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Books > Language & Literature > Language & linguistics > Psycholinguistics > Bilingualism & multilingualism

The Many Faces of Multilingualism - Language Status, Learning and Use Across Contexts (Hardcover): Piotr Romanowski, Martin... The Many Faces of Multilingualism - Language Status, Learning and Use Across Contexts (Hardcover)
Piotr Romanowski, Martin Guardado
R3,755 Discovery Miles 37 550 Ships in 12 - 19 working days

Multilingualism has become an increasingly common global phenomenon especially in the last two decades. Therefore, multilingual programmes have now been regarded as a cornerstone of education systems in many countries around the world. Learning multiple languages helps us plug into a globalised world and strengthen links with a multitude of speakers from a diversified reality we live in. Thanks to the researched cases described in the chapters, further developments aimed at fostering multilingual practices in the contemporary world will be enhanced. The chapters included in the present volume, provide an overview of current theory, research and practice in the field. They deal with such prominent research topics as multilingual education, language policies, language contact, identity of multilingual speakers, to name only a few. The selected chapters focus on the numerous and heterogeneous relations between languages. They also incorporate a series of contextualized studies with diverse research designs applied in different settings across the globe. This volume constitutes a pivotal reference source for the latest scholarly material on multilingualism from twelve different countries. It is a thought-provoking collection that provides a series of rich insights into the way multilingualism is practised in international contexts. It is ideally designed for academics, upper-level students, educators, professionals and practitioners seeking linguistic and pedagogical guidance on multilingualism.

Exploring Spoken English Learner Language Using Corpora - Learner Talk (Hardcover, 1st ed. 2017): Eric Friginal, Joseph J. Lee,... Exploring Spoken English Learner Language Using Corpora - Learner Talk (Hardcover, 1st ed. 2017)
Eric Friginal, Joseph J. Lee, Brittany Polat, Audrey Roberson
R3,911 Discovery Miles 39 110 Ships in 12 - 19 working days

This book presents a corpus-based study of spoken learner language produced by university-level ESL students in the classroom. Using contemporary theories as a guide and employing cutting-edge corpus analysis tools and methods, the authors analyse a variety of learner speech to offer many new insights into the nature and characteristics of the spoken language of college ESL learners. Focusing on types of speech that are rarely examined, this original work makes a significant contribution to the study and understanding of ESL spoken language at university level. It will appeal to students and scholars of applied linguistics, corpus linguistics, second language acquisition and discourse analysis.

Multilingualism from Infancy to Adolescence (Hardcover, New): Eduardo D. Faingold Multilingualism from Infancy to Adolescence (Hardcover, New)
Eduardo D. Faingold
R2,620 Discovery Miles 26 200 Ships in 12 - 19 working days

This book studies the acquisition, loss and re-acquisition of Spanish, English, Portuguese, and Hebrew, the first languages of this writer's son. It applies the results of current work in the areas of psycholinguistics, bilingualism, and applied linguistics to the study of language development in one multilingual child, Noam, from birth to age 17. The acquisition, loss, and re-acquisition of four languages by Noam also is compared with that of other children studied by the author and others. This book uncovers linguistic, cognitive, psychological, and social mechanisms of language acquisition, loss, and re-acquisition and documents the child's increasing, decreasing, and, in turn, increasing proficiency in four languages. This book applies Dromi's guidelines for qualitative case-study research to the study of language development in one multilingual child (Spanish, Portuguese, Hebrew, English), Noam, from birth to age seventeen. In addition, the results of Noam's case study are compared with other case studies conducted by this author as well as by other researchers.

Teaching Science to English Language Learners - Preparing Pre-Service and In-Service Teachers (Hardcover, 1st ed. 2017):... Teaching Science to English Language Learners - Preparing Pre-Service and In-Service Teachers (Hardcover, 1st ed. 2017)
Luciana C De Oliveira, Kristen Campbell Wilcox
R4,141 Discovery Miles 41 410 Ships in 10 - 15 working days

This edited collection explores how science can be taught to English language learners (ELLs) in 21st century classrooms. The authors focus on the ways in which pre-service and in-service science teachers have developed-or may develop-instructional effectiveness for working with ELLs in the secondary classroom. Chapter topics are grounded in both research and practice, addressing a range of timely topics including the current state of ELL education in the secondary science classroom, approaches to leveraging the talents and strengths of bilingual students in heterogeneous classrooms, best practices in teaching science to multilingual students, and ways to infuse the secondary science teacher preparation curriculum with ELL pedagogy. This book will appeal to an audience beyond secondary content area teachers and teacher educators to all teachers of ELLs, teacher educators and researchers of language acquisition more broadly.

