Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

This study of 'independent' animation opens up a quietly subversive and vibrant dimension of contemporary Chinese culture which, hitherto, has not received as much attention as dissident art or political activism. Scholarly interest in Chinese animation has increased over the last decade, with attention paid to the conventional media circle of production, distribution and consumption. The 'independent' sector has been largely ignored however, until now. By focusing on distinctive independent artists like Pisan and Lei Lei, and situating their work within the present day media ecology, the author examines the relationship between the genre and the sociocultural transformation of contemporary China. Animation, the author argues, has a special significance, as the nature of the animation text is itself multilayered and given to multiple interpretations and avenues of engagement. Through an examination of the affordances of this 'independent' media entity, the author explores how this multifaceted cultural form reveals ambiguities that parallel contradictions in art and society. In so doing, independent animation provides a convenient 'mirror' for examining how recent social upheavals have been negotiated, and how certain practitioners have found effective ways for discussing the post-Socialist reality within the current political configuration.

This book reveals and explores the thriving animation culture in midtown Manhattan, the World's Fair, art galleries and cinemas during a vibrant period of artistic, commercial and industrial activity in New York City. Alongside a detailed investigation of animated film at the time - ranging from the abstract works of Mary Ellen Bute and Norman McLaren to the exhibition practices of the Disney Studios and the New York World's Fair - New York's Animation Culture examines a host of other animated forms, including moving dioramas, illuminated billboards, industrial displays, gallery exhibitions, mobile murals, and shop windows. In this innovative microhistory of animation, Moen combines the study of art, culture, design and film to offer a fine-grained account of an especially lively animation culture that was seen as creating new media, expanding the cinema experience, giving expression to utopian dreams of modernity, and presenting dynamic visions of a kinetic future.

Sound Design for Moving Image offers a clear introduction to sound design theory and practice to help you integrate sound ideas into your productions. Contemporary soundtracks are often made up of hundreds of separate tracks, and thousands of individual sounds, including elements of dialogue, music and sound effects. As a result, many budding filmmakers find them a daunting prospect, and are tempted to leave sound to the last stages of post-production. This book, from award-winning Sound Designer Kahra Scott-James, encourages you to incorporate sound into your pre-production planning, to make the most of this powerful narrative tool. Adopting a specific framework in order to help demystify sound design for moving image, the book isn't designed as a sound engineering handbook, but as a guide for moving image content creators wanting to explore sound and collaborate with sound designers. Regardless of medium, the same, or similar concepts can be adopted, adapted, and applied to any project employing sound. Includes detailed and insightful interviews with leading sound designers, including Randy Thom, Director of Sound Design at Skywalker Sound, and Glenn Kiser, Director of the Dolby Institute, as well as practical projects to help you hone your skills using video and sound files available from the companion website - https://bloomsbury.com/cw/sound-design-for-moving-image - making this is a complete sound course to take you from novice skills to confident practitioner.

From its crudely drawn vignettes on The Tracey Ullman Show to its nearly 700 episodes, The Simpsons has evolved from an alternative programming experiment to a worldwide cultural phenomenon. At 30 seasons and counting, The Simpsons boasts the distinction as the longest-running fictional primetime series in the history of American television. Broadcast around the globe, the show's viewers relate to a plethora of iconic characters-from Homer, Marge, Lisa, Maggie, and Bart to Kwik-E-Mart proprietor Apu, bar owner Moe, school principal Seymour Skinner, and conniving businessman Montgomery Burns, among many others. In The Simpsons: A Cultural History, Moritz Fink explores the show's roots, profiles its most popular characters, and examines the impact the series has had-not only its shaping of American culture but its pivotal role in the renaissance of television animation. Fink traces the show's comic forerunners-dating back to early twentieth century comic strips as well as subversive publications like Mad magazine-and examines how the show, in turn, generated a new wave of animation that changed the television landscape. Drawing on memorable scenes and providing useful background details, this book combines cultural analysis with intriguing trivia. In addition to an appreciation of the show's landmark episodes, The Simpsons: A Cultural History offers an entertaining discussion of the series that will appeal to both casual fans and devoted aficionados of this groundbreaking program.

