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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and "Jewishness" stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were "Aryanized" by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the "Jewish department store," framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany's turbulent twentieth century.
This edition of "The Fairchild Dictionary of Retailing" clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.
This textbook simulates the product development experience of a buyer or product developer at Perry's, a fictional department store, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. Perry's Department Store: A Product Development Simulation covers the entire process of developing a new line of jeans, including defining the customer, conceptualizing the product line, selecting fabric and trims, and completing a spec pack. A CD-ROM is included and provides resources and worksheets to complete the simulation.
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
Business 2000: Retail introduces retail merchandising concepts by providing the user with information on the retail industry, planning a business strategy, and merchandising. Also included are ways to evaluate the store's location, manage other business functions, and legal and ethical retailing.
Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.
The area of retailing is growing, more jobs are being created and shopping has become a major leisure activity. There are two specific dimensions to retail marketing, first how to attract customers into the retail environs - shop, restaurant, pub, or the 'virtual' internet store for instance - and second how to persuade those customers to make a purchase from that outlet. Retailing is one of the most established branches of the Marketing discipline, indeed most retailing activity predates the concept of Marketing. Retail Marketing begins with a thorough examination of the retail industry and then looks at the way marketing principles can address industry challenges. Case studies throughout provide real world examples to assist student learning. Retail Marketing is intended as core reading on specialist Retailing courses, and supplementary reading on courses covering different aspects of marketing. It includes examples and cases from European, Australasian and Asian/Pacific retailing and covers issues that reflect the needs and interests of students from a wide variety of backgrounds. The text has a tactical/operational emphasis and will appeal to retail practitioners as well as students. |
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