Developing Translanguaging Repertoires in Critical Teacher Education (Hardcover): Zhongfeng Tian, Nicole King Developing Translanguaging Repertoires in Critical Teacher Education (Hardcover)
Zhongfeng Tian, Nicole King
R3,660 Discovery Miles 36 600 Ships in 12 - 19 working days

This volume explores the emergent process of developing translanguaging repertoires among teacher educators, pre- and in-service teachers in different U.S. teacher education contexts. Its empirically based chapters adopt various qualitative methods to unpack the opportunities and challenges and provide implications for critical teacher education. It will be of interest to researchers and teachers in bilingual education, TESOL and social justice.

Conversations About Psychology, Volume 2 (Hardcover): Howard Burton Conversations About Psychology, Volume 2 (Hardcover)
Howard Burton
R862 Discovery Miles 8 620 Ships in 10 - 15 working days
Multilingual Hong Kong: Languages, Literacies and Identities (Hardcover, 1st ed. 2017): David C.S. Li Multilingual Hong Kong: Languages, Literacies and Identities (Hardcover, 1st ed. 2017)
David C.S. Li
R3,979 Discovery Miles 39 790 Ships in 12 - 19 working days

This volume gives an up-to-date account of the language situation and social context in multilingual Hong Kong. After an in-depth, interpretive analysis of various language contact phenomena, it shows why it is such a tall order for Hongkongers to live up to the Special Administrative Region government's language policy goalpost, 'biliteracy and trilingualism'. A detailed contrastive analysis between Cantonese and (a) English, (b) Modern Written Chinese, and (c) Putonghua helps explain the nature of the linguistic and acquisitional challenges involved. Economic forces and sociopolitical realities helped shape the 'mother tongue education' or 'dual MoI streaming' policy since September 1998. The book provides a critical review of the significant milestones and key policy documents from the early 1990s, and outlines the concerns of stakeholders at the receiving end. Another MoI debate concerns the feasibility and desirability of teaching Chinese in Putonghua (TCP). Based on a critical review of the TCP literature and recent psycholinguistic and neuroscience research, the language-in-education policy implications are discussed, followed by a few recommendations. Hongkongers of South Asian descent saw their life chances curtailed as a result of the post-1997 changes in the language requirements for gaining access to civil service positions and higher education. Based on a study of 15 South Asian undergraduate students' prior language learning experiences, recommendations are made to help redress that social inequity problem.

Linguistic and Cultural Innovation in Schools - The Languages Challenge (Hardcover, 1st ed. 2018): Jane Spiro, Eowyn Crisfield Linguistic and Cultural Innovation in Schools - The Languages Challenge (Hardcover, 1st ed. 2018)
Jane Spiro, Eowyn Crisfield
R2,628 Discovery Miles 26 280 Ships in 10 - 15 working days

This book presents case studies of five schools engaged in radical change in order to engage with children's home languages and cultures in a more multilingual and inclusive way. Located around the globe, from Hawaii to Kenya, the case studies are informed by both researchers and professionals on the ground. While the schools in question are each anchored in a unique context and situation, they also have a common mission to see language diversity as a resource, and a responsibility to embrace all the languages of their pupils. The authors offer a rich resource for education professionals and policymakers, including not only theoretical insights but useful practical tips. This innovative volume will be a helpful resource for educational professionals interested in following a path of multilingualism as well as students and scholars of second language acquisition, heritage languages and cultures and multilingual educational policy.

