In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.

There's nothing easier than whipping up a delicious smoothie. And even better, it's a foolproof way to get the vital nutrients your body needs in a drinkable, no-fuss meal. This colorful book takes a casual approach to smoothies - there's no need to buy any crazy supplements, powders, or mixes. Every drink featured here relies on the magical flavors and health benefits of ingredients you can find in any grocery store or specialty market. From perfect breakfast boosts to relaxing tropical blends, post-workout cooling drinks, and treat-yourself desserts without the guilt, there are endless ways to sip your way to feeling good. Each recipe has a little badge that notes its main benefit: Digestion, Relax, Energy, Immunity, and more. Also included is a handy guide to the main ingredients found in this collection so you can build up your blending skills and imagine up your own drinks.

*** Take a journey through American whiskey, with spirits specialist Eric Zandona. Eric Zandona - spirits expert at the American Distilling Institute - leads a region-by-region tour of the unique flavours and stories of American whiskey, from Kentucky's bourbon heartland to New York's Empire Rye revolution. With chapters telling the story of each key whiskey-producing region, plus profiles of notable distilleries and a flavour guide for their most interesting whiskeys, you'll learn all there is to know about the only true American spirit. Includes: Maps, facts, historical information Regional guides to American bourbon, rye, single malt and more Profiles of key distilleries & their must-try whiskeys Cocktail recipes for every region

This book shows you how to make 65 fresh and natural juices for health, vitality and delicious drinking - with a fruit and vegetable guide and 400 photographs. It is a fabulous collection of 65 refreshing recipes for super healthy juices, vital veggie blends, extra exotic coolers and perfect party drinks. You can find the right juice for any occasion from simple Fresh Orange Squash and Ruby Red Lemonade to a Kiwi and Stem Ginger Spritzer and a Broccoli Booster. It offers a comprehensive introduction provides information on ingredients, their properties and health benefits, plus authoritative advice on vitamins and minerals. Cook's tips and variations occur throughout the book. Fresh, homemade juices are delicious, quick and easy to make as well as being packed full of nutrients. This book gives full instructions on how make 65 sensational mixes. A handy reference section gives practical information on juicing equipment, techniques and ingredients. This is followed by the recipe section where you can tempt your tastebuds with Watermelon and Star Anise Fizz and Thyme-Scented Plum Lush, get an instant detox with the Clean Sweep, or revitalize your energy levels with the Veggie Boost.Whether you want a tasty, instant health boost, a sweet treat or a refreshing thirst quencher, this essential guide has everything you need.

Craft classic drinks with the first official cocktail book gift set inspired by the life and legacy of John Wayne and enjoy them in this exclusive flask! Based on the iconic and beloved actor John Wayne, this collection of satisfying drinks takes cocktail enthusiasts on a trip through some of John Wayne's most memorable characters, films, and etraordinary life. This unique book includes seventy recipes for delicious, handcrafted cocktails and a selection of tasteful bar bites to pair with the beverages. Packaged with an exclusive flask, this gift set is the perfect present for any John Wayne fan. OFFICIALLY LICENSED: The first officially licensed John Wayne cocktail book. Created in conjunction with John Wayne Enterprises. UNIQUE FLASK: Carry your love of the Duke (and a good cocktail) with you in this exclusive flask. 70+ DRINK RECIPES AND BAR BITES: From refreshing cocktails to serve a crowd to satisfying after-dinner sips, learn to make dozens of specialty drinks inspired by The Duke, as well as a selection of delicious bar bites to accompany them. MOVIE MEMORIES: Relive favorite characters and scenes from John Wayne's filmography of more than 80 movies FULL-COLOR PHOTOGRAPHY: Features beautiful full color photography of the delicious drinks COMPLETE YOUR COLLECTION: Complete your John Wayne collection the treasure trove of memorabilia, stories, and interviews with John Wayne: The Genuine Article

This book delves into monastic brewing, detailing this rich-flavoured region of the beer world through detailed visits to the modern producers in both America and Belgium. Along the way, Stan Hieronymus examines methods for brewing these unique ales suited to commercial and amateur brewers ready to try their hand at these tasty treats.

