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Books > Business & Economics > Business & management

Leadership (Paperback): Tersia Botha, Johan Strydom, Sharon Rudansky-Kloppers, Watson Ladzani Leadership (Paperback)
Tersia Botha, Johan Strydom, Sharon Rudansky-Kloppers, Watson Ladzani 1
R616 Discovery Miles 6 160 Ships in 2 - 4 working days

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions, given the dearth of leadership skill displayed in especially the public sector. Leadership is a subject which should be approached in a holistic manner, particularly within the Economic and Management Sciences. The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students' understanding of the interrelatedness of leadership and management in order to achieve organisational goals. The textbook also covers contemporary issues in practicing leadership for success. The book aims to encourage students to understand the principles and the importance of effective leadership in modern organisations, to understand the leadership skills that are necessary in modern organisations, the role of leaders in workplace relations, the role of leaders in teamwork, the importance of leadership ethics and the formulation of leadership standards and evaluation of leadership performance.

We Are Still Human - And Work Shouldn't Suck (Paperback): Brad Shorkend, Andy Golding We Are Still Human - And Work Shouldn't Suck (Paperback)
Brad Shorkend, Andy Golding 2
R295 R264 Discovery Miles 2 640 Save R31 (11%) Ships in 5 - 10 working days

GOOGLE Search: my job makes me...

- my job makes me miserable
- my job makes me depressed and anxious
- my job makes me cry
- my job makes me sick to my stomach
- my job makes me suicidal
- my job makes me feel worthless
- my job makes me angry
- my job makes me drink

YOU GOTTA BE KIDDING?!!! This was the authors' immediate reaction when they saw these prompts from Google (so many people had previously searched all of these that Google assumed they were going to as well). Consider how many millions of people need to have typed in these particular statements relating to their jobs for this to occur?

Are you feeling uncomfortable as you read them? Either because you feel the same way, or because you lead, own or work in a business full of people and if you’re brutally honest with yourself you may realise that this is quite possibly exactly how they feel. Do you have any tangible or quantifiable measure for how much this may be enhancing or diminishing your business bottom line? Most importantly, do you know what to do to meaningfully impact this? To create that work doesn’t suck! (step 1) And even better, is AWESOME! (step 2).

Brad Shorkend and Andy Golding are the co-founders of Still Human. They help businesses around the world remain relevant by creating exceptional employee experiences and being innovation-ready always, ultimately becoming Companies Behaving Awesomely.

South African Human Resource Management - Theory and Practice (Paperback, 7th Edition): Anton Grobler, Alda Deas, Maelekanyo... South African Human Resource Management - Theory and Practice (Paperback, 7th Edition)
Anton Grobler, Alda Deas, Maelekanyo Mulaudzi
R650 R600 Discovery Miles 6 000 Save R50 (8%) Ships in 4 - 8 working days

The seventh edition of South African Human Resource Management: Theory and Practice has been thoroughly revised and updated. Our broader African context is accentuated even further, making it very clear that we need to find, craft and execute HRM strategies that suit our unique circumstances in South Africa and Africa more broadly.

Africa is at an exciting yet critical juncture. This continent boasts almost a third of the world’s mineral wealth and two-thirds of its remaining arable land, and it is estimated that by the end of the current century about half of all young people on the planet will be in Africa. Our continent’s future success is therefore locked up in this yet-to-be-realised human resource dividend, and South African managers in our local organisations as well as elsewhere in Africa and the world must lead the charge in unlocking and fully developing it. This edition expands on the holistic approach to human resource management (HRM) that has been propagated since the first edition in 1998. The emphasis throughout the book is that specialist practitioners in HRM and all other managers need to partner in managing the complex challenges faced in relation to our human resources. Also included are the contemporary HR trends in the South African environment and the emerging unifying framework of the South African Board for People Practices’ (SABPP) National HR Management System Standard, developed in 2013. HRM is shown to extend beyond staff/personnel employed by organisations to include managing all aspects related to people doing work not only as employees, but in other capacities as well. Similarly, even though the most prominent organisational context can be regarded as business or private sector organisations, this new edition makes explicit and clear connections with HRM challenges and issues in public sector organisations.

The book has a companion website that provides access to additional information, resources, case studies, and various questions and activities to facilitate active learning. The website is designed for a dual purpose: to enhance the learning experience of those who have bought the book and to assist those responsible for helping learners digest the wealth of learning material contained in this compendium on South African HRM.

