In the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship's archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.

Winner of the 2014 NCA PRIDE Book Award Why are some voices louder in public debates than others? And why can't all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent-for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.

The Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can radically improve negotiation skills. The book features: A step-by-step guide on the practice of negotiation, from preparation to follow-up after the event Chapters on various aspects of negotiation, such as the spoken, written and interpersonal sides, as well as media interviewing and using the phone. Specific and useful strategies for actions like advising, complaining, confirming and dismissing. A range of effective and informative examples throughout, designed to show the value of enhanced language use and practical exercises to encourage the reader to apply the ideas to their own practice. The Language of Negotiation will be of value to all those in business and professional life whose work involves negotiation. It will also be of particular interest to students in graduate schools of business or management and to anyone who has an interest in improving their negotiation skills. No prior knowledge of language theory is assumed on the part of the reader.

For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and "social business", and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.

In the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their preeminent authors on success, failure, learning and progress. Featuring contributions from John Ruggie, Peter Senge, R. Edward Freeman, Jan Aart Scholte and Georg Kell, it charts the rise of corporate citizenship, sustainability and corporate social responsibility. This title is one of a two-volume set: a collection of seminal and thought-provoking essays, drawn from the Journal of Corporate Citizenship's archive, accompanied by new analysis and reflection from the original authors. Written by some of the most widely recognized academic and business pioneers and leaders of the corporate responsibility and global sustainability movement, the volumes make essential reference texts for anyone interested in the radically awakening new global political economy. The Journal of Corporate Citizenship was launched in 2001 by Founding Editor Malcolm McIntosh and Greenleaf Publishing. Today, it continues to fulfil its mission to integrate theory and practice and provide a home for enlightened transdisciplinary thinking on the role of business and organizations in society.

Allan Flanders was one of the leading British industrial relations academics and his ideas exerted a major influence on government labor policy in the 1960s and 1970s. But as well as being an Oxford academic with a strong interest in theory and labor reform, he was also a lifelong political activist. Originally trained in German revolutionary ethical socialism in the early 1930s, he was the founder and joint editor of Socialist Commentary, the leading outlet for 'revisionist' social democratic thinking in Britain in the 1950s and 1960s. He was also the leading figure in the influential 1950s 'think tank' Socialist Union and played a key part in the bitter factional struggles inside the Labour Party. The main argument of the book is that Flanders' ethical socialist ideas constituted both his strength and his weakness. Their rigor, clarity and sweep enabled him to exert a major influence over government attempts to negotiate labor reforms with the trade unions. Yet he proved unable to explain the failure of the reforms amidst rising levels of industrial conflict, as his intellectual rigor turned into ideological rigidity. The failure of negotiated reform led to Margaret Thatcher's neo-liberal assault on trade union power in the 1980s.

This book offers up-to-date insights into the theory and practice of Corporate Social Responsibility (CSR) and sustainability management. Gathering contributions by a team of international scholars, it shares perspectives from a variety of academic disciplines, including management and tourism as well as accounting, higher education research and supply chain management. Guided by the credo of achieving 'Responsible Business for Uncertain Times and a Sustainable Future,' the authors present their latest reflections on, and possible solutions for, sustainable and responsible business practices. All of the contributions presented here are critical, evidence-based and solution-oriented, making the book both practical and insightful reading for academics and practitioners alike.

Climate Risks as Organizational Problems: Constructing Agency and Action provides an introduction to the "Communication as Constitutive of Organizations" (CCO) approach by addressing key ideas in organizational communication such as sensemaking, decision-making, problem-formulation, and agency. This text is intended to introduce key ideas of the CCO perspective to undergraduate students, graduate students, and scholars who may be new to this area. Topical chapters feature case studies related to climate crises, the environment, and weather, making this work also relevant for those with an interest in environmental communication, risk communication, crisis communication, public relations, and public health. Chapters address decision-making during the Hurricane Katrina crisis, how a state in the southeast United States handled a winter snowstorm, heatwaves as creeping crises in Europe, and freshwater policy-making. The case studies provide insight in understanding how governmental agencies "interact" with weather crises and the public. While natural hazards are worthy of study generally because of their impact, they are also worthy of study from an organizational communication perspective. Organizations such as governmental agencies, international organizations, nonprofit organizations, and nongovernmental organizations (NGOs), among others, play a role in preparing for or helping people to recover from natural hazards. Given that natural hazards are ongoing yet have a degree of unpredictability, examining how organizations respond to natural hazards provides a fitting circumstance for studying constitutive processes.

