Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

Sustainable development remains a significant issue in a globalized world requiring new economic standards and practices for the betterment of the environment as well as the world economy. However, sustainable economics must manage environmental solutions to issues on multiple levels and within various disciplines. There is a need for studies that seek to understand how environmental economics and governance within small and large sectors affect the capability and wellbeing of the global economy. Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities is an essential publication that focuses on the strategic role of environmental issues within the global economy. While highlighting topics such as complementary currency, reusable waste, and urban planning, this book is ideally designed for policymakers, environmental lawyers, economists, sociologists, politicians, academicians, researchers, and students seeking current research on increasing an organization's sustainable performance at both public and private levels.

This book takes a fresh look at current issues in corporate social responsibility (CSR) with a special focus on emerging economies. In particular, it includes dedicated chapters on the theory of CSR, related principles and values, and insights from cross-generational investigations. In turn, the second part of the book examines the relation between financial performance and social responsibility in different industries and types of organizations. The third part presents cases involving emerging economies, and addresses reporting, auditing and accounting, as well as sector-specific issues for e.g. retailing and banking. Lastly, the book tackles the aspects of financial performance and taxation in a number of case studies and practical examples. Overall the book provides cutting-edge insights into the theory and practice of CSR from European countries that can be considered emerging or developing.

Ramundo demonstrates that bargaining is the logical substitute for bossing and the reality of the expanded negotiating role of the manager. He establishes that negotiation is a technical managerial skill which can fill the void created by the absence of meaningful management process. To resolve the dilemma that bargaining is inherently neutral and can be abused, he shows how advocacy and other pursuit of personal interest can be controlled by the organization. He concludes by proposing that his effective-negotiation system, shown to be easily assimilated and most compatible with the management process, be institutionalized as an integral part of that process. Ramundo's approach is refreshingly basic in identifying commitment to the organization and effective managerial process as the keys to more effective management.

Every organization is faced with the need to improve competitiveness if it is to prosper in its task environment. Management must respond to this challenge by a return to the basics of committed service to the organization and improved operational performance: the core elements of effective management.

Management by bargain is a broad concept. It means that consensus development through bargaining is now involved in all of the functions and roles of the manager. Bargaining is the process of the workplace. Bargaining outside the organization has also expanded because improved competitiveness demands cooperative activities with other organizations. The result for the organization is that negotiation is truly everywhere. To serve his organization well, the manager needs formal training in negotiating skills and the opportunity to gain experience as a bargaining manager. The organization should mandate training in the effective-negotiation system and use of the system as the operational adjunct to management process. Manager-negotiators, empowered and motivated by the effective-negotiation system, can serve the organization better.

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

* A collection of seven global, real-life case studies on prominent negotiations that demonstrate how to conduct successful negotiations and which prominent pitfalls to avoid. * Serves a broad variety of Negotiation Management and Strategic Management courses at postgraduate, MBA and Executive Education level, as well as individual practitioners at leadership level. * Combines rigorous research with exciting and engaging real life cases, alongside features to aid learning.

Presents a broad spectrum of learning tools and activities that aid the development of a sustainability mindset. Captures genuine experiences from students, tutors and trainers from across the globe. The book is closely aligned to the Principles of Responsible Management Education.

* A collection of seven global, real-life case studies on prominent negotiations that demonstrate how to conduct successful negotiations and which prominent pitfalls to avoid. * Serves a broad variety of Negotiation Management and Strategic Management courses at postgraduate, MBA and Executive Education level, as well as individual practitioners at leadership level. * Combines rigorous research with exciting and engaging real life cases, alongside features to aid learning.

This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.

Sustainability management is a prime topic for multinational corporations. Achieving ambitious sustainability goals, however, is affected by how employees use sustainability information within their decision-making. Little is yet known about the use of sustainability information at multinational corporations. This study therefore empirically addresses this gap and elaborates the main influencing factors of sustainability information use. The findings have important implications for researchers and practitioners such as top executives, sustainability managers and management accountants at multinational corporations.

