Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility for Valorization of Organizations is a critical scholarly resource that examines organizational management through a new perspective that considers corporate social responsibility within the relationship between companies and society. Featuring coverage on a broad range of topics, such as organizational innovation, corporate strategy, and cultural enterprises, this book is geared towards professionals, economists, students of business and finance, policy makers, and government agencies.

Many cities focused on tourist development and city marketing to keep their economies afloat during the financial crisis of 2008-2013, but the subsequent economic recovery saw a combination of growing visitor numbers, changing behavior patterns and price hikes, especially in real estate, that created the conditions for a 'perfect storm'. Anti-tourism protests have emerged and have even started to dominate the political debate in cities around the world, especially in Europe. Cities such as Amsterdam, Barcelona, Berlin and Lisbon have developed policies to mitigate the negative externalities of tourism growth for their residents. Jeroen Oskam's wide ranging work examines many of the most important issues in the debate on overtourism including: crowdedness and competition between tourists and locals in the use of city services displacement of services catering to locals by tourist amenities cultural or physical alienation protests against overtourism often associate the phenomenon with the presence of urban vacation rentals measures against overtourism, e.g. restrictions on short-term rentals, access restrictions, economic measures and reconducting tourist streams. The academic debate in this book spans multiple disciplines, such as Tourism, Geography, Urban Planning, Law and Economics. The approaches are equally varied: while many Tourism scholars try to save or justify tourism growth, Urban Planners may preferably seek to prevent gentrification, to minimize tourism externalities and to 'return' the city to its residents. The purpose of this book is to include the different positions in the debate; to give insight in the potential future evolution of the phenomenon; to propose policies and strategies and to identify underlying mechanisms of the massification of travel.

Shows the risks of high-tech pollution through a study of an IBM plant's effects on a New York town In 1924, IBM built its first plant in Endicott, New York. Now, Endicott is a contested toxic waste site. With its landscape thoroughly contaminated by carcinogens, Endicott is the subject of one of the nation's largest corporate-state mitigation efforts. Yet despite the efforts of IBM and the U.S. government, Endicott residents remain skeptical that the mitigation systems employed were designed with their best interests at heart. In Toxic Town, Peter C. Little tracks and critically diagnoses the experiences of Endicott residents as they learn to live with high-tech pollution, community transformation, scientific expertise, corporate-state power, and risk mitigation technologies. By weaving together the insights of anthropology, political ecology, disaster studies, and science and technology studies, the book explores questions of theoretical and practical import for understanding the politics of risk and the ironies of technological disaster response in a time when IBM's stated mission is to build a "Smarter Planet." Little critically reflects on IBM's new corporate tagline, arguing for a political ecology of corporate social and environmental responsibility and accountability that places the social and environmental politics of risk mitigation front and center. Ultimately, Little argues that we will need much more than hollow corporate taglines, claims of corporate responsibility, and attempts to mitigate high-tech disasters to truly build a smarter planet.

This book provides professionals, as well as students, with the understanding that Social Entrepreneurship and Corporate Social Responsibility (CSR) are now core business principles for sustainably. It encourages social entrepreneurs in their role as forerunners, in creating new business models that develop, facilitate or implement constructive solutions to social, cultural and environmental issues. At the same time, this book views corporate social responsibility as a means of challenging existing entities to realize and modify prior unsustainable and predatory business models; and to increase social, cultural and environmental accountability. By linking these two concepts, this book prompts a paradigmatic awakening, whereby the foundational driver of business creation and management no longer rests on profit maximization, but on improvement of the quality of life for society.

In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of business and academic institutions. However, development of appropriate business-driven green applications requires an awareness of best practices of the green agenda. Green Technology Applications for Enterprise and Academic Innovation addresses the importance of green technology and sustainability for technology, enterprise, and academic innovation in energy management, renewable energy, and carbon reduction strategies. This book acts as the bridge for practitioners, academia, businesses, industrialists, governmental executives, and students seeking research in this emerging area.

Climate change skeptics and business pundits alike are convinced that any public policy instruments used to curtail environmental degradation are antithetical to the interests of the corporate community. However, many companies have actually come out in favour of carbon pricing. In Business in a Changing Climate, Kaija Belfry Munroe examines this counterintuitive action and, in doing so, explains how large firms determine their preferences for public policy options. Her analysis of thirteen industrial associations and seventeen firms from industries such as petrochemical, forestry, mining, and steel, reveals that, despite the higher costs, these industries prefer carbon pricing over voluntary agreements. Based on enlightening interviews with executives, government, and NGO officials, Belfry Munroe argues that the acceptance of climate change policy by companies is determined by the risks posed to capital investments and investor concern. Business in a Changing Climate is the first book to ask major pollution emitting industries in Canada what their preferences are with respect to climate change.