Heavy industrialization in the past few decades has caused several global environmental issues including poor air quality, climate change, and outdoor air pollution-related diseases. As such, consumer pressure coupled with strict governmental policies have influenced firms to adopt and implement green practices in their supply chain and business operations in order to improve socio-environmental sustainability. Global Perspectives on Green Business Administration and Sustainable Supply Chain Management is an essential reference book that discusses innovative green practices including recycling, remanufacturing, reduction in waste and adoption of renewable energy in manufacturing. It also examines environmentally friendly policies that have been adopted by many European and Western countries. Featuring coverage on a broad range of topics such as energy analysis, environmental protections, and logistics development, this book is ideally designed for managers, operations managers, executives, manufacturers, environmentalists, researchers, industry practitioners, academicians, and students.

For well over 4 billion people - approximately 60% of all humanity - annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and "social business", and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.

Climate change poses a risk to business operations and to markets, and a poor business response to this risk can lead to reputational damage, or worse. At the same time, climate change can bring opportunities for some businesses. In this addition to Gower's series of Short Guides to Business Risk, Professor Arnell, one of the world's leading experts in the field, reviews this critical area of risk posed to businesses and other organisations by climate change and considers how they can respond to this threat. A Short Guide to Climate Change Risk focuses on the impacts and consequences of climate change rather than on business use of energy or business and 'sustainability' issues. The author examines the advantages and disadvantages of different approaches to addressing these risks, with international case study examples. With chapters on the nature, science and politics of climate change, on the assessment and management of climate change risks, and recommendations for incorporating climate change risks into a Company Risk Management System, this concise guide serves the needs of business students and practitioners across a wide range of sectors, public and private.

Whatever you do in life, whatever you hope to achieve, How to Influence in Any Situation will help you get there - with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

The term 'Circular Economy' is becoming familiar to an increasing number of businesses. It expresses an aspiration to get more value from resources and waste less, especially as resources come under a variety of pressures - price-driven, political and environmental. Delivering the circular economy can bring direct costs savings to businesses, reduce risk and offer reputational advantages, and can therefore be a market differentiator -- but working out what counts as 'circular' activity for an individual business, as against the entire economy or individual products, is not straightforward. This guide to the circular economy gives examples of what this new business model looks like in practice, and showcases businesses opportunities around circular activity. It also: explores the debate around circular economy metrics and indicators and helps you assess your current level of circularity, set priorities and measure success equips readers to make the links between their own company's initiatives and those of others, making those activities count by influencing actors across the supply chain outlines the conditions that have enabled other companies to change the system in which they operate. Finally, this expert short work sets the Circular Economy in a political and business context, so you understand where it has come from and where it is going.

If sustainability is central to your business strategy, then 21st century trends in corporate communications apply to you, doubly. From addressing the growing skepticism of traditional corporate messages to finding ways to engage an increasingly participatory and digital-savvy workforce and consumer base, there are new ways to effectively connect with your stakeholders. Use this book to: 1. Understand how transparency in corporate responsibility and the increasing importance of digital media have updated the way effective organizations communicate. 2. Develop a communications plan for your organization that reaches -- and engages -- the right stakeholders, using the most appropriate tools and channels. 3. Get practical advice on how to 'sell' the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan. An effective engagement plan will require the powerful combination of living your values and telling an authentic story -- while leveraging the true value of social and digital media. This book will help you make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information.

Are your sustainability efforts making as much impact as they could be? With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability -- a way to maximise our effectiveness and inspire leaps forward in sustainability, rather than incremental steps. The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these 'vital few' inputs in our sustainability efforts, and focus on them, we can maximise our effectiveness and accelerate progress rapidly. This book will help you to think about sustainability from an 80/20 perspective with practical applications for: * product and service development * supply chains * materiality, indicators and quantitative analysis * waste, energy efficiency, water conservation and transport * employee engagement, and * sustainability strategy. If you want to focus on what works, deliver better results, waste less time on 'switch it off' stickers and ineffective 'standard practice' and start making a real difference, then this book is for you!