Japanese Influence on American Children's Television examines the gradual, yet dramatic, transformation of Saturday morning children's programming from being rooted in American traditions and popular culture to reflecting Japanese popular culture. In this modern era of globalization and global media/cultural convergence, the book brings to light an often overlooked phenomenon of the gradual integration of narrative and character conventions borrowed from Japanese storytelling into American children's media. The book begins with a brief history of Saturday morning in the United States from its earliest years, and the interaction between American and Japanese popular media during this time period. It then moves onto reviewing the dramatic shift that occurred within the Saturday morning block through both an overview of the transitional decades as well as an in-depth analysis of the transformative ascent of the shows Mighty Morphin Power Rangers, Pokemon, and Yu-Gi-Oh!.

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work. This second edition also includes updates on the following: Illustration techniques Typography Compositing Visual storytelling Incorporating 3D elements Social/mobile-first design Portfolio and concept development How to develop a distinct personal design style, and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

Be a fly on the wall as industry leaders Bill Kroyer and Tom Sito take us through insightful face-to-face interviews, revealing, in these two volumes, the journeys of 23 world-class directors as they candidly share their experiences and personal views on the process of making feature animated films. The interviews were produced and edited by Ron Diamond. Your job is not to be the one with the answers. You should be the one that gets the answers. That's your job. You need to make friends and get to know your crew. These folks are your talent, your bag of tricks. And that's where you're going to find answers to the big problems - Andrew Stanton It's hard. Yet the pain you go through to get what you need for your film enriches you, and it enriches the film. - Brenda Chapman Frank and Ollie always used to say that great character animation contains movement that is generated by the character's thought process. It can't be plain movement. - John Lasseter The beauty of clay is that it doesn't have to be too polished, or too smooth and sophisticated. You don't want it to be mechanical and lifeless. - Nick Park The good thing about animation is that tape is very cheap. Let the actor try things. This is where animation gets to play with spontaneity. You want to capture that line as it has never been said before. And, most likely, if you asked the actor to do it again, he or she just can't repeat that exact performance. But you got it. - Ron Clements

This book is the first history of British animated cartoons, from the earliest period of cinema in the 1890s up to the late 1920s. In this period cartoonists and performers from earlier traditions of print and stage entertainment came to film to expand their artistic practice, bringing with them a range of techniques and ideas that shaped the development of British animation. These were commercial rather than avant-garde artists, but they nevertheless saw the new medium of cinema as offering the potential to engage with modern concerns of the early 20th century, be it the political and human turmoil of the First World War or new freedoms of the 1920s. Cook's examination and reassessment of these films and their histories reveals their close attention and play with the way audiences saw the world. As such, this book offers new insight into the changing understanding of vision at that time as Britain's place in the world was reshaped in the early 20th century.

This book puts forward a more considered perspective on 3D, which is often seen as a distracting gimmick at odds with artful cinematic storytelling. Owen Weetch looks at how stereography brings added significance and expressivity to individual films that all showcase remarkable uses of the format. Avatar, Gravity, The Hole, The Great Gatsby and Frozen all demonstrate that stereography is a rich and sophisticated process that has the potential to bring extra meaning to a film's narrative and themes. Through close reading of these five very different examples, Expressive Spaces in Digital 3D Cinema shows how being sensitive to stereographic manipulation can nuance and enrich the critical appreciation of stereoscopic films. It demonstrates that the expressive placement of characters and objects within 3D film worlds can construct meaning in ways that are unavailable to 'flat' cinema.

