This DoShort offers practical insights for companies or foundations who want to run their business in India in a sustainable way. In this concise, expert guide, Caroline Twigg draws on her experience of setting up the India office for the World Business Council for Sustainable Development. She starts with a brief overview of India's history, culture and relationship with the environment, presents an overview of doing business in India in general, and then covers: Policy and regulations that influence sustainability actions in India; How sustainability is interpreted in India and how that may impact a company's engagement; How companies already work on sustainability and what might come in the future; A valuable list of the organisations and resources that will help you deliver on your business and sustainability goals. If you work for an international company based outside of India, if you run a foundation with projects in India, if you have products or services with a sustainability focus and are hoping to expand your business in India, or if you are tasked with communicating your company's sustainability work in India, this book will help you engage with your partners respectfully, effectively and easily.

If your company has an ambitious set of sustainability goals, you'll already know that they can't be achieved from the safety of global headquarters. What you need is a network: a small army of people from across the business who know their department, country or brand inside out, and who can find the right way to embed sustainability. Change, when it happens, is usually driven locally, taking into account the priorities, environment and culture of each business area. If you've spent a long time persuading senior management that the sustainability agenda is business-critical, it's difficult to place the delivery of your precious goals in the hands of others. But you can't be everywhere at once! Networks for Sustainability gives you the tools to review and improve your sustainability network, whether you're revitalising a group of champions or setting up your network from scratch.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top. No longer can companies constrain their corporate responsibility within the factory fence, as that boundary is not recognised by outside observers. This situation is exacerbated by the fact that the majority of most organisations' environmental footprint lies in their supply chain. This means that, to address the sustainability agenda in a meaningful way, they must tackle the impacts of their suppliers. Unfortunately this is a huge challenge as visibility and influence diminishes quickly as you start to work your way down through the layers of suppliers. This book gives a quick but comprehensive guide to the most effective techniques to help you proactively address environmental risks in the supply chain. It covers the following: The business case for a sustainable supply chain; Supply chains and sustainability: the big picture; Making supply chains sustainable: the fundamentals; Basic techniques: the 'hard yards' of green procurement; Intermediate techniques: those requiring changes to operations and products/services; Advanced techniques: changes to the business model and corporate philosophy. The book draws upon exclusive interviews with top sustainability practitioners along with the practical experiences of the author to provide real world examples at the cutting edge.

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a "survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement. The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant's Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Bargaining in the Shadow of the Market - Selected Papers on Bilateral and Multilateral Bargaining consists of selected research in bargaining carried out by Kalyan Chatterjee by himself and with various co-authors. Chatterjee has been one of the earliest researchers to work on noncooperative bargaining theory and has contributed to bilateral bargaining with parties having private information as well as multilateral coalition formation models. Some of his work in each of these areas finds place here. The main theme of this collection of papers is the nature of negotiations when participants have alternatives to continue negotiating, either by beginning negotiations with a different partner or set of partners or by engaging in time-consuming search for such partners. Chapters in this book include: a noncooperative theory of coalitional bargaining and features a laboratory experiment relevant to this theory as well as an extension to political negotiations, search for alternative partners, the effect of markets and bargaining on incentives of players to invest in the partnership and related papers on incentive compatibility, arbitration and a dynamic model of negotiation. The book also includes a new introduction that puts these papers in the context of the broader literature in the field.

This book presents the latest technologies and operational methods available to support sustainable freight transport practices. It highlights market requirements, cutting edge applications, and case studies from innovators in the logistics services industry. The goal is to help bridge the gap between advanced computational techniques and complex applied problems such as those in sustainable transport and logistics operations. Freight transport has traditionally focused on costs and service levels. However, it is no longer possible or socially responsible to neglect the environmental, social, climate, and energy implications of the freight moving globally. This book places sustainability at the forefront of the freight transport agenda. Sustainable Freight Transport: Theory, Models and Case Studies is divided into three sections. Section I focuses on green freight transport policies for air and marine ports. Section II is devoted to using modelling techniques and optimization for achieving sustainable freight transport, while Section III examines policies to support sustainable freight transport practices in urban areas. The contributions come from authors from different areas, backgrounds, and countries to cover a global perspective.

The really big sustainability challenges for your business can't be solved by your business. But they can be solved by your business working in collaboration with others. Working Collaboratively provides tools to help you understand and manage successful collaborations: identify potential collaborators, e.g. key players from other parts of the system spot internal 'ways of working' that support or get in the way of collaboration use a range of techniques to explore win-wins with potential collaborators. Collaboration means sharing decisions, resources, risks...and control. It means trusting others, sharing your weaknesses as well as your strengths and taking the time to find win-wins (or compromises). It requires a leap of faith, because you never know what will emerge from the chaotic early steps. Drawing on examples of collaboration between strange bedfellows, this practical guide will help you take the first steps towards building sustainable solutions together.

The 'social licence to operate' began as a metaphor to bring attention to the need for companies to earn acceptance from their host communities. Today, it is a necessary management framework for complex times. A social licence strategy is essentially a stakeholder engagement strategy for navigating complex socio-political environments. This book provides the framework, tools and case studies a company needs to create a foundation for truly sustainable community development. This 90-minute guide will enable you to: * Define the social licence to operate * Make the business case for actively managing your social licence to operate * Measure the social licence to operate * Develop a step-by-step plan to restore, build, maintain and enhance your company's social licence, and * Report on your social licence. This book is for managers in any company facing rising social scrutiny due to unwanted social or environmental impacts. You may be working in natural resources, renewable energy, oil and gas, forestry, construction, manufacturing, retail, food processing, pharmaceuticals or any industry that is facing rising stakeholder expectations and increasing criticism.

