Why is it that some people work hard, yet remain poor? How is it that others seem to rise out of poverty and become affluent in a short span of time? The answers are in this little book, which everyone should read at some point in their life. If they did, they would know how to become rich relatively quickly. If not, they might spend years working back-breakingly hard, without ever breaking even. That’s how powerful the principles contained in this book are.

The answers to escaping poverty and becoming wealthy are actually well known; they have been tested by time and replicated in different countries, by families and by individuals who have become astonishingly rich. And when you simply follow the principles, they work.

So what are these principles that genuinely lift people out of poverty and ensure their personal wealth? Here are 50. They all work. They will make you richer. They remove the emotion, the politics and the clutter from our thoughts about wealth, and they go straight to the heart of one simple issue: what it genuinely takes to become rich. Prepare to train your brain for wealth. Prepare to become ‘poverty proof ’ for life.

If you have ever considered taking control of your financial future through entrepreneurship, now is the time. And if you already own your own business, it's time to take your organization to the next level. From her own experience in the corporate world as a CPA, as an entrepreneur, and through her business consulting practice, Chris Vanderzyden developed the 7 Step VICTORY system as the way you can beat the odds, and build a business that exceeds your expectations. In just 7 Steps, you will discover a systematic process to launching a new business - or elevating an existing one. Inside you will find a comprehensive approach to peak performance, longevity and wealth. Are you ready to take the journey? The Harvard Business School estimates that 75% of businesses fail within the first five years. Is your business inside - or outside - that number? Chris Vanderzyden has studied statistics so that you can defy them. This book will show you that everyone can be successful given the right tools, knowledge, fortitude, and through taking continuous action. Leverage the economic conditions, take action and - in 7 steps - lead your business to victory. Now is the time to create the business and life you desire and deserve.

Learn how to be happier at work! Read the six steps you need to take to engage your staff. Take a step in the right direction and measure your workplace happiness! See how you can compare to others and how you can improve at www.measuringyourworkplacehappiness.com

This book presents a unique collection of case studies from across the globe to create a comprehensive understanding of how family firms can respond to future disruptions. Each case contains learning notes with objectives, discussion questions and suggested readings to facilitate learner understanding and engagement with the topic. Cases on topics such as global succession and governance practices will aid strategic decision-making capabilities in family businesses and will also benefit practitioners in these areas. Diverse in terms of generational involvement, demographic groups, cultural aspects, institutional settings and industries, the cases range from founder-led SMEs to multi-generational family conglomerates in 18 countries spanning over four continents. In addition to identifying successful practices, this book offers unconventional wisdom on the impact of family feuds, sudden death, divorce and multiple marriages on family businesses. It concludes by exposing new understandings on succession and the unique role played by rising-generation leaders in this disruptive era. Informed by the common research paradigm of the Successful Transgenerational Entrepreneurship Practice (STEP) Project Global Consortium, this book will provide a practical learning experience for advanced students and scholars of family business, family entrepreneurship, and strategic management studies.

The time for "different" is now. Tap into the insights of our leading business minds and thought leaders and equip your business for a successful new way of doing business.

The world of business is tough, especially today. We know that now is the time for exponential acceleration, adaptability, agility and adjusting; a time for resilience, perseverance and courage; where the frames of reference that so many of us have held onto for so long are simply no longer relevant. But you may be stuck. You may be frozen and fearful, and feeling panicked. You may be worried, and feel weary. Your vision may be blurred, and you may feel unsure of yourself, yet you have a business to run, and staff to look after. If you are feeling some, or perhaps all of these things, take a deep breath – help is at hand. With over forty chapters of wisdom, insights, experience, suggestions and advice from some of South Africa’s leading business minds and thought leaders, you will find pure gems of information, ideas and solutions on each page of The Book Every Business Owner Must Read.

Adapt, respond, and define your new ways of thinking to help you succeed. Get your pen and notebook ready, start reading and make notes and lists of what you can do, today, to not only survive, but thrive as a business.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn’t just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it’s not even about the amazing income you’ll be getting when your start-up hits the big time.

Entrepreneurship is none of these things. It’s about plain hard work which often garners little – if any – reward. It’s about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It’s about searching through dustbins for business, leaving no stone unturned. Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses – some successful, others not – he knows what it’s like, and what it takes, to be an entrepreneur.

While entrepreneurship may ultimately be richly rewarding, it’s important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it’s a vital insight into what to expect and it also provides pragmatic advice for starting or building a business.

Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.

Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

This fifth edition of Consumer Behaviour covers traditional and contemporary issues such as:

• Consumer decision-making and influencing factors
• Why customers behave the way they do
• Market segmentation and how to target a specific market
• Consumer information-processing
• Brand loyalty and how to retain customers
• Customer relationship marketing
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.

Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again.

Customer Service draws together the important issues regarding customer service. It addresses all the key elements which need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses – both large and small – and for employees at all levels.