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients. In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work. This second edition also includes updates on the following: Illustration techniques Typography Compositing Visual storytelling Incorporating 3D elements Social/mobile-first design Portfolio and concept development How to develop a distinct personal design style, and much more Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

If you love animation then you're in for a treat!
Olivier Cotte has gone behind-the-scenes of 13 of the greatest short animations ever made, interviewing the directors and close collaborators who made each one, to offer us a unique guide to classic techniques from the masters of their crafts. Packed with beautiful, instructive illustrations and previously unpublished material (including story-boards, photos and hand-drawn sketches) and interspersed with interviews - this is an exceptional source of inspiration and knowledge for animators, students and fans alike.
Covering 13 winners of the Academy Award for Best Animated Short Film:
Neighbours (Norman McLaren, Oscar 1952)
Frank Film (Frank Mouris, Oscar 1973)
Le Chateau de sable (Co Hoedman, Oscar 1977)
The Fly (Ferenc Rofusz, Oscar 1980)
Anna & Bella (Borge Ring, Oscar 1985)
L'homme qui plantait des arbres (Frederic Back, Oscar 1987)
Balance (Christoph and Wolfgang Lauenstein, Oscar 1989)
Manipulation (Daniel Greaves, Oscar 1991)
Mona Lisa descending a staircase (Joan C. Gratz, Oscar 1992)
Quest (Tyron Montgomery, Oscar 1996)
The Old Man of the Sea (Alexandre Petrov, Oscar 1999)
Father and Daughter (Michael Dudok de Wit, Oscar 2000)
Harvie Krumpet (Adam Elliot, Oscar 2003)
* Learn from the best... Olivier Cotte interviews some of the most innovative and inspirational animators of the last 50 years, including Frank Mouris, Borge Ring, Frederic Back, Alexandre Petrov and Michael Dudok de Wit
* See how it's done... with never before published color storyboards, preliminary sketches, stills from the films and behind-the-scenes photographs
* Be inspired... the detailed explorationof how these unique films were made will make you want to get out there and do it yourself!

This book analyzes Walt Disney's impact on entertainment, new media, and consumer culture in terms of a materialist, psychoanalytic approach to fantasy. The study opens with a taxonomy of narrative fantasy along with a discussion of fantasy as a key concept within psychoanalytic discourse. Zornado reads Disney's full-length animated features of the "golden era" as symbolic responses to cultural and personal catastrophe, and presents Disneyland as a monument to Disney fantasy and one man's singular, perverse desire. What follows after is a discussion of the "second golden age" of Disney and the rise of Pixar Animation as neoliberal nostalgia in crisis. The study ends with a reading of George Lucas as latter-day Disney and Star Wars as Disney fantasy. This study should appeal to film and media studies college undergraduates, graduates students and scholars interested in Disney.

This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.

Discover everything you've ever wondered about your favourite LEGO® Disney Princess™ in this super-cute starter guide

Why does Moana sail away from her island? Who does she find hiding on her boat? How does Moana help to save Motunui? Find out the answers to all of your questions as you get to know this adventurous princess.

Featuring a simple Q&A format, fun facts, and showcasing beautiful LEGO sets, mini-dolls, and accessories, DK's LEGO Disney Princess Meet Moana is a charming introduction to LEGO Moana. With a bright and playful design and cheerful, inviting text, DK's guide encourages young readers to explore the Princess' amazing world from her incredible adventures on the ocean and on land. A perfect entry level guide for young fans, which can be built into a cherished collection.

Examining post-1990s Indie cinema alongside more mainstream films, Brereton explores the emergence of smart independent sensibility and how films break the classic linear narratives that have defined Hollywood and its alternative 'art' cinema. The work explores how bonus features on contemporary smart films speak to new generational audiences.

This book examines the popular and critically acclaimed films of Pixar Animation Studios in their cultural and historical context. Whether interventionist sheriff dolls liberating oppressed toys (Toy Story) or exceptionally talented rodents hoping to fulfill their dreams (Ratatouille), these cinematic texts draw on popular myths and symbols of American culture. As Pixar films refashion traditional American figures, motifs and narratives for contemporary audiences, this book looks at their politics - from the frontier myth in light of traditional gender roles (WALL-E) to the notion of voluntary associations and neoliberalism (The Incredibles). Through close readings, this volume considers the aesthetics of digital animation, including voice-acting and the simulation of camera work, as further mediations of the traditional themes and motifs of American culture in novel form. Dietmar Meinel explores the ways in which Pixar films come to reanimate and remediate prominent myths and symbols of American culture in all their cinematic, ideological and narrative complexity.