ROAD-MAPPING English Medium Education in the Internationalised University (Hardcover, 1st ed. 2020): Emma Dafouz, Ute Smit ROAD-MAPPING English Medium Education in the Internationalised University (Hardcover, 1st ed. 2020)
Emma Dafouz, Ute Smit
R1,767 Discovery Miles 17 670 Ships in 10 - 15 working days

This book is the first to offer a conceptual framework of English-medium education that can be used across different international higher education (HE) contexts. It provides readers with an understanding of the complexities, possibilities and challenges that this phenomenon raises in the 21st century. Making the case for the pressing need for an overarching conceptualisation, the authors discuss, from a theoretical point of view, the recently introduced ROAD-MAPPING framework for 'English Medium Education in Multilingual University Settings' (EMEMUS). Drawing on current research and examples from a variety of settings, the book makes a strong case for the applicability of the framework in two important directions: as a methodological tool for researching educational practices and as an analytical guide to examine policies and teacher education programmes.

Situating Moral and Cultural Values in ELT Materials - The Southeast Asian Context (Hardcover, 1st ed. 2018): Handoyo Puji... Situating Moral and Cultural Values in ELT Materials - The Southeast Asian Context (Hardcover, 1st ed. 2018)
Handoyo Puji Widodo, Marianne Rachel Perfecto, Le Van Canh, Adcharawan Buripakdi
R3,494 Discovery Miles 34 940 Ships in 12 - 19 working days

This volume accentuates how ELT materials can be a mediation of capitalizing on moral and cultural values, which are more locally-grounded in respective Southeast Asia (SEA) countries. It features critical studies on locally-produced ELT materials (textbooks) situated in the following SEA countries: Timor-Leste, The Philippines, Singapore, Malaysia, Cambodia, Vietnam, Indonesia, and Thailand. The chapters, written by experts who know the ELT context of their respective SEA country, critically examine the design and use of ELT materials widely used in local and national contexts. Thus, the volume provides fresh insight into how values are uniquely manifested in language classroom materials. The present text also brings together empirical, conceptual and practical grounds for incorporating moral and cultural values into ELT materials development in such a way that it views morality and culture as a mutually complementing entity. This much-needed volume will be a valuable resource for those interested in the design and use of language materials in culturally and linguistically diverse contexts, such as in the Asia Pacific, America, Africa, and Europe.

Methods in Bilingual Reading Comprehension Research (Hardcover, 1st ed. 2016): Roberto R. Heredia, Jeanette Altarriba, Anna B.... Methods in Bilingual Reading Comprehension Research (Hardcover, 1st ed. 2016)
Roberto R. Heredia, Jeanette Altarriba, Anna B. Cieslicka
R2,865 R2,189 Discovery Miles 21 890 Save R676 (24%) Ships in 12 - 19 working days

The collected essays in this volume present an overview and state-of-the-field of traditional and recently developed methodological approaches to the study of bilingual reading comprehension. It critically reviews and examines major findings from classical behavioral approaches such as the visual moving window, rapid-serial visual presentation (RSVP), and eye-tracking, as well as newly developing neuropsycholinguistic methodologies such as Event-Related Potentials (ERPS), and Functional Magnetic Resonance Imaging (fMRI). Written to address a timely topic, Methods in Bilingual Reading Comprehension Research updates the field of bilingual reading by critically examining the contributions of the various behavioral and technologically-based reading techniques used to understand psychological processes underlying written language comprehension. Each topic is covered first from a theoretical, and then from an experimental, viewpoint. Moreover, the volume contributes to the development and establishment of Bilingual Reading as a subfield of bilingual sentence processing and fills a significant gap in the literature on bilingual language processing and thought. Significantly, Methods in Bilingual Reading Comprehension Research presents an overall view of some of the typical psycholinguistic techniques and approaches, as well as proposing other possible tasks that may prove viable in investigating such theoretical issues as bilingual lexical ambiguity resolution, or how bilingual speakers might resolve multiple sources of potentially conflicting information as they comprehend sentences and discourse during the communicative process. In addition, to aid reader comprehension and encourage readers to acquire "hands on" experience in the creation and development of experiments in the realm of bilingual reading research, each chapter includes a list of key words, suggested student research projects, and questions to both help the reader review the chapter and expand upon the reading. With its comprehensive coverage of a crucial subfield of psycholinguistics and language processing, Methods in Bilingual Reading Comprehension Research is an invaluable and informative resource for all students and researchers in bilingualism, neurolinguistics, bilingual cognition, and other related fields.

