Marketing Research, now in its fourth edition, provides a methodical introduction to the basic concepts of marketing research.

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas.

Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.

Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, Pivot shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2023 and beyond.

"Business Model Generation" is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need "Business Model Generation."

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

"Business Model Generation" features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation "

Business Transactions Law, now in its ninth edition, addresses fundamental questions about business transactions: When is a transaction recognised as binding at law? If a transaction is binding, what is its legal effect? Are there any circumstances in which a party is excused from carrying out his side of a transaction? What legal redress does a party have if his opposite number fails without excuse to do what he has promised in terms of the transaction? Apart from this redress, are there any other legal means available to a party to ensure that he receives what he has been promised by the other party? Finally, what is the position if a party, due to financial difficulties, is unable to carry out or complete his side of the transaction?

The objective, as with previous editions, is to meet the needs of students and others taking their first steps in the complex field of business transactions law. The aim is also to cover a significant part of the syllabus recommended by the South African Institute of Chartered Accountants.

New legislation and case law are included in the ninth edition. The chapters on Interpretation and Credit Agreements have been re-written and other chapters have been revised wherever necessary to reflect legislative changes or developments in the case law.

The ninth edition of Business Transactions Law has approximately 200 new case summaries.

Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done.

Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas.

The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!

No business exists in a vacuum – it is impacted on by a constantly evolving world, which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market.

An introduction to the field of business management orients the reader, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management. It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation.

The fourth edition of Business Management: A Contemporary Approach includes new features and updated content, such as:

• New case studies applying theory to practical situations
• Experiential exercises and multiple-choice questions
• Up-to-date theory on the functions of the business organization
• In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade

This book will equip readers with a general understanding of the divergent internal functions of the business organisation and the interrelationships between and among these functions. The readers will also be equipped with the necessary competencies (knowledge, skills and values) to perform the tasks and roles of a manager in any functional area of a business. At the end of each chapter, there are questions for self-assessment. By answering these questions, you will get an idea of whether you have mastered the chapters.

Operational risk management is fast becoming an independent management discipline in its own right. As such, it is crucial for risk managers to understand the concept and make use of available management methods to ensure a streamlined management process. It is therefore imperative to implement a framework for the development of a risk management culture, the introduction of a strategic risk management process and an effective risk management governance structure. Operational risk management effectively identifies and evaluates operational risk exposures, as well as the development and implementation of control measures, the costs of risks and the continuous monitoring of processes within the business environment from a risk management perspective - communicating the relevant concepts and the implementation of a practical approach to operational risk management. Contents include the following: Recognising operational risk exposures; Formulating mitigating action plans; Allocating responsibilities for the management of action plans; Improving control measures on a proactive basis; Reducing operating losses; Improving insurance management; Ensuring accurate risk reporting and disclosure; Improving shareholder value; Becoming a risk stable organisation; Ensuring a realistic risk appetite. Operational risk management is aimed at banking, financial management and economics students, as well as organisations interested in the management of operational risk.

As you're well aware, your individual energy ebbs and flows--leading to high and low productivity cycles. Fail to manage your energy correctly, and you risk falling into traps including inertia, complacency, and frenzied, unfocused activity that only erodes the quality of your life. The same holds true for your entire organization. In Fully Charged, Heike Bruch and Bernd Vogel provide tools and strategies to help you manage your company's collective energy. First, diagnose your company's "energy state" using the Organizational Energy Matrix. By assessing the intensity (high or low) and the quality (positive or negative) of the energy in your enterprise, you discover which of four energy states your company is experiencing. Second, move your company out of dangerous states characterized by complacency, cynicism, aggression, withdrawal, and other perils. By applying practices mastered by companies as diverse as Airbus, Novartis, SAP, and Tata Steel, you can shift your firm into a state of high, positive energy--in which everyone is emotionally engaged, mentally alert, and working swiftly and productively toward critical goals. Practical and backed by extensive research, Fully Charged reveals how to continually refresh your company's energy--so it's always ready to tackle the next period of high demand.