Companies and other Business Structures (Paperback, 4th Revised edition): Dennis Davis, Walter Geach Companies and other Business Structures (Paperback, 4th Revised edition)
Dennis Davis, Walter Geach; Anneli Loubser, Zolani Buba, David Burdette, …
R586 Discovery Miles 5 860 Ships in 2 - 4 working days

Companies and other Business Structures in South Africa, fourth edition, offers a clear and practical introduction to the law relating to companies, close corporations, business trusts, partnerships and financial markets.

The fourth edition is comprehensively revised and updated to address the extensive development of common law jurisprudence that has emerged in the recent period. In particular, the text succinctly analyses the complex body of case law developments within the spheres of corporate governance, insider trading and business rescue, and provides a chapter that addresses the winding up and deregistration of companies.

The text explains the law relating to corporate finance with an interdisciplinary (legal, accounting and management accounting) approach, and situates discussion of the recently promulgated Financial Markets Act 19 of 2012 within the context of insider trading and financial markets.

Grinding It Out - The Making of McDonald's (Paperback): Ray Kroc Grinding It Out - The Making of McDonald's (Paperback)
Ray Kroc 1
R446 R368 Discovery Miles 3 680 Save R78 (17%) Ships in 12 - 19 working days

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe.

Irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you on every page.

The First-Generation Founder - How to build a start-up mindset and thrive (Paperback): Raymond Ledwaba The First-Generation Founder - How to build a start-up mindset and thrive (Paperback)
Raymond Ledwaba
R320 R300 Discovery Miles 3 000 Save R20 (6%) Ships in 4 - 8 working days

Historical inequality affects entrepreneurship too. Knowledge and resources are still concentrated. Raymond Ledwaba is the CEO of ITTHYNK, which includes a tech academy in SA and Tanzania, the founder and CEO of ITTHYNK Gaming, and the co-founder of Diski Nine9. He successfully migrated from a career in banking to a life of entrepreneurship. Having not been exposed to a start-up environment, and suddenly having staff who relied on him for their salaries, this was a plunge into the unknown.

Personal Financial Management - The Southern African Guide to Personal Financial Planning (Paperback, 4th Edition): Swart Nico Personal Financial Management - The Southern African Guide to Personal Financial Planning (Paperback, 4th Edition)
Swart Nico 3
R790 R712 Discovery Miles 7 120 Save R78 (10%) Ships in 4 - 8 working days

Personal Financial Management provides an excellent and holistic structure for planning and managing your personal finances.

Everything you need to know in order to make informed decisions about any and every aspect of your finances is contained in the nine key personal financial planning areas: career, income tax, estate, investment, protection, credit, healthcare, retirement and emigration planning.

Ultimately, we all hope for financial independence after retirement, and how you plan and manage your finances in any one of these key areas can have far-reaching positive or negative implications for your future.

Influence Empire - Inside The Story Of Tencent & China's Tech Ambition (Paperback): Lulu Chen Influence Empire - Inside The Story Of Tencent & China's Tech Ambition (Paperback)
Lulu Chen
R525 R478 Discovery Miles 4 780 Save R47 (9%) Ships in 9 - 17 working days

A fascinating behind-the-scenes look at one of the world's biggest tech companies.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifthlargest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Tencent's ambition to be an essential part of digital daily life means it holds a dizzyingly diverse range of products - music, gaming, messaging, and film.

In this fascinating narrative - crammed with insider interviews, exclusive details about the company's culture - tech reported Lulu Chen tells the story of how Tencent is changing the world and asks what the consequences will be for us all.

Human Resource Management (Paperback, 11th Edition): Pieter Nel, Amanda Werner Human Resource Management (Paperback, 11th Edition)
Pieter Nel, Amanda Werner
R659 Discovery Miles 6 590 Ships in 6 - 10 working days

Human Resource Management 11e is a comprehensive introductory textbook for undergraduate students. The textbook focuses on the core responsibilities of human resource management and how this function is central to the success of an organisation.

The content reflects the main theories and processes and how these can be applied in an organisation to give it a competitive advantage. The textbook also explores topical issues within human resource management and labour practices.

Marketing Management (Paperback, 6th Edition): J.W. Strydom, C.J. Jooste, P.J. du Plessis Marketing Management (Paperback, 6th Edition)
J.W. Strydom, C.J. Jooste, P.J. du Plessis
R865 R772 Discovery Miles 7 720 Save R93 (11%) Ships in 4 - 8 working days

Marketing Management takes a fresh look at topics such as the architecture of marketing, integrated marketing communication and the identification of target markets. Core topics such as product and services, wholesaling and retailing, distribution, global marketing and pricing strategies are, of course, also dealt with. It includes all-new chapters on customer interface management, branding decisions, digital marketing communications, customer value and retention, and measuring and managing the return on marketing investment.

