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Books > Business & Economics > Business & management
Every now and then a book comes along that is both timely and remarkable, that integrates all aspects of life; from recognising one’s roots, developing a moral grounding, building from strong family foundations to follow a chosen path to reach one’s goals, and remaining humble when it all comes to pass. Time and Chance is an account, in a variety of contrasting images, voices and experiences gained from travelling the world in pursuit of business, where LAZARUS ZIM, industrious Broad-Based Black Economic Empowerment (B-BBEE) enthusiast, recounts his journey to become one of South Africa’s business leaders, with several firsts, while navigating the political minefield – disclosing descriptions of behind-the-scenes intrigue and conspiracy – and his interactions with Heads of State in South Africa and around the globe. The recounting of Zim’s extraordinary rise to success oscillates between hope, faith, ethics, and diligence as he lays bare his successes and failures, and the organic wisdom, knowledge, and wit that have framed his business acumen and moral grounding. It is a poignant reminder of a black child’s quest to fulfil his purpose in which the writer dares everyone to dream, even in the face of hopelessness.
Over the past decades, there have been amazing breakthroughs in
behavioural economics.
Unlock a new dimension in leadership by asking better questions.
Your success tomorrow has nothing to do with technology.
What does it take to be an incredible marketer, creating campaigns that move something from ‘here’ to ‘there’ so that it is noticed, believed, loved, and ultimately (and importantly) bought by customers – whether in business-to-business or business-to-consumer contexts? How does a marketer devise strategies to fulfil the 360° dreams, aspirations and objectives of an entire business? Is it through brand building, maintaining brand health and reputation, or effective storytelling? Is it about raising product/service awareness, pricing strategies, or the choice of promotional channels – whether above-the-line, below-the-line, or through digital and AI messaging? Or perhaps it’s about delivering a message like, ‘We hear you; let’s build a sustainable future, together.’ And how do you decide which aspect to market? Is it …
The product; This book delves into these questions, providing insights and guidance for creating comprehensive marketing strategies that resonate and drive success. In The Book Every Marketer Should Read our authors examine aspects of the original ‘4Ps of Marketing’ and transform this outdated 1960s framework into a dynamic, contemporary approach suited for the 21st century. Start reading and make notes on what you can implement today to become a marketing maestro.
Amidst a backdrop of political unrest and voter disillusionment, South Africa finds itself at a crossroads, challenging its resiliency like never before. Bruce Whitfield, leveraging his deep connection with the nation's most innovative minds, presents The One Thing: Small Ideas, Big Outcomes, A Brighter Future for South Africa. This book is a clarion call for focused action, inspired by the wisdom that when everything is a priority, nothing truly is. Through exclusive insights from business leaders to pioneers in various fields, Whitfield orchestrates a compelling narrative on the transformative power of single, impactful ideas. 'The One Thing' is not just a book; it's a blueprint for individual and collective commitment to propelling South Africa towards a brighter, more potent future.
Former Secret Service Special Agent Evy Poumpouras shares the insights
and skills from one of the oldest elite security forces in the world -
to help you prepare for stressful situations, instantly read people,
influence how you're perceived, and live a more fearless life.
If you've been spinning your wheels trying to get ahead financially,
working more hours, or chasing the latest financial trends, but still
find yourself stuck, the problem might not be your work ethic, your
boss, or even bad luck. The real issue is likely your approach.
In an increasingly unpredictable world, traditional methods of planning
no longer suffice.
This textbook is written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation.
The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
If you are not relentlessly fixated with relevance today, you will be ruthlessly annihilated by irrelevance tomorrow. How relevant are you? Is your relevance under threat? In a world where everything is changing before our eyes, nothing matters more than your ability to stay relentlessly relevant. Relentless Relevance is your must-read guide to thriving in chaos. Part business blueprint, part manifesto for forward-thinkers, this compelling book draws from insights in technology, culture, and human behaviour to empower individuals and organisations to rewrite their stories. Building on the provocative ideas of his bestselling book Legacide, Richard Mulholland makes a powerful case for abandoning legacy thinking. With sharp wit and actionable wisdom, he challenges you to reimagine the future and embrace the reinvention necessary to remain indispensable. "I found myself asking the question, ‘Am I still relevant?’ What I discovered is that if you find yourself asking the question, the answer is no. Mostly because it’s the wrong question. The right question is, ‘What can I do today to stay relevant?’ You see, relevance is not a milestone anymore; it’s the path that we travel." – Richard Mulholland Be prepared to shift from comfort to curiosity.
