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Books > Business & Economics > Business & management

IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition): Caroline Dubourg, Samantha Gomez, Gary... IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition)
Caroline Dubourg, Samantha Gomez, Gary Marques
R492 Discovery Miles 4 920 Ships in 2 - 4 working days

IFRS For Small And Medium-Sized Entities consists of over 100 questions dealing with the application of IFRS to SMEs issued by the International Accounting Standards Board, Short topic-specific questions are designed to encourage learners to work through the relevant sections of the IFRS for SMEs.

These are complemented by full-length questions dealing with multiple aspects of specific sections of the IFRS for SMEs including recognition, measurement and disclosure issues. For more advanced learners, exam-style questions, with varying degree of integration, are also available.

Students will benefit, not only from the comprehensive analysis, but also from details recommended solutions which have been carefully referenced to the relevant section of the IFRS and form recommended mark and time allocations to improve exam technique.

Managing Public Money (Paperback, 3rd): J.C. Pauw, G.J.A. van der Linde, David Fourie, C.B. Visser Managing Public Money (Paperback, 3rd)
J.C. Pauw, G.J.A. van der Linde, David Fourie, C.B. Visser 1
R939 Discovery Miles 9 390 Ships in 2 - 4 working days

The third edition of this highly successful public financial management text is written by a team of authors with extensive expertise and international exposure, both academically and professionally: J Pauw, G van der Linde, D Fourie and C Visser.

This handbook for practitioners focuses on developing public financial management skills within a framework of information on financial legislation, structures and technologies in the public sector.

It includes the latest developments on the South African public financial system, including new content on the role of the Public Protector, updated legislation and a series of features to contextualise key topics in public financial management.

This text is intended for public-sector managers and students, and encourages a reflective, critical and practical approach to public financial management. Students and managers have much to gain from this new edition.

It Doesn't Have To Be Crazy At Work (Paperback): Jason Fried, David Heinemeier Hansson It Doesn't Have To Be Crazy At Work (Paperback)
Jason Fried, David Heinemeier Hansson 1
R468 R390 Discovery Miles 3 900 Save R78 (17%) Ships in 12 - 19 working days

Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

It Doesn't Have To Be Crazy At Work is a direct successor to Rework, the instant bestseller that showed readers a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture - what they call "the calm company". It is a direct attack on the chaos, anxiety and stress that plagues millions of workplaces and billions of people working their day jobs. Working to breaking point with long hours, excessive workload, and a lack of sleep have become a badge of honour for many people these days, when it should be a mark of stupidity. This isn't just a problem for large organisations; individuals, contractors and solopreneurs are burning themselves out in the very same way. As the authors reveal, the answer isn't more hours. Rather, it's less waste and fewer things that induce distraction, always-on anxiety and stress. It is time to stop celebrating crazy and start celebrating calm.

Fried and Hansson have the proof to back up their argument. "Calm" has been the cornerstone of their company's culture since Basecamp began twenty years ago. Destined to become the management guide for the next generation, It Doesn't Have To Be Crazy At Work is a practical and inspiring distillation of their insights and experiences. It isn't a book telling you what to do. It's a book showing you what they've done - and how any manager or executive no matter the industry or size of the company, can do it too.

A Guide to Human Factors and Ergonomics (Hardcover, 2nd edition): Martin Helander A Guide to Human Factors and Ergonomics (Hardcover, 2nd edition)
Martin Helander
R496 Discovery Miles 4 960 Ships in 5 - 10 working days

Completely revised and updated, A Guide to Human Factors and Ergonomics, Second Edition presents a comprehensive introduction to the field. Building on the foundation of the first edition, titled "Guide to Ergonomics of Manufacturing," the new title reflects the expanded range of coverage and applicability of the techniques you will find in the second edition. Each and every chapter contains new material and some have been entirely rewritten. Drawing on the author's experience in both teaching and industry, the book lays to rest the common myths and misconceptions that surround ergonomics.

Unlike most ergonomics and human factors books that emphasize the physical, this one gives a broad overview of cognitive as well as physical ergonomics. Written in an accessible style, it presents a systems approach to human factors and ergonomics that leads to complete understanding. The author demonstrates how to collect data on users and operators and how to convert the data to good design, and offers a practical guide to the design and analysis of systems. Design oriented, systems oriented, and results oriented, this text provides the tools needed to solve systems problems and develop adequate design solutions.