Marketing Management has been widely prescribed for more than 20 years. This edition – containing the most recent and relevant research – is sure to remain the market leader, particularly within the South African context.

Key Features:

  • Well-researched case studies
  • Numerous examples to explain marketing theory, many of which are taken from South African companies
  • Extended marketing mix is discussed where relevant and not as a separate topic
  • Focus on customer satisfaction as well as on accessing and using information in decision making
  • Support material for adopting institutions
Great Johannesburg - What Happened? How To Save An African Economic Giant (Paperback): Nickolaus Bauer Great Johannesburg - What Happened? How To Save An African Economic Giant (Paperback)
Nickolaus Bauer
R350 R328 Discovery Miles 3 280 Save R22 (6%) In Stock

The city of gold is in a death spiral.

Award-winning journalist, inner-city activist, and municipal civil servant Nickolaus Bauer takes a deep dive into how Africa’s economic hub has reached the brink of collapse and what it will take to rescue Joburg.

For local and international readers interested in tracking the collapse and possible resurrection of one of Africa’s greatest cities.

Business Management By Portfolio - An Integrated Approach To Project Management (Paperback, 2nd Edition): Louis Botha, Tersia... Business Management By Portfolio - An Integrated Approach To Project Management (Paperback, 2nd Edition)
Louis Botha, Tersia Botha 1
R741 R673 Discovery Miles 6 730 Save R68 (9%) Ships in 4 - 8 working days

Business Management by Portfolio is a business philosophy practiced by organisations which successfully create environments that attract only the best, brightest and most creative professionals. This is an environment which fosters trust, collaboration and unified commitment. It provides ample opportunity for individual and collective self-actualization and the unleashing of talent where it matters most.

Business Management by Portfolio addresses issues such as effective strategy implementation, optimal resource utilisation, business quality by design and, perhaps most importantly, customer satisfaction.

The Future Of Leadership Is Collegiality (Paperback): Mike Teke The Future Of Leadership Is Collegiality (Paperback)
Mike Teke
R280 R250 Discovery Miles 2 500 Save R30 (11%) Ships in 5 - 10 working days

What does it take to be an effective leader in today’s business world?

Mike Teke, the CEO of Seriti and well-known entrepreneur, has more experience than most as a leader. His opinion is heeded and followed by many. In The Future of Leadership is Collegiality, Mike shares some of his insights on leadership and the approaches that have made him successful. Indeed, it is a book that belongs on the desks of every existing and aspiring entrepreneur, CEO and manager.

Mike believes that ‘young leaders emulate and mimic experienced leaders – whether the habits they are copying are right or not so right. This happens because young leaders search for ways and means to be recognised, advance in their careers, or be seen as impressive leaders.’

He discusses concepts such as collegiality, fraternisation, ingratiation and self-respect, and illustrates his ideas with examples of South African and world leaders. On his own journey towards becoming a powerful leader, it was inculcated in him that one had to be ‘tough and ruthless’ in their approach to leading. However, times have moved on and the game has changed!

To be effective and deliver consistently in business, Mike has realised that collegiality is the way of the future. ‘There is no need to scream at others, bang tables or use foul language!’ He believes that collegiality works everywhere – as long as one is willing to lead effectively.

Patrice Motsepe - An Appetite For Disruption (Paperback): Janet Smith Patrice Motsepe - An Appetite For Disruption (Paperback)
Janet Smith
R300 R268 Discovery Miles 2 680 Save R32 (11%) Ships in 5 - 10 working days

Business tycoon Patrice Motsepe is never shy to shake up the status quo. He has always followed his instincts to stay ahead of the curve. An icon of corporate South Africa, he is as much known for his leadership in the world of football as for his philanthropy.

He was a top lawyer when he followed his dream of being an entrepreneur, making a deal with Anglo American in the late 1990s that marked the beginning of a series of unique relationships which today define his African Rainbow Minerals empire. As the owner of Mamelodi Sundowns, he led it to becoming one of the most accomplished clubs in Africa. Then came the powerful seats of president at the Confederation of African Football and vice-president of FIFA, football’s global governing body, in 2021. Yet questions linger about his political ambitions because of his close links to the ANC and particularly his brothers-in-law, Cyril Ramaphosa and Jeff Radebe.