Researching Second Language Acquisition in the Study Abroad Learning Environment - An Introduction for Student Researchers... Researching Second Language Acquisition in the Study Abroad Learning Environment - An Introduction for Student Researchers (Hardcover, 1st ed. 2020)
Christina L. Isabelli-Garcia, Casilde A. Isabelli
R1,644 Discovery Miles 16 440 Ships in 10 - 15 working days

This book is intended to introduce novice student researchers to second language acquisition in the study abroad learning environment. It reviews the existing literature and provides the emerging researcher an overview of the important factors to consider, informs them where to begin, and how to move forth an agenda for future research in this field. The book recognizes that aside from the academic advantages, study abroad programmes are an excellent tool for fostering extended and relevant interaction with native speakers. It provides reflection questions and activities, and guides the novice researcher in critically analysing existing research and to eventually carry out their own study. The book will be of use to beginning researchers who are new to linguistics in the areas of study abroad and second language acquisition.

Language Investment and Employability - The Uneven Distribution of Resources in the Public Employment Service (Hardcover, 1st... Language Investment and Employability - The Uneven Distribution of Resources in the Public Employment Service (Hardcover, 1st ed. 2018)
Mi-Cha Flubacher, Alexandre Duchene, Renata Coray
R2,016 Discovery Miles 20 160 Ships in 12 - 19 working days

This book provides a unique insight into negotiations around language investment for employability in the context of public employment services. Drawing on extensive ethnographical research carried out in Regional Employment Offices in Switzerland, the authors follow the stories of various job seekers. In doing so, they challenge the currently dominant assumption that investment in language competences leads to better employability. Arguing for a political economic perspective on these issues, this book will be of interest to anyone concerned with the connections between language and social inequality, as well as students and scholars of sociolinguistics and applied linguistics.

Language Policy and Language Acquisition Planning (Hardcover, 1st ed. 2018): Maarja Siiner, Francis M. Hult, Tanja Kupisch Language Policy and Language Acquisition Planning (Hardcover, 1st ed. 2018)
Maarja Siiner, Francis M. Hult, Tanja Kupisch
R4,242 Discovery Miles 42 420 Ships in 12 - 19 working days

In the sociopolitics of language, sometimes yesterday's solution is tomorrow's problem. This volume examines the evolving nature of language acquisition planning through a collection of papers that consider how decisions about language learning and teaching are mediated by a confluence of psychological, ideological, and historical forces. The first two parts of the volume feature empirical studies of formal and informal education across the lifespan and around the globe. Case studies map the agents, resources, and attitudes needed for creating moments and spaces for language learning that may, at times, collide with wider beliefs and policies that privilege some languages over others. The third part of the volume is devoted to conceptual contributions that take up theoretical issues related to epistemological and conceptual challenges for language acquisition planning. These contributions reflect on the full spectrum of social and cognitive factors that intersect with the planning of language teaching and learning including ethnic and racial power relations, historically situated political systems, language ideologies, community language socialization, relationships among stakeholders in communities and schools, interpersonal interaction, and intrapersonal development. In all, the volume demonstrates the multifaceted and socially situated nature of language acquisition planning.

Multilingual Lexical Recognition in the Mental Lexicon of Third Language Users (Hardcover, 2015 ed.): Weronika Szubko-Sitarek Multilingual Lexical Recognition in the Mental Lexicon of Third Language Users (Hardcover, 2015 ed.)
Weronika Szubko-Sitarek
R3,238 R1,987 Discovery Miles 19 870 Save R1,251 (39%) Ships in 12 - 19 working days

The monograph constitutes an attempt to demonstrate that trilinguals should be considered as learners and speakers in their own right as opposed to L2 learners with a view to enumerating consequences this would bring to third or additional language teaching. Its theoretical part offers an insight into the structure of the multilingual mental lexicon which is a product of the interplay of a whole array of cross-linguistic factors in the minds of multilingual speakers. The empirical part reports the findings of an empirical study which aimed to investigate connections which are formed between multiple languages in a multilingual mind. All the aspects, analyzed in the experiments are part of a broader question of how multilinguals make their lexical decisions and, more specifically, how they recognize words from different languages. The book closes with the discussion of the role of the obtained results for multilingual didactics as well as some possible areas for future research.

