Business-to-Business Marketing provides valuable insight into B2B marketing management, analysing B2B buying practises, supply chain management, selecting business customers and developing a B2B marketing strategy. It helps students and marketing practitioners to understand the unique demands of marketing to organisational customers.

This third edition of Business-to-Business Marketing provides South African universities offering modules in B2B marketing, a locally written and contextualised text which students will easily relate to. This book is about businesses marketing products and services to other businesses and covers concepts related to this environment. It provides readers with an understanding of what B2B marketing is, how it differs from B2C marketing and provides theoretical and practical discussions on various B2B concepts.

This 3rd edition of Business-to-Business Marketing provides students with a strong theoretical basis, but also utilise many applicable cases from a South African perspective.

The edition explores B2B issues such as:

• The business-to-business marketing environments
• Business-to-business buying
• Business strategy and strategic marketing planning
• Market research and competitor analysis
• Segmenting business markets, choosing target markets and positioning products
• Developing the product, service and value proposition
• Innovation and competitiveness
• Pricing in business-to-business marketing
• Business development and planning
• Business-to-business selling and managing customer relationships
• Business-to-business branding – creating and fostering brand loyalty
• Managing supply chains and channel relationships
• Communicating with the business-to-business market

Business-to-Business Marketing is intended for undergraduate and post-graduate marketing diploma and degree students. Entrepreneurs, business and marketing executives, and business consultants may also find Business-to-Business Marketing beneficial, especially because of its South African focus.

Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks on mathematics for students of business and economics. Combining a user friendly approach to mathematics with practical applications to the subjects, the text provides students with a clear and comprehensible guide to mathematics. The fundamental mathematical concepts are explained in a simple and accessible style, using a wide selection of worked examples, progress exercises and real world applications. New to this Edition * Fully updated text with revised worked examples and updated material on Excel and Powerpoint * New exercises in mathematics and its applications to give further clarity and practice opportunities * Fully updated online material including animations and a new test bank * The fourth edition is supported by a companion website at www.wiley.com/college/bradley, which contains: Animations of selected worked examples providing students with a new way of understanding the problems Access to the Maple T.A. test bank, which features over 500 algorithmic questions Further learning material, applications, exercises and solutions. * Problems in context studies, which present the mathematics in a business or economics framework. * Updated PowerPoint slides, Excel problems and solutions. "The text is aimed at providing an introductory-level exposition of mathematical methods for economics and business students. In terms of level, pace, complexity of examples and user-friendly style the text is excellent - it genuinely recognises and meets the needs of students with minimal maths background." Colin Glass, Emeritus Professor, University of Ulster "One of the major strengths of this book is the range of exercises in both drill and applications. Also the 'worked examples' are excellent; they provide examples of the use of mathematics to realistic problems and are easy to follow." Donal Hurley, formerly of University College Cork "The most comprehensive reader in this topic yet, this book is an essential aid to the avid economist who loathes mathematics!" Amazon.co.uk

The value chain is a major focus in today's business world, and many organisations and managers allocate considerable resources to understanding and analysing their value chain. The main reason for doing this is either to eliminate activities that do not add value, or to improve on activities that do not add sufficient value.

In order to ensure optimum customer satisfaction, businesses must integrate the activities of various departments and functions. This demands a sound understanding of the chain of activities and their interrelationship with other business activities. The authors adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with only from a functional perspective. While the goal is to introduce undergraduate students to the concept of the value chain, it is not, however, to offer a comprehensive directory on the related literature.

This special and abridged version of Business Management has been requested by academics in order to accommodate the needs of accounting students. As accounting students at a number of higher institutions only do a seven-week module in business management, we have selected the chapters which cover the basics of business management as well as the primary functions of the value chain.

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.

Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.

Focus on Operational Management: A generic approach provides a general overview of management principles and the general management activities encountered by the operational and first-time manager in the workplace today. These principles are important for the sustainability of an organisation.

The following topics are discussed:

• The new workplace environment
• The changing role of the operational and first-time manager
• Operational planning, operational decision-making and problem-solving, organising operational resources, operational control, and leadership
• Employment relations in the workplace
• Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics and change management in the workplace

The scope of this text focuses on the business environment in all the economic sectors in South Africa and as such will enable the reader to have an understanding of: The financial function of an organisation; The basic concepts of financial management; The banking issues and basics of insurance relating to an organisation; As well as managing: The buying and selling activities in an office; The wages, salaries and petty cash in an office Finally, to equip the reader to draw up and manage an office budget.