In this unauthorised biography, best-selling author and journalist Janet Smith mines public archives, academic papers and international media to find what lies behind this hugely successful, intensely private man, and what may lie ahead.

Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard Relationship Marketing and CRM (Paperback, 4th ed)
M. Tait, M. Robert-Lombard
R632 Discovery Miles 6 320 Ships in 2 - 4 working days

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

Marketing - An Introduction (Paperback, 4th Edition): M. Cant Marketing - An Introduction (Paperback, 4th Edition)
M. Cant
R466 Discovery Miles 4 660 Ships in 4 - 8 working days

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.

Marketing: An introduction builds on the huge popularity of the first three editions - all of which have been widely accepted and adopted in the business and academic community. This addition is once again written in a way that is easy to understand by students and focuses on the latest trends in marketing.

The book has been written with the aim of providing students and practitioners with a thorough understanding of marketing, as well as how the theory is applied in a practical sense. Once again it is made clear that for a business to survive the various functions should work closely together in order to meet the demands of the market and that all are working together towards the overall profitability of the organization.

Dismissal (Paperback, 4th Edition): John Grogan Dismissal (Paperback, 4th Edition)
John Grogan
R1,319 R1,136 Discovery Miles 11 360 Save R183 (14%) Ships in 4 - 8 working days

Dismissal remains the most thorough and comprehensive work available on a problem that confronts employers, lawyers, judges and arbitrators every working day – when is it fair to terminate the relationship with employees, for whatever reason this regrettable step may be deemed necessary?

This work deals with all the circumstances in which dismissals arise and are challenged – from dismissals for misconduct and incapacity, through retrenchments, automatically unfair dismissals, dismissals of protected and unprotected strikers, to the procedures required before such dismissals can lawfully be effected and challenged. Written in the clear and readable style for which the author has become acclaimed, the exposition of each principle is illustrated with examples drawn from the case law. This fourth edition adds many judgments handed down since the third edition was published five years ago, and incorporates judgments law and statutory amendments that have been handed down or enacted since then.

Dismissal forms a volume in a quartet by the author, and should where necessary be read with its companion volumes – Employment Rights, Collective Labour Law and Labour Litigation and Dispute Resolution

Valuations, Mergers & Acquisitions (Paperback): Greg Beech, Dave Thayser Valuations, Mergers & Acquisitions (Paperback)
Greg Beech, Dave Thayser
R798 Discovery Miles 7 980 Ships in 6 - 10 working days

Valuations, Mergers & Acquisitions deals with the valuation of businesses for the purpose of mergers and acquisitions transactions, shareholder exits, capital raising and initial public offerings and covers the key principles involved in valuing businesses as going concerns.

Features:

  • Critical thinking boxes commenting on the consequences of market events or the actions of specific companies which help students to get to grips with the uncertainties and complexities of valuations.
  • The gaps between financial regulations and actual business practices are highlighted, such as IFRS 3 in Chapter 19.
  • A variety of end-of-chapter and self-assessment questions and tasks allows readers to apply what they are learning as well as to develop their professional confidence.

Valuations, Mergers & Acquisitions is relevant to senior undergraduate students taking modules in Valuations and Mergers and Acquisitions as part of Financial Management courses, MBA and MBL students, and SAICA seminar students. The book is also of practical use to corporate financiers and company executives who wish to clarify or research particular areas of concern in valuing a business in practice.

Turning The Flywheel - A Monograph To Accompany Good to Great (Paperback): Jim Collins Turning The Flywheel - A Monograph To Accompany Good to Great (Paperback)
Jim Collins 1
R275 R254 Discovery Miles 2 540 Save R21 (8%) Ships in 5 - 10 working days

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.

Combining research from his Good to Great labs and case studies from organisations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organisations can disrupt the world around them – and reach unprecedented success – by employing the flywheel concept.

The Corporate Revolutionary - Mervyn King's Life In Law, Business And Governance (Paperback): David Williams The Corporate Revolutionary - Mervyn King's Life In Law, Business And Governance (Paperback)
David Williams
R370 R347 Discovery Miles 3 470 Save R23 (6%) Ships in 4 - 8 working days

Mervyn King has transformed the global business landscape. King advocated reporting on society and the environment, not only on profit. His legacy transcends borders and continues to guide companies worldwide. His journey was enriched by his experience as a commercial lawyer; by his work as an advocate and a judge; and by his stellar career as a businessman, chair and director of many organisations.

DAVID WILLIAMS recounts his story.