Empire Of Pain - The Secret History of the Sackler Dynasty (Paperback): Patrick Radden Keefe Empire Of Pain - The Secret History of the Sackler Dynasty (Paperback)
Patrick Radden Keefe
R385 R347 Discovery Miles 3 470 Save R38 (10%) Ships in 5 - 10 working days

The gripping and shocking story of three generations of the Sackler family and their roles in the stories of Valium and Oxycontin, by the prize-winning, bestselling author of Say Nothing.

The Sackler name adorns the walls of many storied institutions – Harvard; the Metropolitan Museum of Art; Oxford; the Louvre. They are one of the richest families in the world, known for their lavish donations in the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers were responsible for making and marketing Oxycontin, a blockbuster painkiller that was a catalyst for the opioid crisis-an international epidemic of drug addiction which has killed nearly half a million people.

In this masterpiece of narrative reporting and writing, Patrick Radden Keefe exhaustively documents the jaw-dropping and ferociously compelling reality. Empire of Pain is the story of a dynasty: a parable of 21st century greed.

Dream Big, Start Small - 1000+ Business Ideas You Can Start Today (Paperback, 2nd Edition): George Foley Dream Big, Start Small - 1000+ Business Ideas You Can Start Today (Paperback, 2nd Edition)
George Foley
R365 Discovery Miles 3 650 Ships in 4 - 8 working days

This book is about a dream to become your own boss and there are more than 1000 opportunities you can set up for anything from only a few hundred Rands.

Also included are more than 100 business ideas for children.

Navigating Information Literacy (Paperback, 5th Edition): Theo Bothma, Erica Cosijn, Ina Fourie, Cecilia Penzhorn Navigating Information Literacy (Paperback, 5th Edition)
Theo Bothma, Erica Cosijn, Ina Fourie, Cecilia Penzhorn
R639 Discovery Miles 6 390 Ships in 5 - 10 working days

Navigating Information Literacy captures a range of skills and topics essential for students who intend positioning themselves in academic or workplace environments that are globally connected and competitive.

The clear, well-structured and informative text leads the reader through all aspects of information literacy and provides practical advice and relevant examples from a variety of international contexts.

e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul e-Marketing in the South African context (Paperback)
C. Bothma, M. Gopaul
R663 R611 Discovery Miles 6 110 Save R52 (8%) Ships in 4 - 8 working days

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Fundamentals Of Sales And Marketing (Paperback): Mike Du Toit Fundamentals Of Sales And Marketing (Paperback)
Mike Du Toit
R495 Discovery Miles 4 950 Ships in 4 - 8 working days

It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation.

Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers’ needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer’s needs brings these two seemingly different fields together.

Fundamentals of Sales and Marketing serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

Personal Selling (Paperback, 4th ed): C. H. van Heerden, A Drotsky Personal Selling (Paperback, 4th ed)
C. H. van Heerden, A Drotsky 1
R707 Discovery Miles 7 070 Ships in 2 - 4 working days

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.

Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

Product and Price Management (Paperback): C.H. Botha, R. Machado Product and Price Management (Paperback)
C.H. Botha, R. Machado
R612 R570 Discovery Miles 5 700 Save R42 (7%) Ships in 4 - 8 working days

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

Focus On Operational Management - A Generic Approach (Paperback, 4th ed): Andreas de Beer, Dirk Roussow Focus On Operational Management - A Generic Approach (Paperback, 4th ed)
Andreas de Beer, Dirk Roussow
R546 Discovery Miles 5 460 Ships in 2 - 4 working days

Focus on Operational Management: A Generic Approach gives a general overview of management principles and the general management activities needed by the operational and first-time manager in the workplace today. These principles are important for the sustainability of an organisation.

The following topics are discussed:

  • The new workplace environment
  • The changing role of the operational and first-time manager
  • Operational planning, operational decision-making and problem-solving, organizing operational resources, operational control and leadership
  • Employment relations in the workplace
  • Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics and change management in the workplace.
Unapologetically Ambitious - Take Risks, Break Barriers And Create Success On Your Own Terms (Hardcover): Ben Horowitz, Shellye... Unapologetically Ambitious - Take Risks, Break Barriers And Create Success On Your Own Terms (Hardcover)
Ben Horowitz, Shellye Archambeau
R772 R682 Discovery Miles 6 820 Save R90 (12%) Ships in 9 - 17 working days

Full of empowering wisdom from one of Silicon Valley's first female African American CEOs, this inspiring leadership book—named a Best Business Book of the Year by Fortune and Bloomberg—offers a blueprint for how to achieve your personal and professional goals.