Relationship Marketing and Customer Relationship Management (CRM) have become important tools in securing the survival of businesses in the new millennium by considering both external customers and employees (internal customers). CRM enables businesses to provide excellent realtime customer service through the eff ective use of digital technologies. CRM will evolve to become more aligned to customer management practices both internal and external to the business as well as to embrace Industry 5.0.

Both internal and external customers are increasingly using smart phone devices to engage with organisations, highlighting the importance of digital relationships and technologies. Relationship marketing acknowledges the importance of other stakeholders and the building of relationships with these groups. Relationship Marketing and CRM will therefore have to secure state-of-the-art customer and relationships management strategies delivered to all its customers through the development and implementation of these CRM strategies.

Key topics covered in this book:

• The nature of Relationship Marketing and Customer Relationship Management
• Building relationships, including online relationships
• Service issues in Relationship Marketing and Customer Relationship Management
• Internal marketing
• Business-to-business marketing relationships
• Stakeholders in Relationship Marketing
• Planning and organising a CRM strategy
• Implementing Customer Relationship Management (CRM) in an organisation

  This newly updated South African book was written to compliment students at both undergraduate and postgraduate level and is therefore both highly informative and practical in its approach. It will also further inform practising marketers about the complex world of RM and CRM and new developments in the field.

How do you prepare to start a business in South Africa? Where do you find capital to start your venture? What kind of an entrepreneur will you be? Entrepreneurship: Theory in Practice 3e is a comprehensive text on entrepreneurship which will equip students with the sound theory needed to not only establish a business but also succeed in a new venture. The book is academically sound, offering theory to students and encouraging them to apply this theory through the use of profiles of entrepreneurs, case studies, examples, and review and application questions. The textbook presents the processes and dynamics of entrepreneurship in South Africa, integrating theory into local circumstances in an accessible way, addressing opportunities and highlighting challenges. The third edition of Entrepreneurship: Theory in Practice is suitable for senior undergraduate students studying entrepreneurship at university or university of technology.

The notion of 'Quality' in business performance has exploded since the publication of the first edition of this classic text in 1989. Today there is a plethora of performance improvement frameworks including lean–Six Sigma and the latest version of ISO 9001, offering an often confusing variety of ways to achieve business excellence.

Quality guru John Oakland’s famous TQM model, in many ways a precursor to these frameworks, has evolved to become the ultimate holistic overview of performance improvement strategy. Incorporating the frameworks that succeeded it, the revised model redefines Quality by:

• Accelerating change
• Reducing cost
• Protecting reputation

The popular, practical, jargon-free writing style, along with ten supporting case studies, effortlessly ties the model to its real-life applications, making it easy to understand how to apply what you’ve learned to your practices and achieve sustainable competitive advantage.

Guiding readers through the language of TQM and OpEx and all their recent developments, including data analytics, this book sets out a clear way to manage change. This exciting update of a classic is all the busy student or professional will need to begin understanding how to manage Quality and achieve Operational Excellence.

After many years of continuous development, operational risk management can now be regarded as an important and independent management discipline in its own right. It is a value-adding activity that has a direct or indirect impact on the bottom-line performances of organisations. It is fundamentally concerned with good governance and involves consistent alertness and continuous improvement. As a result, it is essential for business managers at all levels to understand the concept of operational risk management and its methodologies.

Operational risk management will assist organisations to develop and implement an operational risk management process that will support the achievement of business objectives in a way that proactively addresses risk exposures and identifies potential business opportunities. In addition, Operational risk management attempts to bridge the gap that exists between some of the theoretical concepts of operational risk and the practical implementation. It deals firstly with the development phases of operational risk, and then illustrates the effective application of an operational risk management process. It also discusses relevant issues in the field and how to deal with risk exposures that could disrupt business processes and systems, with the achievement of business objectives and with the wellbeing of employees.

Operational risk management is aimed at students, as well as at managers interested in the management of operational risk.

Werk soos ’n miljardêr vertel die verhaal van Dan, ’n werknemer, wat bloot van salaristjek tot salaristjek leef. Hy streef daarna om sy eie besigheid te begin maar hy staar verskeie uitdagings in die gesig.