The Book Every Leader Needs To Read - Lessons From Leading Business Minds And Thought Leaders (Paperback): Abed Tau, Adriaan... The Book Every Leader Needs To Read - Lessons From Leading Business Minds And Thought Leaders (Paperback)
Abed Tau, Adriaan Groenewald, Alex Granger, Alistair King
R310 R277 Discovery Miles 2 770 Save R33 (11%) Ships in 5 - 10 working days

For our world to survive, and thrive, we need people who can lead the way to a better future for everyone, be that in corporate, government, or society in general. What we need is great leadership – not mediocre leadership; and an attitude of ever-learning, growing and developing.

Business leaders have a financial and moral obligation to uplift the people of this country. A narrow focus on profit won’t achieve that, but a culture that puts people first can. We need ethical leaders, visionary leaders, empathic leaders, courageous leaders, forward-thinking leaders, transformational leaders, human-centric leaders, purposeful leaders, curious leaders. This book is the antidote to the lack of mentorship, and is the resource for the saying: When the student is ready, the teacher will appear.

Incorporating the collective leadership wisdom for both the leaders of tomorrow and for the leaders of today, The Book Every Leader Needs to Read is full of lessons, insights, pep talks, advice and direction for building your own style and approach to great leadership, and not shy away from the ecstasy (and sometimes agony) of becoming a significant leader. If you are striving for excellence as a leader, get your pen and notebook ready, start reading and make notes from the thousands of hours of lived experiences, and list what you can start doing, right now, to craft the art of leading.

Career Counselling And Guidance In The Workplace - A Manual For Professional Career Practitioners (Paperback, 4th Edition):... Career Counselling And Guidance In The Workplace - A Manual For Professional Career Practitioners (Paperback, 4th Edition)
Melinda Coetzee, Herman Roythorne-Jacobs, Cebile Mensele
R715 R652 Discovery Miles 6 520 Save R63 (9%) Ships in 4 - 8 working days

This fourth edition of Career Counselling and Guidance in the Workplace: A manual for Career Development Practitioners provides a perspective on career counselling and guidance approaches and practices relevant to career development support in the 21st-Century workplace. The text has been designed for postgraduate students, as well as career development practitioners, human resource practitioners, psychologists, psychometrists, and registered counsellors who are involved in providing career development services to individuals and employers.

Additional real-life case studies that reflect the diverse population groups of South Africa have been added to illustrate how the theory is applied in career counselling practice. This edition further incorporates the role and competencies of career development practitioners as outlined in the new national frameworks.

Applied Questions On Auditing (Paperback, 8th Edition): B.M. Barnard, B. Marx, A. van der Watt, P.A. Lansdell Applied Questions On Auditing (Paperback, 8th Edition)
B.M. Barnard, B. Marx, A. van der Watt, P.A. Lansdell
R1,210 Discovery Miles 12 100 Ships in 2 - 4 working days

The questions in this book are grouped according to the various topics covering the different stages of the audit process.

To enhance the value of the book and to make it more useful, it was decided to include answers to all the questions in the text.

Total Quality Management: an Internal Customer Approach (Paperback): David L. Goetsch, Rigard Steenkamp Total Quality Management: an Internal Customer Approach (Paperback)
David L. Goetsch, Rigard Steenkamp 1
R1,346 Discovery Miles 13 460 Ships in 2 - 4 working days
Strategic Marketing (Paperback, 4th Edition): J.A. Wiid, M C Cant Strategic Marketing (Paperback, 4th Edition)
J.A. Wiid, M C Cant
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 4 - 8 working days

This fourth edition of Strategic Marketing has been revised and updated to include the latest trends and examples in business. This edition provides a concise and thorough look at the strategic business issues todays managers must cope with.

The focus is on how organisations need to adapt and cope with the demands from the global and local business environment, and in the process better understand their responsibilities their own organisations needs and their own products and other offerings.

Over the years and with all the new developments in the world and technological advances, the four key questions all organisations must answer still remain as follows:

  • Where are we now?
  • Where do we want to be?
  • How will we get there?
  • Did we get there?

These questions sound easy and straight forward but it is not as simple as it sounds. It requires a thorough understanding of the organisation and all the elements in the business environment that can and will impact on the business. This edition addresses these questions in an easy to understand and practical manner and covers a range of topics including an analysis of the external business environment, a detailed analysis of customers and competitors, market analysis, analysing the internal environment. There after the focus moves to marketing strategy and metrics which is applicable to organisations and the importance thereof, and added to this is the management of customer experiences and market strategies, and a global view of strategic marketing from the organisation’s perspective.

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