Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent.

Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction.

Key Features and Benefits

• Integrates Public Relations and Journalism and explains the relationship between the two fields in language ideal for first year students
• Use South African examples and case studies
• Locally relevant content
• Extensive support material for students and lecturers

Economic and Management Research is a step-by-step guide to doing research.

It guides students systematically through the research process by helping them to plan a research project, execute the research by using the best methodology and report on the findings.

The book focuses on both quantitative and qualitative research methods, as well as mixed methods.

Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.

Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to:

• Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.
• Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.
• Utilize the same practical, straightforward advice and actionable principles to create subsequent campaigns that leave a direct impact on the people they are meant to reach.

Simple and easy to understand, turn your vision into an amazing campaign that people not only pay attention to but also rally around as they become advocates of your brand and mission.

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Industrial psychologist and award-winning business coach Kathi Hyde and her clients have proven that you can start over or step up, even in hard times, to build a business that achieves the results you deserve, brings out the best and allows you to live life well.

Kathi’s passion to help small businesses succeed to international standards (irrespective of where they find themselves geographically) and her love for the people who start and run them, have helped lead her clients to record success, game-changing personal growth, contentment, and real results time and again. Using vignettes of her own story as a backdrop, Kathi shares proven step-by-step strategies to help existing and new business owners achieve the same results – no matter where they are in their life or business journey.

This book considers both the business owner and the business. Part One prepares readers mentally and emotionally to overcome their setbacks and take on the mantle of being a business owner. It also helps them work out the ‘what’ and the ‘why’ of starting or growing their business. Part Two provides the practical business skills and know-how to build a profitable, resilient and rewarding business that delivers.

Based on sound business principles and practices, and packed with wisdom, anecdotes, strategies, practical examples, motivation, and the insight and experience gained from Kathi’s more than 30-year involvement with business across a range of industries in developed and developing countries, Peace By Piece is a coach-come-business-school in a book. It’ll help readers create peace from the pieces and guide them in laying the foundations of a fulfilling business that serves them and those they love and serve.

Learn to effectively manage all supply chain activities with Wisner/Tan/Leong's PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH.

This unique text discusses supply management from four perspectives: purchasing, operations, logistics and process integration. This balanced approach varies significantly from other books that concentrate on only one area. Updates and new references highlight recent events, including supply chain challenges during the global pandemic. This edition follows the natural flow through the supply chain of trading partners as you examine how supply chain management impacts all areas and processes of the firm.

You learn to address real concerns in both domestic and global supply chains as well-organized chapters demonstrate the practical applications of supply chain management in today's workplace. Updated profiles and interesting business examples demonstrate practices at work. MindTap digital resources are available to assist in mastering concepts.

Why is the South African banking industry regarded as one of the best in the world? How is it structured? How did it avoid collapse during the global financial crisis of 2007-2009? Bank Management in South Africa: A risk-based perspective is the first textbook for the South African market to answer these questions. It provides a comprehensive overview of the way banks and their financial risks are managed. The book is divided into five parts: Part One introduces the business of banking by discussing the evolution of financial intermediation theory; Part Two deals with the structure, history, performance and regulatory environment of the South African banking industry; Part Three considers how banks report and measure their performance; Part Four focuses on how banks identify, quantify and manage financial risks; Part Five deals with the management of the asset book, liability book and, importantly, the capital adequacy requirements set by the Basel Committee on Banking Supervision.

This core textbook on human resource development (HRD) focusses on a topic that has emerged as one of the most dynamic and multifaceted areas of business and management for both academics and practitioners. Providing an engaging and succinct discussion of the topic, this textbook tackles HRD from a basic introductory level, covering the major areas of HRD, including strategic HRD, the interaction between leadership, talent management and HRD, and HRD in large and small enterprises. With a unique blend of theory and practice, alongside innovative learning tools such as videos and active case studies, this text will help students to succeed in their HRD courses and to develop important practical skills for their future career. This is the perfect textbook for first and second year undergraduate students, as well as for post-experience students, studying introductory modules on Human Resource Development, Training and Development, or Learning and Development. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/human-resource-development. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

The marketing world is continuously changing and Introduction to marketing addresses these changes by discussing core concepts like understanding the environment that the organisation operates in, analysing their competition, understanding how consumers make decisions, conducting marketing research, applying segmentation, targeting and positioning, the process of developing and making decisions around products, managing services, marketing channels, retailing, pricing, promotions, branding, integrating communication efforts, business-to-business marketing, marketing metrics, international marketing and ethical considerations.

These topics are fundamental to any marketing professional or academic.

The second edition of this textbook provides updated discussions, examples and scenarios that marketers are currently facing.

The Billionaire Career is an allegory of risk, playing to your strengths and discovering yourself to become successful in business.

It tells the story of Dan, a man who wants more from his job and his life. He yearns to start his own business, and for the freedom and control that being his own boss would give him but he is faced with numerous challenges – for one thing, how to start a business with next to no money.

But everything changes one day when he’s faced with a choice at work.

Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times.

These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner.

