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This single-volume reference provides an alternative to traditional
marketing research methods handbooks, focusing entirely on the new
and innovative methods and technologies that are transforming
marketing research and practice. Including original contributions
and case studies from leading global specialists, this handbook
covers many pioneering methods, such as: Methods for the analysis
of user- and customer-generated data, including opinion mining and
sentiment analysis Big data Neuroscientific techniques and
physiological measures Voice prints Human-computer interaction
Emerging approaches such as shadowing, netnographies and
ethnographies Transcending the old divisions between qualitative
and quantitative research methods, this book is an essential tool
for market researchers in academia and practice.
Marketing has changed substantially in the last few years. With
more and more research conducted in marketing and consumer
behaviour fields, and technological advances and applications
occurring on a regular basis, the future of marketing opens up a
world of exciting opportunities. Going beyond a state-of-the-art
view of the discipline, this innovative volume focuses on the
advances being made in many different areas such as; critical
thinking, new paradigms, novel conceptualisations, as well as key
technological innovations with a direct impact on the theory and
practice of marketing. Each chapter presents an expert overview,
and an analytical and engaging discussion of the topic, as well as
introducing a specific research agenda paving the way for the
future. The Routledge Companion to the Future of Marketing provides
the reader with a comprehensive set of visionary insights into the
future of marketing. This prestigious collection aims to challenge
the mindset of marketing scholars, transforming current thinking
into new perspectives and advances in marketing knowledge.
A seminal collection of research methodology themes, this
two-volume work provides a set of key scholarly developments
related to robustness, allowing scholars to advance their knowledge
of research methods used outside of their own immediate fields.
With a focus on emerging methodologies within management, key areas
of importance are dissected with chapters covering statistical
modelling, new measurements, digital research, biometrics and
neuroscience, the philosophy of research, computer modelling
approaches and new mathematical theories, among others. A genuinely
pioneering contribution to the advancement of research methods in
business studies, Innovative Research Methodologies in Management
presents an analytical and engaging discussion on each topic. By
introducing new research agendas it aims to pave the way for
increased application of innovative techniques, allow ing the
exploration of future research perspectives. Volume I covers a
range of research methodologies within the realms of philosophy,
measurement and modelling, and focusses on meta-modern mixed
methods such as neurophilosophy, diagnostic measurement, and
emotivity and ephemera research.
A seminal collection of research methodology themes, this
two-volume work provides a set of key scholarly developments
related to robustness, allowing scholars to advance their knowledge
of research methods used outside of their own immediate fields.
With a focus on emerging methodologies within management, key areas
of importance are dissected with chapters covering statistical
modelling, new measurements, digital research, biometrics and
neuroscience, the philosophy of research, computer modelling
approaches and new mathematical theories, among others. A genuinely
pioneering contribution to the advancement of research methods in
business studies, Innovative Research Methodologies in Management
presents an analytical and engaging discussion on each topic. By
introducing new research agendas it aims to pave the way for
increased application of innovative techniques, allowing the
exploration of future research perspectives. Volume II explores a
range of research methodologies including the Spatial Delphi and
Spatial Shang, Virtual Reality, the Futures Polygon and
Neuroscience research.
A seminal collection of research methodology themes, this
two-volume work provides a set of key scholarly developments
related to robustness, allowing scholars to advance their knowledge
of research methods used outside of their own immediate fields.
With a focus on emerging methodologies within management, key areas
of importance are dissected with chapters covering statistical
modelling, new measurements, digital research, biometrics and
neuroscience, the philosophy of research, computer modelling
approaches and new mathematical theories, among others. A genuinely
pioneering contribution to the advancement of research methods in
business studies, Innovative Research Methodologies in Management
presents an analytical and engaging discussion on each topic. By
introducing new research agendas it aims to pave the way for
increased application of innovative techniques, allow ing the
exploration of future research perspectives. Volume I covers a
range of research methodologies within the realms of philosophy,
measurement and modelling, and focusses on meta-modern mixed
methods such as neurophilosophy, diagnostic measurement, and
emotivity and ephemera research.
This comprehensive textbook has, at its core, the importance of
linking strategic thinking with action in the management of
tourism. It provides an analytical evaluation of the most important
global trends, as well as an analysis of the impact of crucial
environmental issues and their implications. Fully updated
throughout, this new edition: -Covers forecasting, functional
management and strategic planning; -Includes extra chapters to
incorporate a wider spread of important topics such as
sustainability, authenticity and crisis management; -Contains
pedagogical features throughout, such as learning objectives,
questions and case studies to aid understanding Now in its third
edition, and reviewing the major factors affecting international
tourism management, this well-established student resource provides
an essential overview of strategic management for students and
professionals in the tourism sector.
