Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.

Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of wide appeal to students and interested non-specialists as well as scholars. AAS is a peer-reviewed series of international scope.

This book presents research on the learning of foreign languages by children aged 6-12 years old in primary school settings. The collection provides a significant and important contribution to this often overlooked domain and aims to provide research-based evidence that might help to inform and develop pedagogical practice. Topics covered in the chapters include the influence of learner characteristics on word retrieval; explicit second language learning and language awareness; meaning construction; narrative oral development; conversational interaction and how it relates to individual variables; first language use; feedback on written production; intercultural awareness raising and feedback on diagnostic assessment. It will be of interest to undergraduate and graduate students, researchers, teachers and stakeholders who are interested in research on how children learn a second language at primary school.

This volume serves as a reference on the field of cognitive semantics. It offers a systematic and original discussion of the issues at the core of the debate in semiotics and the cognitive sciences. It takes into account the problems of representation, the nature of mind, the structure of perception, beliefs associated with habits, social cognition, autism, intersubjectivity and subjectivity. The chapters in this volume present the foundation of semiotics as a theory of cognition, offer a semiotic model of cognitive integration that combines Enactivism and the Extended Mind Theory, and investigate the role of imagination as the origin of perception. The author develops an account of beliefs that are associated with habits and meaning, grounded in Pragmatism, testing his Narrative Practice Semiotic Hypothesis on persons with autism spectrum disorders. He also integrates his ideas about the formation of the theory of mind with a theory of subjectivity, understood as self-consciousness which derives from semiotic cognitive abilities. This text appeals to students, professors and researchers in the field.

This book places Li Ji (the Book of Rites) back in the overall context of "books," "rites" and its research history, drawing on the interrelations between myth, ritual and "materialized" symbols to do so. Further, it employs the double perspectives of "books" and "rites" to explore the sources and symbols of the capping ceremony (rites of passage), decode the prototypes of Miao and Ming Tang, and restore the discourse patterns of "people of five directions." The book subsequently investigates the formation and function of the Yue Ling calendar and disaster ritual, so as to reveal the human cognitive encoding and metalanguage of ritual behavior involved. In the process, it demonstrates that Li Ji, its textual memories, archaeological remains and "traditional ceremony" narratives are all subject to the latent myth coding mechanism in China's cultural system, while the "compilation" and "materialized" remains are merely forms of ritual refactoring, interpretation and exhibition, used when authority seeks the aid of ritual civilization to strengthen its legitimacy and maintain the social order.

This collection calls greater attention to the need for a clearer understanding of the role of discourse in the process of placemaking in the digital age and the increasing hybridisation of physical and virtual worlds. The volume outlines a new conceptualisation of place in the time of smartphones, whose technological and social affordances evoke placemaking as a collaborative endeavour which allows users to create and maintain a sense of community around place as shareable or collective experience. Taken together, chapters argue for a greater emphasis on the ways in which users employ discourse to manage this physical-virtual interface in digital interactions and in turn, produce "remixed" cultural practices that draw on diverse digital semiotic resources and reflect their everyday experiences of place and location. The book explores a wide range of topics and contexts which embody these dynamics, including livestreaming platforms, mourning in the digital age, e-service encounters, and Internet forums. While the overlay of physical and virtual information on location-based media is not a new phenomenon, this volume argues that, in the face of its increasing pervasiveness, we can better understand its unfolding and future directions for research by accounting for the significance of place in today's interactions. This book will be of interest to students and scholars in discourse analysis, digital communication, pragmatics, and media studies.

Discourses of War and Peace examines specific contexts around the globe in which discourse operates in the service of war and to build alternative visions of peace. Contributors, who come from backgrounds in linguistics, anthropology, rhetoric, and communication studies, draw from discourse analytic and/or ethnographic methods to examine the discourse used by politicians and social actors in societies that include the United States, Canada, the United Kingdom, Morocco, Ireland, the Palestinian territories, and Japan. The book is divided into four sections that foreground the political effects of discourse on issues of war and peace, including the way discourse is harnessed to justify war (part I), negotiate military deployment (part II), respond to armed conflict (part III), and promote peace (part IV). The book has a strong enthnographic component; in addition to chapters that employ critical discourse analysis and narrative analysis, several chapters incorporate ethnographic analysis into the examination of language use. The book as a whole therefore provides complementary perspectives on discourses of war and peace.