In many businesses sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business. Strategic Sustainability: * Sets out why sustainability matters to businesses - the benefits to you and your stakeholders * Shows how to identify the biggest issues, impacts and wins for your business * Helps you identify the resources you will need to put sustainability at the heart of your business * Outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it * Looks in detail at how to integrate sustainability with business strategy and mission. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.

The vast majority of invested assets (approximately US$150T) do not consider environmental, social or governance (ESG) factors. Socially responsible investing (SRI) emerged to address these challenges, but it remains largely deployed in 'negative strategies' such as sector screening, and continues to be a small investment niche, largely due to perceptions about potential underperformance. Sustainable investing is a new, more positive investment construct, described as "an investment discipline that explicitly considers future social and environmental trends in financial decision making, in order to provide the best risk-adjusted and opportunity-directed returns for investors. By anticipating these trends ahead of the market, sustainable investing seeks to identify 'predictable surprises' that can help maximize value over the long term." This concise guide by one of the sector's leading experts: * Disentangles the terminology around SRI and describes a new, positive, opportunities -oriented paradigm for sustainable investing * Showcases funds and strategies that are delivering outperformance within ecological limits * Sets out the key megatrends and scenarios which investors need to consider, and * Offers a practical guide to constructing a sustainable portfolio. This is absolutely essential reading for investors, fund managers and analysts who need to get up to speed on sustainable investing.

This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today's global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media's communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or "eco-innovation" designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.

The major environmental impact of most businesses derives from energy usage. The upside of this is that using energy more responsibly improves profitability. A business's cheapest unit of energy is also the one which is least damaging to the planet: the unit you don't use. There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas: Saving on energy usage; Finding more sustainable sources of energy; Generating renewable electricity; Producing renewable heat; Indirect energy sustainability options. Also included: An 'energy checklist' to help identify your best options and important quick wins, plus a handy reference list, signposted from annotations in the text.

Encapsulates a topic, which is often presented in an overly complex or overly simplified way, in terms that can be usefully and almost immediately implemented for a negotiation professional. Focussing on international commercial negotiations, the book has global appeal as the author draws on his international work and experience. The book could be used in training and a postgraduate context, as well as by professionals.

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It's the new 'business tech trend to watch', and is already being tested in a diverse range of sectors. Not only useful for strengthening communication and engagement and as a potent behaviour change agent, it is also being advocated as a uniquely effective tool for stimulating innovative thinking and new ideas. In the environmental sector, 'eco-gamification' is showing early promise in sustainable transport, employee engagement, energy and recycling, and its potential for other sectors is clear. This DoShort contains all the information businesses and other organisations need to make an informed decision about whether to adopt gamification as part of their own business and sustainability strategies -- and the tools to get started. Owen's expert investigation outlines the latest theory, tactics and strategies, draws together emerging best practice and points to stand-out successes in the health and fitness, medical research, and financial sectors, as well as early successes in 'eco-gamification'. Whether the people you are engaging are customers, citizens, employees, shareholders, executives or board members, if you're an organisation concerned with enhancing environmental sustainability, and you want your efforts to make a real and lasting difference, this book is for you.

This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies. How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability? Tropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This DoShort focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses. The book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: - the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; - as part of a firm's philanthropic work; - a mechanism to increase consumer loyalty; - benefiting upstream local communities and ecosystem services; - enhancing corporate social responsibility image and upholding corporate principles; - and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects.

Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system. This book explores the business-societal-and-ecological system in which sustainable innovation has to be envisioned, conceptualized, realized, and improved. Author Bart Bossink offers insight into the systematic coherence of drivers of eco-innovation and sustainability utilizing a three-part approach: (1) eco- and sustainable innovation in business is based on ideas and people who cooperatively develop these ideas; (2) groups of people, organized in commercial firms, must realize these ideas cooperatively and create the innovations that can conquer the market; and (3) that people from governmental, non-governmental, not-for-profit, research, and commercial organizations can build institutional arrangements that stimulate these sustainable innovations, changing both industry and society.

Adopting a managerial perspective and discussing concepts and methods to manage eco-innovation in business, this book highlights the interrelated roles of the individual, the firm, partnerships, and business environments. Researchers and practitioners who want to combine a commercial and economical approach with an ethical and social ambition to create an ecologically sustainable firm stand to learn much from these pages.

How to Account for Sustainability offers an inspiring and practical framework for building your company's sustainability efforts. It takes you from concept to innovation and back to action for all aspects of sustainability. Each chapter has four sections: (1) a specific description of a sustainability challenge, (2) an example of a business making a profit by confronting the challenge, (3) an exercise to tease out a range of possible business solutions for you and your company, and (4) simple and memorable takeaways. This short, expert guide is structured around the world's most accepted guidelines for sustainability reporting: the Global Reporting Initiative. By the time you've finished it you'll have a framework for measuring, managing and accounting for sustainability in your business -- in clear, simple and feasible steps.

Is it really worth the time and resources to make your company a recognised sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how to do that. May draws on 15 years experience on the front line of sustainable business -- as Chief Executive of a business-NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications -- and outlines the emerging trends that will change the rules of the game forever. By the time you've finished this book you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.

This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of 'switch it off' stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required. Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived 'weaknesses', it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the 'elephant model' of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organisations.