The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

Drawing on a selection of ethnographic studies of precarious work in Africa, this book discusses globalisation and digitalisation as drivers for structural change and examines the implications for labour. It explores the role of digital technology in new business models and how it can be harnessed for counter mobilisation by the new worker.

Much of the debate on the future of work has focused on responses to technological trends in the Global North, with little evidence on how these trends are impacting work and workers in the Global South.

Drawing on a rich selection of ethnographic studies of precarious work in Africa, this innovative book discusses how globalisation and digitalisation are drivers for structural change and examines their implications for labour. Bringing together global labour studies and inequality studies, it explores the role of digital technology in new business models and how it can be harnessed for counter mobilisation by the new worker.

Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

"Hollis's writing is beautifully blunt, and she humbly thanks her fans for her success. Her actionable ideas and captivating voice will encourage women to believe in themselves." - Publisher's Weekly (starred review)

"I believe we can change the world. But first, we've got to stop living in fear of being judged for who we are."

Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they're afraid of embarrassment, of falling short of perfection, of not being enough.

In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people--whether as wife, mother, daughter, or employee--instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.

Anthony Pompliano writes 65 letters to his children with inspiring lessons on how to succeed in business, have great relationships, do well with money, and live a healthier and happier life.

What does it take to make the most of what really matters (and to know what that is before it passes you by)? To overcome obstacles that set most people back (and to see them coming beforehand)? To flourish not just financially – but also in your family, free time, and the world of business?

What does it take to live an extraordinary life?

The answers will surprise you.

Anthony Pompliano has lived in a war zone, met and interviewed the world's wealthiest people, built and sold companies, invested in more than 200 businesses, formed friendships around the globe, started a loving family, and found happiness. Along the way, he has kept a personal list of the lessons he has learned. Now, in How to Live an Extraordinary Life he writes 65 letters to his children laying out each lesson and how he learned it, and explaining how it can be applied by anyone in their life today. The result is a compelling collection of practical and inspiring life strategies that anyone can use to build an extraordinary life. You will find unique advice about using your childhood as a chisel, understanding that luck is not real, living your life as a documentary, developing unshakable resilience, becoming a happier person, and much, much more. Most importantly, Anthony shows that an extraordinary life is within reach for anyone who wants it. You can start right now.

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

This book aims to give insight into managing people in organisations.

It emphasises the value of people and does not treat them as merely another organisational resource. It recognises that people are central to the organisation’s success but also appreciates that the dignity and rights of employees should be respected and their well-being promoted.

Furthermore, the management of people is positioned as a partnership between:

• line managers, who are directly responsible for managing the people reporting to them
• the top management team, who set the direction for the organisation and the tone for how to behave
• the HRM department and practitioners, who care for employees, advise line managers and manage the systems that support people management

This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success.

It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context.

This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

Artificial intelligence (AI) is upending life, work, and play as we know it … and it’s only just getting started. The rise of AI is a milestone on par with the discovery of fire, the invention of the wheel, and the creation of the internet. In short, AI is going to change everything. For some, that’s an exciting prospect. For others, it’s terrifying. However you feel about AI, there’s no escaping it, whether you’re in a global metropolis or a farmer in rural KwaZulu-Natal.

Dr Mark Nasila has been watching AI’s ascent for over a decade, studying its effects on everything from agriculture and aviation to healthcare, education, entertainment, crime prevention, energy management, policy creation, finance, and anything in between, and applying them to his role at one of South Africa’s most successful financial institutions, First National Bank, a division of FirstRand Group.

African Artificial Intelligence is a comprehensive and fascinating journey, tracing the rise of AI and its evolution into the emerging technology underpinning all others – from connected devices and smart chatbots to the metaverse. Mark combines unexpected use cases and tales of cutting-edge innovation with a unique and potent argument: harnessing AI to solve Africa’s problems requires embracing it from an African perspective.

African nations can’t afford to simply import AI solutions from afar. Instead, Mark contends, they need to rework, remix, and refine AI so it’s able to meet uniquely African challenges in uniquely African ways, and to take advantage of the once-in-a-generation opportunity AI represents for every industry, sector, and person, everywhere.

Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership styles, strategic thinking, motivation, negotiation, empowerment, knowledge management, and the application of leadership in daily operational management in health services.

Now in its fourth edition, the book contains original research on different topics that can assist in self-leadership in the workplace, a theme that is woven throughout the text. In addition, there is a focus on the application of leadership theories.

The book incorporates aspects of leadership that align with the South African Qualifications Authority and the requirements of the South African Nursing Council for postgraduate studies. In addition, a research component has been prioritised.

This book introduces the fundamentals of financial mathematics.

It begins with a discussion of simple and compound interest and then establishes the important concepts of effective and equivalent effective interest rates. Subsequent chapters discuss the applications of annuities to practical problems regarding the saving of money and repayment of loans. The notion of using net present value and internal rate of return to distinguish between two different investment opportunities is presented.

The concluding chapters of the book take a brief look at the use of differential and integral calculus in financial mathematics. Each chapter includes numerous worked examples that are solved with the aid of a financial calculator where applicable.