Did you know that bourbon must be made in America and aged for at least two years in new American oak barrels that are charred on the inside? In this spirited little cookbook, Kathleen Purvis explores the history, mythology, and culinary star power of this quintessential southern liquor. On the scene in Kentucky, home to most bourbon makers, she reports on the science and love behind the liquor's long, careful production. Featuring both classic and cutting-edge cocktails, the cookbook ranges well beyond beverages to present bourbon as a distinct ingredient in appetizers, entrees, side dishes, and desserts. From Classic Mint Julep to Bourbon-Ginger Grilled Pork Tenderloin to Pecan Bourbon Balls to Bourbon-Chicken Liver Pate, the 54 recipes in Bourbon are punctuated by Purvis's wicked sense of humor. Did you know that even the taxman takes a cut from the ""angel's share"" that evaporates from bourbon barrels? |Did you know that bourbon must be made in America and aged for at least two years in new American oak barrels that are charred on the inside? In this spirited little cookbook, Kathleen Purvis explores the history, mythology, and culinary star power of this quintessential southern liquor. On the scene in Kentucky, home to most bourbon makers, she reports on the science and love behind the liquor's long, careful production. Featuring both classic and cutting-edge cocktails, the cookbook ranges well beyond beverages to present bourbon as a distinct ingredient in appetizers, entrees, side dishes, and desserts.

Ten years after the publication of the highly acclaimed, award-winning "Cote D'Or: A Celebration of the Great Wines of Burgundy", the "Bible of Burgundy," Clive Coates now offers this thoroughly revised and updated sequel. This long-awaited work details all the major vintages from 2006 back to 1959 and includes thousands of recent tasting notes of the top wines. All-new chapters on Chablis and Cote Chalonnaise replace the previous volume's domaine profiles. Coates, a Master of Wine who has spent much of the last thirty years in Burgundy, considers it to be the most exciting, complex, and intractable wine region in the world, and the one most likely to yield fine wines of elegance and finesse. This book is an indispensable guide for amateur and professional alike by one of the world's leading wine experts, writing with his habitual expertise, lucidity, and unequaled firsthand knowledge.

This volume presents contemporary evidence scientific, archaeological, botanical, textual, and historical for major revisions in our understanding of winemaking in antiquity. Among the subjects covered are the domestication of the Vinifera grape, the wine trade, the iconography of ancient wine, and the analytical and archaeological challenges posed by ancient wines. The essayists argue that wine existed as long ago as 3500 BC, almost half a millennium earlier than experts believed.
Discover named these findings among the most important in 1991. Featuring the work of 23 internationally known scholars and writers, the book offers the first wide ranging treatment of wine in the early history of western Asia and the Mediterranean. Comprehensive and accessible while providing full documentation, it is sure to serve as a catalyst for future research.

An eye-catching collection of over 100 recipes inspired by Sin City. Enjoy a sip of Sin City even after you touchdown back home with profiles and recipes from hit mixologists and bartenders that are the life of the nightlife. From casino bars to couture attractions, enjoy recipes that echo the highlights of Las Vegas in both showmanship and flavor. Drink like a local, even when hundreds of miles away with photographs and design elements from the heart of the strip. City Cocktails profiles some of the most happening cities in the world to give readers a taste of paradise, no matter where they set their glass.