The book is designed to impart and convey knowledge as well as
understanding of the range of biometric technologies and
cybertechnologies, while also stressing their advantages and
disadvantages. The authors aim to develop an appreciation for and
breadth of knowledge that spans the full range of neuroscience
sub-disciplines, including behavioural, cognitive, and
computational neuroscience. Furthermore, the content of the book is
geared to be able to place neuroscience into an ethical context,
especially how studying the brain and behaviour can contribute to
the resolution of ethical, social, and environmental issues.
Traditional narratives on strategic management no longer fulfil the
needs of students, practitioners, consultants and business owners
operating within contemporary society. This textbook provides a
differentiated approach to the topic, highlighting the dichotomy
between theory and practice, and guiding readers towards an
understanding of the future of strategic management. Moving beyond
the short-sighted goal of profit maximization, Contemporary Issues
in Strategic Management shines a light on measures that really
matter, such as value. A wealth of global examples provide an
illustration of competitive advantage from market-based and
state-based perspectives, giving an insight into the activities
that lead to the formation of successful and unsuccessful
strategies. Written by two distinguished scholars in the field,
this global textbook is essential reading for postgraduate students
of strategic management worldwide.
Traditional narratives on strategic management no longer fulfil the
needs of students, practitioners, consultants and business owners
operating within contemporary society. This textbook provides a
differentiated approach to the topic, highlighting the dichotomy
between theory and practice, and guiding readers towards an
understanding of the future of strategic management. Moving beyond
the short-sighted goal of profit maximization, Contemporary Issues
in Strategic Management shines a light on measures that really
matter, such as value. A wealth of global examples provide an
illustration of competitive advantage from market-based and
state-based perspectives, giving an insight into the activities
that lead to the formation of successful and unsuccessful
strategies. Written by two distinguished scholars in the field,
this global textbook is essential reading for postgraduate students
of strategic management worldwide.
This single-volume reference provides an alternative to traditional
marketing research methods handbooks, focusing entirely on the new
and innovative methods and technologies that are transforming
marketing research and practice. Including original contributions
and case studies from leading global specialists, this handbook
covers many pioneering methods, such as: Methods for the analysis
of user- and customer-generated data, including opinion mining and
sentiment analysis Big data Neuroscientific techniques and
physiological measures Voice prints Human-computer interaction
Emerging approaches such as shadowing, netnographies and
ethnographies Transcending the old divisions between qualitative
and quantitative research methods, this book is an essential tool
for market researchers in academia and practice.
Managers practice in a constantly changing environment, creating
the need for effective strategic planning. However, to date the
importance of strategic planning to hospitality and tourism has not
been the subject of detailed empirical academic research. This book
fills that gap. It contains the latest research which integrates
theory with practice, including two new diagnostic tools developed
by the authors, the Strategic Planning Index (SPI) and Marketing
Planning Index (MPI). The tourism and hospitality industry is
examined from a strategic perspective, including case illustrations
and detailed studies of two major hotel groups, along with the
relevance of the strategic planning process. The book goes on to
describe strategic planning systems, at both the corporate and
business unit level. International examples are used to demonstrate
how these concepts and techniques can be incorporated into the
design and implementation of effective strategic planning systems,
in order to improve performance in hospitality and tourism
organisations. This book is essential reading for senior
undergraduate and postgraduate students, researchers, practitioners
and consultants in management and business studies, hospitality and
tourism.
A seminal collection of research methodology themes, this
two-volume work provides a set of key scholarly developments
related to robustness, allowing scholars to advance their knowledge
of research methods used outside of their own immediate fields.
With a focus on emerging methodologies within management, key areas
of importance are dissected with chapters covering statistical
modelling, new measurements, digital research, biometrics and
neuroscience, the philosophy of research, computer modelling
approaches and new mathematical theories, among others. A genuinely
pioneering contribution to the advancement of research methods in
business studies, Innovative Research Methodologies in Management
presents an analytical and engaging discussion on each topic. By
introducing new research agendas it aims to pave the way for
increased application of innovative techniques, allowing the
exploration of future research perspectives. Volume II explores a
range of research methodologies including the Spatial Delphi and
Spatial Shang, Virtual Reality, the Futures Polygon and
Neuroscience research.