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Make sales! Build loyalty! Boost yoru career!

A must-have guide for all customer facing staff.

Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it.

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.

This book is for anyone who wants to inspire others, or to be inspired.

Based on the most-watched TED Talk of all time.

'One of the most useful and powerful books I have read in years' William Ury, coauthor of Getting to Yes

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes.

This market-leading text will enrich your students’ understanding and study of organization development, change management and human resources management.

Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

Principles of Marketing is a streamlined textbook which covers the basic concepts of marketing in a practical manner. Students are encouraged to develop real marketing skills with the aid of useful tools in the textbook and online.

The new edition will expand on the South African focus with local examples and case studies. There is also additional information on the South African consumer, ethical practices in marketing, and an emphasis on communicating customer value.

While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and Africa as a whole. Safety Management in an Organisational Context aims to bridge the gap and to increase safety awareness at all levels of any organisation in Africa.

The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics, personal protective equipment and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.

The business environment can change at any given time and organisations need to be ready to respond if they want to survive. Strategic management is an important and ongoing process of formulating and implementing strategies that help an organisation position itself optimally and so maintain a competitive advantage that results in profit. It creates harmony between any organisation, big or small, and its environment. The strategic management process: a South African perspective explains strategy in such a way that every reader will understand not only how vital the strategic management process is to any organisation but also exactly what it entails. The strategic management process: a South African perspective follows an understandable and practical approach, making use of numerous figures and "strategy in action" case studies to support the theory. Two important new chapters have been added to this second edition, namely risk management and scenario development, both of which have become increasingly important in today's business environment. Contents are divided into the following four parts: Strategic direction and environmental analysis; Strategy formulation; Strategy implementation; Strategy control and evaluation The strategic management process: a South African perspective is aimed at students in strategic management as well as at organisations, from corporate and public companies with management training programmes to small business ventures that are trying to gain a competitive advantage in a cut-throat environment.

Never Waste a Good Crisis was born in the wake of Covid-19. However, the book elaborates on many other challenges that leaders in corporate South Africa have had to deal with – including deeply personal ones.

Is leadership an art? Can you learn it? Can anyone be a leader? Carié Maas asks twenty seasoned leaders what their leadership philosophies are, and their opinions vary as widely as the industries they come from.

The lessons they share from their journeys up the corporate ladder will inspire, encourage and challenge the reader.

Are there actually tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over 50 years, and in the 15 Invaluable Laws of Growth, he teaches everything he has gleaned about what it takes to reach our potential.

In his trademark style, Maxwell covers:

• The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself
• The Law of Awareness: You Must Know Yourself to Grow Yourself
• The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow
• The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be
• The Law of Contribution: Developing Yourself Enables You to Develop Others

This 10th anniversary edition comes with an updated foreword from John Maxwell. The 15 Invaluable Laws of Growth will help you become a lifelong learner whose potential keeps increasing so you can lead others with passion and get results.

So you’ve come up with a killer business idea and you’re ready to turn it into a side hustle or startup. What now? What do you need to do to bring it to life?

Whether you’re looking to earn some extra money on the side or dreaming of starting The Next Big Thing, Side Hustles and Startups is packed with the information you need to take this big step into your bright future. We’ll teach you how to:

1. Find your passion.
2. Test your idea.
3. Write a business plan.
4. Get funding.
5. Ace your business admin, tax and compliance.
6. Brand and market your business.
7. Manage your money.
8. Set up systems.
9. Build your team.
10. Take care of you.

Heavy Chef sat down with some of South Africa’s foremost entrepreneurs, side hustlers, strategists, marketing whizzes, venture capitalists and, yes, even tax specialists to help you get going. Combined, they have centuries of experience in creating and growing side hustles and startups. We’ve turned their advice into bite-sized lessons for you to snack on – as if you’re firing off instant messages to these trailblazers whenever you get stuck on your journey. Go on. Start up and hustle away.

Bali Padda is the operations maverick behind LEGO's remarkable turnaround from a business basket-case, struggling to deliver on its orders, to the biggest and most profitable toy brand in the world.

As Chief Operations Officer at LEGO, Bali overhauled the toy company by shaking up its operations and instilling essential business fundamentals. He resolved issues across the supply chain and forged close partnerships between functions. He cut unpopular product lines and diverted the company's attention on hero items. He developed a relentless focus on customer service - of delivering what was promised - and he instituted weekly performance briefings known as the Visual Factory, which ultimately spread throughout the whole organization and transformed culture and performance. LEGO became the largest toy manufacturer in the world, and Bali was honoured with becoming the company's first non-Danish CEO in 2017.

In Deliver What You Promise, Bali distils his methodology at LEGO into ten essential, fundamental lessons. From how to reduce complexity to prizing reliability over agility. Why a business should be treated like a living organism and how to bring everyone together under a shared sense of purpose. On when to use soft and hard managerial skills and the hidden risks of success.

Illustrated by insider stories from LEGO, these are enduring principles that both young starters and established leaders alike need to know and can implement straight away, to deliver on what is promised.