Winners and nominees of the 2013/14 Sustainable City Awards present their case stories in a new collection, Sustainable Cities: Inspirational Case Studies. These short, easy-to-read stories will serve as an inspiration to others around the world in the quest to make our cities more sustainable. The awards were established in 2001 by the City of London Corporation and aim to recognise and reward organisations that have demonstrated excellence in sustainable development. Sustainable Cities is published by Greenleaf Publishing in association with the City of London.

Sustainability holds the promise of an exciting new approach to business - one in which business goals are aligned with social and environmental goals. Multinational corporations are recognizing that we live in an increasingly resource-constrained world, and that more accountability for corporate social and environmental impacts will accrue to them. More importantly, forward-thinking executives understand that sustainability can present new opportunities for competitive advantage - whether that is by reducing costs, minimizing risk, appealing to increasingly conscientious customers, or reaching new markets entirely.With the growth of this field comes a host of interesting new career opportunities for MBAs. As companies are grappling with challenges like how to develop social return on investment (SROI) metrics or understand the potential impact of corporate carbon footprints on stock prices, there are new opportunities for the next generation of managers - managers who are not only trained in traditional MBA fundamentals but also grounded in an understanding of the multifaceted social and environmental challenges facing 21st-century global business leaders. Entirely new career paths are opening to MBAs interested in sustainability: sustainable venture capital, green marketing, corporate social responsibility management, carbon credit trading, and sustainability consulting, to name a few.Perhaps even more than corporate executives, MBA students understand this trend. The next generation of managers can see that the future of business will require a new set of skills and responsibilities. Between 2003 and 2008, membership in Net Impact, the global organization for MBAs and business professionals interested in sustainability, increased more than fourfold. By March 2009, over 130 business schools had a Net Impact chapter. Around the world, MBA students realize that a different model will be required for businesses in the coming decades. The career paths that fall under the broad umbrella of "sustainability" are as diverse as the MBA students themselves. One student may be interested in social entrepreneurship in West Africa, and the next will be seeking advice about clean-tech venture capital careers in Silicon Valley; a third will be interested in greening global supply chains. Corporate social responsibility, sustainable product marketing, microfinance, green real estate development, renewable energy, and other interests all likewise fall under the sustainability umbrella at times. Because of this diversity, it is often hard for business schools' career management centers to address sustainability-related career options in a comprehensive way. Many sustainability-related companies and nonprofits are not accustomed to on-campus recruiting. Others have not historically hired MBAs at all. MBA students and alumni interested in sustainability careers are often left to navigate their own internship and job search paths. And, often, they struggle. Profession and Purpose has been written to address this urgent need. Whether you are focused on an off-campus search or participating in the on-campus recruiting process, there are a host of sustainability-specific career resources you should know about. You'll need to be well versed in sustainability news and trends, and network at the right events, conferences, and company presentations. You also need to know about industry- and discipline-specific websites that post sustainability jobs for positions with titles like Corporate Social Responsibility Manager, Socially Responsible Investing Analyst, and Renewable Energy Market Analyst.Through hundreds of conversations with MBA students, professionals, and recruiters, as well as her own personal experience, the author has compiled the key job search resources and tips for MBAs interested in sustainability careers. The book provides ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. No matter what stage of your MBA career search process you're in, this book will help you better understand your career options in the many fields of sustainability, direct you to the best resources and help you to fine-tune your sustainability job search strategy. It's the sustainability career coach MBAs have been waiting for.

