User opinions about service experiences have been extensively
acknowledged to play a key role in influencing the consumption
decisions of other customers. The widespread adoption of internet
technologies has amplified enormously the volume and the potential
impact of such customer-generated content in the form of electronic
word-of-mouth (eWOM). Exploring the Power of Electronic
Word-of-Mouth in the Services Industry is an essential research
book that explores the importance of consumer perception and the
influence of word-of-mouth in the digital world. Featuring a range
of topics such as data mining, online engagement, and social media,
this book is ideal for academicians, researchers, IT developers,
marketers, managers, media specialists, and professionals.
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