This book:

• Considers the topic of customer service within the context of its role in marketing strategy
• Stresses the importance and role of verbal and non-verbal communication
• Highlights the role that physical evidence plays in supporting a service strategy
• Addresses the causes of service failures and how to fix them
• Provides guidance on how to develop a service system
• Shows how technology can be used to enhance customer service
• Gives advice on how to develop and train staff to deliver exceptional customer service
• Addresses the important issues of quality, value, expectations and satisfaction and why they form the foundation of a service strategy
• Outlines the concept of customer experience management and how to apply it to a business

The careful management of costs and operations are two of the most essential elements of operating any successful organization, public or private. While the private sector is driven by profit-maximizing incentives to keep costs to a minimum, the public sector's mission and goals are guided by a different set of objectives: to provide a wide range of essential goods and services to maintain social order, improve public health, revitalize the economy, and, most importantly, to improve the quality of life for its citizens. Although the objectives are different, it is just as important for public decision makers to make the best use of available resources by keeping the cost of operation to a minimum. This book demonstrates that with a careful emphasis on cost accounting, operations management, and quality control, all organizations and governments can increase efficiency, improve performance, and prepare to weather hard times. This book is divided into three parts: Part I offers thorough coverage of cost fundamentals, with an emphasis on basic cost concepts, cost behavior, cost analysis, cost accounting, and cost control. Part II examines optimization in costs and operations in government including traditional or classical optimization with applications in inventory management and queuing, followed by mathematical programming and network analysis. Finally, Part III explores special topics in cost and optimization, in particular those related to games and decisions, productivity measurement, and quality control. Simple, accessible language and explanations are integrated throughout, and examples have been drawn from government so that readers can easily relate to them. Cost and Optimization in Government is required reading for practicing public managers and students of public administration in need of a clear, concise guide to maximizing public resource efficiency.

There’s something sucking the life out of audiences everywhere, transforming them from the very people who can change your business into the disengaged masses. It’s called The Boredom … and your job is to slay it!

Whether you’re a seasoned public speaker, or getting ready for your first company presentation, this candid and practical guide by renowned global speaker and presentation coach Richard Mulholland will give you key insights into:

• Grabbing and keeping an audience’s attention
• Structuring talks that command fees and change companies
• Dispelling the myths around public speaking that are getting in the way of that standing ovation
• Speaking like a true leader

It’s time to fight back. It’s time to save the world ... one bored audience at a time.

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant. New material includes: Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits More material on licensing and merchandising, so students understand how to exploit brand leveraging opportunities Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and e-sports, ensuring students are exposed to the latest advancements in marketing for sports Introduction to idea generation and creative thinking processes, helping students develop the skills to drive innovation and create value through new marketing campaigns A stronger global focus throughout the book, including several new cases from outside the US, as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League Alongside the popular 'You Make the Call' sections that encourage students to consider multiple perspectives on an issue and stimulate lively classroom discussion, chapter summaries, review questions, and a glossary further support learning. Sports Marketing will give students of sports marketing and sports management classes a firm grasp on the ins and outs of working in sport.

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing processes, showing how you can learn from it to develop your own improvement program that fits your conditions. Thanks in large part to this book, managers across the globe are creating workforces and systems that produce the highest-quality products and services, establish and retain customer loyalty, and drive business profitability and sustainability. Now, Liker has thoroughly updated his classic guide to include: Completely revised data and updated information about Toyota's approach to competitiveness in the new world of mobility and smart technology Illustrative examples from manufacturing and service organizations that have learned and improved from the Toyota Way A fresh approach to leadership models The brain science and skills for learning to think scientifically How Toyota applies Hoshin Kanri, a planning process that aligns objectives at all levels and marries them to business strategy Organized into thematic sections covering the various aspects of the Toyota Way-including Philosophy, Processes, People, and Problem Solving-this unparalleled guide details the 14 key principles for building the foundation of a powerful improvement system and managing it for ultimate competitive advantage. With The Toyota Way, you have an inspiration and a model of how to set a direction, continuously improve and learn at all levels, continually "flow" value to satisfy customers, improve your leadership, and get quality right the first time.

With twenty-two chapters written by leading international experts, this volume represents the most detailed and comprehensive Handbook on electricity markets ever published. It covers all dimensions of electricity markets: wholesale and retail; renewable electricity sources; the electrification of mobility, heating and cooling; and recent innovations such as distributed generation, electrical energy storage, demand response and digital platforms that are disrupting the industry. The benefits, as well as the limits, of open markets and competition are assessed at the level of underlying principles and with reference to specific cases, including the UK, PJM Interconnection, Texas, Australia, Scandinavia, continental Europe and China. The details of electricity market designs are analysed and discussed. The book also considers new emerging business models, as well as the impact of electricity sector policy priorities such as universal access and deep decarbonization. This Handbook is intended to be used and useful. Students and young professionals will find the information they need to enter the field. Researchers, experienced professionals and public decision-makers will get a comprehensive update on the topical issues in electricity markets that will guide them through the important developments the sector is witnessing.

Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrong's hugely successful approach has been adapted specifically for the Arab world, using Arab-world business examples, case studies and statistics as well as cultural and demographic insights. Emphasis is placed on making marketing ideas and concepts come alive by encouraging readers to apply established marketing principles to real companies in real situations.

If we do what is right, everything else will follow: happiness, success, meaning, reputation, love. This is central to Stoic wisdom. The path isn't always easy, but it is essential, and the alternative - taking the easy route - leads only to cowardice and folly.

In the third book in his bestselling Stoic Virtues series, Ryan Holiday explores the crucial role that integrity plays in every good life. From pillars of upright living like Ulysses S. Grant and Marcus Aurelius, to the cautionary tales of Napoleon and F. Scott Fitzgerald, this book shows us the power of owning our convictions and acting in accordance with our beliefs - and the perils of an ill-formed conscience.

Our conscience, our sense of justice, is our first and our last strength: we can train it, hone it and fortify it, but above all, we must never lose it. This book shows us how.