Multilingual Literacies, Identities and Ideologies - Exploring Chain Migration from Pakistan to the UK (Hardcover, 1st ed.... Multilingual Literacies, Identities and Ideologies - Exploring Chain Migration from Pakistan to the UK (Hardcover, 1st ed. 2016)
Tony Capstick
R3,140 Discovery Miles 31 400 Ships in 12 - 19 working days

This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals' access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.

Mobility of Knowledge, Practice and Pedagogy in TESOL Teacher Education - Implications for Transnational Contexts (Hardcover,... Mobility of Knowledge, Practice and Pedagogy in TESOL Teacher Education - Implications for Transnational Contexts (Hardcover, 1st ed. 2021)
Anwar Ahmed, Osman Barnawi
R4,133 Discovery Miles 41 330 Ships in 10 - 15 working days

This edited book brings together chapters from diverse geographical and educational contexts to examine the question of transnationalism in English Language teacher education. While the activities that connect people, institutions and cultural practices across the borders of nation-states have gained interest in fields such as applied linguistics, TESOL and migration studies in recent years, there has been little research so far into how transnationalism intersects with language teacher education, and how existing practices can be better integrated into teacher education programmes. The authors fill this gap by introducing and examining existing transnational practices - including cross-cultural settings, study abroad programmes and online teacher education - then offering multiple dialogues on mobility of knowledge, practice and pedagogy in teacher education. This book will be of interest to language teachers, teacher educators, and students and scholars of applied linguistics, cross-cultural studies, and migration studies.

Language Policy Processes and Consequences - Arizona Case Studies (Paperback): Sarah C.K. Moore Language Policy Processes and Consequences - Arizona Case Studies (Paperback)
Sarah C.K. Moore
R951 Discovery Miles 9 510 Ships in 12 - 19 working days

This book traces the recent socio-historical trajectory of educational language policy in Arizona, the state with the most restrictive English-only implementation in the US. Chapters, each representing a case study of policy-making in the state, include: * an overview and background of the English-only movement, the genesis of Structured English Immersion (SEI), and current status of language policy in Arizona; * an in-depth review of the Flores case presented by its lead lawyer; * a look at early Proposition 203 implementation in the context of broader educational 'reform' efforts; * examples of how early state-wide mandates impacted teacher professional development; * a presentation of how new university-level teacher preparation curricula misaligns with commonly-held beliefs about what teachers of language minority students should know and understand; * an exploration of principals' concerns about enforcing top-down policies for SEI implementation; * an investigation of what SEI policy looks like in today's classrooms and whether it constitutes equity; * and finally, a discussion of what the various cases mean for the education of English learners in the state.

Learning from Difference: Comparative Accounts of Multicultural Education (Hardcover, 1st ed. 2016): Joseph Lo Bianco, Aydin Bal Learning from Difference: Comparative Accounts of Multicultural Education (Hardcover, 1st ed. 2016)
Joseph Lo Bianco, Aydin Bal
R3,827 R3,545 Discovery Miles 35 450 Save R282 (7%) Ships in 12 - 19 working days

This book analyses the experiences of multicultural education in nine very different international settings uncovering insights from a vast variety of educational contexts. Taking a multi-critical approach in reporting and discussing problems faced by increasingly multicultural and multilingual societies the nine case studies reflect radically different assumptions about what counts as ' difference' and what should be the appropriate ways for education systems to respond to differences. While each country's approach seems unique, analysis of the divergent treatments of internal population diversity elicits a genuinely global instance of the increasingly shared phenomenon of cultural pluralism. Discussing various successes and failures of policy enactment, theory, pedagogy and management of diversity, the book isolates both the differences and similarities in the unique geopolitical and socio-historical contexts of the countries investigated. A key value of the book is that it greatly expands the range of settings, experiences, epistemologies, ontologies and practical experiences that are typically encountered in mainstream discussion of what counts as 'multicultural education'. In effect, all societies are in some way 'dealing with difference' - this volume helps widen the scope of reflection and thus facilitates increased, global 'learning from difference'.

Family Language Policy - Maintaining an Endangered Language in the Home (Hardcover, 1st ed. 2016): C. Smith-Christmas Family Language Policy - Maintaining an Endangered Language in the Home (Hardcover, 1st ed. 2016)
C. Smith-Christmas
R1,854 Discovery Miles 18 540 Ships in 12 - 19 working days

Based on an eight-year study of a family on the Isle of Skye, Scotland, this book explores why the children in the family do not often speak Gaelic, despite the adults' best efforts to use the language with them, as well as the children's attendance at a Gaelic immersion school.