Shellye Archambeau recounts how she overcame the challenges she faced as a young black woman, wife, and mother, managing her personal and professional responsibilities while climbing the ranks at IBM and subsequently in her roles as CEO. Through the busts and booms of Silicon Valley in the early 2000s, this bold and inspiring book details the risks she took and the strategies she engaged to steer her family, her career, and her company MetricStream toward success.

Through her journey, Shellye discovered that ambition alone is not enough to achieve success. Here, she shares the practical strategies, tools, and approaches readers can employ right now, including concrete steps to most effectively:

  • Dismantle impostor syndrome
  • Capitalize on the power of planning
  • Take risks
  • Developing financial literacy
  • Build your network
  • Establish your reputation
  • Take charge of your career
  • Integrate work, marriage, parenthood, and self-care

Each chapter lays out key takeaways and actions to increase the odds of achieving your personal and professional goals. With relatable personal stories that ground her advice in the real world and a foreword by leading venture capitalist and New York Times bestselling author Ben Horowitz, Unapologetically Ambitious invites readers to move beyond the solely supportive roles others expect them to fill, to learn how to carefully tread the thin line between assertive and aggressive, and to give themselves permission to strive for the top. Make no apologies for the height of your ambitions. Shellye Archambeau will show you how.

Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback): Neville Isdell, David... Inside Coca Cola - A CEO's Life Story Of Building The World's Most Popular Brand (Paperback)
Neville Isdell, David Beasley
R520 R468 Discovery Miles 4 680 Save R52 (10%) Ships in 5 - 10 working days

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.

Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

Isdell's—and Coke's—story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more—ethically and to great success.

Foundations Of Business Management In South Africa (Paperback): William Pride, Robert Hughes, Jack Kapoor, Brownhilder Neneh Foundations Of Business Management In South Africa (Paperback)
William Pride, Robert Hughes, Jack Kapoor, Brownhilder Neneh
R903 R851 Discovery Miles 8 510 Save R52 (6%) In Stock

Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management.

Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management. Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment.

In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.

The Everyday Hero Manifesto - Activate Your Positivity, Maximize Your Productivity, Serve The World (Paperback): Robin Sharma The Everyday Hero Manifesto - Activate Your Positivity, Maximize Your Productivity, Serve The World (Paperback)
Robin Sharma 3
R330 R279 Discovery Miles 2 790 Save R51 (15%) Ships in 5 - 10 working days

For over twenty-five years, leadership legend and personal mastery trailblazer Robin Sharma has mentored billionaires, business titans, professional sports superstars and entertainment royalty via a revolutionary methodology that has caused them to accomplish rare-air results. Now, in this groundbreaking book, he makes this transformational system available to anyone ready for undefeatable positivity, monumental productivity, deep spiritual freedom and a life of helpfulness to many.

In The Everyday Hero Manifesto you will discover:

  • The hidden habits used by many of the world’s most creative and successful people to realize their visionary ambitions
  • Original techniques to turn fear into fuel, problems into power and past troubles into triumphs
  • A breakthrough blueprint to battle-proof yourself against distraction and procrastination so that you produce magic that dominates your domain
  • Pioneering insights on installing world-class routines, including rising early, achieving superhuman fitness and becoming the most disciplined person you know
  • Unusual wisdom knowledge to operate with far more simplicity, beauty and peace

Part memoir on a life richly lived life, part instruction manual for virtuoso-grade performance and part handbook for spiritual freedom in an age of high-velocity change, The Everyday Hero Manifesto will completely transform your life. Forever.

Management For Engineers, Technologists And Scientists (Paperback, 3rd Edition): W.P. Nel Management For Engineers, Technologists And Scientists (Paperback, 3rd Edition)
W.P. Nel
R1,376 Discovery Miles 13 760 Ships in 10 - 15 working days

This edition of management for engineers, technologists and scientists is an introductory-level management textbook written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation. This new edition has been substantially revised; it includes a new chapter on engineering ethics and professionalism as well as a workbook on CD.

Labour Relations In Practice - A Hands-On Approach (Paperback, 4th Edition): Sonia Bendix, Eloise Abrahams Labour Relations In Practice - A Hands-On Approach (Paperback, 4th Edition)
Sonia Bendix, Eloise Abrahams
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 4 - 8 working days

Labour Relations in Practice deals with the core labour and employment relations matters regularly encountered by labour relations and human resource officers, managers, union representatives, bargaining council functionaries and those in advisory services. Now in its fourth edition, it contains, inter alia, actual cases heard by the CCMA as well as the Labour Court legislation update to the end of 2022.