This book provides a comprehensive treatment of the role of the private sector in accelerating the transition to a low-carbon, climate-resilient, and inclusive world. In the lead up to and since the historic Paris Agreement on climate change, more than 6,000 companies from 120 countries representing more than $36.5 trillion in revenue have made climate commitments. Examining this trend, The New Corporate Climate Leadership provides a clear synthesis of the relationship between the real economy and climate change and offers a state-of-the-art assessment of corporate initiatives that focus on greenhouse gas emissions reductions and the management of climate risk through enhanced resilience. It debates the relative merits of incremental and sequenced ambition versus radical systems change - including a critique of the prevailing capitalist approach to climate change - and provides an actionable guide to skills development for change-makers in the shift toward a low-carbon world. Drawing on perspectives from leading thinkers inside the private sector, across government, and within civil society to truly interrogate the scale, scope, and speed of progress, this book provides a clear vision for what the next generation of corporate climate leadership should look like. Optimistic in tone, this book will be of great interest to students, scholars, and practitioners of climate change and sustainable business.

This book provides a comprehensive treatment of the role of the private sector in accelerating the transition to a low-carbon, climate-resilient, and inclusive world. In the lead up to and since the historic Paris Agreement on climate change, more than 6,000 companies from 120 countries representing more than $36.5 trillion in revenue have made climate commitments. Examining this trend, The New Corporate Climate Leadership provides a clear synthesis of the relationship between the real economy and climate change and offers a state-of-the-art assessment of corporate initiatives that focus on greenhouse gas emissions reductions and the management of climate risk through enhanced resilience. It debates the relative merits of incremental and sequenced ambition versus radical systems change - including a critique of the prevailing capitalist approach to climate change - and provides an actionable guide to skills development for change-makers in the shift toward a low-carbon world. Drawing on perspectives from leading thinkers inside the private sector, across government, and within civil society to truly interrogate the scale, scope, and speed of progress, this book provides a clear vision for what the next generation of corporate climate leadership should look like. Optimistic in tone, this book will be of great interest to students, scholars, and practitioners of climate change and sustainable business.

This book outlines a path towards a more practical era for 'corporate responsibility', where companies make real environmental gains based on hard facts, using lifecycle assessment (LCA) and environmental product declarations (EPDs). By the time you have finished this book you will be able to make the case for moving from corporate to product sustainability and propose a methodology for doing this, based on EPDs. In the past decade, thousands of companies have started the journey towards sustainability, leading to a huge supporting industry of sustainability professionals, lorry loads of corporate reports, and a plethora of green labels and marketing claims. Ramon Arratia argues that it's now time to transform this new industry by cutting out all the fluff and instead focusing on full product transparency (FPT). In the world of FPT, companies carry out LCAs for all their products and services, identifying their biggest impacts and where they can make the greatest difference. They disclose the full environmental impacts of their products using easily understood metrics, allowing customers to make meaningful comparisons in their purchasing decisions and providing governments with a platform to reward products and services with the lowest impacts. This book will help you put your company on a path towards full product transparency. This is a decision that can revolutionise and align consumer behaviour, supply chains, policy-making and reporting. It is no less than the path to the future of all business.

A fast-paced, gripping insider account of the entrepreneurs and renegades racing to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion and more emissions than air travel, paper mills and coal mining combined. It also depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. The whole world seems to be sleepwalking into a food crisis. But a band of doctors, scientists, activists and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way. In Billion Dollar Burger, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue. Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. It will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen and an existential threat for the farmers and meatpackers that make our meat today.