From naughty lists to sprinting swans, wandering ducks to Amarula-based incentives, The First Kudu takes you on the roller coaster ride of a start-up, and dives into real learnings along the way.

The narrative invites you to journey through the chaos with the young team and unpacks in gritty detail what goes into building a tech start-up – with stories of fun and failure honestly told in equal measure.

The First Kudu tells the story of HouseME, a rental technology company founded in South Africa that grew to 34 employees and 50 000 registered users, processing hundreds of millions of rands each year. The company won awards, raised several rounds of funding and was sought after by competitors.

It was exciting. It was excellent. And then… it was dead.

Ben Shaw (former CEO) and Lorne Hallendorff (former COO) provide a whirlwind tour of what goes into building a start-up at the southern tip of Africa and what they would do differently, were they to do it again.

Personality Psychology is a locally developed textbook for students taking an introductory course in personality psychology either at undergraduate level as part of a Bachelor of Arts, a Bachelor of Social Sciences or a Bachelor of Psychology (B.Psych) degree, or as a Psychology Honours module.

Theory is presented with application to research and therapy, and with specific relevance to the South African context.

Pedagogical features such as case studies, 'in your own experience' activities, 'research issue' boxes, 'controversy' boxes, 'end-of-chapter review' questions, and an end-book glossary support student learning.

We have all been culturally programmed, whether we are aware of it or not. We are the sum total of our upbringings, life experiences, and cultures. These factors influence how we manage relationships and interact with other people around us. Yet, so many managers and leaders today underestimate the importance of diversity to personal & corporate success.

In Black Son White Mother, Human Resources experts Charlie Masala and Gail Vermeulen reveal how to manage diversity fairly and with confidence.

You will discover how to:

• Make diversity work for your organization
• Utilize people as a competitive business advantage
• Be aware of your own prejudices/biases and stereotyping that hinder your leadership success
• Become an inspirational leader by integrating intelligence, emotional intelligence, and social intelligence
• Embrace people from diverse backgrounds
• Tap into the positive power of diversity
• Accept that you need to move out of your own comfort zone where you are happiest, in order to grow

In a changing world, there has never been a more crucial tiime to understand and manage diversity. This book shows you how.

While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and in Africa as a whole. Safety Management in an Organisational Context aims to bridge this gap and to increase safety awareness at all levels of any organisation in Africa. The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.

The Ultimate Business Companion CD contains all the business forms, templates and checklists that effective South African business owners and managers need to increase efficiency and growth in their businesses. The book explains how the forms fit into business processes, explains why and how each section should be completed, and guides the reader in the most effective ways to utilise the documents.

Updates to the Fifth edition include:

• All new forms and requirements for starting a business as found on CIPC website
• Forms for registration as a taxpayer and VAT vendor
• Updated marketing chapter to include new forms of reaching customers such as social media
• Updated agreements to comply with new legislation
• Updated procedures for safety in the workplace
• Updated information related to good corporate governance, specifically in terms of King Report IV
• Updated BEE info, specifically B-BBEE Codes of Good Practice

Talent wins games, but teamwork wins championships. Let John C. Maxwell teach you how teamwork is the heart of great achievement in the game of business. Teamwork is a vital part of success in sports, pop culture, and every other industry--including business. In this essential guidebook, New York Times bestselling author and leadership expert John C. Maxwell explains why teamwork is so critical and shows you how to prioritize teamwork and collaboration to achieve winning results. In Teamwork 101, you'll learn how to: build a team that lasts; create positive energy on the team; harness a team's creativity; identify weak players who negatively impact your team; and judge if your team can accomplish the dream. You'll also discover how a winning team is self-fulfilling fuel: because everyone wants to be part of the winning team, you'll continue to attract only the best talent--and stay on top. A great team is the key to great results--for individual employees, leaders, and the company as a whole. Teamwork 101 demonstrates how to build and maintain one for yourself so you can leverage the benefits--and fun--of exceptional teamwork.