Growing public interest in environmental sustainability is a gift to historic sites and museums. It is an invitation to use our knowledge, collections, and sites to discuss how human practices and interactions with the environment in past were - and were not - environmentally sustainable. Being green still has a great deal to do with using less energy, buying less stuff, and recycling more, but now sustainability just as important in strategic planning, interpretation and public engagement. Environmental Sustainability at Historic Sites and Museums details how to go green at every level of your organization Why is this important? Because it is no longer a choice; environmental awareness as an amenity has become climate awareness as a necessity. Seas and storms threaten historic coastal communities. Flooding increasingly threatens sites near rivers. What structural precautions, collections care changes, and insurance approaches should you take for the new normal? What self-sufficiencies must you develop? What role do you have in community responses? Let environmental sustainability change the way you operate, engage the community and fulfill your mission. Let this book introduce you to the topic if you're new to it; or take you to the next level of performance if you've been doing this awhile. From one of the leading experts in the sustainability practices in museums, this book explains how engaging in sustainable practices will benefit not only the planet, but also the people you serve, your programs and even your profits. To demonstrate this, Sutton provides case studies from museums at the forefront of the green movement.

Sustainability holds the promise of an exciting new approach to business - one in which business goals are aligned with social and environmental goals. Multinational corporations are recognizing that we live in an increasingly resource-constrained world, and that more accountability for corporate social and environmental impacts will accrue to them. More importantly, forward-thinking executives understand that sustainability can present new opportunities for competitive advantage - whether that is by reducing costs, minimizing risk, appealing to increasingly conscientious customers, or reaching new markets entirely. With the growth of this field comes a host of interesting new career opportunities for MBAs. As companies are grappling with challenges like how to develop social return on investment (SROI) metrics or understand the potential impact of corporate carbon footprints on stock prices, there are new opportunities for the next generation of managers - managers who are not only trained in traditional MBA fundamentals but also grounded in an understanding of the multifaceted social and environmental challenges facing 21st-century global business leaders. Entirely new career paths are opening to MBAs interested in sustainability: sustainable venture capital, green marketing, corporate social responsibility management, carbon credit trading, and sustainability consulting, to name a few. Perhaps even more than corporate executives, MBA students understand this trend. The next generation of managers can see that the future of business will require a new set of skills and responsibilities. Between 2003 and 2008, membership in Net Impact, the global organization for MBAs and business professionals interested in sustainability, increased more than fourfold. By March 2009, over 130 business schools had a Net Impact chapter. Around the world, MBA students realize that a different model will be required for businesses in the coming decades. The career paths that fall under the broad umbrella of "sustainability" are as diverse as the MBA students themselves. One student may be interested in social entrepreneurship in West Africa, and the next will be seeking advice about clean-tech venture capital careers in Silicon Valley; a third will be interested in greening global supply chains. Corporate social responsibility, sustainable product marketing, microfinance, green real estate development, renewable energy, and other interests all likewise fall under the sustainability umbrella at times. Because of this diversity, it is often hard for business schools' career management centers to address sustainability-related career options in a comprehensive way. Many sustainability-related companies and nonprofits are not accustomed to on-campus recruiting. Others have not historically hired MBAs at all. MBA students and alumni interested in sustainability careers are often left to navigate their own internship and job search paths. And, often, they struggle. Profession and Purpose has been written to address this urgent need. Whether you are focused on an off-campus search or participating in the on-campus recruiting process, there are a host of sustainability-specific career resources you should know about. You'll need to be well versed in sustainability news and trends, and network at the right events, conferences, and company presentations. You also need to know about industry- and discipline-specific websites that post sustainability jobs for positions with titles like Corporate Social Responsibility Manager, Socially Responsible Investing Analyst, and Renewable Energy Market Analyst. Through hundreds of conversations with MBA students, professionals, and recruiters, as well as her own personal experience, the author has compiled the key job search resources and tips for MBAs interested in sustainability careers. The book provides ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. No matter what stage of your MBA career search process you're in, this book will help you better understand your career options in the many fields of sustainability, direct you to the best resources and help you to fine-tune your sustainability job search strategy. It's the sustainability career coach MBAs have been waiting for.