The topics covered include the following:

  • The employment relation - a brief introduction
  • The roles, rights and obligations of the various stakeholders in organisations
  • The role of the State in the labour relationship and the legislation by which it attempts to regulate this relationship
  • The role of collectives, such as trade unions and employer organisations, and the rights granted to them
  • Legal requirements for fair recruitment practices
  • Employment contracts
  • The various Acts that affect labour practices, including affirmative action and skills development
  • Conducting negotiations and dealing with employee grievances and discipline at the workplace, dispute settlement and fair dismissal practice
  • The way forward in the employment relationship
  • The text contains numerous practical examples, illustrative problems, actual court cases and scenarios

The legislative requirements and codes of good practice are explained in simple, accessible language. Examples of relevant policies are provided, and each chapter ends with a useful summary of the main learning points.

How To Grow Your Small Business - A 6-Step Plan To Help Your Business Take Off (Paperback): Donald Miller How To Grow Your Small Business - A 6-Step Plan To Help Your Business Take Off (Paperback)
Donald Miller
R410 R347 Discovery Miles 3 470 Save R63 (15%) Ships in 5 - 10 working days

Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

  • Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.
  • Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.
  • Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.

Strategic Management - Principles & Practice (Paperback, 2nd edition): Vinh Chau, Barry Witcher Strategic Management - Principles & Practice (Paperback, 2nd edition)
Vinh Chau, Barry Witcher
R983 R913 Discovery Miles 9 130 Save R70 (7%) Ships in 10 - 15 working days

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

Handbook Of Public Relations (Paperback, 12th Edition): Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner Handbook Of Public Relations (Paperback, 12th Edition)
Irma Meyer, Dalien Rene Benecke, Renitha Rampersad, Kate Skinner
R584 Discovery Miles 5 840 Ships in 6 - 10 working days

Handbook of Public Relations is a South African text that offers academic and practical perspectives on public relations (PR) in the business and management environment.

The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It also aligns current international practice with local contexts to ensure a decolonised approach and relevant theories.

Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky Personal Selling (Paperback, 5th Edition)
M C Cant, A Drotsky
R397 Discovery Miles 3 970 Ships in 4 - 8 working days

The pandemic that hit the world in 2020 has brought about many changes around the world. This has led to numerous changes in the world of business and new trends have emerged in the world of sales. Artificial intelligence became more prominent, the impact of videos increased and automation of sales processes became the order of the day.

One of the more noticeable sales trends that emerged in the past years is creativity. The business world changed and salespeople had to work harder to meet targets. This also led to more intense competition, which in turn, resulted in more innovative ways of doing business. Salespeople were forced to work smarter and not harder during these trying times. One of the cyber-age strategies focused on was the use of the Internet to drive sales. This, however, quickly became annoying to customers. To prevent this type of strategy from becoming an also-ran, it needs to be adjusted and adapted to be one step ahead. Creativity is called for in sales – not silliness!

It is clear that customer expectations of personal selling are constantly changing and that businesses must adapt to these changes. The days are gone where a business can tell customers what they want to hear; or will close a deal fast; or talk a lot to influence customers. Customers expect businesses to change the way they approach them.

In this edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how salespeople should manage themselves and their time is included.

International Business (Paperback, 4th Edition): Klaus Meyer, Mike Peng International Business (Paperback, 4th Edition)
Klaus Meyer, Mike Peng
R1,209 R1,111 Discovery Miles 11 110 Save R98 (8%) Ships in 10 - 15 working days

Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices.

Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

Statistics For Business And Economics (Paperback, 6th Edition): Statistics For Business And Economics (Paperback, 6th Edition)
R1,561 R1,406 Discovery Miles 14 060 Save R155 (10%) Ships in 10 - 15 working days

With the non-mathematician in mind, the sixth edition of Statistics for Business and Economics teaches learners the key concepts of statistics in business, management and economics.

The authors blend statistical methodology with applications of data analysis to illustrate the fundamental role of statistics in problem-solving and decision making. Computational methods give students a solid foundation to master statistical application and interpretation. At the end of each section, practical exercises encourage conceptual understanding of real-world problems.

New content on big data enriches the learning experience and prepares students for the workplace.

Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 5th Edition): Annette Clear,... Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 5th Edition)
Annette Clear, Maritha Pritchard, Marla Koonin
R486 Discovery Miles 4 860 Ships in 4 - 8 working days

Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent.

Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction.

Key Features and Benefits

  • Integrates Public Relations and Journalism and explains the relationship between the two fields in language ideal for first year students
  • Use South African examples and case studies
  • Locally relevant content
  • Extensive support material for students and lecturers
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