Most of the research into what constitutes effective leadership emanates from the United States and is not very useful in an African context. Africa is a continent of extraordinary cultural, geographic, economic and political diversity, featuring largely emerging economies and rapid political economic and social development. This book seeks to set leadership theory in the African context.

It takes into account typical African circumstances, values and beliefs, designed for the development of leaders' skills and provides practical, real-life examples, exercises and case studies. As well as an overview of the extensive research literature about leadership, the book provides practical, real-life examples, exercises and case studies, so it can be used in a range of management development courses and/or leadership course or workshops.

The detailed insights into, and information about, how leadership can be effectively applied in the contemporary African context should help to enhance readers' leadership skills.

A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it.

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"Mastering Operational Risk" provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.

The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.

For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Identifying and understanding safety hazards form the pivot of all safety management theory and practice. This book, the first to clarify the true nature and characteristics of real safety hazards and the origins of safety risk, will assist safety practitioners to better understand safety risk assessment, safety management and safety auditing. This book is essential for everyone involved in the world of safety, whether medicine, hygiene, ergonomics, engineering, safety management and more.

"A force of nature! Alexandria Procter will go far." - Bruce Whitfield

At 25 years old, Alexandria Procter became one of South Africa's youngest tech startup wunderkinds.

As an undergrad student at UCT, Alexandria came up with the idea for DigsConnect, similar to an Airbnb for students. Deeply affected by the violent student protests which swept university campuses in 2016, Alexandria created a website in 2018 that would address the tumultuous student housing crisis. In 2019 DisConnect disrupted the local tech terrain by raising R12 million in its first seed fundraising round, one of the largest in South Africa ever. DigsConnect has subsequently transformed from being a local student accommodation startup to catapulting into the global fourth industrial revolution.

Born in a small town in the Eastern Cape at the same time as South Africa's democracy, Alexandria's school career was characterised by defiance, rebellion and Friday afternoon detentions. Never one to toe the line, Alexandria dared to shoot for the stars.

While Upstart is a deeply personal memoir, it also offers priceless business insights and advice around startups and new tech, especially for the burgeoning African tech startup ecosystem. A unique and inspiring story.

"This girl is going places and whatever she does in her life is going to be brilliant!" - Luke Nolan, founder of Student.com

'An invaluable resource for making sense of the world, making good decisions, and placing smart bets. A fast-paced and fun read jam-packed with useful information on every page.' Annie Duke, author of Thinking in Bets ________________ Turn yourself into a superthinker and make the right decisions every time. You want to make better decisions. You want to be right more of the time professionally and personally. However, being more right consistently is a hard problem because the world is such a complex, evolving place. How do you navigate this complexity? Mental models are decision-making tools that guide our perception of the world and our behaviour in it. They help us understand life, make decisions and solve problems. The best models help us make intelligent investments, develop ground-breaking technologies and even travel to outer space. - Note your frame of reference before debating someone with different political views. If you understand how your perspective contrasts with someone else's you can prevent the conversation from getting hostile. - Apply the sunk cost fallacy to the end of a doomed project. Just because you've put a lot of hours into it doesn't mean that you have to keep going. - Before blaming someone, consider Hanlon's Razor, 'Never attribute to malice that which is adequately explained by carelessness'. - Try to solve mysteries with Occam's Razor, 'Among competing hypotheses, the one with the fewest assumptions should be selected'. When you hear hoof beats, think of horses not zebras. Building on our knowledge of well-known models such as the Bandwagon Effect or Paradigm Shift and introducing us to the lesser known like the Eisenhower Matrix or the Boiling Frog Symbol, this indispensable book distils the most effective mental models into a single, digestible volume. It will make even the most complex models accessible and engaging to enable you to make better, more informed decisions in every part of your life. ________________ 'Internalizing these mental models will help you understand the world around you. Once you can spot them, you can change your own behavior to avoid common traps, adjust how you interact with people to get better results, and maybe even articulate new mental models of the world that have yet to be discovered.' Brian Armstrong, co-founder and CEO, Coinbase 'You can't really know anything if you just remember isolated facts. If the facts don't hang together on a latticework of theory, you don't have them in a usable form. You've got to have models in your head.' Charlie Munger, vice chairman, Berkshire Hathaway

Includes personal anecdotes, case examples, and vignettes with short, concise chapters making this book easy reading for the busy executive.