Presents practical strategies for conducting successful negotiations. Life is a series of negotiations - from who will make the morning coffee to landing a multi-million-dollar contract. Each successful negotiation is a victory, but how is that success measured? And after a negotiation is completed, what are the implications for the future? In The Savvy Negotiator, William Morrison addresses these questions in the context of two simple, but profound, ideas: (1) We negotiate to set the ground rules for a future relationship; (2) We negotiate to satisfy our needs. In other words, a negotiation is not simply a transaction, but an opportunity to develop a dynamic relationship, whatever the outcome, there will be future effects. And if it is not designed to provide some benefit to the negotiator, there is no reason to engage. Morrison develops these themes against the backdrop of a general evolution in negotiation theory and practice - from an antagonistic WIN/LOSE approach to the more collaborative WIN/WIN approach. home and car buying), he demonstrates the eight key concepts that underlie any negotiation, and offers many practical strategies for conducting successful and satisfying negotiations in virtually any situation. Along the way, he highlights such timely issues as the role of ethics in negotiation and the impact of the Internet on communication dynamics. This book provides readers with practical techniques for conducting more successful and satisfying negotiations. Lessons are applicable in both professional and personal life. It highlights such timely issues as the role of ethics in negotiation, and shows readers how to identify what is - and what isn't - a negotiation. It presents dozens of engaging examples from business and other fields.

In business, does it pay to be good? Drawing from two decades of published conceptual and empirical scholarship, this book outlines the mechanisms of the business case for corporate social responsibility and demonstrates the conditions that cause good corporate acts to succeed, or fail, in turning a profit. Central to the explanation is the role of stakeholders, who are portrayed as agents who can turn corporate ''good into gold'' but lack the capacity to do so consistently. This book takes a critical perspective, noting significant limits on the ability of stakeholders to reward good corporate behavior and rein in bad corporate acts. It concludes with several ways that scholars can improve this important and popular research topic. Using arguments built from two decades of highly cited and award-winning published scholarship, Michael L. Barnett uses strong theoretical building blocks and a well-vetted critical perspective to chart the boundaries of the business case for corporate social responsibility. The original introduction organizes and integrates this world-class research into a coherent and convincing story, while the original concluding chapter takes the reader beyond the current literature and provides a path forward that can build a better business case. A multifaceted mix of conceptual and empirical work across levels of analysis (individual, firm, and industry) provides a comprehensive perspective, warts and all. This critical and approachable collection will be a key resource for management scholars, from doctoral students to senior professors, whether they seek to gain a foothold on the core topic of the relationship between business and society or wish to find a way to add to this rich literature. The book would fit as a resource in doctoral seminars and university libraries. Consulting firms and practitioners may also take interest, as they prepare for, and prepare others for, leadership roles in corporations.

There are more - and less - effective ways for businesses, NGOs and governments to promote and encourage sustainable behaviour, and some common pitfalls to avoid. Behaviour Change for Sustainability offers a variety of techniques for creating a lasting shift to pro-environmental behaviours, including: - the definitive guide to building a sustainable behaviour campaign that works - engaging employees and embedding sustainability into the culture of an organisation - using gamification as part of a sustainability strategy.

Sustainability for SMEs offers a comprehensive introduction to sustainable business for small and medium-sized enterprises. It offers: the first ever guide to sustainability reporting for SMEs, including tips for using sustainability reporting to gain customer loyalty and build a brand; a collection of airtight arguments and business cases for putting sustainability at the heart of an SME; and a practical guide to lowering environmental impact through improved energy usage, sourcing or generation.

The business case for Sustainability or Corporate Responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest common denominator. With the base reset, so is the bar of aspiration. New rules enable new behaviours, with players competing on a fairer, more sustainable footing. This groundbreaking book, Lobbying for Good, describes how far-sighted businesses are rebooting the game, throwing off cultural inhibitions and sticking their head above the parapet to advocate progressive legislative change. The authors describe a strategic opportunity to get on board the next wave of CSR - the most radical and impactful yet -- and explain how finely-tuned and well-delivered Lobbying for Good can be an extremely cost-effective brand-enhancement tool. Against a backdrop of general mistrust in business lobbying, learn how leaders are making it work and Lobbying for Good.

Presents a broad spectrum of learning tools and activities that aid the development of a sustainability mindset. Captures genuine experiences from students, tutors and trainers from across the globe. The book is closely aligned to the Principles of Responsible Management Education.