We often treat the word capacity as if it were a natural law of
limitation. Unfortunately, most of us are much more comfortable
defining what we perceive as off limits rather than what's really
possible. Could it be that many of us have failed to expand our
potential because we have allowed what we perceive as capacity to
define us? What if our limits are not really our limits?
Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference ever present, for Africa to catch up with the developed world, an exponential growth trajectory needs to be charted. Musa Kalenga, technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group, believes this is only possible using the springboard combination of creativity and technology. The Brave Code explores Musa’s journey with Brave Group to pioneer a shared value creative enterprise as a blueprint for other organisations in Africa. Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly accepted but outdated client and agency practices. Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what is called a massive transformative purpose by Singularity University, and calls others to join him on the journey. Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.
What can be learned from black South Africans who achieved success before South Africa became a democracy in 1994? What are the challenges they faced, and how did they overcome them? And, today, how have South Africans benefited from the country’s democratic system of governance? These are the questions Phumlani M. Majozi explores and attempts to answer in Lessons from Past Heroes. He traces black people’s success and political activity back to the early 1900s; successful men and women who spearheaded the struggle against the segregationist, colonialist government and devoted their lives to advancing the interests of their communities. Phumlani explores the careers, challenges, and successes of people such as Pixley ka Isaka Seme, John Langalibalele Dube, Sol Plaatje and Josiah Tshangana Gumede. During the apartheid years, South Africa produced black men and women who overcame the odds to succeed in their fields of business, entertainment, science, and politics. They excelled in the face of an oppressive government system, and their stories should inspire every South African today. After exploring the history of South Africa, Phumlani delves into the present and the future; evaluating the challenges South Africans face and proposes solutions that can speed up their economic progress. He argues that much of South Africa’s history has portrayed the majority as victims of the minority, and that the inspirational stories of those people who overcame adversity are not being told widely enough. These stories must be told to inspire future generations. If black South Africans could succeed in the pre-1994 era, what can stop them today? The answer is nothing, Phumlani writes.
In 2023, Reuel Khoza unsealed a letter to the future, which he had
written in 1999 when he was chair of Eskom, at the time recognised as
the best power utility in the world. It was an optimistic letter,
expressing hopes that have since been dashed by corruption and
maladministration – by a failure of ethical leadership.
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields. Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
The threat to liberal democracy isn't just autocrats - it's a lack of
effective action by so-called progressives.
Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time. These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions. Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.
What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option? This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook. Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.
Master the fundamental concepts and today's applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3rd Edition by award-winning authors Collier and Evans. This edition provides balanced coverage of both manufacturing and service businesses with updates, recent developments and new concepts that highlight the latest changes in OM and SCM. This edition clearly explains concepts while using contemporary practical examples ideal for business students, updated boxed features and new and updated case studies. Discussions highlight new concepts and new Excel techniques and digital tools, while solved problems illustrate key formulas and computations. MindTap online learning platform is also available to support both manual calculations and the use of Excel spreadsheet templates and models. MindTap's algorithmic homework and interactive learning tools encourage students to apply qualitative and quantitative reasoning to today's OM and SCM concepts.
In Brandalism, the follow-up to his bestselling, award-winning debut book The Best Dick, Mike Sharman delves into the (start)ups and downs associated with brand building and the need for business to dismantle, and vandalise its perceived, public-facing, persona. The future of PR and influence, when – or if – to launch a new business as opposed to a division, raising capital, the impact of presentations, start-up school fees, and emphasis on a manifesto rather than purpose, are the aspects Mike obsesses over in this insightful read, wrapped in his trademark, comedic, copy. Mike Sharman, the co-founder of the creative, digital agency Retroviral that has made more brands ‘go viral’, globally, than any other agency in Africa, uses his unique storytelling proposition to provide insight into 12 years of building a business from scratch, while elevating his clients to emotional, (commercial) cult status. Life is short. Play naked!
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