At this critical junction in the history of humankind, leaders that are proficient in magical thinking aren’t going to solve our problems. Creating alternative realities is not the answer. We need a very different kind of leadership―leaders who can resist the calls of regression and whose outlook is firmly based in reality. We need leaders who analyze and draw conclusions from, or use their own experiences as a development tool, face their strengths and weaknesses, and critique their own experiences in order to build new understandings.

In this very personal and entertaining book, Manfred Kets de Vries, one of the “gurus” in the field of leadership studies offers his thoughts on leadership and life, reflections written for executives and the people who deal with them. As a psychoanalyst and leadership professor let loose in the world of renowned global organizations―as a passionate educator and scholar, or just a human being at the receiving end of heart-rending emails―he examines the pitfalls of leadership and the challenges for the professionals who work with senior executives in today’s AI-focused world.

He points out why leaders can derail, and what steps they can take to prevent this from happening. Ultimately, this book encourages you to “Know yourself,” but makes no bones about the challenge it represents. Understanding our “inner theatre” will always be an uphill struggle. Kets de Vries points out why deep dives into our inner world are always fraught with many anxieties.

Included in the many subjects covered by the author are the loneliness of command, the management of disappointment, the destructive role of greed, the impact of stubbornness, the role of storytelling, the importance of wellness, and the role of corporate culture. In addition, the book addresses the important topic of how to create great teams and best places to work. Furthermore, the book touches on endings– the ending of our career and the growing realization of the inevitable ending of our life. As time grows short, Kets de Vries emphasizes that we have no time to lose in dealing with our anxieties, regrets, and the things we spend much of our life determined not to see.

Taking a deep dive into self-knowledge requires courage and support, and he is here to guide you through it.

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going.

It is designed to support you on every step of your e-commerce journey and will show you how to:

• Find your customers.
• Set up your e-commerce store.
• Take online payments.
• Sell on existing platforms.
• Attract more customers.
• Fulfil online orders.
• Manage stock.
• Serve your customers.
• Make a profit.
• Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them.

Go on. Tuck in

It's time to leapfrog the only hurdle between you and a million-dollar company.

More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.

MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.

And the best part? You can kickstart this process in a weekend.

For one-semester, undergraduate and graduate level courses in Organizational Behavior. Unique and current insight on the everyday processes and phenomena of OB. Behavior in Organizations shows students the real world of OB through its blend of cutting-edge research and practical applications. This text then challenges students to take theory one step further by having them put the concepts into action. The many changes in the tenth edition reflect the authors' never-ending mission to present a balance between knowledge and application, while including coverage on the latest advances in the field.

Look around you – is anything real or normal any more? News, images and videos created by AI are everywhere. The world we live in is changing daily, and it’s no exaggeration to say that everything you thought you knew is undergoing apocalyptic levels of change. Our new normal includes AI CEOs, AI partners, AI versions of our dead relatives to keep us company, and customers deploying their own adversarial agent ‘armies’ to hostile-negotiate on their behalf.

Meanwhile, the expensive skills you have accumulated, the jobs you’ve fought for, the relationships you’ve invested in, the organisations you’ve worked for and the economies we depend on for survival are shrinking even as our choices expand.

Discernment and understanding of context are now critical to your survival. So, let’s stare the future down and, instead of fearing AI, become solutionists. In order to survive in this hypercompetitive, globalised and automated world, where the strongest and smartest winners are set to take all, we need to change our mindsets and our skill sets to become fit for the ‘post-AI, apocalyptic’ world that is here to stay. This means embracing progress and turning AI and technology into an asset with which we can co-exist, while continuing to create new possibilities far into the future.

This book is a call to action to live on the flipside of fear.