Now completely revised and updated, this new edition of the essential consumer guide to wine features all the most current information for today's wine landscape. The authors, longtime wine educators at The Culinary Institute of America, have added all the latest and most relevant information to their award-winning book, including new picks for the best regional producers, off-the-beaten-path finds, and bargain bottles. With a practical, anti-snob attitude, the emphasis is always on enjoying wine to the fullest in real-world scenarios and getting the best value for your dollar, whether splurging on a special-occasion bottle or deciding on your own "house" wine. All the basics are covered, including the major wine grapes, flavor profiles, and decoding labels, plus up-to-date information on established and up-and-coming regions, advice on pairing wine with everything from Korean short ribs to all-American burgers, opinions on wine gadgets (yea or nay?), and more. Cheers

A 2017 CHOICE Outstanding Academic Title award winner *********************************************** This book is an introduction to the history of alcoholic drink in England from the end of the Middle Ages to the present day. Treating the subject thematically, it covers who drank, what they drank, how much, who produced and sold drink, the places where it was enjoyed and the meanings which drinking had for people. It also looks at the varied opposition to drinking and the ways in which it has been regulated and policed. As a social and cultural history, it examines the place of drink in society and how social developments have affected its history and what it meant to individuals and groups as a cultural practice. Covering an extended period in time, this book takes in the important changes brought about by the Reformation and the processes of industrialization and urbanization. This volume also focuses on drink in relation to class and gender and the importance of global developments, along with the significance of regional and local difference. Whilst a work of history, it draws upon the insights of a range of other disciplines which have together advanced our understanding of alcohol. The focus is England, but it acknowledges the importance of comparison with the experience of other countries in furthering our understanding of England's particular experience. This book argues for the centrality of drink in English society throughout the period under consideration, whilst emphasizing the ways in which its use, abuse and how they have been experienced and perceived have changed at different historical moments. It is the first scholarly work which covers the history of drink in England in all its aspects over such an extended period of time. Written in a lively and approachable style, this book is suitable for those who study social and cultural history, as well as those with an interest in the history of drink in England.

'Deserves to sell like hot cakes' - Allan Massie, The Scotsman Shortlisted for the Saltire Society History Book of the Year From the Indian Mutiny to the London Blitz, offering a 'nice cup of tea' has been a stock British response to a crisis. But tea itself has a dramatic, and often violent, history. That history is inextricably interwoven with the story of Scotland. Scots were overwhelmingly responsible for the introduction and development of the UK's national drink, and were the foremost pioneers in the development of tea as an international commodity. This book reveals how Darjeeling, Assam, Ceylon and Africa all owe their thriving tea industries to pioneering work by Scottish adventurers and entrepreneurs. It's a dramatic tale. Many of these men jeopardised their lives to lay the foundation of the tea industry. Many Scots made fortunes - but it is a story with a dark side in which racism, the exploitation of native peoples and environmental devastation was the price paid for 'a nice cup of tea'. Les Wilson brings the story right up to date, with a look at the recent development of tea plantations in Scottish hills and glens.

Whisky - the water of life, perhaps Scotland's best known contribution to the world. Muse - goddess of creative endeavour. The Whisky Muse - the spark of inspiration to many of Scotland's great poets and songwriters.

This volume presents contemporary evidence scientific, archaeological, botanical, textual, and historical for major revisions in our understanding of winemaking in antiquity. Among the subjects covered are the domestication of the Vinifera grape, the wine trade, the iconography of ancient wine, and the analytical and archaeological challenges posed by ancient wines. The essayists argue that wine existed as long ago as 3500 BC, almost half a millennium earlier than experts believed. Discover named these findings among the most important in 1991. Featuring the work of 23 internationally known scholars and writers, the book offers the first wide ranging treatment of wine in the early history of western Asia and the Mediterranean. Comprehensive and accessible while providing full documentation, it is sure to serve as a catalyst for future research.