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

This book emphasizes the advantages of examining discourse connectivity from a constructionist perspective and highlights the role of discourse configurations in the construction of meaning. The research contained advances the field of cognitive classification and categorization of discourse constructions. The text is a great improvement in the discourse analysis literature, since it uniquely clarifies the subtleties of meaning between different discourse markers that are frequently treated as equivalent by lexicographers. It is unique in being the first contribution to the creation of a Constructicon at the discourse level and it fills an important gap within cognitively oriented constructionist accounts that have mostly restricted their analyses to argument-structure and illocutionary constructions. This yearbook appeals to students and researchers working within corpus linguistics.

Silence, Civility, and Sanity addresses the reclamation of civil communication and healthy public conversation at a time when people are very divided. Throughout this book, Stephanie Bennett focuses on the importance of silence to temper speech and embrace the art of listening to foster a more positive dialogue and civil society. Throughout this book, the author addresses the place of silence as a communicational good, intrapersonal silence in the history of contemplative prayer, the importance of attentive silence, the reflective use of silence, the ethnical dimensions of silence, and the abuses of silence. This book also delves into the layers of technological advancement that obscure perception and act as noise that poses as silence, phantom silence. Bennett offers readers an alternative to the false binaries of culture-warring that plague our relationships, institutions, and public sphere. Scholars of communication, rhetoric, and media studies will find this book of particular interest.

Food Justice Activism and Pedagogies: Literacies and Rhetorics for Transforming Food Systems in Local and Transnational Contexts brings together national and transnational scholars in the field of rhetoric, composition, writing studies, and other interdisciplinary fields to address food as a topic of inquiry and a matter of social and environmental justice. The contributors in this edited collection demonstrate that analyzing the literacies, rhetorics, and pedagogies needed to transform food systems is vital to creating sustainable food systems. The contributors advocate that food learning be taught and engaged at all levels of schooling and in society, including college courses and community settings. Scholars of rhetoric, interdisciplinary food studies, and sociology will find this book of particular interest.

Category mistakes are sentences such as 'Green ideas sleep furiously', 'Saturday is in bed', and The theory of relactivity is eating breakfast. Such sentences strike most speakers as highly infelicitous but it is a challenge to explain precisely why they are so. Ofra Magidor addresses this challenge, while providing a comprehensive discussion of the various treatments of category mistakes in both philosophy and linguistics. The phenomenon of category mistakes is particularly interesting because a plausible case can be made for explaining it in terms of each of syntax, semantics, and pragmatics-making it a fruitful case for exploring the relations between, and nature of, these three fundamental realms of language. Category Mistakes follows this division, discussing four types of accounts: the syntactic approach to the phenomenon, two distinct semantic approaches, and the pragmatic approach. Magidor argues that the first three ought to be rejected, and addresses the challenge by developing and defending a novel version of the pragmatic approach: the presuppositional account of category mistakes. Ofra Magidor is CUF Lecturer in Philosophy at the University of Oxford, and Fairfax Tutor and Fellow in Philosophy at Balliol College. She is also a member of the Faculty of Linguistics, Philology, and Phonetics at the University of Oxford. Her research focuses on Philosophy of Logic and Language and related issues in Metaphysics, Epistemology, and Philosophy of Mathematics. Previously, she was Junior Research Fellow at Queens college, Oxford. She holds a BPhil and DPhil in Philosophy from the University of Oxford, and a BSc in Philosophy, Mathematics, and Computer Science from the Hebrew University of Jerusalem.

The importance of the early years in young children's lives and the rigid inequality in literacy achievement are a stimulating backdrop to current research in young children's language and literacy development. This book reports new data and empirical analyses that advance the theory of language and literacy, with researchers using different methodologies in conducting their study, with both a sound empirical underpinning and a captivating analytical rationalization of the results. The contributors to this volume used several methodological methods (e.g. quantitative, qualitative) to describe the complete concept of the study; the achievement of the study; and the study in an appropriate manner based on the study's methodology. The contributions to this volume cover a wide range of topics, including dual language learners; Latino immigrant children; children who have hearing disabilities; parents' and teachers' beliefs about language development; early literacy skills of toddlers and preschool children; interventions; multimodalities in early literacies; writing; and family literacy. The studies were conducted in various early childhood settings such as child care, nursery school, Head Start, kindergarten, and primary grades, and the subjects in the studies represent the pluralism of the globe - a pluralism of language, backgrounds, ethnicity, abilities, and disabilities. This book was originally published as a special issue of Early Child Development and Care.