Outlining both historical foundations and the latest research trends, this Research Handbook offers a unique and cutting-edge overview of the numerous avenues to responsible management. Opening with a conceptual mapping of the field, thought leaders such as Henry Mintzberg and Archie Carroll present foundational and controversial views. Frameworks such as sustainability management, responsible leadership, humanistic and biomimetic management are introduced. Glocal approaches include responsible management with Chinese characteristics, West African Yoruba, and American Pragmatism. Exploring frameworks for the responsible management process, such as theories of practice, and for responsible management learning and innovation, readers are introduced to key methods responsible management research, such as participatory action research. Groundbreaking in scope and depth, this Handbook caters to the responsible management research community, particularly to the Academy of Management and to United Nations PRME signatory business schools. Policymakers and practitioners will benefit from its insight into the latest advances in responsible management research. Contributors include: N.J. Adler, S. Almeida, O. Andrianova, E. Antonacopoulou, J.M. Bartunek, M. Beckmann, A.J. Beveridge, L. Bizzi, V. Blok, N. Bocken, L. Carollo, A.B. Carrol, R. Colbourne, M. Constantinescu, F. Cooren, S. Dmitrieva, S. Dmytrev, R.E. Freeman, P. Fu, M. Gentile, S. Gherardi, L. Godwin, J.F.S. Gomes, M. Guerci, T. Hahn, E. Inigo, D. Jamali, H. Jiang, D.A. Jones, M. Kaptein, S. Kennedy, D. King, N. Kuriyama, O. Laasch, C. Land, N.E. Landrum, K. Langmead, T.B. Long, S. Looser, J. Mair, M. Manidis, T.M.G. Marques, L. McCarthy, T. Mead, D. Mele, S. Mena, J.P. Mika, H. Mintzberg, N. Nguyen, W. Ocasio, O. Ogechi, K. Ogunyemi, E. Osagie, T. Padan, S. Parker, I. Pavez, M. Pirson, O.M. Price, S. Pulcher, Q. Qu, M. Racz, N. Radoynovska, A. Rasche, H. Rintamaki, D.E. Rupp, S. Schaltegger, A. Strati, C. Stutz, R. Suddaby, C. Tams, S. Tams, H. Trittin, C. Van der Byl, E. van Mil, R. van Tulder, S. Waddock, R. Wesselink, C.R. Willness, B. Yang, I. Yi Ren

This edited book is at the intersection of the discussion on family-owned business, the CSR agenda and company competition in Europe. The authors contribute to the debates on corporate social responsibility by arguing that formal management systems are not the one-size-fits-all solution they are typically presented to be. Exploring alternative interpretations of the profile environmental management activities have in SMEs, the book evaluates the way in which cultural and ethical values are embedded in European SMEs in order to drive and orientate CSR successfully without following the mainstream 'systems' approach. It addresses several values of thought within the CSR debate such as intrinsic CSR, the role of virtue ethics and moral theory in corporate culture, environmental sustainability and vision-driven CSR. Focusing on a European perspective, the book heuristically explores an alternative model for the integration of CSR, innovation dynamics and economic success driven by intrinsic values rather than extrinsic post-decision rationalisations.

A Vineyard Odyssey is a fascinating saga of wine-the journey from vine to bottle-that takes the reader on a travelogue of the many hazards that lie along the way. John Kiger tracks the nefarious denizens of the vineyard world: the host of insects, fungi, bacteria, and viruses, along with the feathered and furry critters, that lurk in vineyards. All are capable of sabotaging a promising vintage right under the nose of an unsuspecting grower. Rather than responding with toxic chemicals, Kiger follows an organic approach to cultivation, explaining how natural and biological controls can conquer or at least contain these vineyard saboteurs. Highlighting the many hazards of nature that lie hidden in any vintage, the author tells the story of a winegrower and an organic philosophy that guides the annual struggle to coax great wine from a steep hillside and a few thousand vines. Combining history, science, technology, and personal experience, this book vividly brings to life the hard-fought battles behind the wines we savor.

The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to re-design their operations more effectively. Green Supply Chain Management for Sustainable Business Practice examines the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations in an ecological way. Highlighting key concepts, emerging innovations, and future directions, this book is a pivotal reference source for professionals, managers, educators, and upper-level students.

This book provides a unique guide to value management and sustainability in construction to researchers and professional. The book provides a better understanding of the concept of value management, the basis of sustainable construction and thereafter, demonstrates how using the principles of value management can help to achieve successful construction projects that are financially viable, socially beneficial and do not damage the environment. The book serves as an introduction to value management for scholars and researchers at all levels; and also as a practical guide for construction professionals, employers and other stakeholders in the construction industry.