How the Prohibition law of 1920 made alcohol, savored in secret, all the more delectable when the cocktail shaker was forced to go "underground" "Roaring Twenties" America boasted famous firsts: women's right to vote, jazz music, talking motion pictures, flapper fashions, and wondrous new devices like the safety razor and the electric vacuum cleaner. The privations of the Great War were over, and Wall Street boomed. The decade opened, nonetheless, with a shock when Prohibition became the law of the land on Friday, January 16, 1920, when the Eighteenth Amendment banned "intoxicating liquors." Decades-long campaigns to demonize alcoholic beverages finally became law, and America officially went "dry." American ingenuity promptly rose to its newest challenge. The law, riddled with loopholes, let the 1920s write a new chapter in the nation's saga of spirits. Men and women spoke knowingly of the speakeasy, the bootlegger, rum-running, black ships, blind pigs, gin mills, and gallon stills. Passwords ("Oscar sent me") gave entree to night spots and supper clubs where cocktails abounded, and bartenders became alchemists of timely new drinks like the Making Whoopee, the Petting Party, the Dance the Charleston. A new social event-the cocktail party staged in a private home-smashed the gender barrier that had long forbidden "ladies" from entering into the gentlemen-only barrooms and cafes. From the author of Gilded Age Cocktails, this book takes a delightful new romp through the cocktail creations of the early twentieth century, transporting readers into the glitz and (illicit) glamour of the 1920s. Spirited and richly illustrated, Jazz Age Cocktails dazzles with tales of temptation and temperance, and features charming cocktail recipes from the time to be recreated and enjoyed.

This is a delightful gift set of two beautiful volumes in a handy-sized format, illustrated with over 200 images. "The Wine-Lover's Guide" is a fascinating distillation of facts and advice on all aspects of wine - brimming with invaluable information on wine-making regions and varieties, ageing, storing, serving, enjoying and drinking. "The Wine-Lover's Record Book" enables you to remember your successes and recall your mistakes, with cellar notes, a vintage chart and recommendations for the best wines for all occasions.

Kombucha, Kefir, and Beyond contains healthy, innovative recipes and instructions to show you how to brew your own delicious, probiotic beverages in your own kitchen. Fermented foods have taken the world by storm due to their health and real food benefits. They help improve digestion, enable us to better assimilate vitamins and minerals, and strengthen the immune system. And of all fermented foods, drinks are some of the most versatile-and tasty! You may be able to buy many fermented drinks in stores, but making them at home is simple, economical, and makes them even better for you. With just a few ingredients and materials, you can start brewing your own delicious beverages for your family. Kombucha, Kefir, and Beyond is packed with innovative drink recipes, from healthy homemade sodas to traditional kvass and cider, that you can make in your home kitchen and enjoy all year long! Inside, you'll learn: Why to ferment your drinks The history of fermentation and the value of traditional foods The benefits of fermented drinks to your health All the basics: the process, the tools, and how to get started Five-minute recipes for lassis, fermented lemonade, and more How to use starters to make kombucha, kefir, root beer, wine, and others again and again Age-old recipes for kvass, switchel, vinegar, and mead Everything you need to know about why the recipes work, why they are safe, what to do if they go wrong, and how to modify them to suit your taste Raise a glass to good health with Kombucha, Kefir, and Beyond.

There's a basic cocktail formula for building a bar that is anything but ordinary. Spirit + Sugar + Acidity/Bitterness = Tasty Cocktail Instead of drawing on esoteric bottles of liquor, complicated syrups, and obscure sodas, this book takes readers through the home bar bottle by bottle, ensuring that every ingredient is versatile enough to be used to the last drop. Building on a very basic cocktail pantry (of Angostura bitters, sugar, citrus), each chapter thoughtfully introduces a new bottle and explains how it opens new possibilities for cocktails. Each chapter builds on the one before, so readers never encounter recipes calling for unfamiliar spirits or ingredients. RAISING THE BAR allows readers to set their own pace and maximize the usefulness of the spirits they bring home. This book will be a go-to reference for the home bartender that is practical enough for the day-to-day and special enough for a party. With handsome graphics and a smart focus on what's already in stock, it's what home mixologists can turn to when they want creative and delightful drinks without a bar cart full of single-use bottles.