"Caged in Our Own Signs: A Book About Semiotics" is a primer of semiotics, intended for general readers as well as communication majors. The first five chapters introduce the basic constructs, models, assumptions, frameworks for semiotic thinking, and other elements that underpin contemporary semiotics. This volume also provides the reader with semiotic methodology to analyze issues of postmodernism, of text semiotics, and of mass cultural semiotics. This book is written in such a way that the reader may easily apply the semiotic knowledge to the everyday conversation and discourse.

Processing Instruction (PI) is an approach to grammar instruction for second language learning. It derives its name from the fact that the instruction (both the explicit explanation as well as the practices) attempt to influence, alter, and/or improve the way learners process input. PI contrasts with traditional grammar instruction in many ways, most principally in its focus on input whereas traditional grammar instruction focuses on learners' output. The greatest contribution of PI to both theory and practice is the concept of "structured input", a form of comprehensible input that has been manipulated to maximize learners' benefit of exposure to input. This volume focuses on a new issue for PI, the role of technology in language learning. It examines empirically the differential effects of delivering PI in classrooms with an instructor and students interacting (with each other and with the instructor) versus on computers to students working individually. It also contributes to the growing body of research on the effects of PI on different languages as well as different linguistic items: preterite/imperfect aspectual contrast and negative informal commands in Spanish, the subjunctive of doubt and opinion in Italian, and the subjunctive of doubt in French. Further research contributions are made by comparing PI with other types of instruction, specifically, with meaning-oriented output instruction.

The success of VietnaM's August Revolution of 1945 can be attributed in part to Ho Chi Minh's reconstitutive rhetoric, a form of rhetorical discourse that gave the Vietnamese people a new sense of identification. This reawakened identity in turn influenced a renewed demand for nationalism and independence. This study explores the reconstitutive rhetoric of Ho Chi Minh. In doing so, it advances rhetorical theory founded on nonWestern premises and examines the cultural differences responsible for creating a rhetoric whose focus is nonEurocentric.

Most current thinking on reconstitutive discourse has focused on Western premises. Decaro challenges some of these premises and adds a new dimension to reconstitutive understanding. Ho Chi Minh utilized the cultural heritage of the Vietnamese people as a means of creating his persona--a powerful aspect of his ability to persuade. In understanding Ho Chi Minh's unique form of discourse, it is then possible to see how he was able to unify his country in order to sustain a protracted conflict with the goal of securing national independence.

This book applies a psycholinguistic perspective to instructed second language acquisition, seeking to bridge the gap between second language acquisition research and language teaching practices. It challenges the traditional divide between conscious and unconscious processes, or explicit and implicit learning, and re-envisions this as a continuum of the varying levels of consciousness which can be applied by learners to different language behaviors in the second language classroom. It applies this model to learner development and the classroom context, discussing pedagogical applications for instructors at all levels. This book will be of interest to researchers and graduate students in second language acquisition, psycholinguistics and language pedagogy. The accessible discussion of research findings, pedagogical approaches and classroom tasks and activities make this book particularly relevant for language teachers, providing the tools needed to apply second language acquisition research in their classroom.

Stefano Predelli presents an original account of the relationships between the central semantic notions of meaning and truth. Part One begins with the study of phenomena that have little or nothing to do with the effects of meaning on truth. Predelli warns against what he calls 'the Fallacy of Misplaced Character', and is concerned with sentences such as 'there sometimes exist sentences containing exactly eight words', 'I am now uttering a non-contradictory sentence', or 'I exist'. In Part Two, he moves on to further cases which bear no interesting relations with questions of truth, but which, unlike those in Part One, have important repercussions on questions of meaning. The resulting 'Theory of Bias' is applied to expressive interjections (with a chapter about the logical properties of 'alas'), to instances of register and coarse slang, to honorifics and nicknames, and to derogatory slurs. Part Three draws from the previous two parts, and argues that some notorious semantic problems ought to be approached from the viewpoint of the Theory of Bias. Predelli starts with vocatives, dates, and signatures, and introduces the notion of 'obstinate indexicality', which then guides his solution to Quine's 'Giorgione' puzzle, his version of the demonstrative theory quotation, and his defence of the bare-boned approach to demonstratives and demonstrations.