In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities.

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest–growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non–traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Marketing in Africa is intended for undergraduate and postgraduate Marketing students, and students in other programmes such as Business Management, Supply Chain Management and Human Resources.

The value chain is a major focus in today's business world, and many companies and managers allocate considerable resources to understanding and analysing their value chain. The main reason for doing this is either to eliminate activities that do not add value, or to improve on activities that do not add sufficient value. In order to ensure optimum customer satisfaction, businesses must integrate the activities of various departments and functions. This demands a sound understanding of the chain of activities and their interrelationship with other business activities.

The authors of Business management adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with merely from a functional perspective. While the goal is to introduce undergraduate learners to the concept of the value chain, it is not, however, to offer a comprehensive directory on the related literature. The book is divided into three parts.

Part A introduces the reader to business management, the value chain, the business environment, the entrepreneurial process, and the considerations that need to be taken into account when establishing a business. Part B examines the activities of the value chain, starting with general management and leadership, followed by the primary and support activities that constitute the value chain. In Part C, contemporary management issues are reviewed, including diversity management, business ethics, globalisation, creativity and innovation, environmental issues, corporate governance and black economic empowerment.

Business management - a value chain approach covers basic points of theory, but it also has a strong practical approach, and includes self-evaluation exercises, challenging experiential exercises, information about relevant websites, interesting discussion questions and case studies, as well as useful lists of key terms.

This revised second edition has been updated in respect of new legislation such as the Companies Act, the Co-operatives Act, the Consumer Protection Act and the National Credit Act. Statistics have also been aligned with Census 2011.

Learn the surprising power of delivering beyond your customers' expectations.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

The advent of globalisation has increased complexity for organisations, extending supply chains across large geographical areas, making them longer and more difficult to manage than ever before. Megatrends such as global economic shifts, increased consumer awareness, the rise in information technology, global pandemic outbreaks and climate change highlight a range of new challenges facing business. Strategic Logistics Management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw material suppliers through manufacturing and warehousing, to the end user.

Strategic Logistics Management covers the operational and strategic aspects of all the components of business logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. Terminology is clearly explained, and the main points are illustrated with practical examples.

Contents include the following:

• Customer service
• Demand and order management
• The supply management process
• Inventory management
• Transport management
• Warehouse management
• Reverse logistics
• Contract logistics
• Global dimensions of logistics
• Supply chain risk management and resilience
• City logistics
• Humanitarian logistics

Strategic logistics Management is aimed at undergraduate students and graduate programmes in the field of supply chain management.

Leadership in Health Services Management provides all healthcare professionals with the information necessary to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as vision, strategic thinking, confidence, negotiation and knowledge management in health services. Now in its third edition, this book has been updated to contain original research on the topic of self-leadership, a theme that is interwoven throughout the text. In addition, there is a focus on the application of leadership theories for postgraduate readers studying for a Master's certificate in nursing management or tutored Master's degree according to the new guidelines of the SAQA qualifications for postgraduate studies. In all new South African curricula and programmes, the research component has been prioritised and therefore this edition features a chapter on research proposals. Recommended for: Nursing students undertaking the diploma or degree course. Post-basic /Honours students.

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, teachers and parents - millions of people of all ages and occupations. Now, this 30th anniversary edition of the timeless classic commemorates the wisdom of the 7 habits with modern additions from Sean Covey.

The 7 habits have become famous and are integrated into everyday thinking by millions and millions of people. Why? Because they work!

With Sean Covey’s added takeaways on how the habits can be used in our modern age, the wisdom of the 7 habits will be refreshed for a new generation of leaders.

They include:

• Habit 1: Be Proactive
• Habit 2: Begin with the End in Mind
• Habit 3: Put First Things First
• Habit 4: Think Win/Win
• Habit 5: Seek First to Understand, Then to Be Understood
• Habit 6: Synergise
• Habit 7: Sharpen the Saw

This beloved classic presents a principle-centered approach for solving both personal and professional problems. With penetrating insights and practical anecdotes, Stephen R. Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity - principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

The past two decades have seen a huge growth in interest in doctoral studies, not only in South Africa but elsewhere as well. Changes in the funding framework for universities in South Africa, in particular, has meant that from 2005 onwards, more funding has been available. However, postgraduate studies are challenging. The "digital revolution", as one example, has had a radical impact on the way research is done in the 21st century. Because of the more widespread availability of information (including personal information), students have had to become more accountable when they conduct research.

How To Succeed In Your Master's And Doctoral Studies is organised around eight steps that should be followed for the successful and ethical completion of postgraduate studies, whether they be traditional master's theses, mini-theses or doctoral dissertations. How To Succeed In Your Master's And Doctoral Studies is based on first-hand knowledge of students' experiences with postgraduate studies: what the challenges and problems were, how they navigated the supervisory process and the different styles and approaches of supervisors, the support (or lack thereof) they received from the universities where they had enrolled, and much more. How To Succeed In Your Master's And Doctoral Studies is aimed at students embarking on postgraduate studies.