Een van dié uitdagings is hoe om, sonder enige geld, ’n besigheid te begin. Maar alles verander op ’n dag toe hy voor ’n groot besluit te staan kom.

Die boek is propvol waardevolle wenke oor hoe om rykdom te skep, jouself beter te leer ken en hoe om volhoubare besigheidsisteme te bou.

The updated third edition of A Guide to Project Management has been extensively updated to reflect changes in the processes and procedures of project management, global trends and international standards, and the expansion of the Project Management Body of Knowledge.

It also includes a new chapter on Project Management and Development Studies. There are extensive self-assessment questions, group activities, exercises, and guidelines for the completion of a summative assignment/portfolio of evidence based on SAQA Unit Standards and chapter outcomes.

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.

This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events.

The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

Completely revised and updated, A Guide to Human Factors and Ergonomics, Second Edition presents a comprehensive introduction to the field. Building on the foundation of the first edition, titled "Guide to Ergonomics of Manufacturing," the new title reflects the expanded range of coverage and applicability of the techniques you will find in the second edition. Each and every chapter contains new material and some have been entirely rewritten. Drawing on the author's experience in both teaching and industry, the book lays to rest the common myths and misconceptions that surround ergonomics.

Unlike most ergonomics and human factors books that emphasize the physical, this one gives a broad overview of cognitive as well as physical ergonomics. Written in an accessible style, it presents a systems approach to human factors and ergonomics that leads to complete understanding. The author demonstrates how to collect data on users and operators and how to convert the data to good design, and offers a practical guide to the design and analysis of systems. Design oriented, systems oriented, and results oriented, this text provides the tools needed to solve systems problems and develop adequate design solutions.

The gripping and shocking story of three generations of the Sackler family and their roles in the stories of Valium and Oxycontin, by the prize-winning, bestselling author of Say Nothing.

The Sackler name adorns the walls of many storied institutions – Harvard; the Metropolitan Museum of Art; Oxford; the Louvre. They are one of the richest families in the world, known for their lavish donations in the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing Oxycontin, a blockbuster painkiller that was a catalyst for the opioid crisis-an international epidemic of drug addiction which has killed nearly half a million people.

In this masterpiece of narrative reporting and writing, Patrick Radden Keefe exhaustively documents the jaw-dropping and ferociously compelling reality. Empire of Pain is the story of a dynasty: a parable of 21st century greed.

Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

• Case studies with questions from a real-world context that bring the theory to life.
• Examples and insights on current issues
• End-of-chapter questions to test the content covered in each chapter
• Website links where students can gather more information on a specific topic or example discussed
• Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.

Navigating Information Literacy captures a range of skills and topics essential for students who intend positioning themselves in academic or workplace environments that are globally connected and competitive.

The clear, well-structured and informative text leads the reader through all aspects of information literacy and provides practical advice and relevant examples from a variety of international contexts.

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

It Doesn't Have To Be Crazy At Work is a direct successor to Rework, the instant bestseller that showed readers a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture - what they call "the calm company". It is a direct attack on the chaos, anxiety and stress that plagues millions of workplaces and billions of people working their day jobs. Working to breaking point with long hours, excessive workload, and a lack of sleep have become a badge of honour for many people these days, when it should be a mark of stupidity. This isn't just a problem for large organisations; individuals, contractors and solopreneurs are burning themselves out in the very same way. As the authors reveal, the answer isn't more hours. Rather, it's less waste and fewer things that induce distraction, always-on anxiety and stress. It is time to stop celebrating crazy and start celebrating calm.

Fried and Hansson have the proof to back up their argument. "Calm" has been the cornerstone of their company's culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn't Have To Be Crazy At Work is a practical and inspiring distillation of their insights and experiences. It isn't a book telling you what to do. It's a book showing you what they've done - and how any manager or executive no matter the industry or size of the company, can do it too.

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

This edition of management for engineers, technologists and scientists is an introductory-level management textbook written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation. This new edition has been substantially revised; it includes a new chapter on engineering ethics and professionalism as well as a workbook on CD.

This book is about a dream to become your own boss and there are more than 1000 opportunities you can set up for anything from only a few hundred Rands.

Also included are more than 100 business ideas for children.