This study provides the first book-length critical history of storyboarding, from the birth of cinema to the present day and beyond. It discusses the role of storyboarding in key films including Gone with the Wind , Psycho and The Empire Strikes Back , and is illustrated with a wide range of images.

What do you get when you cross a snail with the Indianapolis 500? If you're DreamWorks, then the result is Turbo, an uplifting - and gear-shifting - story about the ultimate underdog. Packed with breathtaking images that showcase the artistry of the industry's top talents, "The Art of Turbo" gives readers a close-up look at the process behind the new CG-animated feature.

When most people are asked what the first animated movie is, they assume it's Walt Disney's Snow White and the Seven Dwarfs in 1937. For three years (1923-1926), a young, female animation director, her husband, and four men crafted the oldest surviving animated film in a Potsdam garage attic one maddeningly frame at a time. Lotte Reiniger animated Die Abenteuer des Prinzen Achmed, better known as The Adventures of Prince Achmed, equipped with nothing but scissors, cardboard, lead sheets, a camera, and a story inspired by One Thousand and One Arabian Nights. Lotte Reiniger was a animation and puppetry pioneer, who gifted the mediums with her silhouettes and imagination. Yet due to a number of factors: her gender, her German ethnicity, World War II, lack of funding, and many others, she became a footnote in animation and cinematic history. Yet her sixty plus filmography is evident of her passion, talent, and dedication to animated art. For the first time, Early Animation Pioneer Lotte Reiniger shares Lotte Reinger's story in a detailed account that reveals her contribution to animation, puppetry, Weimar cinema, and modern filmmaking as well as how her silhouettes continue to snip their way into fans' imaginations.

An exceptionally unique look at the development of the newest film from Walt Disney Animation Studios, Strange World! The Art of Strange World highlights the stunning artwork from the film's creation-including character designs, storyboards, color scripts, and much more-and features exclusive interviews from the creative team along with behind-the-scenes details. The next in this fan-favorite, collectible series of Art Of titles, this book is the perfect gift for Disney fans, animation students, film buffs, and more. EXCLUSIVE BEHIND-THE-SCENES DETAILS: Fans will want to delve into and explore this new Walt Disney Animation Studios film through production art, stories, and making-of details exclusive to this book. PART OF THE FAN-FAVORITE SERIES: The collectible Art Of series from Walt Disney Animation Studios and Pixar is perfect for animation enthusiasts, filmmakers, students, and fans of Disney alike. Add it to the shelf with other books like The Art of Encanto, The Art of Raya and the Last Dragon, and The Art of Frozen. Copyright (c) 2022 Disney Enterprises, Inc.. All rights reserved.

The thought-provoking, aesthetically pleasing animated films of Hayao Miyazaki attract audiences well beyond the director's native Japan. "Princess Mononoke" and "Spirited Away" were critically acclaimed upon U.S. release, and the earlier "My Neighbor Totoro" and "Kiki's Delivery Service" have found popularity with Americans on DVD. This critical study of Miyazaki's work begins with an analysis of the visual conventions of manga, Japanese comic books, and anime; an overview of Japanese animated films; and a consideration of the techniques deployed by both traditional cell and computer animation. This section also details Miyazaki's early forays into comic books and animation, and his output prior to his founding of Studio Ghibli. Part Two concentrates on the Studio Ghibli era, outlining the company's development and analyzing the director's productions between 1984 and 2004, including "Castle in the Sky", "My Neighbor Totoro" and his newest film, "Howl's Moving Castle". The second section also discusses other productions involving Studio Ghibli, including "Grave of the Fireflies" and "The Cat Returns". Appendices supply additional information about Studio Ghibli's merchandise production, Miyazaki's global fan base, and the output of other Ghibli directors.