Nothing will ever replace the active pleasure of telling and listening to stories. Only a live storyteller can impart to a tale that very human touch that brings a gleam of understanding to the listener's eye. The wonderful world of storytelling is revealed in this resource manual for beginners and seasoned performers. Many ideas for finding, writing, adapting and presenting stories are included. Three parts including: Choosing Stories to Tell, Developing Original Ideas and Presenting the Story. Story examples and exercises are given throughout. Each chapter is concluded with discussion questions and activities. A comprehensive textbook for oral interpretation. Sample chapters: What Is Storytelling?: Choosing a Story to Tell; Types of Stories and Where to Tell Them; The Situation, Audience and Location; Analyzing the Story; Ideas from Experience; Creating Character.

This book provides an overview of current theory, research and practice in the field of language anxiety and brings together a range of perspectives on this psychological construct in a single volume. Chapters in the volume are divided into three sections. Part 1 revisits language anxiety theory, showing that it can be viewed as a complex and dynamic construct and that it is linked to other psychological variables, such as the self and personality. In Part 2, a series of contextualised studies on language anxiety are presented, with a key feature of these studies being the diverse research designs which are applied in different instructional settings across the globe. Part 3 bridges theory and practice by presenting coping strategies and practice activities with a view to informing classroom practice and pedagogical interventions.

Rhetoric of Masculinity: Male Body Image, Media, and Gender Role Stress/Conflict lends depth and global nuance to discourse associated with the masculinity concept as it brings to bear on males' self-image, role in society, media representations of them, and the gender role stress/conflict experienced when they fail to measure up to social standards associated with what it means to be manly. Even though the concept of masculine gender role stress/conflict has received substantial scholarly attention in psychology, social learning effects of masculinity as it plays out in media warrant further study given that representations offer audiences restrictive male gender roles that may contribute to toxic masculinity. Men and boys are taught to be self-sufficient, to act tough, to be muscular, heterosexual, and to use aggression to resolve conflicts. Such contexts provide restrictive images that can result in self harm and an inflexible social milieu. Scholars and students of communication, rhetoric, and gender studies will find this book particularly interesting.

This book considers how language users express and understand literal and metaphorical spatial meaning not only in language but also through gesture and pointing. Researchers explore the ways in which theoretical developments in language and cognition, new empirical techniques, and new computational facilities have led to a greater understanding of the relationship between physical space and mental space as expressed in human communication.

This book provides a corpus-led analysis of multi-word units (MWUs) in English, specifically fixed pairs of nouns which are linked by a conjunction, such as 'mum and dad', 'bride and groom' and 'law and order'. Crucially, the occurrence pattern of such pairs is dependent on genre, and this book aims to document the structural distribution of some key Linked Noun Groups (LNGs). The author looks at the usage patterns found in a range of poetry and fiction dating from the 17th to 20th century, and also highlights the important role such binomials play in academic English, while acknowledging that they are far less common in casual spoken English. His findings will be highly relevant to students and scholars working in language teaching, stylistics, and language technology (including AI).

GOAL This is the funniest book I have ever written - and the ambiguity here is deliberate. Much of this book is about deliberate ambiguity, described as unambiguously as possible, so the previous sentence is probably the fIrst, last, and only deliberately ambiguous sentence in the book. Deliberate ambiguity will be shown to underlie much, if not all, of verbal humor. Some of its forms are simple enough to be perceived as deliberately ambiguous on the surface; in others, the ambiguity results from a deep semantic analysis. Deep semantic analysis is the core of this approach to humor. The book is the fIrst ever application of modem linguistic theory to the study of humor and it puts forward a formal semantic theory of verbal humor. The goal of the theory is to formulate the necessary and sufficient conditions, in purely semantic terms, for a text to be funny. In other words, if a formal semantic analysis of a text yields a certain set of semantic proptrties which the text possesses, then the text is recognized as a joke. As any modem linguistic theory, this semantic theory of humor attempts to match a natural intuitive ability which the native speaker has, in this particular case, the ability to perceive a text as funny, i. e. , to distinguish a joke from a non-joke.