This short textbook provides a core understanding of the intersection between business and the natural environment. The sector's rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative - a curriculum increasingly referred to as "green business". Climate breakdown is a devastating issue facing contemporary society. With six out of the ten largest multinationals listed in the 2018 Fortune Global 500 being active in the energy sector, it is no surprise that more and more business schools are offering modules addressing the management of natural resources. The business world has made some progress incorporating green principles into their strategies and operations, but progress needs to accelerate in line with global agreements to prevent catastrophic ecological and environmental problems. Absolute Essentials of Green Business stands out because of its singular focus on a subset of this wider curricular area. By covering both the macro (framework) and micro (business strategy) aspects of the topic, the book's structure is in line with the way modules of this nature are taught in universities today. Students of business and environmental studies will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum.

The fields of corporate environmentalism, green business and corporate sustainability have grown significantly over the past twenty-five years, such that the academic research domains of business decision-making, accounting, organizational behaviour, and the protection of the natural environment have developed into maturing areas of study within the management sciences. Business and the Natural Environment: A Research Overview is a summary of the research thus far on this topic, offering a structure for understanding its emergence and growth, the multiple facets that make up its present state and a glimpse into the future of where it may be going. Along the way, the authors provide a compendium of its important works to help situate the interested reader in the landscape of the field. One important element of this work is its topical relevance; issues of environmental protection (and more recently sustainability) are critically important in today's worlds of business, policy, and public understanding. Scholars who choose to enter this domain have much to offer of societal value while at the same time, entering a non-fully legitimate research stream that can lead to academic success (such as tenure). This shortform book provides a research map for both new scholars who wish to enter the field and more seasoned researchers who wish to understand one view of the landscape and how they might fit within it. This expert survey of the existing literature brings the research story into the age of the Anthropocene and is essential primary reading.

This book explores the role of integrity in business and discusses why all leaders seek to have it. The author argues that it is less about 'having' integrity as an attribute, and more about practising it. The Practice of Integrity in Business examines how taking responsibility for ideas, values and practices, as well as accountability and wider creative responsibility for sustaining business, all contribute to the perceived integrity of an organization or business leader. Providing methods through which integrity can be learned, the author demonstrates the importance of practice, learning, dialogue and developing a narrative in forming the basis of trust. The book offers a view of integrity in which ideas, values and practice come together to make business and social sense, and to form the basis of mutual challenge and creativity.

Develop and execute a resilient climate change enterprise risk strategy that can be tailored to any organization with this essential guide for risk professionals and business leaders. Climate Change Enterprise Risk Management equips readers with a practical roadmap for how organizations can integrate climate change into their enterprise risk strategy. It offers guidance on how to secure a robust framework that can identify and manage climate threats and opportunities for a business, how to increase the visibility of climate risk management activities at board level, and how and when to implement techniques such as thresholds, mitigation strategies, monitoring capabilities and risk appetite metrics. The book covers both existing best practice risk management tools and how they can be adapted for climate enterprise risk management as well as new interdisciplinary tools like stakeholder mapping. Climate Change Enterprise Risk Management is richly supported by global examples, interviews and case studies representing a wide range of companies and industries including the insurance, finance, infrastructure, oil and gas, legal and auditing sectors. This is a must-read for all risk professionals and business leaders involved in developing and executing enterprise risk management and strategy. It will also be valuable reading for students taking modules on enterprise risk management and climate change, sustainable business and risk management.

The interaction of sustainability governance and global value chains has crucial implications the world over. When it comes to sustainability the last decade has witnessed the birth of hybrid forms of governance where business, civil society and public actors interact at different levels, leading to a focus on concepts of legitimacy within multi-stakeholder initiatives (MSIs). Based in over 15 years of theoretical engagement and field research, Business, Power and Sustainability draws from both labour-intensive value chains, such as in the agro-food sector (coffee, wine, fish, biofuels, palm oil), and from capital-intensive value chains such as in shipping and aviation, to discuss how sustainability governance can be best designed, managed and institutionalized in today's world of global value chains (GVCs). Examining current theoretical and analytical efforts aimed at including sustainability issues in GVC governance theory, it expands on recent work examining GVC upgrading by introducing the concept of environmental upgrading; and through new conceptions of orchestration, it provides suggestions for how governments and international organizations can best facilitate the achievement of sustainability goals. Essential reading on the governance of sustainability in the twenty-first century.