The early 2020s have been marked by a surge of interest in
artificial intelligence (AI), and it has grown to be one of the
hottest topics in computer science, business technology research,
and educational technologies. Despite AI winters in the 1970s and
1990s, where interest and subsequently adequate funding for AI
research ceased, and as the technology and its usefulness become
more perceptible, often with brilliant results, society is once
again ready to investigate this powerful technology and its
potential. However, a challenge arises when AI is called into
question in an ethical context. It is important that we explore how
it can contribute to the resolution of ethical, social, and
environmental issues and also to address growing concerns around AI
developing emergent bias as well as the human application of AI for
malicious purposes. With recent AI-based writing technologies,
concerns around academic integrity abound and challenge our
perceptions of authenticity in writing. A careful assessment of
these technologies, their usefulness and potential harm, and
strategic solutions to maintaining ethical standards and regulation
of the technology is a necessity for the maintenance of civilized
life amidst these tools. Philosophy of Artificial Intelligence and
Its Place in Society evaluates various aspects of artificial
intelligence including the range of technologies, their advantages
and disadvantages, and how AI systems operate. Spanning from
machine learning to deep learning, philosophical insights, societal
concerns, and the newest approaches to AI, it helps to develop an
appreciation for and breadth of knowledge across the full range of
AI sub-disciplines including neural networks, evolutionary
computation, computer vision, robotics, expert systems, speech
processing, and natural language processing. Led Dr. Luiz Moutinho
of the University of Suffolk in the United Kingdom, who has won
several awards for his academic literature, this book provides
academic market-scholars; researchers and students of philosophy,
sociology, economics, and education; as well as corporate
scientists with a comprehensive collection of core research
elements, concepts, advances, applications, evidence, and outcomes
related to artificial intelligence.
Strategic Marketing Management: A process based approach integrates
Marketing with other aspects of Management such as strategy,
organisational theory, strategic financial management and
management accounting, HRM, information systems, corporate image
and communications, operations management and logistics. It
provides students with an overview of how marketing fits into the
overall management picture. Strategic Marketing Management: a
process-based approach draws heavily on Business Process
Re-engineering (BPR), a term which, in the past ten years, has
caught the imagination of the business and commercial world.
To gain the most competitive edge, marketers must continually
optimize their promotional strategies. While the adult population
is a prominent target, there is significant market potential for
young consumers as well. Analyzing Children's Consumption Behavior:
Ethics, Methodologies, and Future Considerations presents a dynamic
overview of the best practices for marketing products that target
children as consumers and analyzes the most effective promotional
strategies being utilized. Highlighting both the advantages and
challenges of targeting young consumers, this book is a pivotal
reference source for marketers, professionals, researchers,
upper-level students, and practitioners interested in emerging
perspectives on children's consumption behavior.
Worldwide Casebook in Marketing Management comprises a large
collection of case studies in marketing and business management. It
covers a huge array of decision-making areas and many different
industries ranging from computers, petrol retailing and electronic
gaming to drinks, fashion, airlines and mobile communication. The
worldwide cases are all related to many well-known brands and
corporations like British Airways, Red Bull, Nintendo, Google,
Microsoft, Cacharel, etc.
The field of marketing and management has undergone immense changes
over the past decade. These dynamic changes are driving an
increasing need for data analysis using quantitative
modelling.Problem solving using the quantitative approach and other
models has always been a hot topic in the fields of marketing and
management. Quantitative modelling seems admirably suited to help
managers in their strategic decision making on operations
management issues. In social sciences, quantitative research refers
to the systematic empirical investigation of social phenomena via
statistical, mathematical or computational techniques.This book
focuses on the description and applications of many quantitative
modelling approaches applied to marketing and management. The
structure encompasses statistical, computer and mathematical as
well as other models. The topics range from fuzzy logic and logical
discriminant models to growth models and k-clique models. It also
covers current research being conducted in the field.
The field of marketing and management has undergone immense changes
over the past decade. These dynamic changes are driving an
increasing need for data analysis using quantitative modelling.
Problem solving using the quantitative approach and other models
has always been a hot topic in the fields of marketing and
management. Quantitative modelling seems admirably suited to help
managers in their strategic decision making on operations
management issues. In social sciences, quantitative research refers
to the systematic empirical investigation of social phenomena via
statistical, mathematical or computational techniques.The first
edition of 'Quantitative Modelling in Marketing and Management'
focused on the description and applications of many quantitative
modelling approaches applied to marketing and management. The
topics ranged from fuzzy logic and logical discriminant models to
growth models and k-clique models.The second edition follows the
thread of the first one by covering a myriad of techniques and
applications in the areas of statistical, computer, mathematical as
well as other novel nomothetic methods. It greatly reinforces the
areas of computer, mathematical and other modeling tools that are
designed to bring a level of awareness and knowledge among
academics and researchers in marketing and management, so that
there is an increase in the application of these new approaches
that will be embedded in future scholarly output.
Contemporary Issues in Marketing provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. This book provides an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible 'problem solving' approaches are suggested.
This book includes selected papers presented at the International
Conference on Marketing and Technologies (ICMarkTech 2021), held at
University of La Laguna, Tenerife, Spain, during December 2-4,
2021. It covers up-to-date cutting-edge research on artificial
intelligence applied in marketing, virtual and augmented reality in
marketing, business intelligence databases and marketing, data
mining and big data, marketing data science, web marketing,
e-commerce and v-commerce, social media and networking,
geomarketing and IoT, marketing automation and inbound marketing,
machine learning applied to marketing, customer data management and
CRM, and neuromarketing technologies.
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