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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
The COVID-19 pandemic caused global shock to the entire economic
system. As a result of the government restrictions, both production
and distribution channels were interrupted. In this situation,
however, it was possible to observe that some companies were able
to adapt to these new conditions. The demand for the possibility of
translating physical business into virtual increased. The COVID-19
restrictions showed that many entrepreneurs do not have enough
knowledge about the available online tools and possibilities. Given
that the digital transformation of business today often consists
only of incorporating existing tools into existing processes,
transition to e-commerce could be made easily and quickly. Moving
Businesses Online and Embracing E-Commerce: Impact and
Opportunities Caused by COVID-19 analyzes the impact of
COVID-19-related restrictions on business models of enterprises
affected most by these restrictions and examines transformational
changes induced by the accelerated adoption of internet
technologies and transition to e-commerce-based business models.
Covering topics such as customer relationship management (CRM),
small and medium enterprises (SMEs), and customer loyalty, this
book serves as an essential resource for business owners, CEOs,
managers, IT consultants, web developers, students, professors,
entrepreneurs, researchers, industry professionals, and
academicians.
Without design, the "brand identity" is just a name, sometimes
paired with a statement that enumerates the values of the company.
It is two-dimensional when written down or printed. The task for
the retail designer is to turn that name or statement into a
three-dimensional environment in which consumers may interact with
the brand's product or services. "Designing ""the Brand Identity in
Retail Spaces "is a casebook that shows and tells how architects
and store designers have tackled that challenge. With more than 50
examples of renowned brands from around the world, this book
examines every stage of a brand's "lifetime" - from inception to
show room. Cases run the retail gamut, including restaurants,
department stores, and luxury brands. Each case is paired with
analysis and interviews with brand managers and designers, guiding
the reader through the entire design process. Easy to read and
replete with stunning illustrations, this is the perfect primer for
students and young professionals creating brand identities in their
retail design.
Blockchain is a digital, decentralized technology that is
continually growing and making quite a mark in digital marketing.
Blockchain has brought a drastic change to technology in the last
few years, and it is referred to as distributed ledger technology
(DLT), which makes the historical backdrop of any computerized
resource unalterable and straightforward using decentralization and
cryptographic hashing. Blockchain is transforming digital marketing
by removing companies' abilities to pull data from customers
without also offering to reimburse them for its value. Marketers
can leverage the technology's positive attributes that customers
are searching for in today's digital landscape, both in
transparency and data protection. In terms of digital marketing,
blockchain is one of the most important topics for its applications
in the marketing field. Blockchain Technology and Applications for
Digital Marketing provides insights on blockchain technology and
its applications in digital marketing. This book grants a
comprehensive understanding of how this technology is functioning
within modern marketing and how it can influence the future of the
digital marketing industry. The chapters cover the applications of
blockchain, benefits and challenges, disruptive innovations in
digital marketing, privacy and security concerns, and the recent
trends of blockchain in digital marketing. It is ideally intended
for marketers, advertisers, brand managers, executives, managers,
IT specialists and consultants, researchers, businesses,
practitioners, stakeholders, academicians, and students interested
in blockchain technology and its role in digital marketing.
While many sectors have been badly affected by the COVID-19
pandemic, e-retailing is one of the booming sectors during this
period. Actually, the e-retailing sector was already booming even
before the global pandemic. Although e-retailing offers many
opportunities for businesses and consumers, there are several
issues associated with e-consumer protection. This book examines
how consumers are protected on the online marketplace in the
context of ASEAN countries. Specifically, this project: (i)
Discusses the six issues of e-consumer protection (e.g.,
information about transaction, product quality, privacy, security,
redress, and jurisdiction); (ii) Examines the policy/governance
approach adopted by different sectors to address the issues of
e-consumer protection; and (iii) Proposes a multi-sector governance
framework for e-consumer protection. Three short case studies on
Lazada in Singapore, Shopee in Vietnam, and Zalora in Malaysia are
also included to illustrate how well-known e-retailers protect
their e-customers. Overall, this book is interdisciplinary,
including research on consumer protection, governance, management,
and policy/regulation. It provides sources of information and
knowledge which focus on both theoretical and practical aspects of
e-consumer protection in ASEAN countries. Also, the roles from
different sectors are examined to produce comprehensive findings
and analysis of the governance process.
The availability of big data, low-cost commodity hardware, and new
information management and analytic software have produced a unique
moment in the history of data analysis. The convergence of these
trends means that we have the capabilities required to analyze
astonishing data sets quickly and cost-effectively for the first
time in history. They represent a genuine leap forward and a clear
opportunity to realize enormous gains in terms of efficiency,
productivity, revenue, and profitability especially in digital
marketing. Data plays a huge role in understanding valuable
insights about target demographics and customer preferences. From
every interaction with technology, regardless of whether it is
active or passive, we are creating new data that can describe us.
If analyzed correctly, these data points can explain a lot about
our behavior, personalities, and life events. Companies can
leverage these insights for product improvements, business
strategy, and marketing campaigns to cater to the target customers.
Big Data Analytics for Improved Accuracy, Efficiency, and Decision
Making in Digital Marketing aids understanding of big data in terms
of digital marketing for meaningful analysis of information that
can improve marketing efforts and strategies using the latest
digital techniques. The chapters cover a wide array of essential
marketing topics and techniques, including search engine marketing,
consumer behavior, social media marketing, online advertising, and
how they interact with big data. This book is essential for
professionals and researchers working in the field of analytics,
data, and digital marketing, along with marketers, advertisers,
brand managers, social media specialists, managers, sales
professionals, practitioners, researchers, academicians, and
students looking for the latest information on how big data is
being used in digital marketing strategies.
In the annals of consumer crazes, nothing compares to Beanie
Babies. With no advertising or big-box distribution, creator Ty
Warner - an eccentric college dropout - become a billionaire in
just three years. And it was all thanks to collectors. The end of
the craze was just as swift and extremely devastating, with "rare"
Beanie Babies deemed worthless as quickly as they'd once been
deemed priceless. Bissonnette draws on hundreds of interviews
(including a visit to a man who lives with his 40,000 Ty products
and an in-prison interview with a guy who killed a coworker over a
Beanie Baby debt) for the first book on the most extraordinary
craze of the 1990s.
As media evolves with technological improvement, communication
changes alongside it. In particular, storytelling and narrative
structure have adapted to the new digital landscape, allowing
creators to weave immersive and enticing experiences that captivate
viewers. These experiences have great potential in marketing and
advertising, but the medium's methods are so young that their
potential and effectiveness is not yet fully understood. Handbook
of Research on Transmedia Storytelling, Audience Engagement, and
Business Strategies is a collection of innovative research that
explores transmedia storytelling and digital marketing strategies
in relation to audience engagement. Highlighting a wide range of
topics including promotion strategies, business models, and
prosumers and influencers, this book is ideally designed for
digital creators, advertisers, marketers, consumer analysts, media
professionals, entrepreneurs, managers, executives, researchers,
academicians, and students.
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