Challenges On the Path Toward Sustainability in Europe provides readers with guidance on sustainable actions at firm, consumer and institutional level. It studies the wide ranging challenges of implementing the sustainable development goals in Europe, while also addressing the challenges for key stakeholders in the economy. Vesna Zabkar and Tjasa Redek offer a theoretical and empirical approach to addressing sustainable development, providing rich data analysis at cross-country level, as well as practical examples from the European context. Its scientific outlook is based on extensive theoretical and empirical data analysis, however refraining from an extensively technical approach. Challenges On the Path Toward Sustainability in Europe is of direct relevance to both academics and practitioners seeking to expand their practical knowledge the subject as well as a richer theoretical background for analysing this field at the intersection of environmental and resource economics.

This book provides a broad understanding of whether law plays a role in influencing patterns of sustainable consumption and, if so, how. Bringing together legal scholars from the Global South and the Global North, it examines these questions in the context of national, transnational and international law, within single and plural legal systems, and across a range of sector-specific issue areas. The chapters identify how traditional legal disciplines (e.g. constitutional law, consumer law, public procurement, international public law), sector-related regulation (e.g. energy, water, waste), and legal rules in specific areas (e.g. eco-labelling and packing) engage with the concept of sustainable consumption. A number of the contributions describe this relationship by isolating a national legal system, while others approach it from the vantage point of legal pluralism, exploring the conflicts and convergences of rules between multiple international treaties (or guidelines) and those between the rules of international and transnational law (or both) vis-a-vis national legal systems. While sustainable consumption is recognised as an important field of interdisciplinary research linking virtually all social science disciplines, legal scholarship, in contrast, has neglected the importance of the field of sustainable consumption to the law. This book fills the gap.

This book presents an eclectic mix of interesting new areas in the domain of economics, management and sustainability. Written by leading experts, it provides valuable food for thought, with essays introducing new lines of research and empirical research papers offering sound research methodology. The book not only provides answers, but also raises numerous interesting questions concerning the areas covered to whet readers' appetites to learn more. Professor Anup Sinha is a respected teacher and is a great mind with wide-ranging academic interests spanning from economics and sustainability to management. As well as in various other places in India and the US, he has taught at the Indian Institute of Management Calcutta and Presidency College (now a University) Calcutta for almost three decades. To commemorate his contributions, this festschrift presents a collection of essays that are broadly subdivided into four sections: Economic Development; Vulnerabilities and Inclusive Growth; Sustainability and Corporate Governance; and Innovation and Management.

This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion supply chain, presenting both quantitative and exploratory studies. Providing academicians and practitioners insights into the latest developments and models, it also offers diverse perspectives on areas like strategic sourcing, quick response strategies, and other essential parts of the supply chain.

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Negotiation Excellence: Successful Deal Making was written by leading negotiation experts from top-rated universities in the USA and in Asia and its objective is to introduce the readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning well for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win; understanding and dealing with negotiators from different cultures; and to managing ethical dilemmas. In addition to emphasizing the link between theory and practice, Negotiation Excellence: Successful Deal Making includes deal examples such as: Renault-Nissan alliance; mega-merger between Arcelor and Mittal Steel; Kraft Foods' acquisition of Cadbury PLC, Walt Disney Company's negotiation with the Hong Kong government; and Komatsu, a Japanese firm's negotiation with Dresser, an American firm.

With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits. Case histories of small to medium-size enterprises in industries from manufacturing to health care, banking/investing, and recycling detailing their journeys to sustainability and environmental stewardship A "Lessons Learned" box in each chapter Sidebars with tips and examples that can be used by any type of business A reference bibliography at the end of each chapter A glossary

This book provides transdisciplinary analyses of the automotive plastics production and recycling system, including prognoses, scenarios and solutions for corporate sustainability management. A book on plastics, not written by a plastics guy. But a sustainability guy. Plastics schizophrenia and the automotive abyss: The industry is facing a severe challenge. It is the inevitable and promising change towards a sustainable economy. However, the automotive industry is primarily concerned with the CO2 emissions from cars when driving, while the rise of lightweight plastics, electric drive and heavy batteries make the production and end-of-life phase ever more important. Therefore, the currently increasing use of non-sustainable virgin plastics in cars has to be tackled. The plastics and the automotive industry now have a chance, and this chance is the Recycling Renaissance. This book offers: * Holistic and transdisciplinary overview on sustainability and automotive plastics from all angles including economy, ecology, technology, and politics with a focus on Europe * Concise analyses, prognoses, tools and a roadmap with solutions for companies, developed together with international experts from industry and academia * Strong scientific basis and independent research including a Europe-wide survey, expert interviews, and workshops * More than 80 illustrations and 15 tables including a SCOT analysis * Executive summaries after each chapter for fast reading "The uniqueness of this book lies within the different point of view on this topic from a critical, outstanding scientist." - Univ.-Prof. Dipl.-Ing. Dr.mont. Pomberger, Montanuni Leoben