Literacy Unbound: Multiliterate, Multilingual, Multimodal (Hardcover, 1st ed. 2019): Toni Dobinson, Katie Dunworth Literacy Unbound: Multiliterate, Multilingual, Multimodal (Hardcover, 1st ed. 2019)
Toni Dobinson, Katie Dunworth
R2,893 Discovery Miles 28 930 Ships in 10 - 15 working days

This volume promotes a thought-provoking discussion on contemporary issues surrounding the teaching of language and literacy based on first hand experiences and research. Drawing on the authors' experiences as teacher educators, language and literacy teachers, and researchers on literacy issues it brings together the multiple traditions. What makes the proposed volume unique is the common theme that runs through all the chapters: the examination of the term literacy, the complexity of this term and the importance of having a wide understanding of what it is before tackling educational issues of pedagogy, assessment and student engagement. What is more, as the editors argue, it is necessary to join up the dots and explore the commonalities that form the core of the literacy spectrum.

African Youth Languages - New Media, Performing Arts and Sociolinguistic Development (Hardcover, 1st ed. 2018): Ellen... African Youth Languages - New Media, Performing Arts and Sociolinguistic Development (Hardcover, 1st ed. 2018)
Ellen Hurst-Harosh, Fridah Kanana Erastus
R3,144 Discovery Miles 31 440 Ships in 12 - 19 working days

This book showcases current research on language in new media, the performing arts and music in Africa, emphasising the role that youth play in language change and development. The authors demonstrate how the efforts of young people to throw off old colonial languages and create new local ones has become a site of language creativity. Analysing the language of 'new media', including social media, print media and new media technologies, and of creative arts such as performance poetry, hip-hop and rap, they use empirical research from such diverse countries as Cameroon, Nigeria, Kenya, the Ivory Coast and South Africa. This original edited collection will appeal to students and scholars of African sociolinguistics, particularly in the light of the rapidly changing globalized context in which we live.

Multilingualism - Understanding Linguistic Diversity (Hardcover, New): John Edwards Multilingualism - Understanding Linguistic Diversity (Hardcover, New)
John Edwards
R3,361 Discovery Miles 33 610 Ships in 12 - 19 working days

Multilingualism is everywhere in a globalized society. This book looks at its consequences, from the development of multilingual communities to language competition and variation. Edwards examines lingua francas, pidgins, creoles and artificial languages on the way to developing a snapshot of the social life of language. The book asks: How far a role does translation play in helping multilingualism to thrive? Are polyglots viewed with suspicion, given the links between language and identity? Is language maintenance and revival worth the effort? Can a language remain 'pure'? And if languages constantly shift, what does this say about identity?This compelling and beautifully written short introduction is required reading for all entry-level students of multilingualism, and a primer for language lovers in general.

The Syntax of Arabic and French Code Switching in Morocco (Hardcover, 1st ed. 2020): Mustapha Aabi The Syntax of Arabic and French Code Switching in Morocco (Hardcover, 1st ed. 2020)
Mustapha Aabi
R2,659 Discovery Miles 26 590 Ships in 10 - 15 working days

This book posits a universal syntactic constraint (FPC) for code switching, using as its basis a study of different types of code-switching between French, Moroccan Arabic and Standard Arabic in a language contact situation. After presenting the theoretical background and linguistic context under study, the author closely examines examples of syntactic constraints in the language of functional bilinguals switching between French and forms of Arabic, proposing that this hypothesis can also be applied in other comparable language contact and translanguaging contexts worldwide. This book will be of interest to students and scholars of French, Arabic, theoretical linguistics, syntax and bilingualism.

Role of Language and Corporate Communication in Greater China - From Academic to Practitioner Perspectives (Hardcover, 2015... Role of Language and Corporate Communication in Greater China - From Academic to Practitioner Perspectives (Hardcover, 2015 ed.)
Patrick P.K. Ng, Cindy S.B. Ngai
R1,569 Discovery Miles 15 690 Ships in 10 - 15 working days

This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book's chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

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