The fourth edition of Organization Theory & Design provides students with an understanding of the different approaches to designing and managing an organization.

Illustrated with many enlightening global examples drawn, this book combines classic ideas and contemporary theories to reflect the challenges faced by managers.

Developed for students in the UK, Europe, the Middle East and Africa, it provides an up-to-date, international perspective to Richard L. Daft's landmark text.

Fortune favours the bold. All great leaders of history have known this, and were successful because of the risks they dared to take. But today so many of us are paralysed by fear.

Drawing on ancient Stoic wisdom and examples across history and around the world, Ryan Holiday shows why courage is so important, and how to cultivate it in our own lives. Courage is not simply physical bravery but also doing the right thing and standing up for what you believe; it's creativity, generosity and perseverance. And it is the only way to live an extraordinary, fulfilled and effective life.

Everything in life begins with courage. This book will equip you with the bravery to begin.

Written from a uniquely South African perspective, Human Resource Management in Government explores many facets of the employment relationship, including strategic employment processes, workforce planning, talent management, trade union interactions, public sector labour relations and terminating employment relationships.

Features:

• The latest local and international applied research and practice;
• Insight into the public human resource management functions;
• Best practices in talent management;
• Trends and best practices in human resource management in the public sector in other African and developing countries;
• Topical and current information that encourages continuous self evaluation; and an interactive structure with activities, questions, research reports and the latest court decisions related to the HR field; and
• Three new themes were added to this edition to make the book even more relevant to the reader, namely the influence of the 4th Industrial revolution, green demands on the public employer and decolonisation.

’n Ongekende opkoms van Afrikaner-magnate het die Suid-Afrikaanse ekonomie die afgelope drie dekades gekenmerk. Dit is veral merkwaardig in die lig van die regering se omvattende program van swart ekonomiese bemagtiging.

Vandag ding talle van hulle internasionaal mee. Onder leiding van Koos Bekker het Naspers die Johannesburgse aandelebeurs begin domineer en is die mediagroep omvorm tot ’n internasionale beleggingshouergroep wat op e-handel en die internet fokus. Johann Rupert het Richemont in die naasgrootste groep in die mark vir luukse goedere gevestig, terwyl Christo Wiese en Whitey Basson onderskeidelik Pepkor en Shoprite tot Afrika se grootste kleinhandelgroepe in klerasie en voedsel uitgebou het.

Fortuine verduidelik hoe hierdie en ander sakeleiers, waaronder Jannie Mouton, Michiel le Roux, GT Ferreira, Laurie Dippenaar, Roelof Botha, Hendrik du Toit en ’n aantal megaboere, hul sakeryke tot stand gebring het. Dit beskryf hul lewens- en sakefilosofieë en wat van hulle sulke suksesvolle entrepreneurs maak.

In onlangse tye het die ineenstorting van Steinhoff Internasionaal, die meubelhandelaar met Markus Jooste aan die stuur, ’n groot hap uit sommige van hierdie fortuine geneem. Jooste is die fokus van een van die hoofstukke, terwyl dit in ’n ander op die filantropiese projekte van hierdie superrykes val.

Developing an impactful corporate social investment (CSI) strategy and approach with real potential to positively change people’s lives can be a tricky exercise. Those grappling with how best to approach CSI will find thought-provoking insights in this book that will contribute positively to how they view, shape and execute their CSI strategy. In a most accessible way, this guidebook on CSI presents an instructive and constructive way of building a CSI strategy.

Setlogane Manchidi, Head of CSI at Investec, is known in the CSI space for his passion and strong desire to see meaningful change in people’s lives. In this book, informed by his experiences as a CSI practitioner over the years, he unpacks what he considers to be essential aspects of CSI practice. Manchidi adopts and articulates a question-based approach to creating an effective CSI strategy.

Recognising that business is not separate from society, Manchidi suggests that companies need to ask themselves some serious questions, amongst them: Why should they be doing CSI and, importantly, why are they doing it? The questions, which are reflected on the cover of the book, are difficult ones which require complete honesty, deep consideration and the necessity of placing ‘impact’ at the centre of the formulation of CSI strategy.

Through this book, Setlogane Manchidi reminds us of the significance of a carefully considered CSI strategy and approach, especially in a country such as South Africa with many socio-economic challenges that continue to impact negatively on ordinary people’s day-to-day lives.

Learn the principles of MIS as you explore the latest developments and industry trends with MIS 10. This practically focused approach helps you master foundational MIS concepts that will guide your career.

You examine the latest topics, such as cloud computing, AR/VR, quantum computing and blockchain, with the most current MIS title on the market. Have you ever wondered what you would have done as a company leader in a critical moment? With this edition's MindTap digital experience, you can strengthen your decision-making skills with "YouDecide" -- new interactive case studies that bridge technology and business strategy and position you as the decision maker. You can also examine possible career paths with new career connection videos.

Delve deeper into key course concepts with new concept videos and foundational case studies. In addition, MindTap's RSS feeds alert you to the latest advancements and trends for a stronger focus on today's real business world.